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Tony hilfiger is official. About the Tommy Hilfiger brand. Women's watches Tommy Hilfiger

Tommy hilfiger(Tommy Hilfiger) is an American brand specializing in the production of men's, women's and children's clothing, underwear, shoes, accessories, watches, sunglasses, and perfumes. It also produces home textiles. Founded in 1985 by Tommy Hilfiger. For 2014, the brand is part of the Phillips-Van Heusen Corporation.

“Clothes should bring satisfaction, be a creative expression of your“ I ”, emphasize individuality. The Tommy Hilfiger collections include items for all occasions. "

Tommy Hilfiger

Brand lines

Tommy Hilfiger is the main line of the brand, which includes men's, women's, children's clothing, accessories, underwear, sunglasses, watches, and perfumes. The collections are designed in an elegant casual American style. Tommy Hilfiger kids' models are for the 2-14 age group.

Hilfiger Denim is a brand line for the young generation leading an active lifestyle. The collections include men's and women's clothing and accessories. Denim is used as the main material. The Hilfiger Denim lines are more street style, sporty and preppy.

Brand history

In 1984, Tommy Hilfiger signed an agreement with the Asian corporation The Murjani Group to create men's and women's collections.

In 1985, the designer officially registered the Tommy Hilfiger brand and presented his first preppy collection under license from The Murjani Group.

In 1989, Tommy Hilfiger bought the rights to use his brand from The Murjani Group. Top managers who previously worked at Ralph Lauren and Liz Claiborne began to cooperate with Tommy Hilfiger.

In 1995, the Tommy Hilfiger Corporate Foundation was founded. Its activities were aimed at supporting educational, social and cultural programs. In 1995, Tommy Hilfiger won the CFDA Best Menswear Designer and the Runway to the Streets from the VH1 Fashion Awards.

In 1996, a perfume line was launched under the Tommy Hilfiger brand. The first fragrance released was a feminine floral-fruity fragrance - Tommy Girl.

In 1997, the Tommy Hilfiger flagship store opened on Rodeo Drive in Beverly Hills.

In 1998, Tommy Hilfiger won the Parsons Design School of the Year Award and was also named Man of the Year by GQ Germany magazine.

In 1999, the brand's website was launched.

In 2001, a mono-brand boutique of the brand was opened in the Soho area of ​​Manhattan. In the same year, the first Tommy Hilfiger footwear collection was released under license from the German company Hamm. Subsequently, the designer bought out the production rights.

In 2002, the brand's fashion designer received the International Designer award from GQ Germany.

In 2005, the reality project "The-Cut" was launched. Its participants competed for a contract worth 250 thousand dollars and the right to develop a capsule collection for the Tommy Hilfiger brand.

In 2006, Tommy Hilfiger was sold to Apax Partners, a private equity firm, for $ 1.6 billion. In the same year, Tommy Hilfiger was named Designer of the Year by GQ Spain magazine.

In 2007, Tommy Hilfiger was honored with the Outstanding Achievement Award from the Hispanic Federation.

In 2008, a television channel Tommy TV was launched in partnership with Sony BMG to provide news coverage of the fashion and music industries. In 2008, Tommy Hilfiger received the Bambi Awards in the Fashion Category from Hubert Burda Media and was named number one in Women’s Wear Daily's 100 Best Designers list.

In 2009, Tommy Hilfiger signed a licensing agreement with the Safilo Group for the production of sunglasses. In the same year, the fashion designer won the Outstanding Achievement in the Fashion Industry Award from Marie Claire.

In 2010, Tommy Hilfiger was resold for $ 3 billion to Phillips-Van Heusen Corporation, which owns Calvin Klein, Timberland, DKNY, and others. This year the brand celebrated its 25th anniversary. In honor of the anniversary, the designer presented the book "Tommy Hilfiger". It told about the life of a designer and the creation of a brand. The book, worth $ 550, was a limited edition and sold on the Tommy Hilfiger website and boutiques. In the same year, the brand's debut collection of sunglasses was created.

In 2010, the designer won the Legend award from the American Pratt Institute.

In 2011, Tommy Hilfiger received the Designer of the Year award from the University of Philadelphia and was named Best Designer at the GQ ceremony at The Royal Opera House in London.

In 2011, the Americans in Paris project was launched, created by Tommy Hilfiger and the CFDA / VOGUE Fashion Fund to support emerging designers. Within its framework, young talents present capsule collections on given themes and subsequently showcase their work at Paris Fashion Week. In 2011, designers created prints for tote bags, in 2012 they developed models of trench coats. The collections were presented at Tommy Hilfiger boutiques in Paris, New York, London and Milan.

