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The newest procedures and beauty services. Beauty salon procedures: a detailed overview of those demanded by clients

How often do you visit beauty salons? Do you allow yourself expensive procedures? After all, you can enter the salon as a sad woman with wrinkles and a haircut of an indefinite color, and leave as a gorgeous desired girl. At least that's what most women think.

Everyone has their own opinion and perception, which provides us with a beauty salon. Most are sure that this is the place where stylists, hairdressers, masseurs, manicurists, and cosmetologists are waiting for you. They are all armed with personal care products and ready to transform you into a gorgeous beauty.

But this is just a small part of what a beauty salon can provide you with. Remember the days when the whole world was captivated by botox? Women and girls literally went crazy with the ability to enlarge and rejuvenate anything. Many also wondered how fish can massage and exfoliate you, and snakes can cleanse your skin. Those days are long gone. If we compare the range of services that beauty salons offered five, ten and twenty years ago, now we have a chance to get the safest possible rejuvenation and natural beauty.

Most modern beauty salons offer treatments using natural ingredients, vitamins and oils. Now we are really thinking not only about beauty, but also about health. The good news is that cosmetologists and dermatologists are developing more and more new care products that allow you to put your body in order. Here are some of the new services in beauty salons we have collected for you today.

Rejuvenate safely using mesothreads

The rejuvenation procedure using mesothreads is becoming more and more popular. In 2016, professional cosmetologists offer it in 80% of beauty salons. Experts are constantly increasing the effectiveness of this tool by analyzing the results obtained.

I will tell you more about this procedure so that you understand how the process itself goes. When you notice facial wrinkles, crow's feet, puffiness, old age and sagging skin on your face, feel free to contact the salon. The specialist selects the length of the needles individually and carefully inserts fine organic-based threads (mesothreads) into the muscle tissue. They are absorbed very easily. One injection lasts from one to five years. After the end of the action of the mesothreads, they dissolve and turn into carbon dioxide.

The benefit of using mesothreads, or, as it is also called, threadlifting, is quite an inexpensive pleasure. Thanks to him, you can tighten the skin not only on the face, décolleté, neck, but even remove the sagging skin of the abdomen and make the buttocks more elastic.

LPG massage - anti-cellulite remedy

Now there is no need to wrap the problem areas of the body with foil or tirelessly struggle with the orange peel. Beauty salons in 2016 offer new beauty and health products. Thanks to special equipment, your body will be subjected to a pleasant vacuum massage procedure. The specialist drives pulsating rollers over your face, stomach, back, thighs, buttocks. This tones the body and stimulates it to get rid of problem areas.

Pleasant bliss, relaxation, an innovative massage method will allow you to plunge into the sea of ​​pleasure and improve your body. While you are enjoying, LPG massage relieves you of fat, folds, orange peel, smoothes the skin and even removes scars and stretch marks. The benefit of using this type of massage is that it is difficult to deeply touch the muscle tissue with your hands. And special equipment can heal the body much faster than a massage therapist.

We are treated with light! Light therapy

The beauty novelties of 2016 include a radically new approach to the regulation of body functions. It's very simple - you just need to lie under Omny branded lamps for 20 to 40 minutes. The red color of the lamp produces ATP in the body. Roughly speaking, it replaces your lack of sun exposure.
Many show business stars visit salons just for this procedure. Imagine a blush, a clear look, a charge of energy and vigor, no bags under the eyes - and all thanks to light therapy.


By the way, for the reliability of the result, before and after the end of the light therapy procedure, you will be photographed. You will be able to see the effect immediately. Such an almost natural remedy for skin rejuvenation and energizing is becoming more and more popular. It is especially relevant for the residents of the metropolis.

New hair products designed for beauty salons

If you want shiny, healthy hair like the stars, try Rolland's new treatment. It restores hair, giving it a well-groomed look.
It will be much easier for you to style and comb them. With regular use, hair will stop falling out. The secret is that special ampoules contain vitamins, minerals and ceramides. If you apply the contents of the ampoules to your hair for 15-20 minutes, they literally immediately begin to nourish and restore hair. This treatment is extremely beneficial for those with dry, coarse hair.

Black diamonds will shine on your face too

A very fashionable face mask is a product based on black diamond powder. If you previously imagined these gems on a ring or neck, now they can actually be used for cleansing your face. The beautician will massage your face, neck, shoulders and hands. And 111 SKIN cosmetics help to cleanse the skin, apply masks and exfoliate.

You can safely call this type of face care deep cleansing and skin massage. Prices for such a pleasure vary from 12,000 to 17,000 rubles.
All new and new procedures in beauty salons literally immediately become trendy. True, some are forgotten after the noise and rave reviews. We hope that 111 SKIN face products will delight our clients for a very long time.

We do a pedicure like in the Caribbean

Now you can not only tidy up your legs and paint your nails, but also feel complete relaxation. Imagine your feet take a coconut bath, and papaya and Caribbean sand will exfoliate you. But that's not all. You yourself can choose the scent of the oil that will be used during the massage.

The procedure takes two hours. During this time, you will be offered a snack with fruit salad and watch light cute movies. And after relaxing your legs, you will also be given a massage with hot shells directly from the Caribbean.

You will remember such a pedicure for a lifetime, and the opportunity to do it in winter will help you imagine warm, tropical lands.

Colored hair is now in vogue

The most fashionable color for hair coloring in 2016 was pink. New items in the beauty industry in 2016 surprise with their boldness. All shades of pink, purple and crimson are so fond of women that they are ready to sacrifice the usual way for the sake of fashion trends.

Beauty salons were not taken aback and decided to provide a new service - “pink ombre” or “ombre for pink hair”. Hair is lightened no matter what color your hair is (in the case of blondes, it is discolored). After that, paint of the required color is applied for 15 minutes.

This hairstyle looks fashionable, beautiful and stylish. And it stands out from the crowd by 100 percent.

