Perfume dkny how to pronounce. We pronounce brands correctly. Lewis or Levis
Have you ever encountered the fact that, looking at the tag of a new dress, you don’t even remotely imagine how to combine this sequence of letters into a single word? This happens even to professionals! Especially for such situations, we have prepared a cheat sheet with the rules for pronouncing the names of designers and brand names.
Philipp Plein – Philipp Plein- the designer was born in Germany, so his name should be pronounced that way, in the German manner, and not in English - Plain, as is usually done. We call Calvin Klein Calvin Klein their names are phonetically similar.
designer Nicolas Ghesquiere at the urgent request of the press service of the company, you should call Nicolas Ghesquière, not Nicolas Ghesquière, but the brand under his control Louis Vuitton in Russian it is pronounced as " Louis Vuitton”, but not “Louis Vuitton” or “Louis Vuitton”.
Belgian designer Ann Demeulemeester worth calling Ann Demeulemeister- there are a great many variations on the theme of her name.
Fashion house Lanvin pronounced like " lanvan", these are the features of French pronunciation. So forget about Lanvin" or " Lanvin". The name of the brand leader is Alber Elbaz.
The brand name is read according to the same rules. Moschino – « Moskino».
Hermes - Ermes- and nothing else. And Hermes is the name of the ancient Greek god of trade and profit. In addition, the brand name is often pronounced as " Erme” and, it would seem, according to the rules of French transcription, this is true. But do not forget that every rule has exceptions. This is exactly such a case.
Name of French designer of Tunisian origin Azzedine Alaia pronounced like " Azzedine Alaya”, usually three vowels in a row in his surname are introduced into a stupor.
Badgley Mischka- this is not the name of one person, as it might seem, but the names of the founders of the design duet - Mark Badgley and James Mishka. Accordingly, the brand name sounds like this: Badgley Bear».
Often there are different pronunciations of the name Vionnet– Vionnet or Vionnet. In fact, everything is simple: Vionnet with an accent on "e". This is exactly what the name of the founder of the French House, the legendary Madeleine Vionnet, sounded like.
Bandage dresses Herve Leger everyone knows, but how to pronounce the brand name, many do not know. Correct answer - " Herve Leger”, and not “Herve Ledger” or “Herve Lege”.
Name Elie Saab sounds like " Elie Saab". And by the way, the Lebanese designer is a man, not a woman, as many people think.
His countryman, close to him in spirit and style, - Zuhair Murad. In Russian it sounds like this - Zuhair Murad. "E" is not pronounced cleanly, but close to "A".
Frenchman Thierry Mugler – Thierry Mugler. Nothing complicated!
American brand Proenza Schouler pronounced like " Proenza Schooler”, even if sometimes I want to call him “Sharp”.
brand name Balenciaga sounds like " Balenciaga».
House Givenchy should be called Givenchy, and not in the American manner - "Givenshi".
In English-speaking countries, the name Balmain often pronounced as "Balmain", but correctly it should sound like " Balman”, while the letter “n” at the end is practically not pronounced.
Brand Comme Des Garcons Japanese, but its name is French, so you should say " Côme de Garçon". Without "s" in both cases.
As soon as they do not pronounce the name of the Spanish brand Loewe! Indeed, the rules for pronunciation of this word are difficult to explain. The end result should be something between Loewe" And " Loweve”, but always with a vowel at the end.
Name Rei Kawakubo, maybe it looks complicated, but it's quite easy to pronounce - " Rei Kawakubo».
The name of the world-famous shoe designer Christian Louboutin according to the rules sounds closest to " Christian Louboutin". Although it is easy to make a mistake, even in professional circles you can hear "Louboutin", "Lobutan" or "Louboutin". In order not to complicate their lives, many fans of the brand affectionately call their new shoes " Lubis».
One of the main hoaxes of the fashion world is the correct pronunciation of the brand name. Nike. Only in Russia, the incorrect version of Nike has taken root so much that it even sounds from TV screens. In fact, around the world the brand is called " Nike».
Difficult-looking names Giambattista Valli And Gianfranco Ferre turn out to be not so difficult when it comes to pronunciation - Giambattista Valley And Jeanfranco Ferre respectively.
Grandmother of knitwear and a lover of cheerful colors Sonia Rykiel need to be called Sonia Rykiel.
Hedi Slimane also often called incorrectly, but everything is simpler than it seems: Hedi Slimane, not Hedy Sliman.