In 2012, the brand's designer was honored with the CFDA Jeffrey Bean Award for Contribution to the Development of Fashion. This year's spring / summer 2013 men's and women's collections, presented at New York Fashion Week, were made in a nautical style. A striped pattern was used as the main print. The basic colors of the collection are white, red, blue and sand.

In 2013, at New York Fashion Week, Tommy Hilfiger unveiled a preppy style for men and women Fall / Winter 2013/2014. It showed tweed coats and jackets trimmed with fur, pullovers, double-breasted jackets. Scarves, diplomats and briefcases were chosen as accessories for the men's collection. For women, the brand presented bags, clutches, wide-brimmed hats, caps. The palette of the collection was built on black and white monochrome and included color accents of navy blue, camel, burgundy, khaki and ivory. Stripes, checks, rhombus and houndstooth were used as prints.

In early 2013, The Tommy Hilfiger Group signed an agreement with the French home textile manufacturer Descamps S.A.S. The first collection of the brand under license will be presented in spring 2014. It will include pillows, blankets, blankets, bedding, bedspreads, towels and other items intended for household needs.

In 2013, Tommy Hilfiger created The Holiday Mixer capsule Christmas collection for men, women and children. It featured silk dresses and jackets decorated with sequins, corduroy trouser suits, shirts, as well as hats, leather gloves, sunglasses, woolen scarves, ties, bow ties and shoes.

On the official website of the brand, a mini-guide was offered on how to prepare a festive dinner and create a style for a Christmas night.

For 2014 the brand is represented in 90 countries of the world. Total sales revenue is over $ 3 billion. 45% is in Europe, 35% in the United States, 12% in Asia. The main European markets for the brand are Italy, Spain, France, Germany and Belgium. Tommy Hilfiger is the CEO of The Tommy Hilfiger Group, Daniel Greader is the president, and Gary Sheinbaum is the marketing specialist.

Perfumery

The Tommy Hilfiger perfume line includes more than 40 perfumes: women's Dreaming, Freedom for Her, Tommy Girl, True Star, True Star Gold, Hilfiger Woman, Loud for Her, Eau de Prep Tommy Girl, etc., men's Freedom for Him, Hilfiger Athletics, Loud for Him, True Star Men, Tommy, Eau de Prep Tommy, Tommy T, Hilfiger Est. 1985. Most of them belong to the group of floral-fruity and fougere aromas.

For several years, fragrances from the Tommy Hilfiger brand have won the FIFI Awards.

Collaborations


“We knew what we wanted - to focus on two classic pieces - brogues and loafers - but update and refresh them. The result is a mix of a bit of rock and roll, a bit of preppy, a bit of vintage and a bit more cool. It's a perfect blend of our own styles with Tommy. "

George Esquivel

“I'm a fashion fanatic and always looking for new ways to incorporate vintage, feminine pieces into my personal wardrobe. Tommy and I are inspired by the same thing: old-fashioned music, classic films and old Hollywood icons. "

Zooey Deschanel

Advertising campaigns

In the late 1990s-mid 2000s. famous models, music performers became the faces of the brand. In 1997, Tommy Hilfiger was represented by Naomi Campbell. The 2004 ad campaign was shot by David Bowie, a fan of the brand, and his wife, Iman.

“David is ageless and Iman looks just as gorgeous as any of today's fashion models. They carry with them everything that I want to associate the brand with - music, style, elegance, creativity, sophistication. Together they perfectly capture the essence of Hilfiger's style and I am honored to have them in my campaign. "

Tommy Hilfiger

The face of the women's fragrances True Star (2004) and True Star Gold (2005) was Beyoncé Knowles, the face of the men's perfume True Star Men (2005) was chosen by Enrique Iglesias.

At the end of 2010, as part of an advertising campaign for new fragrances: Loud for Him for men and Loud for Her for women, the radio station Loud was launched with the support of Goom Radio. It functioned for one year, 24 hours a day. Every day, DJs told the radio listeners about the new fragrances of the Tommy Hilfiger brand.

“We have assigned a certain character to each of the members of this family. In the campaign, their personality is manifested in the way they behave in front of the camera, in what manner they wear the clothes offered to them. This family is united by a subtle ability to feel style and aristocratic spirit, but they know how to look at everything with humor. "

Tommy Hilfiger

“The Hilfigers are our brand, they are very lively and fun, and they give all the brand associations a new direction every season.”

