How much can you earn at a children's development center. The room should be divided into several distinct zones. Calculation of projected income

04.05.2019

A children's playroom (children's entertainment center) is a place where a child or a group of children can spend their leisure time under the supervision of the staff of the institution.

The first such business lines began to be organized in Russia at large shopping centers about 10 years ago. First of all, entrepreneurs focused on the needs of visitors to these centers. Or rather, the need of parents to accommodate their children during a long shopping trip. The lack of preschool institutions in the country was also taken into account. Both factors have contributed to the fact that children's playrooms have become a very profitable and actively developing line of business.

On the profitability of the children's entertainment center and the importance of the place

Opening a playroom is much easier than a children's development center, and even more so than a private kindergarten. You do not need to obtain a license to carry out educational activities, highly qualified personnel are not required, and it is possible to organize a business with relatively low costs.

When opening a soft playroom of 30 m 2, designed for a maximum of 20 children per day, you will need about 300 tr. (this will include the cost of repairs (15%), equipment (65%), rent (10%), company registration (5%), salary to personnel (5%). With an average monthly cost of 50 thousand rubles and income of 100 thousand rubles, the net profit will be about 50 thousand rubles.
If you organize a game entertainment complex for children of about 70 sq. m, designed for a maximum of 70 children per day, you will need at least 1 million rubles. With an average monthly cost of 80 tr. and income of 250 tr. net profit will be about 170 thousand rubles.

It happens that game rooms find their niche in sleeping areas, but this is more the exception than the rule. This mainly applies to remote places, in which such a corner can become almost the only way to organize leisure for children and adults.

Franchise per topic:"Town of Masters" (franchise for a children's playroom, investments 390 thousand rubles, profit from 90 thousand rubles.

Normative base

Before opening a business, you need to try to carefully study the standards relating to its organization. You can find out about them by contacting the territorial bodies of Rospotreb and Gospozhnadzor. Employees of these services must notify about the sanitary standards and safety rules, the observance of which is necessary to open the children's supervision room. Including there, they will be guided by the legislative base of local significance.

For example, the Moscow Consumer Market Department has developed special “Recommendations for finding children in children's playrooms ...”.
It is also important to understand the documents of federal significance. In particular, with those regulations that relate to children's play equipment. It must meet the requirements of international (EN - 1176) and Russian (GOST R 52169-2003, GOST R 52168-2003, GOST R 52167-2003, GOST R 52299-2004, GOST R 52300-2004, GOST R 52301-2004) standards security.
In accordance with the RF Law "On Protection of Consumer Rights", Art. 9, 10 (clause 2) and Government Decree No. 1025, it is necessary to take care of the presence of a sign or a stand, which would indicate the details of the organization, the work schedule, the list of services provided, the procedure for their provision, prices, company rules, etc.
In advance, it is necessary to provide for the availability of medical books for employees. (Order of Rospotrebnadzor No. 402). Special education documents are optional.
When preparing a room for a children's playroom, it is necessary to follow SanPin 2.4.4.1251-03 and SanPin 2.4.1.2660-10. It is imperative to carry out daily wet cleaning of coatings, washing of toys, etc.
It is also worth knowing about those types of criminal and administrative liability that are provided for harm to the life and health of a child in the event of certain actions or inaction of the playroom employees (69 Code of Civil Procedure, Art.79 of the Code of Criminal Procedure, Art.118 of the Criminal Code, 109 of the Criminal Code, Art.1068 of the Civil Code , article 1064 of the Civil Code of the Russian Federation, article 151 of the Civil Code, article 1081 of the Civil Code).
The "Technical Regulations" dedicated to fire safety requirements will also come in handy.

What you need to open

The company is registered at the tax office (LLC or individual entrepreneur). We recommend registering as an individual entrepreneur (individual entrepreneur). This will cost less and will allow in the future to apply preferential tax regimes - UTII, STS, and from 2013 a patent form of taxation.
Next, you need to decide on the OKVED codes. We recommend to indicate: 92.7 - other activities for the organization of recreation and entertainment.
Then you should register with the Pension Fund and other extra-budgetary funds.
You will need a cash register, or strict reporting forms. They are subject to registration with the tax
The room for the playroom must be brought in accordance with the requirements of the Federal Consumer Rights Protection and Consumer Rights Protection Department

Equipment for a children's playroom

In order to organize a small playroom, it is enough to purchase one children's labyrinth for 15-20 m 2, which will cost at least 180-200 thousand rubles. You will also need a table and a chair for an employee - 10 thousand rubles and lockers for clothes (about 800 rubles for 1 section). The set is minimal, in the future it can be supplemented as much as the owner's imagination and finances are enough.