What to try in beauty salons in 2016

You can use any tool or procedure you like. But our advice to you is to carefully read the reviews of clients, the available information with a description of the services and consider whether you need this or that procedure.
Every day the world of fashion and beauty surprises us with new products. Some of the new products for beauty salons are quickly disappearing, while others have been popular for many years. But the main factor that determines the benefit and effectiveness is the opinion of women. It is up to us to decide whether to “live” or “not live” innovations, because the issues of beauty and youth are always topical for us.

If you have such an opportunity, try new procedures in beauty salons and share your emotions with us. We will be grateful for your opinion.

What kind of business should a woman do? In this article, we will consider 5 interesting and original business ideas for active and motivated girls.

Hello dear girls, women! This is Alexander Berezhnov, an entrepreneur and one of the founders of the HeterBober.ru website.

Today this wonderful article was published on the pages of a business magazine especially for you.

What is business for a woman? For some of you, this is a small home project, while others strive to create a large, interesting company.

In any case, the material in this article will help you structure your thoughts, give you new ideas and inspiration for starting a new venture.

Below we will consider both classic and non-standard ways of starting a business for women, having studied which, dear girls, you will have new ideas for organizing your business.

So let's begin, dear ladies!

1. Business for a woman - myth or reality?

There is an opinion that business is the lot of a strong half of humanity. But in the modern world of fast speeds and information technology, women are no worse able to conduct business.

Practice shows that in some areas women are not only not inferior to men, but they are also able to conduct business much more successfully. These are traditional female spheres: beauty and health (cosmetics, clothing, dancing, yoga, massage, health and rejuvenation procedures), cooking, psychology and pedagogy.

By the way, how, along with men, women can create passive income for themselves, that is, such income that will come to you, regardless of whether you work or not. Do you have a question, how can this be, I do not work, but the money goes?

The methods described in the article about passive income can be a good alternative for you to start your own business.

Continuing the topic of business for women, after doing some analysis, I noticed that in their psychological makeup women are more patient and able to wait longer for results than men. In addition, women have better flexibility and intuition, and feminine charm often helps in negotiations with men.

When it comes to starting a business, women of mature age often say that they say they already have the wrong energy and that young girls will overtake them, because young people grasp everything on the fly, are better versed in information technology, and so on.

Don't worry. Age is not at all a reason to abandon your entrepreneurial ideas, on the contrary, the older you are, the more life experience you have, you know different people, and are endowed with life wisdom.

For example, the famous and successful female entrepreneur Mary Kay, the founder of the cosmetics company of the same name, started her business in her 50s and achieved tremendous success.

And for those girls who want to start earning in the very near future (3-7 days), there is one very interesting way. It consists in the following.

And wherever there are many people, of course, money is found, and considerable.

It has long been known that, for example, for messages with hidden advertising, our stars of show business, sports and politicians receive substantial rewards.

And it works like this.

For example, the famous showman, actor and KVN player Mikhail Galustyan, so beloved by young people, under the guise of ordinary text messages from his life, can "by chance" advertise a store, person or event.

Of course, he will not do this by accident, but for a good fee of several thousand dollars.

In most cases, you and I are not as promoted as our star compatriots, but a thousand or two rubles a day can be earned here.

We have described the ways to make money on Twitter in the article "", just read it.

2. What kind of business a woman or a man should do are not competitors

Usually men prefer more “brutal” spheres for starting their own business, for example, construction, auto business, complex manufacturing business.

Dear girls, if you are looking for a good business idea, then we strongly do not recommend that you engage in such traditionally male types of business, especially if you do not have entrepreneurial experience yet.

Again, I recommend turning your attention to the World Wide Web. Even if you are just starting to master the Internet, then believe me, no matter what business you do, if you do not actively advertise your project on the Internet, then you will miss out on great opportunities.

And it doesn't matter if you are engaged in an Internet business, opened your own beauty salon or provide any services at home, be sure to study the technologies for attracting customers via the Internet, order the development of your website, do more PR of your personal brand on the network and then your business is against the background of competitors will look much more solid and develop faster.

It is much better if you start working on your project gradually. So you will open a business with minimal investment and avoid unnecessary losses at the start of your business.

If you already have some experience of commercial activity, then you can try to open a more complex project, for example, anti-cafe * .

Antikafe- a cultural and entertainment facility, free from alcohol and tobacco, where visitors pay for the time spent.

In an anti-cafe, food and drinks are usually not sold, but are included in the cost of staying in the institution.

Such women's business is already successfully developing both in large and provincial cities.

This is the best business for hospitable hostesses, who can start a more serious project, for example, opening their own hotel or a large restaurant in the future.

In it, I talked about seven proven ways to earn money that are available to any girl.

3.6 simple business ideas for women

Moving on to an overview of business ideas for women. Perhaps for some they will seem banal, but at the same time they have one indisputable advantage - they all definitely work and have been tested in practice by thousands of women.

Business idea 1. Making and selling handmade crafts

Think back to yourself as a child. Surely you did something, did love stories at school, helped to decorate wall newspapers at the institute, or loved to give gifts made with your own hands.

All of these skills can be turned into good business.

Here are just a few hand-made business ideas for women:

  • embroidery and beading;
  • floristry, making bouquets from sweets and soft toys;
  • creation of collages, postcards, posters;
  • bags, wallets, boxes;

All these things will be willingly bought by your friends and girlfriends, and the main thing is that you yourself will not spend money on gifts, because what you have done with your own hands is valued higher, and the cost of materials for making one craft usually does not exceed 100 - 500 rubles.

Having carried out a simple calculation, it turns out that if you spend an average of 300 rubles per one hand-made unit, then it will be possible to sell it for at least 1000 rubles, or even more. After all, this thing will have the status of an exclusive, made in a single copy!

And this is not all the money you can earn by being able to do something well, for example, do-it-yourself crafts.

You can get no less, and maybe even more income by selling your knowledge.

