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Corporate style of clothing. Corporate clothing: professional dress code. Basic requirements that corporate clothing must meet

O formal business style of clothing, a strict dress code, restraint and conservatism - all this, above all, speaks of high status corporations and professional business environments. Many people become melancholy and discouraged at the mere mention of white collar style. However, the professional style, as we stylists call it, upon deep examination is extremely multifaceted and by no means as boring as it might seem at first glance. You just need to know some of the nuances and secrets.

O to reflect the social status of a person is the most ancient and original function of clothing. After all appearance- this is a kind of code, deciphering which you can learn a lot about the world in which the person revolves. The philosophy of any dress code is determined primarily by the appropriateness and the need to correspond to the situation, and not at all by continuous prohibitions and restrictions.

D The spruce style primarily demonstrates professionalism and competence, certain values ​​and position in society. For example, in large companies, clothes are always designed in a single set corporate style, but always with adjustments for the rank of employees. God is in the details. It is they who are the marks of distinction in the business environment, helping to understand who is in front of you: an ordinary clerk or a top manager. It is very important to understand that professional style is an application not so much for individuality as for compliance with the philosophy and message of the company in which the employee works.

M The international corporate standard was fully formed in the 80s and 90s of the 20th century under the influence of world political leaders, first ladies, leading news channels (mainly BBC and CNN), as well as Italian and English textile traditions.

Types of business style in clothes

WITH there are certain levels of conformity to the situation when choosing business clothes that you need to know and understand. For example, the coefficient of conservatism is an indicator of the level of severity that affects the degree of freedom in choosing clothes. Let's consider the most popular options for a business dress code.

1 . Business Best

N The most demanding and not welcoming expression of individuality is the dress code. Typically used on very important business meetings or negotiations with foreign partners, as well as in legal organizations, banking, politics and insurance companies.

R Recommendations for men: the most strict and conservative suit in black, gray or dark blue; a snow-white shirt with double cuffs and cufflinks; exclusively black shoes - derby or oxfords. For women, it is a blue, gray, or beige suit; white blouse; flesh-colored stockings or tights; black pumps with heels from 3 to 5 cm; the only allowed hairstyle is collected hair; no short sleeves at any time of the year; it is allowed to diversify the costume neckerchief or small size jewelry.

2. Business Traditional

T a traditional formal business dress code with fewer restrictions and slightly more opportunities for individuality: welcome different colors and drawings within reason. Men are advised to wear a one-color suit (delicate stripes are acceptable), women - pantsuit or a sheath dress with a jacket. Let's say a short sleeve and loose hair, depending on the situation. Jewelry may be slightly brighter and slightly larger.

3. Business Casual

Have kind, elegant clothes for the office. This style is considered one of the freest and most individual in the business environment. Perfect for organizations with a free-form dress or business Friday. Men are allowed to wear brighter (within the professional style) shirts, trousers, polos or vests. For women - skirts, jackets, turtlenecks and knitted cardigans.

The basics of business style in women's clothing

  • Close-fitting silhouette
  • Color: all shades of blue, gray, beige-brown, olive, burgundy and white.
  • Absence of drawings (except for geometric prints)
  • B rucked suit with classic pants length
  • W aket / cardigan
  • Skirt, the minimum length of which is 5 cm above the knee, and the maximum length is 20 cm from the floor.
  • Blouse
  • Dress case
  • P alto made of high-quality fabric with a regular cut
  • Shoes: steady heel, from 3 to 5 cm high with a closed "nose"
  • Tights / stockings beige and nude (no denser than 20 den), black (8 den).
  • A bag: simple form with straight cut lines, monochromatic, without unnecessary decorative elements.
  • Dyeing: laconic, simple in form. Expensive jewelry and semi-precious stones are allowed.
  • Hairdressing, make-up, manicure: the hairstyle must be neat and fixed, the make-up must be natural, French manicure – the best option for business.