Tommy Hilfiger

According to the plot of the Tommy Hilfiger fall-winter 2012/2013 campaign, the Hilfiger family, represented by Gracie Carvalho, Jacqueline Jablonski, Andre Douglas, Max Rogers, Arthur Kulkov, Julia Hafstrom, Marcel Kastenmiller, Noah Mills, Tao Okamoto and Sam Way, arrived in the forest to hunt.

Jordan Dunn, Jacqueline Jablonski, Toni Garrn, Arthur Kulkov, Max Rogers, two Basset Hounds named Morgan IV and Morgan V and others were selected as members of the “family” of the Spring-Summer 2013 “Sea Voyage” campaign. Craig McDean captured the Hilfigers aboard the ship.

“Nautical motives were some of the earliest ideas that I included in my sketches, which is why this campaign is so inspiring for me. I love sea travel, and this season the Hilfigers are sailing like they can, with an adventurous spirit and youthful mischief. "

Tommy Hilfiger

Celebrities are the faces of the brand's charitable projects. In 2012, Katie Holmes presented the Promise capsule clothing collection, developed as part of Millennium Promise, an organization to fight poverty in Africa.

Over the years, Renee Zellweger, Carla Bruni, Charlotte Gainsbourg, Milla Jovovich, Claudia Jerini, Christian Capotondi, and Helena Christensen and Drew Barrymore have become the faces of the Tommy Hilfiger for Breast Health International campaigns.

Charity projects

Since 2006, a limited collection of bags has been produced annually under the Tommy Hilfiger brand, 50% of sales are donated to the Breast Health International breast cancer fund. In 2012, the bag was created in a rich navy hue. Red and white were chosen as color blocks. The accessory was equipped with a phone pocket and was locked with a magnet lock. The cost of the bag was $ 400. Charlotte Gensburg was chosen as the face of the campaign, and the photographer was Drew Barrymore.

“To play a role in such an important undertaking means a lot to me. With one limited edition bag, Tommy Hilfiger empowers people to provide tangible support to the breast cancer foundation. The money raised for the Life Foundation is a real help for women with breast cancer and their families. They reimburse expenses that are not covered by insurance. "

Charlotte Gainsbourg

In 2012, 13 items of clothing and accessories for men and 17 for women were created in the capsule collection "Promise" with African motives. All proceeds from the sale were donated to the Millennium Promise Foundation, an organization dedicated to fighting poverty in Africa. Thanks to financial support from Tommy Hilfiger, a school was built in 2010 in the village of Ruhiira, Uganda.

Tommy Hilfiger also donates funds to organizations such as Autism Speaks, Save the Children Foundation, Children Without War, WWF, supports the projects “Creation of a national memorial in honor of Martin Luther King Jr.”, “ Anti-Defamation League, Race to Erase MS for the fight against multiple sclerosis, etc. Tommy Hilfiger is a member of the board of directors of the Fresh Air charity foundation in New York.

The designer has received numerous awards for his charitable work. These include the Future of America Award from DARE (2002), UNESCO Prize for Charitable Activities (2009), and the Award for Contribution to the Development of Children's Camps from the Fresh Air Charitable Foundation (2011). ...

Brand philosophy

Tommy Hilfiger collections are preppy, smart casual, streetwear and formal.

“Choosing a style is fun and a creative way to express yourself, and your clothes should highlight your personality. I mean, my collections touch on many aspects of human life. "

Tommy Hilfiger

A striped pattern is used as the main print. Jeans, polo shirts, jackets, polo shirts, cardigans, pullovers, double-breasted jackets, trousers become the basic items of men's and women's collections in each season. The designer chooses red, white, blue shades and their combinations as the main color scheme of clothes. Tommy Hilfiger admits that this decision was inspired by the colors of the US national flag.

In different seasons, Tommy Hilfiger's collections feature nautical, sports, country club, tennis or rugby styles.

“I love to look for inspiration in everything from old films and books to people who have become style icons. Next, I connect the ideas that come to mind with those thoughts that pop art, music, people on the streets, sports bring to me. Here, too, you need to be able to find a balance so that the collections expand with each season. "

Tommy Hilfiger

When developing new collections, the designer always takes into account the general seasonal direction.

“For me, fashion has always been associated with changes, and with positive ones - evolution takes place in it. And in order to be successful in this industry, you need to constantly operate with fresh ideas, reinvent many things - but taking into account how relevant and interesting it will be today. "

Tommy Hilfiger

Tommy Hilfiger men's and women's collections are on display at New York Fashion Week.