Three-storey labyrinth for children's play

Not a single children's playroom can do without labyrinths. These spatial structures are usually made to order (about 1 month). However, sometimes, especially at sales, you can buy them ready-made. Labyrinths can be of any size (from 10 to 100 m2) and configurations (slides, obstacles, shafts, transitions, stairs, soft modules, climbing elements, a dry pool with balls, etc.)

Foreign variants of labyrinth game complexes

As a rule, one organization is engaged in drawing up a design project, manufacturing and installing a labyrinth. This play element is intended for children aged 3 to 12 years. Separately, you can put a children's trampoline, which will cost an average of 70-90 tr.

Children's trampoline

If your business is also focused on children 1.5 - 4.5 years old, then you need to arrange a separate corner with soft-stuffed toys, construction sets, drawing tables, dry pools with balls.

Staff

Employees of the company must be able to work with children, understand the high degree of responsibility that is assigned to them. They are obliged to monitor the safety of equipment, order in the room, compliance with the rules by visitors. Usually, ped students are hired for such work. universities or retired teaching staff. The work is carried out by 2 people in shifts.

Organization of activities

1 Game rooms are usually open from 9 am to 9 pm. The average payment for 1 hour of a child's stay is 100-120 rubles on weekdays and 150-180 rubles on holidays and weekends. Parents with children under 3 years old usually go for free, and adults accompanying children over 3 years old are charged an additional 20-30 rubles.

2 The stay of the 1st child in the room should not exceed four hours. The rules need to spell out the obligation of visitors to pick up their children after this period.

3 The employee of the center must carry out the reception of the child upon presentation of the passport by the parent. Information about the child and the time of his admission must be entered in a separate notebook or accounting program.

4 Employees of the company must ensure that incoming children are healthy. Babies with obvious signs of illness cannot be taken into the playroom. Otherwise, the reputation of the organization may be damaged, some of the clients will not want to return to places where they are irresponsible in matters of children's health.

5 On weekdays, most visitors are from 4 pm to 9 pm, when parents pick up their children from schools and kindergartens and go shopping. In the morning, you can try to increase the number of visitors by offering them discounts. They can also be installed for regular customers.

6 Consider seasonality. Children's rooms are in great demand between October and April, when the weather outside is less conducive to outdoor play. The decline occurs in the summer. This season, many kids are trying to take out the countryside and spend more time with them on the street.

7 If you are determined to further develop the center and increase its profitability, then be sure to provide for the opening of such areas as the organization of holidays, competitions, creative circles, the creation of a children's cafe.

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Profitability

Today, goods and services for children are gaining more and more popularity. One of the first places is preschool development centers. Due to the catastrophic shortage of places in government institutions, developmental centers for toddlers are a great idea.

Modern parents are increasingly using the services of children's development centers. According to surveys conducted in large cities among parents of children from 8 months to 7-8 years old, more than half of mothers already take or are going to take their children to developmental classes. At the same time, if previously visiting commercial centers was not cheap, now such preschool education and development is available even to people with an average income.

More and more new moms are thinking about opening their own kids club and turning it into a permanent source of income. Despite the high competition, the business in this area remains attractive and profitable, since the number of children is increasing every year, and there are still not enough good childcare facilities for preschoolers.

Classification of childcare centers

There are various types of children's centers. The owner of such a center himself determines the areas of interest for him, the level and list of services provided. Regardless of whether you are planning to borrow funds to start your own business or are going to get by with your own savings, experts advise you to draw up a detailed business plan before starting work. Such a plan for a preschool institution, which aims to develop the intellectual and creative skills of children aged 1 (less often younger) to 8 years old, includes several sections: an overview with a description of the specifics of the industry, a description of the enterprise itself, a list and description of the services that you plan to render, analysis of the current market, production plan.

If you do not have the funds to consult specialists, conduct your own marketing research of similar organizations in your city and in the area where you are going to open a center. Interview potential clients - parents of children (respondents can be found at playgrounds, children's clinics or kindergartens). Ask them questions about the location of the club, where they would like to take their children, about the program they are interested in and the teachers. Find out what they look for first when choosing a center for their little ones.

First of all, in order to organize your own children's center, you need to find the optimal premises. Most entrepreneurs do not venture into large areas, preferring rent a small establishment with an area of about 40-50 sq. meters... The main selection criteria: convenience of location (in the city center or at least in a large residential area, in a place with high traffic), the minimum need for repair work (although, most likely, you still cannot do without this), the presence of a separate bathroom and place, where the parents will wait for the end of the class.

Let's return to the question of choosing an area for the location of your center. It does not depend on your preferences and convenience, but on the target audience you are targeting. Assess your financial capabilities. A children's center that claims to be in a high price segment, with excellent repairs, the most qualified teachers, a professional administrator and demanding clients, will not be cheap. Such an establishment should be located in the city center, where rent will cost a pretty penny.