The basics of business style in men's clothing

  • M uzhskoy suit (Italian, German, English cut) from high quality fabrics. Special attention it is worth noting that the bottom button of a single-breasted jacket is never fastened, and the length of the trousers should reach the beginning or the middle of the heel.
  • Orochka: the color of the shirt should be in harmony with the color of the suit. The shirt sleeve relies on 1-1.5 cm to peek out from under the jacket sleeve.
  • Polo shirt, thin jumper, turtleneck, vest.
  • About buv: only permissible Genuine Leather... Oxfords or derbies. The more elegant the suit, the thinner the sole of the shoe should be.
  • Belt: Chosen to match the color of shoes, briefcase and watch strap (black, dark chocolate, dark cherry shades).
  • H alstuk: the most striking indicator of both individuality and social status. The most important rule is that the tie should reach the belt buckle, and it should be matched to the suit and shirt at the same time.
  • H oski: must be darker than trousers (black, dark blue and dark brown colors).
  • Watches: the most important, prestigious and expensive accessory in a men's wardrobe.
  • Z aponki
  • Tie clip
  • A second pen: not less important accessory talking about taste and social status owner.
  • Z ont: black in the form of a cane.

V our time, there is a very clear tendency towards simplification and democratization of the business style in connection with the emerging postmodern era, which only plays into the hands of "white collars". There are much more opportunities for expressing individuality in a professional style than before (for example, the permissible color palette), which makes it more attractive and even more elegant. Restraint can be friends with fashion, and formal business style is a direct confirmation of this!

Corporate clothing is not a uniform. Corporate clothing should help to work in a close-knit team and positively influence the company's image. The corporate style is not aimed at depersonalization, it can be fashionable, attractive and at the same time demonstrate professionalism in all its glory.

Office Fashion Principles

Office, corporate and business styles should be the same when choosing a style large company... However, indulgences are always available - Friday, the time for ordinary clothes, jeans and general anticipation of the weekend.

In addition, business style trends today have long meant more than a black business suit. with a tie.

Each company has dress code rules. In some companies, they are clearly regulated and fixed, somewhere they exist behind the scenes. In any case, the essence of the corporate style is to emphasize your belonging to the team, and not the desire to be in the spotlight. Corporate clothing should be comfortable. These are clothes for every day, and you need to wear them for a very long time, so they should not cause inconvenience.

One more good advice- no need to try to look better than the bosses. Highly expensive brands acceptable in a typical office environment if the company sponsors the purchase of such clothing. Otherwise, you have to try to be a little more modest.

Possible options

Restraint can be fashion friendly. Business style pleases this year bright colors and different colors pattern. Subdued variants of branded items can be a worthy member of corporate identity. Perhaps a bright yellow office suit would be too much, but a bright yellow narrow belt or designer shoes in a stunning shade combined with neutral color summer lungs a suit can be more than a suitable addition for a business style.

If corporate style does not allow neon or other vibrant colors - trendy classic plaid, rhombus or stripes of neutral dark colors.

The cut of the suit, with all the classic colors, can give a little more space: soft or rigid forms, full length or cropped, single and double breasted jackets. You can play not only neon colors, but also on a more complex level - the level of form. However, it is worth repeating about the limits of decency and business style. The risk can be justified in many cases, but not when choosing the length of the office skirt.

Clothing in a general corporate style should speak of the professionalism of each and every one. Women shouldn't look overly seductive or casual. The same goes for strongly gender. The calmer the better. Let the suit fit, but not tight, let the accessories speak, not shout. For those who cannot live without

Many people mistakenly equate the two concepts of "corporate dress code" and "". It is necessary to understand that corporate style as a concept is much broader. There are several unspoken rules to create a corporate image and clothing style of employees. The most a shining example corporate clothing can be called uniforms armed forces of the country. By only one form you can find out the rank of a military man, his form looks very aesthetically pleasing. It is comfortable to wear in all conditions, and is different for different types troops. The rules for wearing corporate dress code are in many ways equivalent to the rules for wearing military uniforms.

The importance of dress code

Corporate attire for employees is not necessarily business attire or uniform. It should positively influence the company's image and make it clear to employees that they are part of the same team. At the same time, not all employees should look the same, unless we are talking about service personnel.

The attitude towards employees of a particular company, most often, is directly related to their appearance. If an employee of the company you are interested in comes to a meeting in a dirty shirt or torn uniform, but with the symbols of his company, only the appearance of this person can negatively affect your attitude towards the company as a whole.

Every serious company has its own corporate dress code. In some companies, the dress code is clearly specified in the clauses of the contract, while in others it is unspoken. These clothes should be comfortable and not inconvenient when moving.

Restraint combined with fashion is the main feature that should be present in the form of every company. Every year the business style of clothing more and more often includes a combination bright colors... Some options of global brands of clothing manufacturers can easily become a full-fledged part of corporate office wear. For example, for women, clothes in a bright color may look inappropriate or defiant, but if you add bright accessories or spectacular shoes, this image has a right to exist as part of corporate women's clothing. If, according to your company, it is unacceptable to wear clothes in bright colors, then you can focus on the print of the fabric. For example, a classic stripe, diamond or checkered suit can make your look fresh in the office, but it will not allow you to go beyond the bounds of decency according to the etiquette of an office employee.