The American brand Tommy Hilfiger has firmly established itself in the Russian market. And there is something to love this brand for - in addition to comfortable, wear-resistant clothing for everyday wear, the company produces shoes, accessories, underwear, perfumes. In addition to the release of goods for men, women and children under the main brand, the company has launched a separate, youth direction - Hilfiger Denim. This popularity could not be ignored, manufacturers of lower quality clothing, which launched the production of fakes for the original Tommy Hilfiger.
It's one thing to buy in company stores, where you don't have to think about the originality of the purchased item, and another thing is the absence of company stores. In such cases, the purchase is made via the Internet, in the markets, by hand or in second hand (both new and used). To be sure that you are buying an original item, read the instructions on how to distinguish a fake from the original.

Logo

The first thing to pay attention to is the corporate logo. He is present on any produced item. The company takes care of its brand and devotes sufficient time to the production of “branded” logos.

  • Check the spelling of the brand - Tommy Hilfiger. On fakes, Tomy Hilfiger is often applied to avoid justice from the copyright holder.
  • The logo has a distinctive feature - two rectangles. One on the left is white, the right one is red.
  • It is made only by embroidery, there should not be any printing.
  • On clothes, the logo is applied on the inside, in a specially designated place in the shape of a triangle. In addition to the brand inscription, logo, the size is applied on a separate tag and the name of the fabric used. Everything is stitched with straight lines. The base for the brand inscription of the original thing is soft, the corners do not cling. For a fake, the material is rough, it is difficult to crumple, the edges are pricked.
  • Particular attention should be paid to the logo located on the front of the item. On the original thing, visible when worn, the brand's distinctive logo: on shirts, sweaters, polos - at the breast pocket, on jeans, shorts, trousers - at one of the pockets. The execution of this logo is flawless. On fakes, it may be absent or have a disgusting workmanship (due to its size, it is difficult to fake it perfectly).

Tags

Mandatory presence on the inner seam is an information tag, which indicates the composition of the fabric, country of manufacture, instructions for caring for the product.

  • Pay attention to the quality of the material from which the tag is made: on the original item it is soft, pleasant to the body, the color is matte black; the fake feels close to plastic, shines and shimmers in the light.

  • On the original thing, the tag is sewn over the material, and it stands out for it. On fake ones, there can be several tags and sewn next to each other and, as it were, inserted into the structure of the thing itself.

  • Spare buttons must be present on the tag. There are exactly as many buttons as there are types used on the product. If the shirt has different types of buttons: on the fastener, sleeve, collar, then there will be three spare buttons. If there is one type of buttons everywhere, then there will be one spare. The same rule, with quantity, applies to buttons and fasteners.

Buttons, snaps, fasteners, buckles, zippers on original items are engraved by the Tommy Hilfiger brand.

The absence of an engraved brand is a reason to doubt the originality of the item being tested.

  • Under the main tag, there is another one - white, which contains information about the release date of the model (collection) and the serial number. On the original, the material is soft, the edges are not prickly, it is made of structural material.

There are not so many distinctive features of a fake from the original, so be extremely careful, find fault with every little thing. In a real thing, everything should be perfect, all the seams are even without sharp edges, the font on all tags is even, without errors. If at least something confuses, leave, do not take this thing. Remember that only original Tommy Haifinger clothes will give you comfort from wearing and a stylish look. Do not be fooled, do not spoil the opinion of the brand, it is better to check things according to the instructions. Add to bookmarks, send to friends, let them check their things for authenticity, or act as a specialist yourself and check their things.

A brand of men's, women's, children's clothing, footwear and accessories belonging to the American corporation Phillips-Van Heusen. Clothes and footwear are notable for simplicity, comfort and rather high quality, which, however, has been floating around recently and does not always adequately correspond to prices. Mainly natural materials are used; sometimes with the addition of synthetics. Clothing and footwear are developed in the United States and manufactured primarily in Asian countries and North Africa. The price segment is the upper one in Russia, above the average in Europe and the USA.

Story

The creator of the brand - American Tommy Hilfiger (Tommy Hilfiger) - was born into a poor family in New York in 1951. Parents wanted their son to become an engineer, but he managed to insist on his own and began working in the clothing trade. Already in 1969, he opened his first store - The People's Place, which, however, quickly went bankrupt (in 1975).

After that, Hilfiger worked as a fashion designer, and in 1984 he opened his own firm called the Tommy Hilfiger Corporation. In 1989, the company was acquired by Hong Kong businessmen Silas Chou and Lawrence Stroll, and in 1992 it went public, issuing shares that are still listed on the New York Stock Exchange (NYSE: TOM).