For a simple kids club with a low cost of classes, even the first floor of a multi-storey building in a residential area is suitable. Decide in advance on those areas that do not suit you unambiguously in terms of remoteness (you also have to go to work every day) and / or according to the contingent and ability to pay, competition and other factors. The area of your premises also depends on the goals and objectives. The study room (if there is one) must be at least 30 sq. meters. Some kids clubs open in office buildings or shopping malls. Ideally, they should be located on the lower floor so that little ones do not need to climb the stairs or in the elevator. In this case, there may be several training rooms, but, most likely, they will be small in area.

In any case, there should be a waiting room in your center. Often, the heads of the centers try to save on rent and do without it. However, many parents will wait for their children while they study. If they have to stand outside all this time, they are unlikely to walk to your center for a long time, no matter how good it is.

Taking into account classrooms, a waiting room (or hall) and a bathroom, the area of the children's club should be about 50 sq. meters. If you do not have the funds to rent a large area, and you can only afford one study room, of course, such an institution can be profitable, however, you severely limit the choice of courses you offer. With all the desire to "score" the whole day with classes will not work. Kids come to study in the morning - before lunch and nap.

Older children attend classes after 17-18 hours (when they are picked up from kindergartens). The period from 13 to 17 hours (in fact, half a day) simply falls out of the schedule, since older children spend this time in the kindergarten, and the kids are sleeping.

Alternatively, you can offer discounts on classes during this time, but this is unlikely to completely solve the problem. On the other hand, the main rule of a rented space is that every meter of it should bring you profit. Therefore, renting or buying a large area that you simply have nothing to occupy is also not worth it. A list of classes in your center and a schedule of lessons in each of the rooms must be drawn up at the stage of choosing a room.

When searching for a room, it is necessary to take into account the norms of the SES and the fire authorities. For example, a child care center cannot be located in a basement, semi-basement, or basement floor. The premises should be well ventilated, have a separate entrance and a separate bathroom. Convenient access to your center and the availability of a parking space are of great importance (this is especially true for the city center, where it is very difficult to find a free space during rush hour).

One of the main conditions for the success of your establishment is its staff. Moreover, it includes not only the teachers themselves, but also the administrators. True, it will be easier to find a good administrator than a teacher who loves and understands children, knows how to find an approach to them and captivate them with any activity. Students or recent graduates can be hired as administrators who will answer phone calls, receive visitors, schedule classes, and resolve other organizational issues. Administrators work, as a rule, in shifts. At first, you can take on their responsibilities, unless, of course, you yourself are going to conduct classes.

It is much more difficult to find good teachers. Qualified teachers with extensive experience in kindergartens or even schools will not be cheap, but worst of all, the presence of a special higher education diploma, certificates, diplomas and other documents does not at all guarantee that your teacher will be able to find a common language with children, and will not beat off they have all the desire to learn. It also happens that recent graduates of pedagogical faculties turn out to be better teachers who are liked by both children and their parents.

Interview potential employees in your childcare center in person. Pay attention to their appearance, manner of communication, evaluate their enthusiasm for their work, initiative and innovation. Sometimes even mothers of babies who have no special education, but who are very passionate about various methods of child development, constantly attend various courses and seminars, are interested in new phenomena in the field of preschool education, and, most importantly, understand what their children need. On the other hand, the presence of a teacher's education diploma from your employees, of course, will not be superfluous, but still this cannot be the only criterion for choosing an employee.

Also, do not forget that the services of your center must be advertised. Your target audience, first of all, are mothers of preschool children. They are the ones who usually choose the clubs for their children. By far the best advertisement is your favorable reputation, thanks to which parents themselves will recommend your center to their friends and acquaintances. However, the reputation still needs to be won. To attract customers at the first stage of work, you can use standard advertising methods: posting ads, distributing leaflets, advertising on the Internet on forums and sites dedicated to the topic of raising children.

Consider a free (or substantial discount) first trial lesson where mom and baby can decide if your center is right for them or not. As a rule, the centers offer two payment options for visits - a one-time visit at higher prices and a monthly subscription. In the latter case, the cost of the lesson is 15-20 percent lower.

Let's say a few words about the legal side of the issue. Until recently, many childcare centers that provided services in the field of preschool education tried to avoid direct mention of this in their name and in the documentation. This was explained by the fact that obtaining a license to carry out educational activities is a rather complicated and costly business. Therefore, most of the small centers and courses for preschool children were opened as individual entrepreneurs (IE), and not a non-state educational institution (NEU) and did not license their activities. They positioned themselves as leisure centers, clubs, private tutors, etc. However, now the situation has changed.

According to the new Federal Law "On Education", an individual entrepreneur has the right to officially conduct educational activities with the involvement of other teaching staff, but for this he needs to obtain an appropriate license by January 1, 2014.