Burberry Prorsum sounds like " Burbury Prorsum", not "Burbury Prorsum" or "Burbury Prorsum".
Belgian designer Dries Van Noten should be called Dries Van Noten.
At the beginning of the 20th century Elsa Schiaparelli was known no less than Coco Chanel. Then the Italian fashion house fell into decay and the rules for pronouncing the name of the founder were forgotten. Now the company is experiencing a rebirth, so it's time to refresh the knowledge - Elsa Schiaparelli.
Mary Katrantzou born in Greece, but creates in Britain. They call her there Mary Katranzu.
So:
1 Nike
The name of the brand comes from the name of the goddess of victory Nike and in the original it sounds like Nike.
That is how it is pronounced in the United States.
However, ignorance of this fact, on the one hand, and the rules for reading the English word "nike", on the other hand, have led to widespread in Europe in general and in Russia in particular, the incorrect transcription of "Nike".
The name, which is essentially incorrect, has not only taken root and entrenched, but is also used in the name of the official representative of the company in Russia.
2 Lamborghini
The Italian manufacturer of expensive sports cars is called Lamborghini.
According to the rules of reading in Italian, if "g" is followed by "h", then it is read as "G". However, in Russia, the incorrect pronunciation of “Lamborghini” is so common that even the Google autosearch system gives it out.
But if you say Lamborghini in the usual way to an Italian, you will be looked at as an idiot who has caused a serious insult.
3. Garnier
Previously, the Garnier brand voiced itself in Russian as Garnier (the mark has been registered in Russia since 1991) - in the tradition of French brands such as Perrier (Perrier) or Courvoisier (Courvoisier).
Later, based on the results of focus groups, the brand abandoned the correct pronunciation and replaced the transcription with transliteration, believing that it was easier for customers to read its name this way.
Cosmetic renaming, despite the media weight, has not helped yet: the network people continue to write the name in the old manner, and even in full transliteration: garnier, garnier, garnier and even garanier.
The brand itself sets the tone for throwing, using three variants of the name in one sentence on the Russian website: “The history of the Garnier brand began in 1904, when Alfred Amour Garnier, a hairdresser, perfumer and haberdasher in the city of Blois, launched his first product, Garnier hair lotion.”
And you can’t figure out the sub-brand naming without Carl and Clara at all: Color Naturals, Dusseur Blond Garnier, Garnier Bel Color ...
4. Hyundai
Translated from Korean, "Hyundai" means "modernity". The correct Russian transliteration of this word is "Hyundai" with an emphasis on the last syllable.
The people of the Korean automaker are also called "Hyundai", and "Hyundai", and even "Hyundai". Similar difficulties with reading Hyundai occur in other countries.
Please note that the brand name has been slightly adapted for Americans.
Similar confusion arises in the pronunciation of the names of some Hyundai car models.
So, the Hyundai Tucson SUV is most often called Tusan, Tuksan, Tucson, Tucson. But in fact, Hyundai Tucson is named after the North American city in Arizona and is correctly pronounced as Tucson.
5. Porsche
Pronounced "Porsche" with an accent on the first syllable, named after the founder of the company, Ferdinand Porsche.
The Russians either confuse the stressed syllable or lose the ending, wondering why, then, the final “e” is not read in the name of the Cayenne luxury SUV (Porsche Cayenne).
An interesting situation with the pronunciation of the brand name ASUS (Asus) in the United States. From the lips of the Americans, ASUS becomes like a not quite decent "asses".
6. B-M-V
Some fighters for the correct naming of everything and everything assure that you need to say "B-M-Double-U."
You don't have to - because "B-M-V" is the perfectly appropriate pronunciation for BMW, the German automaker whose name is known to be short for Bayerische Motoren Werke. In German, the letters included in the brand name are called that way, and W is "Ve".
7. Hennessy
Another story about lovers of “authenticity”: Hennessy cognac is called “Ensi” in France, and therefore the opinion on the topic “We also need to call this cognac correctly” is becoming more and more common. But in reality, it is correct the way we are used to - "Hennessy".
And this is due not to the rules of French pronunciation, but to the name of the founder of the cognac house. Richard Hennessy was Irish.
8. Moet e Chando
Contrary to popular belief in Russia, in the name of the world-famous brand of champagne, when pronouncing, it is not the “t” in the word Moёt that is removed, but the “n” in the word Chandon.
