Il De Beaute, Chain of stores - "I visit often, because of the biting prices I rarely buy, but there is a lot of exclusive and interesting things, including selective perfumery." Beautiful "Molecule" (perfume) - in "Ile de Beaute Ile de Beaute selective perfumery
26 chose
Sometimes you want to buy not just another novelty of perfumery, but a true masterpiece of perfumery art, which has its own history or idea ... Such perfumery is usually called selective or niche. Selective fragrances are no better and no worse than the perfumes we are accustomed to, produced by luxury brands. They are just different.
There are about 250 niche brands in the world that produce perfumes "not for everyone". This includes both perfume houses with a long history, and modern manufacturers who dared to discover something new in the art of perfumery.
Take at least a brand Escentric Molecules, which appeared in 2006, and literally revolutionized perfumery, so boldly declaring a new era in the production of fragrances. All their products are made exclusively from synthetic elements using the latest technologies of the chemical industry. The brand's fragrances can hardly be called classic - they are not even fragrances, but a certain mixture of volatile substances that can create a unique smell for each individual person. Because it is known for certain that perfume is revealed on the skin of different people in a completely different way.
But the backbone of niche perfumery is made up of perfume houses with a long history, sacredly honoring classical canons and protecting ancient recipes of fragrances. They rarely release new items, and if they do, they certainly correspond to the overall history of the brand. Thanks to such manufacturers, we can still enjoy perfumes, the composition of which was composed hundreds of years ago. For some, such things are ridiculous and incomprehensible, but for true connoisseurs and connoisseurs of perfumery, this is a true gift - to touch the past in the present. Probably, it is precisely this feeling that guides people who prefer antique furniture to modern ones.
Almost all niche perfumes are produced in small quantities; expensive components and far from cheap methods for obtaining aromatic substances are used to create perfumes. In addition, some compositions take decades to complete and the bottles are handcrafted, which is why selective perfumes are often expensive. But as they say, art is priceless.
I would like to note that selective perfumery is a separate block also because not everyone understands its aromas. Some perfumes "not for everyone" smell like asphalt after the rain or fresh toast with honey... You must admit that a bottle of such unusual perfume is a somewhat strange choice for everyday use. Yes, and in general, the question arises: why are such smells created? Does anyone use them? As experts say, niche perfumery is more of a fetish, a hobby, a passion. Someone collects perfume with the same zeal as philatelists collect stamps, and antique dealers collect antique furniture.
However, selective perfumery is still the art of composing fragrances. And it should smell beautiful and expensive. If you want to stand out from the crowd with an unusual and complex scent, then you are in the niche perfume department.
Most selectives are "rich" flavors. They can be languid and intoxicating, fresh and flying, appetizing and enchanting... But in any case, memorable.
Let's go over the most famous selectives in order to get a complete picture of what this very niche perfumery is like.
Aqua di Parma
Aqua di Parma- a brand with a century of history. It was founded in Italy, in the city of Parma. The main direction of the brand was the production of light, refreshing perfume compositions, which were supposed to compete with heavy fragrances that dominate the fashion for perfumes. The heyday of the company came in the middle of the 20th century, when toilet water Aqua di Parma began to be used by movie stars such as Ava Gardner And Audrey Hepburn. Today, as then, the brand has its star fans - Sharon Stone, Kevin Costner and Woody Allen. Acqua di Parma is a niche brand that produces perfumes for men and women. In the brand's fragrances, notes of Mediterranean flowers and citruses are most often heard. They are perfect for summer days and those who prefer flying compositions.
|
Aroma colonia from Aqua di Parma |
amouage
Brand amouage was created relatively recently - in 1983, but it was in it that the age-old traditions of Arabic perfumery and modern motifs were united. It would not be an exaggeration to say that amouage belongs to the class of truly royal perfumery. To create all the fragrances of the brand, the painstaking work of perfumers and the most precious ingredients, such as wood of the oud tree, silver incense and rocky rose petals, are used. For example, silver incense is extracted only in one place on Earth - in Dafar, and only by hand by local tribes of pastoralists. It is worth its weight in gold, just like the petals of a rocky rose, which rarely blooms on the slopes of steep mountains.