In the near future, by-laws are expected to be issued that will clarify the procedure for obtaining a license for an individual entrepreneur and the conditions that such a preschool educational institution and its employees must meet.

Let's calculate the costs of opening a children's center. This includes renting premises (depending on the location and area), repairs if necessary (from 150 thousand rubles and more), the purchase of the necessary equipment and materials (about 200 thousand rubles), the purchase of furniture (at least 80 thousand rubles), wages teachers, administrators, cleaner, advertising and promotion (at least 25 thousand rubles per month). The cost of one subscription for 8 visits is from 2000 rubles (depending on the city, target audience, program). The payback period for such a project is from one year.

Calculator for calculating the profitability of this business

The cost of the project will be 14,530,000 rubles, of which 10,530,000 will be the initial investment in the opening, and 4,000,000 rubles. - working capital. The payback period is 32 months.

Sand painting studio business plan. Initial investment - 330 thousand rubles. The payback period is 6 months. Net profit - 100-400 thousand rubles.

Almost all the profits of a private school go to its development, and the very receipt of profit is contrary to the charter of a non-profit organization, so it is better to register two companies, one of which will be a commercial ...

When children's centers need a license - in "Dele"

Let us remind you that if a children's center is engaged in educational activities, it needs a license and cannot work without it. We talked about this in the last article. But there is an exception: if an individual entrepreneur works personally, without staff-teachers, a license is not required.

All other clubs without a license are not required to teach anything. But here's what they can do:

look after the children;
entertain;
conduct classes for socialization and general development.

Let's take a look at what can and cannot be done by children's centers in each of these cases.

You do not need a license if the individual entrepreneur works personally and does not hire teachers

In 2013, the law divided entrepreneurs:

work on their own, do not hire teachers in the staff - no license is needed;
opening children's clubs and hiring teachers in the state - a license is needed. And managers will have to get a crust of "Management in Education", three-month distance professional retraining courses are enough.

To open a children's club without a license, an entrepreneur must work on his own, without hired teachers. To do this, he will have to receive specialized education. For example, for painting courses, a higher education diploma "Fine Arts Teacher" or a secondary education in the specialty "Painting" is suitable. If he is an economist by education, it is enough to take retraining courses, for example, under the program "Fine art teacher in organizations of additional education."

You can hire an administrator, cook, instructor, cleaner or nanny on the staff, but you cannot hire a person with the position of educator, educator, teacher, teacher, methodologist in the work book.

Olga is a musician and has been playing the flute with kids from three years old. She teaches herself, so she doesn't need a license.

If she hires a vocal teacher, she will have to get a license. Without a license, she can hire an administrator to answer calls, manage social networks, and keep clean. But the administrator will not be able to teach children music.

Sometimes entrepreneurs register a teacher as an administrator in order not to obtain a license. It seems that no one will know anyway. In reality, this is risky. If the parents complain about the club, a check will come. Then it turns out that the administrator is teaching the children. It will not be difficult to prove this: it is enough to interview the parents.

If the individual entrepreneur works on his own, the code 85.41 - "Education for additional children and adults" is suitable from OKVED.

In a club without a license, babysitting

If they walk and play with children, they are fed and put to bed according to the schedule, a license is not needed. The club enters into a care and maintenance agreement with the parents. The law says about supervision and care as follows:

Such clubs need to choose the OKVED code 88.91 - "Provision of day care services for children", it refers to social services. With such an OKVED it is necessary to deal with social services. If you start preparing for school, it can be detected by a test. At best, it will get by with a requirement to obtain a license or a warning, at worst - a fine or even suspension of the club's activities.

Children's club "Rainbow" was engaged in the supervision and care of children. The prosecutor's office came to the club, because twice a week they taught the children to prepare for school. The prosecutor's office found signs that the club was engaged in educational activities:

textbooks, recipes, workbooks;
an offer agreement with the cost of classes in the "Know-ka" group, which mentions a preschool program for children 5-6 years old;
teaching materials and manuals in the study room.

The court agreed with the prosecutor's office, but replaced the fine with a warning. Court case.

Children are entertained in the club

There are entertainment clubs in almost every shopping center: you can leave your child there while you shop, or order a holiday, show program, quest. The club has a lot of toys, labyrinths, trampolines, slides, and animators, instructors, organizers work with children. You can come and go at any time. There are no fixed classes, and parents pay by the hour or by the activity.

Such clubs operate under OKVED 93.29.9 - "Other entertainment and entertainment activities."

The club conducts general developmental classes

In the club with children they are engaged in creativity, dancing, sports. This is similar to educational activity, but classes do not have all the signs of educational activity and other OKVED codes.

Club activities are chosen by entrepreneurs who do not consider their activities educational. They call the centers leisure centers, hire childcare professionals and instructors, and operate without an educational program or fixed schedule.