The union "and", represented in the name by an ampersand, is read, as it should be in French, "e".
9. Tag Hoyer
Not “hower”, not “auer”, and not even “yor” (there are such bold proposals).
Heuer watchmaking was founded in Switzerland in 1860 by the Swiss Eduard Hoyer. The prefix TAG appeared in the surname only in 1985, it means Techniques d'Avant Garde, "avant-garde technique".
The abbreviation itself is the name of the company that owned the watch brand for 14 years, until it was bought by the LVMH concern.
10. Lewis or Levis
Careful research has revealed that both variants have long and firmly entered into general use, and even in the United States both variants exist. People continue to be interested, argue, prove, but the entire evidence base in this case comes down to two points: native English speakers most often say Levi, because according to the rules of English, the name Levi is read as “Levi”.
But the name of the creator of the first jeans was Levi. Levi Strauss was a German Jew whose birth name was Loeb. At 18, he moved from his native Bavaria to San Francisco, and his name became Levi for ease of pronunciation in the States. And if you follow the grammar of the English language, then "Lewis" is more correct.
11. Ermes
The name of the luxury French brand comes not so much from the name of the ancient Greek god Hermes, but from the name of the founder.
The fashion house was founded by Thierry Hermes in 1837. And therefore it is more correct to say not “Hermes” and not “Erme”, but “Ermes” with an emphasis on the last syllable.
Or "ermez", if closer to the English pronunciation. In addition, the emphasis on the E in the second syllable suggests reading the letter S at the end of the word.
12. Mitsubishi
The Russian representative office of the Japanese automaker Mitsubishi in its latest campaign has focused on the version of "Mitsubishi".
The penultimate sound in Japanese actually reads like a cross between "s" and "sh", but closer to "s" than to "sh", so the vast majority of Japanese scholars and translators from Japanese continue to insist on "Mitsubishi".
And they are thrown up from the word "sushi" - there is exactly the same sound, and therefore "sushi". At this point, it is no longer the Japanists who start throwing up, but simple lovers of rice and fish.
The same Polivanov system, adopted in 1930 and still not rejected, speaks quite clearly about "c" and "ts". "TS" is a simple tracing paper from the English language, in the alphabet of which there is simply no sign to denote the sound "ts".
And we have, and therefore Mitsubishi is correct. Therefore, the option of the Russian office is twice perplexing.
13. Zirox
Surprisingly, in fact, "Zirox", not "Xerox". In the United States, the initial "X" is always read as "Z". "Xena - Warrior Princess" is also spelled "Xena" by the way.
But in Russia, from the very first copier, Xerox was called a Xerox, and now no one will understand what it is about if they hear “Zyrox”.
14. Discuaed
Dsquared is a name that is not so easy to read when you see it for the first time. And it is completely impossible to reproduce its correct pronunciation in Russian letters.
And yet, Russian youth knows very well that Dsquared is pronounced in Russian as “Diskvaer” or “Diskverd”. Maybe not quite right, but that's the way it is.
15. Löwenbräu
Löwenbräu (German: Lion's Brewery, pronounced Löwenbräu, often mispronounced Löwenbräu in Russia) is a German brewing company based in Munich.
16. Clarence\
The most common version is "Clarins" or "Clarin". But neither one nor the other option is correct. "Clara (n) s" is the most correct of all possible options.
True, the second "a" nasal is not in Russian. The brand is French, according to the rules of reading the French language -rins is read as -r/\ns.
17. Bulgari
There are practically no problems with this word, but there are two “buts” - stress and a strange V instead of a vowel.
The brand is Italian, which is why it is pronounced "Bulgari", and not as many people pronounce "Bulgari" or "Bulgari".
And the unusual shape of the letter "u" in the logo of the world famous jewelry brand is explained by its origin.
The Italian company was founded by a Greek, Sotirios Voulgaris, and in modern Greek his surname was written that way - Bvlgaris.
The last letter was dropped immediately to give the name a more Italian sound.
18. Samson
Samsung in Russia is pronounced like “Samsung”, but more correctly “Samson”, with an emphasis on the first syllable, which means “three stars” in translation.
19. Longe'in
Since the word came from French, it is correct to say "longe'in", softening the sound "g".
20. Glenfiddich
In Russia, this brand of Scotch whiskey is most often called Glenfiddich or Glenfiddich, although, according to the manufacturer, the one with the “x” sound at the end is considered a more correct option.