Business idea 2.

If you are a mother or plan to become one in the future, then why not capitalize on your abilities given to you by nature in relation to children.

Now many parents are so busy with work that they can take their child to kindergarten or school in the morning and pick him up in the evening.

But after all, such educational and educational institutions, oddly enough, are practically not engaged in the development of the child's creative potential.

The perfect solution here would be to create your own creative studio.

You can organize it right at home and teach children any applied art and creativity that you own.

For example, modeling from plasticine or clay, embroidery, or cooking.

This is how one of the heroines of our business magazine, Anna Belan, opened her creative studio.

You can start by offering your services to friends, acquaintances or neighbors, and if things go well, then simply register as an individual entrepreneur (read how to do this correctly in the article "") and expand your activities on a larger scale.

Business idea 3. Courses for women "tricks"

This business idea for women is a logical continuation of the previous one.

The "feminine tricks" course is a kind of club where you are an expert on any feminine topic. There can be several such topics, it all depends on your level of training and experience.

For example, there are many women who would love to enroll in cooking, sewing, sewing, or parenting courses.

There are even girls who are ready to sign up for womens pickup courses.

As you know, demand creates supply! Take a look around what people need, and then think about what you can offer them.

If in the process of your work you have secured the status of a good specialist, then, together with your organizational skills and burning desire, you will be able to organize your business by creating a club of "women's tricks".

By following them, you will learn how you can make money without starting your own business.

Business idea 4. Women's clothing and lingerie store

Do you like to dress beautifully and know a lot about fashion? Then perhaps the best solution for you would be to open a women's clothing and lingerie store.

By the way, if you look a little into the future, you can open your own store for women, where the assortment will not be limited only to clothes, for example, women's accessories and cosmetics can be sold here.

Yes, your store requires an investment of money, time and a certain amount of business experience.

In order for your business project to be successful, we advise you to analyze the already operating stores in this area. Go around a few of them, study their assortment, under the guise of a buyer, find out which products are in the greatest demand and why.

This will give your store a better chance of success.

Dear ladies, we categorically do not recommend that you take out a loan to start your own business, especially if you have no experience in this. It is better to start with a project that does not require investment, acquire the necessary skills, and then take on more complex business projects.

Quick Steps to Opening a Women's Store:

  • Demand analysis (choose a niche and determine what exactly we will sell);
  • Selection of premises (we rent or adapt our premises for trade, if any);
  • Purchase of goods, equipment and goods;
  • Official registration of the company;
  • Conducting an advertising campaign.

Business idea 5. Provision of services in the field of beauty and health

Surely you also met them "Masha - manicure", "Marina - make-up artist", "Lilya - hairdresser", "Anna - yoga" and so on.

If you have a pronounced craving for beauty, lead a healthy lifestyle, then it's time to make money on providing such services for women and open your own small women's business.

Maybe you graduated from some special courses in beauty and health, or you are just interested in this direction.

Business idea 6. Buying a Sushi Master franchise

In this section, I want to present a business idea with minimal risk, namely the purchase of a franchise of a Japanese restaurant chain.

Why am I suggesting this particular project? There are several reasons. And the main one: I know for sure that the circuit works. A good friend of mine named Sergei has already launched such a franchise in Maykop six months ago and is now receiving stable profits. So the project has been tested in practice, I can vouch for its effectiveness.

The second reason is the promising niche. All over the world there is a churn of visitors from large expensive restaurants to more affordable ones. Sushi Master establishments of just such a plan. Even in small cities with a population of 50,000 or more, the idea has every chance of becoming profitable.

Franchise owners offer food outlets in four formats: Island, Street, Food Court and Classic. Choose depending on the future location of the establishment and your budget. Approximate investments - from 1.3 million rubles.

The partner receives a finished product with a working marketing scheme, a recognizable brand, unique recipes and proven cooking technologies. In addition, a special startup team will help you launch the project as quickly and competently as possible. Experts know how to effectively solve any of the probable problems and eliminate them as soon as they arise.

120 restaurants in 80 cities are already generating steady income for their owners. There are also girls among the owners. If they succeed, you will definitely succeed!

And here is what one of the owners of the Sushi Master chain Alex Yanovsky says about the advantages of the franchise:

Summing up the subtotal

Regardless of which direction you choose to start your business, we want to give you a simple but proven technology for a successful start of a project.

Technology for a successful start in business for a woman:

  1. Decide what you can do. List 30 things you enjoy doing. Take your time, this will take some time. Stay alone with yourself and make sure that no one distracts you.
  2. Compare what you love to do with what you do well. Please note that your favorite business MUST be in demand on the market!
  3. Find clients and earn your first money. This can be done by notifying your friends, acquaintances, relatives and neighbors, as well as placing ads on the Internet.

So you can scale your business and increase its profits in the future - it's quite possible.

A few months ago, we interviewed two female entrepreneurs who started their own photography business.

How they did it, read in our interviews:

4. List of 30 business ideas for women in various fields

Business in the service sector: 10 reasons to launch a startup + 6 mandatory stages of starting a company + 40 business ideas.

If you seriously decided to start a business and even saved some money to start your own business, but do not yet know which sector to focus on, choose service business.

This industry has many undeniable advantages and is available even to entrepreneurs with little capital.

The only thing that needs to be decided is which industry to choose so that it is in demand among the population and brings good profit in the first year after opening a private enterprise.

Why start a service business?

Modern entrepreneurs have practically unlimited field of activity.

And at the same time, many have difficulty getting started.

Someone is limited in funds, someone is constrained by the limits of a small town, someone does not have enough knowledge to implement the idea.

A service business is a good solution if you don’t know what to opt for, don’t have too much money and are afraid that you will not be able to cope with the launch of a project that is too complex.