Natasha goes to the club for modeling and art therapy classes. Sometimes mom has no time to drive her daughter, and she misses classes. But it doesn't matter: the club does not have a rigid schedule, no one evaluates the result. The main thing is that the child likes it.

From OKVEDov 90.04.3 is suitable - "Activities of club-type institutions: clubs, palaces and houses of culture, houses of folk art."

With club activities, not everything is clear. In 2013, the Ministry of Education described how to organize additional education and listed its forms:

clubs,
sections,
mugs,
laboratories,
studios,
orchestras,
creative teams,
ensembles,
theaters.

Nothing prevents circles, clubs and sections from being educational. Court decisions in club cases are different. Sometimes the courts side with entrepreneurs.

In another case, the prosecutor's office won.

The Prosecutor's Office and the Ministry of Education checked the "Merry Peas" children's club. The inspectors interviewed the owner, checked the website and documents, and found this:

preschool education program "Childhood";
schedule of classes for children of different ages;
contracts with parents for training in an educational program;
labor contracts with teachers - educator and speech therapist;
job description of the educator with a description of his duties as a teacher;
medical books of teachers.

The court ruled that the club was engaged in educational activities and fined him 4,000 rubles.

The expert of the Garant.ru portal analyzed the question about the dance club and also did not give an unambiguous answer to the question whether a license is needed:

Educational activity is a set of features: consistency, result, commitment, duration, consistency. To prove that a license is not needed, you will have to show that there are no such signs in classes, and confirm this with contracts and other documents.

The opinion of the owner of the kids club

Mikhail (this is an assumed name) has children's centers in two cities and a franchise network. He told me what he thinks about licenses.

- I have two children's centers. In them we prepare children for school, do mental arithmetic, speed reading and calligraphy. Such centers did not need to be licensed until a new education law was passed in 2013.

One of my children's centers is licensed. Fifteen years ago, I began to pursue continuing education for adults, organized continuing education courses and obtained a license for continuing education. Later I just added activities for children.

When I opened a second club in a shopping and office center, I also wanted to license it. We invited a fire inspector to check the premises, he knocked on the walls and said that the plasterboard partitions would not work. At least one wall must be fireproof, so he did not give permission to work in this room.

We invited a fire inspector to check the premises, he knocked on the walls and said that the plasterboard partitions would not work

It was costly to change location, but that's not even the problem. In our city there are almost no premises with a fire exit and three toilets, as is required for children's centers. Or the rental price is such that the kids' club can't afford it.

If you license a club, checks will come every three years. I prepared for the last one for three months, lost four kilograms. But when there is no license, you are not on the list of the Department of Education, and the check will come only if there is a complaint or force majeure. Therefore, I did not license one of the centers.

I veiled my educational activities: I took the club OKVED, I designed the teachers as instructors-moderators. We don't teach anyone, we just spend time learning English. This is how many centers work.

For the center to develop, teachers are needed. But if there are teachers on the staff, you need a license. To avoid licensing, managers either do not register teachers in any way, or register them as consultants and instructors under an employment contract.

Sometimes an individual entrepreneur takes OKVEDy "rent" and "consulting activities", invites other individual entrepreneurs with a pedagogical education and rents their premises to them. That is, the entrepreneur himself does not keep the club, but gives the place for classes with children. He does not need a license, and neither does the invited entrepreneurs - each of them works by himself. Everyone seems to be fine. The problem is that then each teacher needs to open a current account, set up an online cashier and receive money, conclude agreements with parents. Not every teacher will do this.

Eight staff members oversee educational activities in the region. According to the plan, they check kindergartens, schools, art houses and everyone who already has a license. They have no time to run around the clubs. We also try not to give a reason for inspections and to comply with the laws: we officially register, pay taxes, and honestly deal with children.

Legal advisor opinion

Legal consultant Marina Petrova shared her thoughts on the opinion of the owner of the children's club:

- Requirements for small clubs with educational activities seem excessive. It is difficult for a club with two teachers and a couple of classes to follow the rules that are written for creative houses with four hundred children. But there are requirements of the law that relate to life and health, they must be fulfilled. For example, the law prohibits the opening of clubs in the basement because there is not enough daylight and fresh air.

You can work with restrictions. If the basement has full windows and good ventilation, I recommend inviting Rospotrebnadzor for a consultation. They will inspect the premises and can approve it.

An individual entrepreneur does not need to receive an opinion from the Ministry of Emergencies to obtain a license. But the fire safety rules must be observed. Otherwise, the club may be fined during the check. To calculate fire risks, you can contact a company that does fire audits. She will tell you how to proceed.

Finding the right space is the hardest part. I understand those who opened five to ten years ago: the place is familiar, you don't want to leave and is expensive, as Mikhail says. But, if the manager decided to do this business seriously, I would recommend preparing for the move.