Corporate form

The dress code in the general corporate style should, first of all, speak about the professionalism of all employees. Both men and women at work should not look overly seductive. The more restrained and calmer the suit, the better.

Elements of corporate culture are a system of spiritual and material values, manifestations that interact with each other. They are inherent in a particular company and reflect its personality. The suit should not tightly adhere to the body, much less tight it. For lovers of bright colors in clothes, it is better to focus on accessories, but it is worth remembering that they should speak, not shout. No matter how strict the dress code in the company, you should always try to look the best way... Depending on the company you work for, your apparel addiction can often be affected. For example, there are organizations where jeans and sneakers are quite familiar style clothes and vice versa - in other companies it is allowed to wear only overalls. If you are looking for a job, then you need to pay attention not only to the specifics of the job, but it would not hurt to inquire about the peculiarities of corporate clothing at the enterprise you are interested in.

This is best done by simply examining your colleagues closely. Pay attention to what colors prevail in your team. If everyone dresses strictly, but admits bright colours and catchy accessories, which means you can practice it too. But if you see only gray and black shades and practically complete absence and jewelry on women, it is better to beware and not be a pioneer in this area. Your crimson suit and a huge brooch, of course, can be the standard of taste, but if this is not accepted in the company, they will hardly be satisfied with you.

So, you have more or less decided on the direction and style. Now it's worth thinking about what kind of things must be in your wardrobe. First, of course, these are the costumes. Buy several at once - this is what looks great in any situation. Better options with a skirt and trousers, as well as such that they can be combined according to your taste.

Be sure to buy white blouses. Buy several of them, because white gets dirty very quickly. A couple with long sleeve and three or four with a short one. In some offices, no other color than white is allowed at all, so prepare for this in advance. If you have other colors allowed at work, buy a beige blouse or pink shade... Again, do not carry out too bright experiments. You will only come in a radical red or canary yellow blouse if you are sure that it is allowed.

Take care of your shoes. Corporate culture implies strict office wardrobe, and he is unthinkable without elegant shoes. Forget about ballet flats, sandals and slippers once and for all. Now you have to wear formal pumps or heels. By the way, high hairpin, oddly enough, is still actively used by business women all over the world. It is beautiful, strict and very sexy.

You should not get carried away with accessories. If the office has strict procedures, the maximum that you can afford is a chain or bracelet from some noble metal... Wear large lurid jewelry only if it is not forbidden. It's also great to experiment with the length of your skirt, making it smaller and smaller every day. Keep the skirt as long as it will be comfortable for you and your colleagues. Don't get carried away.

By applying all these simple rules, you can successfully transform from a teenage girl who was in a previous job to a graceful and relaxed one business woman that can handle any task. Do not ignore the corporate style of clothing, because it is not only fashionable, but it can also be very feminine.

1. Introduction

1.1 Purpose

This document "Corporate dress code standard" is intended to introduce uniform rules and regulations business etiquette in the field of corporate uniforms in all structural divisions of the Company.

Application area

1.3 Terms, definitions and abbreviations

In this document, the following terms, definitions and abbreviations are adopted:

The Corporate Ethics Committee is a group consisting of the most authoritative employees of XXX LLC, approved by The Director General from among the Company's employees enjoying universal respect and trust, created to ensure the effective functioning of the Corporate Code at XXX LLC.

Company - LLC "XXX";

DTO - Department of Commodity Operations;

TO - Transport Department;

OUI - Infrastructure Management Department;

OB - Security Department.

2 General

The style and form of clothing is a manifestation of corporate identity, a reflection of the rules of business etiquette, an element of corporate culture, the reputation of the Company and the profession.

Corporate style of clothing renders strong influence on the mood, self-awareness, performance of the team, contributes to the creation of a "corporate spirit" and the strengthening of discipline in the Company. Compliance with the rules of business etiquette, reflected in the style of clothing, helps employees to discreetly emphasize their individuality, image and status, as well as create a guaranteed favorable impression and inspire confidence in the company as a whole.

The willingness to cooperate and the ability to win over begins with an appropriate appearance. Employees dress in accordance with social and social business regulations, as well as the internal standards of the Company, which are mandatory for every employee.

Questions regarding the scope of the Procedure in specific conditions should be addressed to the members of the Corporate Ethics Committee of the Company.