There are enough reasons to start a service business:

  1. Most often, this type of activity does not require huge capital investments.
  2. The service sector will always be in demand among the population, therefore, if you form your competitive advantages and think it over correctly, you will become a successful entrepreneur.
  3. It is easy to build a profitable business from scratch.
  4. Typically, service startups are not too complex to implement and even non-professionals can handle them easily.
  5. The choice of industries for activity is simply huge, besides, almost every day, some new ideas appear that can be implemented with minimal costs.
  6. Forming competitive advantages is not difficult, because you will be dealing with people, which means that it is not so difficult to calculate what your potential customers need.
  7. You don't have to spend a lot of money on advertising as the best advertising in the service industry is word of mouth.
  8. This type of activity is available to representatives of large, medium and small businesses.
  9. Availability of a sufficient number of infrastructure facilities for various industries.
  10. There is the potential to shape your strategy to help you build a thriving, scalable business.

Of course, the service business is not without some drawbacks.

First of all, it should be said about the high level of competition in the most popular industries.

But you can easily implement an original project without puzzling over competitive advantages.

Service business: 6 step-by-step steps to start


If it seems to you that starting a business in the service sector is as easy as shelling pears and no special preparation is needed for this, you are wrong.

There are mandatory steps that you need to go through if you want to open a promising business that will make you a wealthy person, and not lose all your money in a few months of work.

Stage 1: idea

In fact, any business starts with the emergence of an idea that can be turned into a project that promises a good profit.

It is very important that the business idea in the service sector is:

  • not too difficult to implement;
  • competitive;
  • promising;
  • demanded by the population.

Both business ideas have the right to life and are quite profitable, choose the one that you like best.

Bath, sauna, hammam.

This idea will definitely work if there are not enough such establishments in your community.

Training Center.

These can be courses for preparing children for school, a foreign language school, a training center, computer courses, a dance school, lessons for expectant mothers and much more.

Bookmaker's office.

Easy money has always attracted people.

Only a few win, many lose, and you earn.

A particularly lucrative idea in times of crisis.

To stay afloat, people are ready to bring their values ​​to the pawnshop and enrich the owner of the pawnshop.

Fitness center or sports club.

To implement this idea in the service sector, you need a lot of money, but if the level of competition is not too high, you will return it in a year of successful work.

Water well drilling company.

Well, a very popular type of business in the service sector today.

The only problem is the expensive equipment that you have to buy to launch a startup.

Cesspool cleaning company.

If you live in a small village where the private sector is predominant and where there are problems with central sewerage, buy a sewer truck and hire a driver.

You can launch such a startup for a maximum of $ 8-10,000.

Driving school.

An idea that is not easy to implement, because you will have to tinker with the paperwork, and the competition in this area is serious, but you can consider it as an option.

Computer Club.

This is a general name for a business related to computers, and what exactly you do: fix them, clean them, install software, write programs, do something else is up to you.

Tourist agency.

The main problem of this type of activity is the high level of competition, but if you form a competent competitive advantage, you can safely.

Service station or car wash.

See how many cars are running on the roads of your city, and they all need service.

Delivery service.

Costs are minimal, such an idea will bring a good profit.

It is especially advantageous to hire couriers with their own transport.

Dry cleaning or laundry.

Both the one and the other idea in the service sector can be realized only with a decent amount of start-up capital.

Photo studio.

The most lucrative field is wedding photography and work in the fashion industry, but other directions can find a way to make money.

Funeral service.

Business on the verge of death is a very profitable business, which is why there is a fairly high level of competition in this sector.

The video contains tips for starting a small business in the service sector:

Original business ideas in the service sector

10 original business ideas in the service sector:

    Abroad, for example, in the United States, this business idea has long been successfully implemented.

    Gradually, our people also understand that renting is much more profitable than buying.

    You can rent almost everything: furniture, dishes, household and computer equipment, power tools, cars and much more.

    Hotel for animals.

    The eternal problem of owners of cats, dogs and other animals, where to put their friend on a business trip or vacation, can be solved with your help.

    Detective agency.

    This business idea in the service sector is still considered very exotic in our country, but this does not mean that it cannot be turned into a profitable business.

    Service of traffic jams.

    You need a scooter, thermos and portable refrigerator.

    Food, cold or hot drinks, sweets, magazines, wet wipes and other pleasant things that you will sell to motorists stuck in traffic (much more expensive than in stores, of course) will brighten up their waiting.

    Landscaping.

    You can plant greenery not only in gardens, personal plots, city flower beds, but also, for example, balconies.

    Your audience is people with money who appreciate beauty and an unconventional approach, so you have to try to surprise them. Be sure to take care of your portfolio - it will help you win more clients.

    Mobile planetarium.

    It is a kind of tent that can be transported from place to place.

    With a video player and speakers with sound effects, you show your viewers engaging videos, and they pay you money.

    By the way, not only a planetarium can be mobile, but also, for example, a bathhouse, fast food and more.

    Refueling for electric vehicles.

    Cars that are powered not by gasoline, diesel or gas, but by electricity have long been popular in Europe.

    Gradually, the fashion for them comes to us.

    Master this innovative business idea before someone else does it for you.

    UAVs.

    They have been used commercially for a long time.

    You can sell, rent or service this equipment.

    Tattoo parlor.

    To expand your customer base, offer not only permanent but also temporary tattoos, as well as henna painting, body art and other services.

    3D printer.

    A simple 3-d printer can be purchased for $ 1,000 - $ 1,500.

    You can print on it a lot, from souvenirs to medical prostheses.

    And naturally, you can sell all this.

Opportunities in order to build a profitable service business, there are plenty.

Look for your own version, start implementing it and you will be happy.

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Today, the market for services of the beauty industry presents an infinite number of means and ways to solve the problems that arise with age in every woman, as well as the shortcomings that nature allowed in our opinion, creating our appearance. I want to tell you about the most popular procedures in various beauty salons and clinics. I think that this information will help you navigate more easily in this kaleidoscope of services with very intricate names. After all, you must agree, considering the list of services in any such institution, you feel like in a magician's shop - not the names of the procedures, but the spells of alchemists, it’s full of abracadabra)))
In this article, I will only talk about those procedures that have a scientific basis. And today they have the maximum demand.
And so to the point!