Routine inspections usually take place every three years. In education, social services, health care and some other areas - every two years. It happens that scheduled inspections do not come at all. The reason for an unscheduled one is a complaint or a decision of the prosecutor's office.

Entrepreneurs often say: “I will work as I did. What threatens me if they come? I'll pay the fine. " But in addition to the fine, the reviewers will write a list of requirements that need to be corrected. If the requirements are ignored, there will be a court and, possibly, the suspension of the club's activities. In other words, the owner either fulfills the requirements of the auditors, or is closed.

If children are engaged in a club with a license, parents can receive tax deductions, pay for classes with maternity capital, and in the future - and certificates of additional education.

There are three topics in which almost every resident of our country considers himself an expert - politics, medicine and parenting. In order to become a politician, money is needed, and a lot, healing requires an extensive knowledge base and a diploma, but everyone who is interested in it and who is ready to spend time and effort on minimal training can teach and raise children.

My story began with the fact that I spent a year on "early development" with my eldest daughter (and we didn’t like everything there), then I gave birth to the youngest and worked with the children at home ... And after half a year, tired of sitting on maternity leave and thinking, how to fix all the shortcomings of such activities, I decided that it was time to start my own business!

I already had an education, though not a core one, a master's degree in "applied mathematics", but we took a basic course in pedagogy. Those who do not have a higher education or it is completely out of the question will have to complete at least courses. Then I designed an individual entrepreneur, came up with a name and ordered a logo. And she began to look for a place where she could conduct classes. Since I did not have the initial capital, and for the first time many clients were not expected for the first time, I immediately dismissed offers with a monthly lease. I managed to negotiate with the family coffee shop, which opened 3 months ago, that I would rent tables from them for 30% of my proceeds. By the way, the offer turned out to be successful both for me (many of my clients once just dropped in for coffee and saw my classes in action) and for a coffee shop (parents, waiting for the kids, ordered tea, coffee, cakes, and the children, having worked out, asked to satisfy hunger and thirst right here and now)!

I set the prices for my first lessons simply ridiculous, just to cover the costs of consumables, but after half a year I raised them twice, then another one and a half - and was surprised to find that there were no fewer children coming - that means and they and their parents love what I do!

Obligatory costs

For about $ 100, I bought educational toys and cards, as well as pencils, paints, plasticine, colored and white paper and cardboard. Another $ 50 was spent on creating a logo and a business card. And then for half a year I collected all the proceeds that I had left after paying the rent, and bought benefits and supplies.

Getting ready for classes

I immediately wrote a general rough lesson plan, based on which I then prepared for each specific lesson. For example, the general plan for the younger group (1.5-2 years old) looked like this:

finger games and speech therapy gymnastics;
outdoor games;
creative task;
training (colors, plants, animals, house, etc.);
development of fine motor skills;
games with cards.

Further, I already built each specific lesson according to this scheme, constantly alternating types of activities. It is advisable to think over the option when the kids may not like something, they will simply refuse to do what you have prepared for them for today, and have at least one or two games or "training" in stock. For each age group, the scheme was approximately the same, only the training was already different, and instead of developing fine motor skills, starting from the age of 3, we draw recipes.

Is it big to recruit groups?

Practice has shown that when 5-6 people come to classes per teacher, this is the optimal number of children for fruitful work. When there are fewer of them, they are not very interested in working, and when there are more, there is no opportunity for everyone to pay attention and maintain discipline.

Where to get materials?

Today, you can find everything on the net - from coloring books and writing books to detailed class notes. Yes, and there are plenty of literature and didactic manuals these days. I took my first lessons from the Internet, and today I have prepared plans for groups for several months ahead - I just follow the preschool development program and alternate the games I have.

How can you save money?

It is quite possible to acquire a logo for free by ordering it from graduates of web design courses who need an object for their thesis or graduation work. Unfortunately, I myself came up with this much later, but presented the idea to a colleague, who thus saved a lot.
At first, you can do without business cards, all the same, most customers will come to you thanks to word of mouth
Do not buy many games and "consumables" at once, replenishing stocks gradually, with each profit

What is absolutely impossible to save on?

On the quality of purchased materials. When buying, pay attention not only to the fact that they are safe, but also comfortable for babies. A pencil tearing paper or cards staining with paint can greatly frighten a baby and discourage him from developing for a long time.
On the received education - 90% of the success of the children's club depends on it!

Is there an opportunity for growth?

There are always opportunities for moving forward, you just need to want to see them. You can limit yourself only to early development, or you can add preparation for school, music lessons, early English, children's creativity ... In two years my club has grown from "maternity entertainment" into a full-fledged source of income, and, in addition to early development, there are math lessons for preschoolers and English for children from 3 to 9 years old. And we are seriously thinking about music and rhythm lessons, we just need to buy an instrument!