All perfumes of the brand are united by a single leitmotif - these are luxurious, intoxicating oriental compositions with amazing durability. They awaken feelings and give confidence to their owner, like an amulet invisible to the eye.
|
Aroma Memoir Woman from amouage |
Annick Goutal
In 1980, the perfume world recognized a completely new brand - Annick Goutal. Its founder was a French pianist and model Annick Gutal. Her charming appearance and multifaceted talent came together under the cap of captivating perfumes, in which women found themselves, and men went crazy for them. Annick managed to find a vital stimulus in perfumery, which helped her overcome a serious illness and parting with her loved one. All women's fragrances of the brand are permeated with charming femininity and warmth - mothers, wives and just women. For Annick Goutal, the family has always played a huge role in life, which is why most of her creations are perfume declarations of love and dedications to loved ones.
Today, the mother’s work is continued by her daughter, Camilla, and thanks in large part to her efforts, the brand Annick Goutal is famous for its inflexibility in front of the perfume industry. She sacredly honors the canons laid down by her mother, from under her hands new amazing creations of niche perfumery for men and women are born.
Escentric Molecules
You have already learned a little about the history of the brand Escentric Molecules, now it's time to talk about the main feature of all the brand's fragrances. Exactly Escentric Molecules introduced into use a special component that hitherto did not exist in perfumery - essence ISO E Super included in all creations of the brand. It is extracted in a special way from chords of musk, amber, oriental flowers and woods.
I just want to add that the specialists of the perfume house managed to prove to the whole world that technological progress can be directed to creation - in this case, to the art of creating unusual fragrances. Among the fans of the brand are Kate Moss, Naomi Campbell, Christina Aguilera and many other representatives of the star elite.
Montale
This French brand is the quintessence of the secrets of the East and the sophistication of the Old World. It was the Middle East that was home for several years for the founder of the brand - perfumer Pierre Montal, where he created unique masterpieces of perfume art for sheikhs and sultans.
All the brand's fragrances are complex oriental compositions that contain almost no alcohol. These are precious scented elixirs with unique durability and character of their own. In addition, perfume Montale is a kind of map of the world, where each fragrance is like a fragrant autograph taken for a long memory.
!
New temptation.
MORESQUE
THE BIRTH OF A NEW PEARL OF PERFUME ART
Moresque is an Italian brand of high perfumery with a Moorish sillage. This perfume house was founded in 2015, but today it can be proud of a whole army of fans. Moresque does not just create luxurious fragrances using unique natural ingredients, but revives the craftsmanship for which Italy has been famous for centuries. The bottles of fragrances, carefully preserving the luxurious olfactory patterns, are the pearls of art, created by the hands of Tuscan artists. Each bottle is unique and unrepeatable, it is the epitome of Italian craftsmanship in the art of polishing and the purity of the gold, hand-applied with a brush. Each bottle of the Art and Gold Collection comes with a Certificate of Authenticity and can serve as the start of your art gallery of fragrances - a true delight for discerning collectors.
SHARE EMOTIONS WITH MEMO!
memo- a collection of the sharpest fragrant impressions brought from different parts of the world, fragrant treasures from different countries. This great fragrant journey led to the creation of the perfect couple: she is Clara Ferre Molloy, a Catalan-born poet from Paris, and he is John Molloy, a sporty Irishman who travels the world in search of adventure. And the most important find for them in these adventures was Memo, a perfume house created in 2007.
Memo is memory. This is a souvenir. This is an incredible loop. The four collections of Memo fragrances are a fragrant guide to the countries of the world. This is the world of sensory perception. When we inhale the aroma, it is as if we are leaving our safe home, going to new unknown sensations, weaving them into the space of our soul, our life experience. Memo's slogan: "The purpose of the journey is the journey itself." Memo is your new olfactory experience and a new, original way to travel!