Bio-reinforcement


We all remember how back in the 90s such a procedure as “Thread lifting” was popular, when gold threads were used, which were inserted under the skin with the help of small incisions. This procedure was painful enough and not as effective as it was described. To begin with, the golden threads provoked an inflammatory process in the skin, in response to which a supporting frame of collagen and elastin fibers formed around the threads. The lifting effect lasted for 2-3 years, but then the fabrics, not processed with threads, inevitably aged. And "flashing" the whole face is quite traumatic!
Today "Bio-reinforcement" has gained deserved popularity. Perfect replacement for gold threads!
These are intradermal injections of preparations based on hyaluronic acid, which are injected along vector lines or natural tension lines of the epidermis. This procedure is not surgical, almost painless, the result is visible literally immediately. And what is very important, bio-reinforcement can be periodically repeated. Hyaluronic acid, once in the deep layers of the skin, "pushes" fine wrinkles, improves microcirculation of skin cells, moisturizes them, and also accelerates collagen synthesis. True, dermatocosmetologists do not agree with the rejuvenating ability of acid. But, in my opinion, due to hydration and stimulation of cell microcirculation, the skin will look younger and more well-groomed anyway!

Botox


As Wikipedia says - “As a result of botulinum toxin or botox injections, even persistent and deep wrinkles are smoothed out by relaxing the overactive muscles involved in their formation by blocking signals between these muscles and their motor nerves. Under the influence of botulinum neurotoxin, the motor activity of the muscles is weakened. Fine and deep wrinkles are smoothed out and the skin surface is smoothed.
To inject the drug, thin needles are used to inject the drug into the muscles. For anesthesia, the procedure uses local anesthetics, which are previously applied to the skin.
The drug begins to act on average after 7-14 days. The effect of the drug lasts from 2 to 8 months, after which the procedure has to be repeated to restore the effect. With regular procedures, the muscles are kept relaxed, wrinkles of any depth are smoothed out and new ones are not formed.
Despite its ability to reduce the manifestations of aging on the face, botulinum neurotoxin still has disadvantages. With the help of this drug, it is impossible to eliminate all wrinkles, but only mimic (or dynamic), formed as a result of excessive muscle activity. For example, the area around the mouth, cheeks and chin are not the best places to inject botulinum toxin. To eliminate wrinkles in these places, fillers or gels are used to fill the grooves of the wrinkles.
There is a technique called "mesobotox" - this is a subdermal injection of microdoses of the drug (micropapular). This technique allows you to smooth out fine purse-string wrinkles around the mouth. "
In Russia, analogues of botulinum toxin are approved for use - Dysport, Lantox and Xeomin. Unlike the others, Xeomin can be stored at room temperature. That is, the chances that the agent is deactivated and has no effect are significantly lower than for other drugs that need to be stored in the cold.

Injection-free botox


No matter how tempting this phrase sounds, in this case we are talking only about cosmetics based on botulinum toxin. That is, a non-injection botox is the application of creams and serums with a small content of botox to the face, neck and décolleté. The effect of such procedures is insignificant, since the botulinum toxin molecule is too large to penetrate the pores or transepidermal canals. The only way to deliver the substance to the deep layers of the skin is through a needle. And what can be combined with the cream is only a part of the complex protein.
And therefore, to talk about some kind of instant effect from creams based on Botox, that pronounced wrinkles become less obvious, is simply not fair. Injection-free botox has only a preventive, anti-aging effect.

Brossage


The name of this procedure is much more romantic and mysterious than the procedure itself. Over the past 10 years, there have been global updates on the cosmetic equipment market, and the fact that the machine for mechanical cleaning of the skin is still used in many prestigious beauty salons is somewhat shocking to me. There is evidence that brassage was used as early as the 30s of the last century. And to date, neither the technique nor the machine itself has changed. The principle of operation is simple: rotating brushes, very similar to electric toothbrushes, remove dead cells. The device is used to remove dead skin cells, both on the face and on the whole body. By the way, the brushes on such a device cannot be removed or replaced, which means that you can only dream of hygiene! Moreover, this procedure is contraindicated for people with sensitive skin, acne and skin allergies.

Vaporization


This "magic" name hides a banal treatment of leather with water vapor. With the same success, you can bend over a basin of hot water, with some oil or herbal infusion - the effect will be no worse! Most often, vaporization is offered before cleaning the skin. However, today dermatocosmetologists unanimously argue that it is unsafe to clean the pores mechanically (squeezing) after steaming - there is a risk of damaging the vessels.
Vaporization, as a procedure, is acceptable only for aromatherapy in the spa. The specialist directs fragrant, cool or variable temperature steam at you, and you enjoy the notes of essential oils.

Gas-liquid peeling


Most often, this procedure is carried out using the apparatus - Jet Peel. This is a procedure during which dead skin cells are mechanically exfoliated. The name of the procedure varies from the imagination of those who offer it. Therefore, you can find both "gas-liquid peeling" and simply "Jet Peel".
Gas-liquid peeling is recommended for:
* the desire to even out the relief of the skin;
* with acne;
* with aging of the skin;
* decrease in skin tone;
* wrinkles around the eyelids and lips;
* with enlarged pores;
* strong pigmentation and the presence of age spots;
* with scarring after post-acne;
* with seborrhea of ​​the skin of the face;
* with skin prone to comedones (blackheads);
* in the prevention of aging;
* to improve complexion.

Gas-liquid peeling is contraindicated for:
* herpes in the acute stage;
* mental disorders;
* colds and infectious diseases;
* high temperature;
* circulatory disorders;
* systemic lupus;
*oncological diseases;
*diabetes;
* chronic diseases of the heart, liver and kidneys;
* autoimmune diseases;
*hypertension;
* state of intoxication;
* pregnancy and lactation.