What can you not do without? Does a children's development club need a license?

Without the desire to constantly grow and develop, to do their job better and better, to find new interesting techniques and to bring all ideas to life. And yet - without a huge, unconditional and boundless love for children. Everything else, as practice has shown, is a real deal!

The most important and important thing is licensing... A license is not needed if the club is positioned as a place for recreation and entertainment for children. That is, if the club will mainly provide care and supervision services, without targeted additional preschool education. It is enough to obtain approval and permission for opening from a number of inspection bodies. However, if you still want to conduct a number of educational courses, for example, a course on preparing for school, then you already need a license for your activity. Since targeted training will be carried out. But, if your teacher is an individual entrepreneur conducting tutoring, then he has the right to conduct educational classes without a license. And the parents of your wards have the right to conclude a tutoring agreement with him. With you, the teacher will conclude an agreement on the lease of premises for carrying out his activities, or a one-time agreement on the provision of services. But, there is no need to conclude an employment contract with him. Also, you do not need to take into account and record the hours of classes with this teacher.

Now, an educational license can be obtained by both an individual entrepreneur and an LLC. Requirements that such a license can only be obtained by non-profit organizations are outdated.

Also, according to the new sanitary standards, which came into force in 2014, the opening of a children's club is allowed in a residential building and an apartment, and the conditions of detention are also simplified in it:

Children can stay in such a center (club) up to 4 hours a day;
Shared bathroom for children and adults is allowed;
One child needs 2 square meters in the playroom (for example, if the playroom is 14 "meters", up to 7 children can be in it at the same time);
It is allowed to install three-level beds. They can be placed directly in the playroom;

Modern parents pay special attention to the development and upbringing of children. In this regard, in our country, in addition to kindergartens and schools, many educational and entertainment institutions have appeared. We will talk about how to open a children's development center from scratch in this article.

Types of development centers

Why is the opening of a children's development center? First of all, you should choose a direction of activity. There is no specific model for such organizations, since such an activity is a creative process. In some development centers, children are offered to be accompanied literally from birth until the moment they go to school. In other institutions, more narrow specialization. They develop the child in only one direction - drawing, sports, music and so on. There are also centers that prepare children for school.

After that, the following actions should be taken:

Develop a business concept;
Officially register a children's center and obtain all the necessary permits for its activities;
Find and rent suitable premises;
Purchase the necessary equipment;
Hire staff;
Organize an advertising campaign.

It is worth noting that developmental centers for children are significantly different from ordinary kindergartens. First, they offer a wide variety of training programs of all kinds. Secondly, the development of children is carried out by qualified employees who do everything in order to satisfy the wishes and needs of customers.

Activity registration

If the name of the institution does not contain the word "educational" or "teaching", you can open a children's club without a license. According to the current legislation of our country, this is quite realistic, which cannot be said about the opening of a private kindergarten. That is why entrepreneurs who are engaged in childcare design the children's development center as a business. In fact, this may be an ordinary kindergarten, so when choosing a preschool developmental institution for your baby, pay special attention to this.

Interested in how to legally open a children's development center? Everything is very simple. You need to register as an individual entrepreneur and register with the tax office at your place of residence. If you plan to hire personnel in the future, it is advisable to immediately register a legal entity.

During registration, you need to choose the correct OKVED codes:

85.32 - provision of social services to children;
95.51 - opening of a club-type children's institution;
93.05 - provision of personal services.

Before opening a children's club or development center, you should inform Rospotrebnadzor about the start of work. After that, you can wait for guests with checks. The condition of the premises must be checked by the employees of the SES and the fire inspection. If everything is in order, they will give you the necessary permits and you can start your business.

Selection of premises and equipment

The premises for the development center should be chosen depending on the direction of the activity. If you want to get your children ready for school, you will need separate classes for the lessons. In principle, it is possible to rent premises in one of the municipal kindergartens. This will allow you to avoid problems with regulatory authorities, since such premises meet all the established requirements. Pay attention to the fact that there is nothing unnecessary in the room that could lead to injury. Each classroom should have good quality lighting and ventilation. You should also check the wiring, heating and drainage.

The room should be divided into several separate zones:

Reception room;
Staff room;
Classes for classes;
Game room.

In addition, two toilets need to be equipped - one for children and the other for adults. If the children will stay in the center for a long time, it is necessary to separately equip the zone for daytime sleep.

What do you need to open a children's development center?

Furniture. Buying ready-made children's furniture is a thankless task. In addition, such a pleasure will cost you a round sum. In stores, quality furniture at affordable prices is extremely rare, so it is best to make it to order. This will allow you to significantly save money and get exactly what you need;
Consumables for classes and toys. You should not save on this. Choose quality baby products, not Chinese consumer goods. In this case, the toys will last a long time;
Educational materials. At first, you can buy textbooks, notebooks, cards, etc. only as needed, depending on what classes you are going to conduct. To make cardboard aids last longer, they need to be laminated;
When developing a business plan on how to open a children's development center, do not forget to include in it an item of expenses for the purchase of office equipment.