ORMONDE JAYNE
HANDMADE FRAGRANCES FROM THE FIRST ENGLISH INDEPENDENT PERFUME LABORATORY
Ormonde Jayne is an English perfume house, an object of admiration for both sophisticated connoisseurs and ordinary perfume lovers from all over the world. The little English lady of Old Bond Street, Linda Jane Pilkington, has set herself the goal of being the most creative brand, no matter what the limitations of the perfume world.
The philosophy of the brand is embodied in the weaving together of the highest quality and true luxury. And Linda sees the secret of the special beauty of her fragrances in special components - oils, which are practically not used in the modern perfume industry. All in the spirit of true English perfectionism! The fragrances are bottled by hand in a London laboratory. Individual fragrances to order are another feature of the brand. Such fragrances marked “bespoke perfume” can be found in Ile de Beaute stores!
CLIVE CHRISTIAN
FRAGRANCES OF ROYAL BLOOD!
Brand Creator Clive Christian, Sir Clive Christian, MBE, is resurrecting a Victorian legend, Crown Perfumery, once a perfume supplier to the court of Her Majesty Queen Victoria. The royal symbols that adorn the bottles - the crown and coat of arms - are designed to embody the perfection and the highest quality of fragrances. Flawless fragrances, crafted from components comparable in value to diamonds, are the expression of uncompromising luxury in today's world. As you remember, in the new Noble collection, each pair of fragrances will convey the aristocratic spirit of a certain period of British history. The first pair of Noble VII is dedicated to the reign of Queen Anne. In the near future, we will introduce you to fragrances that embody the most outstanding period in history - the Rococo era, which opened the age of elegance and sublime romanticism, refined luxury and charming frivolity.
CREED
ARISTOCRACY CHANGES BUT CREED REMAINS FOR AGES!
Creed- a dynasty of perfumers, which was founded in 1760 by James Henry Creed. High quality, exquisite work, unusual style quickly made James Henry Creed incredibly popular among the High Society of England, the king himself flaunted in shirts and was fragrant with Creed perfume waters. By the middle of the 19th century, the perfume house Creed officially received the status of a supplier to the royal court of Great Britain. By this time, the name Creed thundered, without exaggeration, throughout Europe. The bottles of the perfume house have become true attributes of the aristocracy, inseparable from a noble origin, so much so that it was said that aristocrats were born with the smell of Creed. The monarchs of the second half of the 19th century compete with each other for the location of one perfumer, and for the next 50 years Creed supplies fragrances to all, without exception, the royal courts of Western and Central Europe. Austrian Emperor Franz Joseph, Elisabeth of Bavaria, Queen Maria Christina of Spain, Queen Victoria of England, Empress Eugenia, Russian Emperor Nicholas II and countless princes, dukes, counts - this is a short list of fans of the perfume house in those days. For Creed, the status of "Perfumer of the Royal Families" is finally approved. Today, the head of the House is Oliver Creed, a direct descendant of James Henry Creed, a representative of the 6th generation of perfumers. Family traditions mean a lot to Creed, especially the tradition of quality. Like 200 years ago, the head of the house personally selects the necessary components, carefully monitoring the quality of roses, jasmine, Parma violets, French and Indian tuberoses. The full production cycle takes more than a year, the fragrances are slowly infused and necessarily mixed by hand, which provides them with an excellent plume and durability.
ROJA PARFUMS
NEW KING OUTFIT!
Roja Parfums is an English perfume house that is redefining luxury and sophistication in the 21st century. The creator of the brand is a professor of perfumery, Creative Ambassador of Great Britain, the most quoted perfumer of our time - Roger Dove. Many prestigious global brands, such as Rolls-Royce, Victoria and Albert Museum, Laurent-Perrier, turned to Roger for the creation of a fragrance that embodies the style and spirit of the company. Each of the fragrances created by Roger Dove is an example of an outstanding creative process, because according to the professor, fragrance is an invisible force with which we manipulate others.
Roja Parfums works only with top class essences. For the Roger perfumer, the most expensive ingredients in every sense become the preface to the new fragrance and his personal signature. Each fragrance from Roger is designed to make its wearer feel special, standing out from the crowd. Now the women's and men's collection of fragrances are presented in a fundamentally new design!