Darsonvalization


This is a classic hardware procedure. It is as old as the branch of medicine to which it belongs - physiotherapy. The name comes from the darsonval apparatus. Almost every salon with a beautician's office has this installation today. The principle of operation is as follows: a high-frequency current, passing through a glass vacuum tube, affects the epidermis, more precisely, the vessels. During the procedure, ozone is released, which is known for its bactericidal properties. Darsonval tones the skin well, improves blood microcirculation (and hence the complexion) and has a lymphatic drainage effect. As an independent procedure, as a rule, it is not used, but only as the final stage of basic care.
Indications for the use of high frequency alternating current can be as follows: the presence of acne; problems with oily skin; expansion of pores; unhealthy complexion; pustular lesions. The device for local darsonvalization allows you to fight even fine wrinkles on the face and décolleté. It is successfully used for all types of baldness.
In addition, pulsed current therapy is successfully used to treat headaches, neuralgia, and varicose veins. It is also used at the initial stage of obliterating vascular lesions, for chronic ulcers and wounds, frostbite, itching.

Iontophoresis


Iontophoresis and darsonvalization can argue which one is older! This method also came to cosmetology from physiotherapy. The range of action of this device is very extensive: getting rid of fine wrinkles, dry skin, edema, dilated capillaries. The action is based on polarly charged particles (cations and anions, if anyone has forgotten) and a constant galvanic current. A special cream, tonic, lotion - whatever is applied to the surface of the face, after which it is processed by iontophoresis itself. And all the useful things that the product contained gets into the upper layers of the epidermis.
Facial iontophoresis is prescribed to solve age-related, teenage problems with the skin of the face:
* in order to eliminate, slow down the formation of wrinkles (it is better to start from 35 years old);
* lifting of the oval of the face due to the activation of the facial muscles;
* increasing the elasticity of the skin, its color;
* creation of tissue hydration;
* reduce nasolabial folds, crow's feet;
* saturate the skin with useful substances;
* cleanse the skin of toxins, free radicals;
* reduce the severity of scars, scars;
* elimination of acne, its consequences.

Lymphatic drainage


Provided that you do not suffer from thrombophlebitis, kidney disease and heart disease, thrombosis - this procedure can be very useful!
Lymphatic drainage can be performed manually - by means of massage performed by a specialist in order to remove excess fluid from the body. Or hardware - pressotherapy or myostimulation.
Pressotherapy involves a suit of rubberized fabric in which your body is wrapped and left to rest for a while. The device works according to the specified program, which is set by the wizard. The specialist chooses the time of the procedure, the frequency of squeezing and their strength. In the case of manual lymphatic drainage, everything is not so - the human factor intervenes. The quality of the procedure and, accordingly, the effect after it depends on the professionalism of the master. It is recommended to go for lymphatic drainage once a week.
Lymphatic drainage is carried out only after a doctor's prescription and in the absence of contraindications.
The procedure is recommended for:
* the initial stage of varicose veins;
* chronic venous insufficiency;
* complications after diabetes mellitus;
* edema and inflammatory processes of the skin;
* shallow scars and skin scars;
* obesity;
* cellulite;
* acne;
* decrease in skin elasticity.

Mesotherapy


Mesotherapy is an alternative medicine method invented by the French physician Michel Pistor in 1958.
Considering that the skin is a derivative of the mesoderm, then almost any method of treatment in which intradermal or subcutaneous administration of drugs or other effects is carried out can be conventionally called mesotherapy. Therefore, in other words, mesotherapy is a method of treating aesthetic skin problems in which vitamin "cocktails" are delivered under the skin using injections.
Today beauty salons offer women cocktails for every taste: moisturizing, drainage, anti-couperose, nutritious. The main thing here is to find a knowledgeable experienced specialist.
Indications for mesotherapy:
* teenage acne rash, nail problems, skin irregularities;
* saggy skin;
* Disproportionately full hands can be reduced within 2 months by doing the procedure every week;
* hair loss in women is well treated with mesotherapy; The medicinal preparations are injected directly into the hair follicle and after that the hair becomes healthy. In men, this method does not have the same good results as in women;
* scars on the body, their treatment depends on the accuracy of the injections;
*herpes;
*scabies;
* cellulite.

Microdermabrasion


In my opinion, this procedure is one of the most terrible! But as those who have subjected themselves to microdermabrasion say, it is very effective. The method removes the epidermis and the upper layer of the dermis mechanically, after which the regeneration processes are inevitably activated. Powder of aluminum oxide under high pressure is pointwise directed to the face, and after the crystals reach the epidermis and "shave off" everything that meets them on the way, another nozzle, like a vacuum cleaner, will suck the particles back. The beautician drives the device over the face, and this is the main catch: the face is not a skating rink and has a relief, and the skin is of different thickness. But on the other hand, the procedure is designed to microns and if it is performed by a specialist, then you probably should not worry
After the procedure, the skin is bright red and crusted with blood! But, as I already said, after a period of recovery, the skin becomes noticeably younger. You decide!
Indications for microdermabrasion:
* uneven skin tone and the presence of age spots;
* the presence of small and deep wrinkles;
* scars and stretch marks of various origins;
* loss by skin cells of their functions;
* the presence of blackheads and acne;
* enlarged pores on the face;
* rough skin due to the influence of wind, sun and other negative factors.