3 Requirements for corporate identity

3.1 Corporate pass

It is mandatory for all employees to wear a badge throughout the Company during the working day. If possible, the pass is worn on the chest.

3.2 Hairstyle

Men: Hair should be trimmed neatly and not touching the collar of the shirt. Long hair must be collected neatly.

Women: Hair should be neat and tidy.

Note to women: Makeup must be tasteful. Bright makeup and false eyelashes are not acceptable.

3.3 Decorations

For all employees of the Company, piercings on the face and an abundance of jewelry are unacceptable.

Men wearing earrings in work time on the territory of the Company is prohibited. Also, they should be limited to wearing only one ring - the wedding.

Shoes should be closed and combined with clothes; for women, it is allowed to wear closed-toe sandals. In the hot season (when the air temperature is above 30 degrees), women are allowed to wear open shoes... The wearing of sports shoes, beach shoes, and slippers on the territory of the Company for all employees during working hours is prohibited. For women, shoes with a heel height of no more than 5 cm are recommended. In the cold season, it is necessary to change shoes in the premises of the Company.

Employees' footwear must be clean and well-groomed. Not recommended white shoes, shoes of bright colors and with heels unusual shapes... Shoes should have as little bright accessories and other decorative details as possible.

3.5 Perfume

It is better for the Company's employees during working hours to give preference to unobtrusive, light aromas, it is unacceptable to use too a large number perfume, the smell of perfume should be subtle.

3.6 Clothing

Company employees should have a neat appearance. Clothes should not be provocative, careless, colorful, bright. Clothes with elements that open the neckline, back, shoulders, belly, clothes made of transparent materials, as well as with elements made of transparent materials in the neckline, back, abdomen are not allowed. Be in the premises of the Company in outerwear and hats are not accepted.

Men: Part-length trousers, shorts, T-shirts, other sportswear and beachwear... Men's socks should be in harmony with trousers or shoes and should be darker in color than a suit. Short socks, as well as socks of bright colors (yellow, white, red, etc.), are not allowed.

Women: no shorts, skirts, shorts, miniskirts, short dresses, skirts with deep cut, breeches above the knee, T-shirts, tops, tights and stockings of defiant colors (bright colors) and with a large catchy pattern, sports and beachwear, skirts above the knee are also not desirable. Employees of the Company are not allowed to appear at work without pantyhose or stockings while wearing skirts and dresses, except for the hot season (when the air temperature is above 30 degrees).

The Company distinguishes several types of corporate clothing:

3.6.1 Business uniform clothes

Includes formal and democratic clothing.

Formal dress code Be sure to adhere to all employees of the Company on the days of meetings, official meetings, negotiations, business visits.

Men: Business suit- a classic-cut jacket with trousers, dark tones, as well as a shirt in pastel colors, combined with a suit, a tie. A combination of a long sleeve shirt with trousers is acceptable. In the hot season, shirts with short sleeve... It is necessary to adhere to the unity of the styles of the elements of clothing, the restraint of its tones. Required attribute business style of clothing is a tie of a dull color (recommended with a pattern for a plain shirt, plain - for a checked or striped shirt).

Women: Business suit (a harmonious combination of a jacket / jacket with a skirt / trousers of restrained tones and a soft blouse), stockings / tights of a neutral color without a pattern, skirts and trousers of restrained tones of a strict cut, shirts, blouses. In the hot season, blouses, shirts with short sleeves are allowed.

In a daily work environment for the Company's employees, let's say a Democratic style of clothing - clothes of democratic cut and colors.

Men: discreet light jumpers color combinations, shirts, polo shirts, turtlenecks in soft colors. No tie is allowed.

Women: light jumpers of restrained color combinations with long sleeves and sleeves ¾, soft dresses with long sleeves and sleeves ¾, blouses of soft colors, turtlenecks, tights with a discreet pattern that is in harmony with clothes.

During the hot season, employees of the Company are allowed to wear short-sleeved clothing.

3.6.2 Work uniform

Used by employees of working specialties (DTO, TO, OUI, OB). The form is issued to this category of employees for the period of their employment in the Company.

Employees of IT departments (with the exception of managers structural units Companies from the level of the Group Leader, as well as their deputies, Secretaries and Assistant Leaders), based on the specifics of their activities, can use loose uniforms in their work - clothes that are comfortable for work: jeans, loose-fitting sweaters, plain T-shirts (possible drawings and inscriptions should be discreet and correct).