VILHELM PARFUMERIE
TOPICAL: MODERN AESTHETICS OF PERFUMERY!
Vilhelm Parfumerie is a perfume house founded in 2015 in New York. The brand is built on a creative perception of the world, where each fragrance is one of the forms of poetry, this is the modern aesthetics of the olfactory language. Fragrant and poetic compositions of Vilhelm Parfumerie are distinguished by purity and clarity of style, unusual rhythm and elegant beauty. The founder of the brand - Jan Wilhelm Ahlgren, was born in Sweden, in a small town. After graduating from art school, Jan left his homeland and moved to the capital of the arts, to Paris, where he devoted himself to fashion. His new life was filled with travel, beautiful people and poetic adventures.
Building a career in the fashion industry, Jan moves to New York, where he finds his calling and his destiny. He fell in love with the city, and in the city he fell in love with a girl who later became his wife and business partner, co-author of Vilhelm Parfumerie. It all started with a unique collection of leather bags soaked in precious aromatic oils, just like the works of 18th century perfumers. While working on this project, turning his bold idea into reality, he met a brilliant perfumer - Jerome Epinette. Working together, Jan Wilhelm discovered the magnificence of the art of perfumery, the power that fragrances have over our senses. Vilhelm Parfumerie was born from a combination of art, design and passion for fragrances. Sources of inspiration are scattered all over the world: romantic stories, unexpected discoveries and intimate memories get their exquisite fragrant embodiment here. From childhood memories of a summer vacation to a fantasy about London rain and Parisian mornings at the famous Maxim's restaurant.
PARFUMS BDK
MEET THE NEW GENERATION OF FRENCH PERFUME!
David Benedek, heir to the ancient perfume tradition, was born in Paris in 1989. His family has been involved in perfumery for 4 generations. After receiving his degree from the Institute of the Five Senses, the top perfumery school, David decided to revive the family tradition and create his own brand. This is how the perfume house was born. bdk. Each fragrance in the collection is an extension of the creator's taste and lifestyle. However, according to his idea, these fragrant compositions are continued in the form of your feelings and emotions. The new perfume brand has every chance of becoming a modern olfactory library, where the best fragrant masterpieces for every taste will be collected. The bdk perfume house is constantly searching for natural ingredients of the highest quality, which allows us to create incredibly long-lasting and sillage compositions. Particular attention is paid to the train of aromas, which carries the brightest and most attractive shades. That is why the production of components and fragrances is concentrated in the capital of perfumery - the city of Grasse.
Compliance of the goods with the established requirements is confirmed by a declaration of conformity
By joining our groups
The life of a modern woman is unthinkable without certain self-care rituals. Applying your favorite fragrance is one of the steps in creating the perfect image, a touch that complements and emphasizes individuality.
But sometimes what you liked becomes boring, and you want something completely new and unusual, not the same as everyone else. Chanel, Dior, Armani, Gucci are well-known and beloved brands, with many wonderful fragrances, but even bestsellers and seasonal perfumes can cease to please. It seems that nothing fits and everything has already happened, everything is not right. What to do? It is difficult, almost impossible to give up perfume... Maybe it's time to move into a new category and pay attention to a special niche perfumery.
If you are not afraid to stand out from the crowd, then you should like these fragrances. They are special, bright, memorable, persistent ... and expensive.
perfume classification
Selective spirits? What it is? What distinguishes them from the rest of the fragrant variety presented on store shelves?
All fragrances can be conditionally represented as a pyramid: at the foot there is a mass market. These are fairly inexpensive weakly resistant toilet waters.
Above is the prestige class perfume ("Boss", "Lacoste"), above it - luxury ("Dolce", "Gucci", "Chanel"). Large-scale advertising campaigns are carried out to draw attention to new products and bestsellers. Fragrances are becoming popular and easily recognizable. If the campaign is successful, then almost every second will be fragrant with the novelty of the season.
At the very top of the pyramid is niche or selective perfumery.