Plasmolifting ™


The main indications for plasmolifting are:
* mimic wrinkles on the face;
* changes occurring with age, the first noticeable signs of aging, wrinkles;
* withered, loose skin;
* the presence of acne, blackheads and pimples;
* dryness of integuments, peeling;
* earthy, gray color due to accumulated toxins in the body;
* swelling and bruising under the eyes;
* scars, traces of post-acne; loss of elasticity, firmness;
* deterioration of the chin contours;
* deformation of the oval of the face;
* vascular network - rosacea;
* photoaging;
* damage or deterioration after operations, exposure to laser or chemical concentrates;
* reduction of skin turgor;
* changes in connective tissue fibers occurring with age;
* the initial stages of tissue sagging.
The procedure itself is carried out in several stages. It is necessary to pass several blood tests beforehand. Then the blood is placed in a centrifuge, where it is separated into fractions. After that, the number of platelets in the plasma increases significantly. The doctor injects into the area that the client considers problematic, then growth factors begin to form in the body - compounds that stimulate the growth of new cells
This will be the main reason for the active regeneration of the skin and, accordingly, its visible rejuvenation. The patient will be able to admire the first results only after 14 days.

Our experts:
Savva Zaitsev, dermatocosmetologist of the "Center for Cosmetology on Smolenka"
Natalia Rodina, doctor-dermatologist of the health and beauty center "White Garden"

Like any normal dictionary, ours also had to start with the letter A. But while we were collecting information and communicating with specialists, we found out that the service, which was listed first, has a very indirect relationship to medicine. The fruit of the wild imagination of marketers, nothing more. Know that all definitions and terms that you will find below, – knowledge-intensive... The remaining, dubious procedures, we have put in a separate, fortunately, short list.

Bio-reinforcement

These are intradermal injections drugs based hyaluronic acid, which are introduced along vector lines or lines of natural tension of the epidermis. Unlike gold threads, which were held in high esteem in the 90s, hyaluron dissolves quickly, because the body takes it for its own. Precious threads remain in the skin forever, only get thinner over the years. First, they provoke an inflammatory process in the skin, in response to which a supporting frame of collagen and elastin fibers is formed around the threads. The lifting effect lasts 2-3 years, but then fabrics not processed with threads inevitably age. And how to be here is a big question. Because "stitching" the whole face is too traumatic.

With bio-reinforcement, things are more optimistic: once in the deep layers of the skin, the hyaluron " pushes out»Small wrinkles, improves microcirculation of skin cells, of course, moisturizes them, and even accelerates collagen synthesis... True, dermatocosmetologists do not particularly believe in the anti-aging properties of acid. So especially do not flatter yourself and count on more hydration and relief from an earthy complexion.

Botox

Injections botulinum toxin - a complex protein that blocks a nerve causing the facial muscles to contract. After Botox, the skin is smoothed, wrinkles disappear... With this drug in our time, they are saved from folds between the eyebrows, around the mouth and on the forehead, "crow's feet" and even from hyperhidrosis (excessive sweating). The advantage of the procedure is its instant effect, which lasts up to a year.

The full and correct name of the service is botulinum therapy. However, the most popular patented drug, Botox, has simplified it somewhat. On the territory of the Russian Federation, Dysport, Lantox and Xeomin, which are similar in effect, are allowed for use. Unlike its counterparts, the latter, "Xeomin", can be stored at room temperature. That is, the chances that the agent is deactivated and has no effect are significantly lower than that of other cold-loving drugs.

Injection-free botox

No matter how loud the term sounds, it only means usage cosmetics (we are now talking about serum and cream), home or professional, which have a botox-like effect. The botulinum toxin molecule is too large to penetrate the pores or transepidermal canals. The only way to deliver the substance to the deep layers of the skin is through a needle. So they are trying in the laboratories of cosmetic brands to duplicate any part of this complex protein and put it in a jar of cream. As soon as something like this can be created, the molecule is patented and given a name. Today there are dozens, if not hundreds, of them.

And that's all it is a misconception that botox creams work instantly. Let's be honest: they do not take pronounced wrinkles at all., have a more prophylactic anti-aging effect, and a placebo at the same time. It is correct to speak about immediate results only in the case of salon care. But here the changes are more likely due to the work of a cosmetologist: massage, peeling, deep cleansing affect the condition of the skin, and not a cream with a botox-like effect, which has a muscle relaxant (that is, relaxing) effect on the muscles.

Brossage

Over the past 15 years, the salon equipment market has changed dramatically for the better. This car that cleanses the skin mechanically, they are kept in clinics of aesthetic cosmetology for old memory. They say that brassage was in use back in the 30s of the XX century. The principle of operation is simple: rotating brushes(both externally and in principle of action, they resemble dental electric ones) remove dead cells... The device can be used both on the face and on the body. Obvious minus two: brasage is not suitable for girls with sensitive skin (and today it is almost every second one), the procedure leaves much to be desired in terms of hygiene - brushes, alas, are not disposable. Contraindications: rosacea, moderate and severe stages of acne.

Vaporization

Banal treatment skin steam... You can bend over a basin of hot water, into which you will first drop some oil - here is, by and large, the whole procedure for you. Sometimes it is offered to go through before cleaning the skin. But today it is believed that it is unsafe to "crush" the face after steaming - there is a risk of damaging blood vessels. Advise you have to deal with vaporization, when we are talking about aromatherapy or spa-ritual. The specialist directs aromatic cool or variable temperature steam at you, and you enjoy the notes of essential oils.

Gas-liquid peeling

This is a hardware procedure during which keratinized cells skin peel off mechanically. The most famous device used for this type of peeling is Jet Peel. And most often beauty salons call the service after him. Conservative Russian doctors do not recommend doing the procedure during the months of high solar activity, but Europeans sign up clients to Jet Peel all year round. He will even out the microrelief of the skin for you, and the fine mesh remove wrinkles, and traces acne will erase.

But, in truth, it all works on the surface of the skin, just like ultrasound. And if they tell you that nutrients and some other useful substances will be added to the stream of oxygen and carbon dioxide that processes the epidermis, remember - gas-liquid peeling to the basal layer of the skin (almost the deepest one adjacent to the dermis) will not deliver them, but therefore, do not count on a pronounced, but also a long-term effect from the "additives".