Not Adme, not Adme and not Admi. Edmy. With emphasis on the first syllable - by analogy with hold me, thrill me, kiss me, kill me. But we don't take offense at any of your options ;)
Also:
Burberry - [burberry]
Tissot - [tisso']
Hublot - [ublo]
Moschino - [Moschino]
Montblanc - [mont blanc]
Dior Homme - [Dior Om].
Homme means "male, male" and is always and everywhere read as [Om].
Femme means "feminine, woman", and is always and everywhere read as [fam].
Accordingly, the names of perfumes “for him” - pour homme - will be read [pur Om], and “for her” - pour femme [pur fam]
Here we all love to brag about another branded little thing. But, alas, not all of us, even the most advanced, can correctly pronounce the names of brands and famous clothing brands. Once again, after listening to the girls around me (by the way, often quite stylish), and after watching the episode of the program "America's Next Top Model", which featured Christian Lacra and Hermes, which I did not understand, I decided to write this post. Today we will learn how to pronounce brand names correctly.
If you have a desire to argue, then please, not here. I checked every entry, so if you haven’t heard with your own ears how Christian Lacroix said that his last name is pronounced “Lacroich”, then please don’t argue with me. I wandered through dozens of websites of people who do not get out of fashion shows and checked the correct pronunciation. Those in which there were discrepancies, I did not include.
Since there is a big problem with the accent icon in the console, I will highlight the accents with a capital letter. Sometimes multiple pronunciations are possible.
Alexander McQueen - [Alexander McQueen]
Giorgio Armani - [Giorgio Armani] / [Giorgio Armani]
Balmain - [balmAn]. Here, please pay attention: the brand is French, so the combination ai is read as “a”. Some especially advanced ones read, of course, “balmain”, but you are not one of them, right?
Bulgari - [Bulgari]
Burberry - [burberry].
Byblos - [byblos]
Cacharel - [kasharEl]
Carolina Herrera
Cartier - [cartier]
Celine - [celine]
Chanel - [shanEl].
Chloé - [chloe]
Christian Dior - [christian dior].
Christian Louboutin - [Christian LouboutAn].
Christian Lacroix - [christian lacroix]
Clarins
Dior Homme - [Dior Om]. By the way, a note. Homme means "male, male" and is always and everywhere read as [Om]. Femme means "feminine, woman", and is always and everywhere read as [fam]. Accordingly, the names of perfumes “for him” - pour homme - will be read [pur Om], and “for her” - pour femme [pur fAm].
dolce & gabbana
Dsquared - [diskEirt]. There is also a lot of controversy about this name, but it is pronounced that way.
DKNY (Donna Karan New York)
Emilio Pucci - [emIlio pucci]
Escada - [escada]
Estée Lauder - [este louder]. There is also an interesting story here. The name seems to be French, although the brand is American. Therefore, in such abnormal eclecticism, such a hybrid as [este louder] turned out.
Ermenegildo Zegna But this is a must-know for all men.
Etro - [Etro]
Hermes. There is a very interesting story going on with this brand. All over the world, including in Russia, the townsfolk pronounce the brand name as "GerMes". But it's not right. French inhabitants, whose land, in fact, gave birth to this brand, read the name of the brand as "erme". And they do it right from the point of view of French phonetics - the first letter is mute, the stress is on the last syllable, the last letter is not readable. The French inhabitants just forget that proper names are exceptions to any rule. The name of the founder of the brand was Thierry Hermès, so the only correct pronunciation of the brand is [ermEs], with not a slight accent, but aspiration on the first syllable.
Hublot - [Ublo]
Guy Laroche
Gianfranco Ferré - [genfranco ferE]
Givenchy - [givenchy]. The founding father of the brand was named Hubert de Givenchy
John Galliano
Jean-Paul Gaultier - [Jean-Paul Gaultier]
Jimmy Choo - [Jimmy Choo]
Gucci - [gucci]
Guess - [ges]. The vowel is something between "E" and "E"
Jimmy Choo - [Jimmy Choo]
Lacoste - [lacoste]
Karl Lagerfeld - [Karl Lagerfeld]. And tell these clever Anglo-lovers that Lagerfeld is German.
Levi Strauss - [Levi Strauss].
Loewe - [lowe]. Listen.