To work you will need:

Xerox;
Printer for printing educational materials;
TV for watching cartoons and various educational programs.

The walls in the room can be decorated with children's drawings of your previous pupils. They will be a great advertisement for parents who bring their children to the center.

Children's development center staff

Staff

Before opening a children's development center, you need to select qualified personnel. The success of your business largely depends on this. Regardless of the format of the institution, the staff should include the following specialists:

Educators;
Psychologist;
Methodist;
Administrator;
Accountant;
Housekeeping worker.

Methodologists and educators receive an average of 20-25 thousand rubles. The administrator is paid 13-14 thousand rubles. The salary of a household worker and a cleaning lady ranges from 8-10 thousand rubles. These are the average wages. Naturally, they vary and directly depend on the region of the country.

Planning

So, you firmly decided, I want to open a children's development center. For such a business to bring good profit, you need to choose the right range of services.

For this you need:

Decide on the age of the children who will be trained at the center. As a rule, such institutions are intended for babies from 1 to 6 years old. All students should be divided into groups according to their age;
Try to develop your own training program. Of course, this will require special professional knowledge. Do not miss this important moment, as it may become your competitive advantage in the future;
Create a detailed class schedule.

Attraction of clients

At the start, a kids club will need extensive advertising:

Bright signboard;
Banners;
Road signs;
Billboards;

Also, do not forget to place advertisements in the media and on the Internet. Another effective way is to post information on social networks and on thematic forums. When you have your own customer base and the club starts to become popular, you won't have to spend a lot of money on advertising. At first, you need to draw up a detailed plan for an advertising campaign and allocate funds for it on a monthly basis.

Financial investments

Now let's talk about costs. In order to quickly draw up documents, it is advisable to seek help from a specialized company. It will cost you 20-30 thousand rubles. The equipment will have to spend at least 300 thousand rubles.

Also, when drawing up a business plan for a children's development center, you should take into account the fixed costs:

Premises rental - 65 thousand rubles;
Food for children - 2.5 thousand rubles daily;
Staff salary - 75-100 thousand rubles;
Security - 10 thousand rubles.

Do not forget about the variable costs for the purchase of stationery, tableware, and more. In addition, money will be needed for advertising and customer acquisition. When the business starts to develop, you can create your own website on the Internet, where customers can familiarize themselves with the proposed list of services.

Profitability and business relevance

We figured out how much it costs to open a children's development center. Now it's time to talk about profit. In the first year of work, one should not expect large incomes. During this time, you can only find clients and declare a business within your locality.

Modern parents pay special attention to the individual development of children. Since they are constantly busy with career and personal growth, there is no free time left for raising a child. In this regard, business at the opening of development centers is a fairly promising and relevant area of activity. Families with good incomes are ready to pay decent money for vocational training and proper childcare.

If you want to understand whether it is profitable to open a children's development center, you must first figure out the sources of income:

Developing activities;
Preparatory group for preschoolers;
Learning foreign languages;
Painting;
Dancing;
Music.

In addition, you can offer customers the organization of various children's parties, birthdays, as well as concerts and various competitions. Expanding the range of services will allow you to generate additional income.

On average, per client, the children's center receives 7-10 thousand rubles of net profit for full board or 2-4 thousand rubles for attending certain classes. Net income for 1 month is 50–70 thousand rubles. It's profitable enough. Such a project can be implemented in any region of our country.

Profitability and payback periods

The payback period of an institution is 1–2 years, depending on its format. To bring the moment of reaching a net income closer, find out on the basis of a development center. Equipment for it can be purchased from specialized companies that deal with. Inexpensive toys are best bought in bulk from domestic manufacturers. Another option for additional income is master classes for parents and children, which can be held 1-2 times a week. Some development centers also offer the services of a child psychologist and speech therapist.

At the stage of formation, the profitability of the business will not exceed 12-15%. Over time, to increase the number of customers, you can open branches throughout the city or in small towns. You can also rent a larger space, so that it is next to the development center. The most important thing is to choose the right assortment so that parents who bring their children to classes can buy everything they need there.

It is advisable to open a children's club in new districts of the city, where problems usually arise with free places in kindergartens;
If you are not sure that you can independently organize such a business from scratch, you can buy a ready-made business of a children's development center or purchase a franchise to work under the guidance of professionals;
Find something special for your center that will attract customers. For example, you can have a monthly holiday with fun contests and clowns;
Don't forget that this business is seasonal. All summer, there is a lull in children's centers, as parents send their children on vacation. During this period, it is better to take a break from work or organize a summer children's camp.

If you love children, such