Darsonvalization

In front of you is a classic hardware procedure... It is as old as the branch of medicine to which it belongs - physiotherapy. The name comes from the darsonval apparatus. Almost every salon with a cosmetologist's office has this installation today. The principle of operation is as follows: high-frequency current passing through a glass vacuum tube, affects epidermis, more precisely - vessels... During the procedure, ozone is released, which is known for its bactericidal properties. Darsonval good tones the skin, improves blood microcirculation (and hence the complexion) and has a lymphatic drainage effect. As an independent procedure, it is not in demand, but at the end of any care or face cleansing - very much even.

Iontophoresis

Another big question is who is older, this method or a neighbor in the dictionary - darsonvalization. He migrated to cosmetology from traditional medicine. Competent physiotherapists today with this seemingly primitive appliance ohm with two wires get rid of anything: fine wrinkles dry skin edema, dilated capillaries. Everything is tied to polarly charged particles(cations and anions, if anyone has forgotten) and constant galvanic current. A special cream, tonic, lotion - whatever is applied to the surface of the face, after which it is processed by iontophoresis itself. And all the useful things that the product contained goes to you, or rather, to your skin.

Lymphatic drainage

This term can characterize both care products and salon manipulations, if all of them are aimed at conclusion superfluous extracellular fluid... Lymphatic drainage is manual (we are talking about massage e, which is performed by a specialist) or hardware ( pressotherapy or myostimulation). In general, the procedure is uncomplicated, but extremely useful... Provided that you do not suffer from thrombophlebitis, kidney disease and heart disease, thrombosis.

Pressotherapy means this: you are dressed up in a suit made of rubberized fabric and left to rest for a while. The device works according to the specified program, which is set by the wizard. The specialist chooses the time of the procedure, the frequency of the squeezes and their strength, but during the session itself does not take any part in the process. In the case of manual lymphatic drainage, everything is not so - the human factor intervenes. Here the masseur pressed less, here more, there he chose the wrong trajectory of movement. So be careful when choosing a master. It is recommended to go for lymphatic drainage once a week. Especially if you feel that your legs are very tired by the end of the day. It's good if they don't swell yet.

Mesotherapy

This is the name of the way introduction medicinal drugs inside skin. Previously, doctors made cocktails in front of the patient, and now manufacturers increasingly supply ready-made mixtures to clinics. Firstly, in this case it is necessary to certify only one drug, and not every component of the future mix, and secondly, there are more chances that the composition will be biologically compatible with your body. Yet biochemists understand this a little more than cosmetologists.

Mesotherapy migrated into aesthetic medicine from clinical: if a child has neurodermatitis, atopic dermatitis, then he is shown meso with parental consent. Today beauty salons offer women cocktails for every taste: moisturizing, drainage, anti-couperose, nutritious. The main thing here is to find a knowledgeable experienced specialist, because aesthetic medicine in Russia and in Europe is still two different things.

Microdermabrasion

The thing is terrible, but effective. Method removes epidermis and upper dermis mechanically, after which regeneration processes inevitably intensify... Powder of aluminum oxide under high pressure is pointwise directed to the face, and after the crystals reach the epidermis and "shave off" everything that meets them on the way, another nozzle, like a vacuum cleaner, will suck the particles back. The beautician drives the device over the face, and this is the main catch: it is not a skating rink and has a relief, and the skin is of different thickness.

We don’t want to scare you, but you can pay for microdermabrasion with a blood crust in the place of the physiognomy. But all recovery mechanisms are instantly launched. Cosmetologists were jumping for joy when laser resurfacing came to the market. After all, here all the parameters are set on the device: a specialist processes your face, and the light beam knows with an accuracy of a micron where to remove the excess.

Plasmolifting ™

Or autologous cellular rejuvenation... The procedure is carried out in several stages, and it is not very clear why "lifting" appears in the name. Yes, it has a rejuvenating effect, but it is also indicated for alopecia (baldness) and acne. In the language of mere mortals, not doctors, at first need to pass 2 blood test: general and biochemical.

Then the blood is placed in a centrifuge, where it is separated into fractions. After that, the number of platelets in the plasma increases significantly. Doctor makes an injection in the area that the client considers problematic, and further in the body, growth factors begin to form - compounds that stimulate the growth of new cells. This is the reason for the active regeneration of the skin with all the ensuing positive consequences. The first visible results from plasmolifting should be expected after 2 weeks. dear... As many experts say, the price does not justify the means. When the first devices for radiofrequency lifting appeared on the Russian market, the price for the procedure reached 200,000 rubles.

And the result? The tissues were heated to such an extent that a burn formed under the skin. When the scars began to form, the face was tightened. Here is the long-awaited anti-aging effect... Today's machines are more humane. The tissues are warmed up more gently: the heat "tones" the weakened collagen fibers, they contract, and the skin becomes more youthful. But keep in mind: before the age of 40, you shouldn't even think about thermage - the procedure is indicated for women with pronounced age-related changes.

Fractional lifting

Or fraksel is a technique rejuvenation erbium laser... Fraxel was the first to use a machine equipped with a scanner that would set the path to the beam. However, today she is far from alone offering a fractional method of rejuvenation. As a result of innovation from Fraxel, it was possible to reduce the trauma of the procedure and reduce the recovery time compared to traditional resurfacing, while the result remains the same.

Fraxel launches the physiological process of skin rejuvenation: yes, alas, fibroblasts are activated due to damage and begin to synthesize collagen and elastin at a Stakhanovian pace. the effect from the procedure lasts up to a year, but the most pronounced he will be after 6 months.

Endermologic massage

Who would have thought this is a banal LPG. A proprietary term that implies that the procedure is performed on equipment of the French LPG brand. Vacuum roller technique aimed to fight against cellulite and excess body fat. Painful sensations during LPG are normal. but bruises in the next morning shouldn't be... The exception is girls with increased vascular fragility. And there can be no question of bruising - there are no exceptions.