Selective perfumery: features
First of all, these are unique flavors. For the manufacture of perfumes, only natural ingredients are used, without replacement with synthetic counterparts. This partly explains their cost. The smell of horse sweat, burnt rubber or burning asphalt coexists peacefully with the aromas of rose and lily of the valley in one bottle, creating an incredible composition.
The persistence of niche perfumes is amazing. By applying a little on the wrist, you can go with the aroma for up to two days, while it will open up with different notes.
Eau de toilette packaging, as a rule, is quite modest and does not seek to attract attention, because the main treasure is inside the bottle. Although there are exceptions, and then the bottles look like a real work of art.
Almost all niche perfumery fragrances are universal: they rarely have a division into women's selective perfumes and men's. But you should not be biased towards them because of this: perfume will sound completely different on women's and men's skin.
Perhaps the most interesting feature that reveals (what it is explaining) is the exclusivity of the fragrance's sound. Perfume plays different notes on each person, so there is very little chance of meeting someone who smells like you.
The best selective perfumes: brands
If you want to get to know a niche, start with well-known fragrances that are easy to find on sale.
Escentric Molecules
Perhaps, these are the most affordable selective perfumes in terms of price and purchase. What it is, you can understand only by trying them on yourself. The famous compositions “Molecule 01” and “Molecule 02” that made a splash a few years ago are best known to the consumer. This is the first and only perfume in the world that does not have a specific scent and is applied only to the skin during testing. The perfume adapts to its future owner, revealing itself individually, guaranteeing 100% exclusivity.
"Tom Ford"
The second most popular women's selective perfume is "Black Orchid" from the American brand Tom Ford. Few have heard of them. There are many opinions and rumors about the fragrance, so it is better to try it on yourself once to understand what it represents. But you will not remain indifferent: either love or dislike.
In addition to the provocative and fatal Black Orchid, the fashion house also produces other fragrances. The Private Blend line is very interesting, and musk lovers will appreciate the Musk Collection.
Montale
A luxury that you can afford - selective perfumes from Pierre Montel. Aromas complex, beautiful, plume, with its own zest. A nice bonus is a large selection: both sweet and floral, and with the aroma of coffee and chocolate. Very strong and memorable scents. These selective perfumes are the most enthusiastic reviews from buyers: the fragrance lasts up to two days, on clothes even longer, it doesn’t get boring, it opens up gradually and very beautifully. Delicate floral arrangements are especially mesmerizing.
C&R Create
If you are looking for something more individual and unique, then pay attention to this brand. Perfume for each zodiac sign? Why not! Having studied the treatises of the oriental sages, the founders of the fashion house launched two lines of fragrances: "For Her" and "For Him". According to the masters, such a personal perfume will become an excellent talisman and will allow you to realize hidden opportunities.
Comme des garsons
Hot asphalt and sea water, rare spices and burnt rubber, the smell of aluminum welding and fresh bamboo, incense and burnt toast... Is this a selective perfume? What it is? A combination of the incongruous, synthetics and naturalness, the quintessence of taste and walking on the edge. Perfumes from Japanese designer Rei Kawakubo amaze and conquer with their individuality and outrageousness. These are fragrances for those who are not afraid to be the center of attention, for real perfume lovers.
amouage
Perfumes "Amuage" - a real luxury in the literal and figurative sense. Perfumes are very expensive, but this is due to handiwork, rare ingredients and the highest quality. The fragrances use natural oils and extracts. Myrrh, rocky rose and silver incense, mined in Oman, add a special chic to the perfume.
This selective perfume is the choice of many celebrities and royalty.
Where to buy
You can buy an unusual perfume in any major metropolis. For example, selective perfumes in Moscow are presented in perfumery stores such as Ile de Beauté and Rive Gauche. When ordering in online stores, seduced by a low cost, there is a risk of getting a fake. However, if you really want to, but there is no way to immediately purchase a whole bottle of the fragrance you like, you can go the other way and try the castings. This is the name of small bottles of 5-10 ml, into which perfumes are poured by the owners, after which they are sold to those who wish.