Louis Vuitton - [lui viiton] / [lui viton] / [lui vuitton] - in all three cases, "n" is pronounced in the nose
LVMH (Louis Vuitton Moët Hennessy) - [el ve em ash], [louis vuitton moet ennessy].
Stella McCartney - [Stella McCartney]
Mandarina Duck - [mandarina duck]
Max Mara - [max mara]
Miu Miu - [miu miu]
Moschino - [Moskino]. The designer's name is Franco Moschino
Nina Ricci - [Nina Ricci]
Paul Smith
Pierre Cardin - [Pierre cardan]. This is ideal. They often say "cardEn" - it is also acceptable. The main thing is not to "cardin".
Prada - [prada]. Designer - Miuccia Prada [miUcha prAda]
Ralph Lauren - [Ralph Lauren] - again a French-American linguistic setup.
Robert Piguet
Salvatore Ferragamo - [selvatore ferragamo]
Seiko - [seiko]
Sergio Rossi - [Sergio Rossi]
Sonia Rykiel - [Sonia Rykiel]
Shiseido - [shiseido]
Tommy Hilfiger English, so the last letter is soft to read
Tissot - [tissO]
Ulysse Nardin - [Ulysse NardAn]. "U" is more like "Yu".
Van Cleef & Arpels - [Van Cleef & Arpel]
Versace - [versace]
Viktor & Rolf - [Viktor and Rolf]
Wyler Genève
Yohji Yamamoto - [yoji yamamoto]
Yves Saint Laurent - [Yves Saint Laurent]
Zuhair Murad - [Zuhair Murad]
Even the most advanced "users" of perfumery and cosmetics sometimes make mistakes in the pronunciation of brands. Not as obvious and funny, of course, as the heroine Julia Roberts in the movie "Pretty Woman" with her dress from "Gussie". But until recently, the author of this text herself incorrectly emphasized when she said “Fendy”. And it must be admitted that reading aloud such tricky names for the Russian eye as Dsquared, Houbigant or Ermenegildo Zegna, it is not surprising to make mistakes. Of course, these mistakes are not fatal and are easily explained: it is strange to demand exact pronunciation from those who do not know French or Italian. But you want to talk about perfume correctly and beautifully!
If you want it, then you have to… Having wandered through various resources dedicated to fashion, flipping through dictionaries and comparing our knowledge with the opinions of people who do not get out of fashion shows, we have compiled a glossary of perfume brands for you (those that especially often cause difficulties in pronunciation). And one more thing: just in case, it includes stamps whose names you probably pronounce like our father. But suddenly someone will come in handy.
A
| Brand | A country | Pronunciation |
| Agent Provocateur | United Kingdom, but the name is in French | [zhan provocateur] |
| amouage | Oman, name in French | [amuAzh] |
| Anna Sui | USA | [anna sue] |
| Annick Goutal | France | [anik gutal] |
| Armand Basi | Spain | [arman bazi] |
| Asgarali | Bahrain | [agharali] |
IN
| Badgley Mischka | USA | [badgley bear] |
| bois | Italy | [bois] (not "bois" in the French manner) |
| Bottega Veneta | Italy | [bottega veneta] |
| Burberry | Great Britain | [burberry] |
| Bvlgari | Italy | [Bulgari] |
| Byredo | Sweden | [byredo] |
WITH
| Cacharel | France | [cough] |
| Carla Fracci | Italy | [Carla Fraci] |
| Carolina Herrera | United States (name - Spanish name and surname) | [caroline herrera] |
| Charriol | Switzerland | [shariyol] |
| Chloe | France | [cloe] |
| Chopard | Switzerland | [shopAr] |
| Christian Lacroix | France | [Christian Lacroix] |
| Christian Audigier | United States (name - French name and surname) | [christian odejie] |
| Clinique | USA | [clinic] |
| Comme des Garcons | France | [com di garson] |
| Courreges | France | [courage] |
D
| diptyque | France | [daptic] |
| D'Orsay | France | [d'orsay] |
| Dsquared | USA | [diskErd] |
E
F
| Fendi | Italy | [fendi] |
| Feraud | France | [ferO] |
| Frapin | France | [frapEn] |
| Frederic Malle | France | [frederik mahl] |
G
H
I
L
M
N
ABOUT
P
R
S
T
V
Y
| Yohji Yamamoto | Japan | [Yoji yamamOto] |
Do you think this glossary is incomplete? With your help, we are ready to expand the list of "difficult to read" brands. Leave your additions in the comments.