No woman can do without perfume. Yes, scented hygiene products are wonderful, shower gels, soaps and shampoos with balms can be pleasantly scented. All this really remains on the skin for some time, but ... There is nothing more pleasant than a drop of perfume that gives mood and a charge of optimism for the whole day. Perfume is the embodiment of beauty, luxury, style or, conversely, conciseness, rigor and freshness. One of the interesting novelties was the Molecule perfume (for women).
The embodiment of self-sufficiency
This line of perfumes was created on the basis of the so-called synthetic molecule and is united by an emphasis on self-reliance, independence, coolness and sexuality. "Molecule" (spirits that are present almost constantly in "Ile de Beaute") is a very exciting and unforgettable perfume, embodying in its smell all the speed and transience of modern life, frantic rhythms and rapid flight. However, this lightness and coldness are harmoniously intertwined with warm notes of flowers and fruity aromas. In the Ile de Beaute store, the Molecule perfume is presented in several forms.
First option
This is a pleasant woody fragrance, bewitching with freshness, causticity, resemblance to a swift whirlwind. This effect is achieved due to the presence of a single component - the Iso E Super molecule, which stays on the skin for a very long time and can either disappear for smell, or appear again. A wonderful pheromone, this fragrance emphasizes the natural virtues of the skin, its smell, hidden attraction and sexuality. A simple but elegant bottle seems to hint at some hidden possibilities of the contents and its attractive mystery.
Second option
Molecule 02 represents a waterfall of emotions and passions, inner freedom and irresistibility. It opens gradually, attracting more and more people to itself. At first, only the restraint of elderberry and the subtlety of musk, the lightness of iris and the sparkle of vetiver, the woody notes of cedar and the oriental touch of sandalwood are felt. But then the fragrance reveals itself in all its glory thanks to the presence of amber, designed to kindle the flame of passion and the fire of feelings.
"Molecule 03"
This "Molecule" (perfume), in "Ile de Beaute", of course also presented, is the so-called unisex fragrance, bright, undoubtedly memorable, multifaceted and by no means simple. A bold and unusual combination of notes of lime, delicate iris, assertive ginger, thick and viscous vetiver, lovely jasmine, transparent tea and the woody sound of cedar and sandalwood captivates from the first acquaintance, strikes with assertiveness and directness. This is a perfume for the ever-busy and business-minded residents of large cities, whose whole life is scheduled to the minute.
"Molecule" on sale
The Molecule perfume line can be bought both in the largest retail chains and on the global web. However, first of all, it is worth seeing if there is a "Molecule" - spirits - in the "Ile de Beaute". This renowned, respected and trusted trading company guarantees product quality, authenticity and originality. It is simply impossible to run into a fake. In addition, shopping here is simply very pleasant due to the unobtrusive but wonderful service, the light atmosphere of beauty and elegance, and the beautiful design of the stores. Perhaps not only "Molecule" (perfume) in "Ile de Beaute" are sold well, but also all other famous brands. The cost of all three types of "Molecules" starts from 2500 rubles.
Gutal does not have a clear division into feminine and masculine, except to consider as such the presence of a version in a “male” bottle for many fragrances. A selective perfume is rarely bottled in a fancy bottle. In Moscow, selective fragrances can be found in Douglas-Articoli, Arbat Prestige, Ile de Beaute, GUM, TSUM, Lirouage, Novinsky and Petrovsky passages. The answer is simple - in selective perfumery! I bought something just in Ile de Beaute. Anik Gutal was taken out, Penhaligons...
Yes, the fragrances are described very beautifully and romantically, but the selectives are very expensive. Not at all. Selective perfumery can also be produced by completely new perfumes. houses, sharpened only for this segment. But in Moscow, it is probably easier to find an alternative to fragrances taken out of the IDB assortment. It's more difficult in the provinces. This is not from IDB. I don't wear heavy scents so my collection is mostly wood, leather, damp earth and some light flowers.
My introduction to selective perfumery took place several years ago, when I was tired of being one of many. Selective perfumery is something from the field “for connoisseurs”, “for the elite”, not for everyone ... Well, isn’t such a message captivating? It is also necessary to note the luxury category of perfumes - they are the line beyond which elite perfumery begins.
And the samples that received the most votes are launched into mass production. If we are talking about niche perfumes, then we should forget about the order, the cost of one liter, the gender or age category. When a niche perfume is created, its creator does not think about anything, but gives free rein to his imagination, creates without thinking about expensive raw materials, about a narrow segment of consumption, about the specificity of aromas...
Therefore, you are unlikely to find a niche perfume on sale or in the discount department. Exclusivity cannot be cheap, so the cost of the above-mentioned fragrances cannot be lower than 3000-5000 rubles. But the use of leather, expensive crystal and precious woods are frequent "guests" in the design of a selective bottle.
But there is also a layer of perfumers obsessed with packaging - their cost of a bottle is many times higher than the cost of everything else.
I have a lot of fragrances, but I don't know what category of fragrances they belong to. Here are SL not my fragrances, from the review of the presented fragrances, I don’t have any, or maybe I don’t know how to listen to them correctly. Niche and selective are synonyms) But what exclusive means in this case, I have doubts. I read that it is different. And niche fragrances are already those that do not have luxury. They are initially expensive and are not mass-produced.
Usually the design of packaging and bottles is the same for all fragrances of this perfume brand. Take, for example, L'Artisan Parfumeur
At least the second paragraph is fundamentally wrong. Fifth paragraph: “You must have noticed that selective OR niche fragrances…” Sixth paragraph about bottle design. But it says: “the creation of perfumers or perfume houses”, but perfumers are definitely not without experience and / or age)) Fifth paragraph. So she says that selective = niche) Sixth.
I don’t like selectives, because they are “heavy” for me and my head starts to hurt from them. There is one fragrance that more or less suits me, from the category, sort of like “selectives” (but after the comments, I already doubted whether it belongs to this category) is Tom Ford “White Suede”. That's what is left in the IDB is not mine at all. After my second birth, now with perfume, either the company goes, or a terrible rejection. Now there are only two brands: Amouage and Penhaligans, a couple of old fragrances from the stock remained, got rid of the rest ...
Somehow it didn’t work out for me with selectives, niches. Well, that means I'm upset. Are Gutal's men's fragrances that good? To be honest, I don’t know men’s fragrances at all, but women’s…
And now there is no comparison. Three main features define niche perfumery. The first is personalization: a perfume house must have a face. This is a perfumer, creative director or even an owner.
Another optional condition is the uniformity of packaging for one brand. All perfumes are bottled in the same bottles. Niche perfumery has its own far-fetched, but rather reliable history of creation. He went against all the rules and traditions and created Mure et Musc by crossing blackberry with musk.
Even the production of both of them in most cases is handled by one of the two best Swiss companies - Firmenich or Givaudan. Selectives are not divided into male and female - this is the same trick of marketers as the concept of "unisex fragrance". For example, the very woody notes that are customarily added to what any nose defines as a masculine fragrance are responsible for elegance rather than masculinity.
But even in niche perfumery, there are cases when a perfumer allegedly works in the Eau de Parfum format, and the concentration of oils does not even reach the Eau de Toilette.
If the composition contains diamond dust or oil of the only representative of a plant species on the continent, the price can reach fantastic proportions. The fragrances of her Selection Excellence brand are made in Belgium, the wooden caps for the bottles are made by a Tver craftsman, and the bottles themselves are made at a factory in Austria. I am a big fan of exclusive fragrances and something tells me that there are many such sophisticated lovers here.
But Ford is not a niche. These are exclusives. In my opinion, the author does not really understand what he writes about... For people who understand perfumery, the article can only cause bewilderment... And for beginners, such an article will only confuse and mislead... And no one will have a desire to get to know the amazing and the multifaceted world of selective perfumery…
We do not know who creates fragrances, for example, for Versace, but in niche perfumery there is always an author. The second point is the number of points of sale. All L’Artisan fragrances are filled in the same cute bottles and differ only in the color of the name sticker. Many selective perfumes are very “difficult” to perceive and are, so to speak, aromas “for an amateur”. Demeter is, perhaps, one of the most famous brands in selective perfumery, but the milestone of 250 points of sale still has not been crossed.