In 2006, however, Silas Chu and Lawrence Stroll sold the company to the British firm Apax Partnets, and in 2010 the Tommy Hilfiger Corporation was bought by the American corporation Phillips Van-Heusen, which also owns the brands Calvin Klein, Van Heusen, Arrow and Izod. The deal was worth $ 3 billion. At the same time, Tommy himself still works as the chief designer of his brand.

I must say that Tommy Hilfiger clothing quickly became popular in the United States, where they generally love sports casual - a style that, apparently, Tommy Hilfiger is a vivid adherent of. Hilfiger's experience in working with consumers, knowledge of their tastes and needs, which made it possible to create truly in-demand clothes, was also an important factor in success.

Initially, Hilfiger produced only men's clothing, but then the assortment expanded: a women's line appeared, and a little later - a teenage line, then a children's one. Branded perfumes were also launched.

In the 1990s, Hilfiger received a number of awards: Designer of the Year from the Council of Fashion Designers of America in 1995, Designer of the Year from New York's Parsons School of Design and 1998 GQ's Man of the Year. In addition, Hilfiger is the recipient of the FIFI Awards for perfume manufacturers, as well as the "From the Catwalk to the Sidewalk" award from VH1 at the Fashion & Music Awards (again in 1995). In 2002, Tommy Hilfiger was named International Designer of the Year by GQ magazine.

The first Tommy Hilfiger brand store opened only in 2000 - in New York. Subsequently, stores were also opened in London, Hong Kong, Tokyo, Mexico City and other cities. In Russia, Tommy Hilfiger has no branded chain; the brand is represented by the company "Unitim", and the company "Genexim" is engaged in retail stores. Most of the Tommy Hilfiger stores in Russia operate under a franchise scheme.

Currently, Tommy Hilfiger is considered one of the best American fashion designers - along with Ralph Lauren, Calvin Klein and Perry Ellis. Tommy Hilfiger clothes are worn by many American stars and famous people: actor Hugh Grant, musician David Bowie, ex-president Bill Clinton, members of Metallica and No Doubt; the late musician Michael Jackson also loved the Tommy Hilfiger brand.

Hilfiger is a sports enthusiast, sailing, fishing, scuba diving and skiing. He also sponsors the Ferrari racing team and previously sponsored the US Freestyle ski team. In addition, Hilfiger is involved in environmental and medical development philanthropy.

Range

In Tommy Hilfiger stores you can find almost all items of men's, women's and children's clothing and footwear related to the casual style. You will not find business, formal wear in Tommy Hilfiger (although suits of strict casual style are presented in some foreign stores, they cannot be called truly formal wear). But the assortment of casual clothes and various accessories is quite extensive. Although the general style is somewhat specific, not everyone likes it. This style is characterized by simplicity, minimalism, softness and naturalness.

Natural fabrics are mainly used, mainly cotton and wool. Sometimes other natural materials are added to them - silk, linen and cashmere. In cheaper things, synthetics are sometimes added - polyester and nylon (polyamide). The quality of fabrics / knitwear is usually above average, they are quite wear-resistant, tactilely pleasant. But this is not the upper class.

Most of the items are monochromatic; while the colors are very different - red, blue, white, gray, blue, brown. All colors are usually deep and beautiful. Things with a pattern are rare, the patterns are mostly geometric. Styles are quite diverse; there are both tight-fitting clothes and very loose ones. Clothes and footwear are soft, comfortable and comfortable.

The accessories available in Tommy Hilfiger stores are mostly boring, they often contain a noticeable amount of synthetics, and the prices are high. However, you can find quite original models.

Personal impressions. Reviews

I've worn Tommy Hilfiger jeans (quite a bit) for over two years now and still have a very good look. Tommy Hilfiger clothes can withstand a large number of washes and are comfortable. The fabrics / knitwear are quite high quality (with a few exceptions, though). Nice cut, neat seams; in general, clothes are neat and polished.

Most of the reviews on the internet are positive. Buyers note the good quality, durability and comfort of Tommy Hilfiger garments. Complaints are mainly about high (inflated) prices, boring lineup and peculiar style - not everyone likes it. Quality complaints are rare, but I've seen, for example, a report that pills appear quickly on Tommy Hilfiger wool jumpers.

Tommy Hilfiger shoes are well-known for their good quality and comfort. In addition, almost everyone is in awe of Tommy Hilfiger perfume and eau de toilette. I am not particularly versed in this matter, but in any case - it is worth looking in "to sniff".

Brief summary:

  • Country affiliation: Brand and owner company American (USA), American design (USA); clothes and footwear are produced in Tunisia, Thailand, China, Vietnam.
  • Clothing styles : casual (mostly sports casual).
  • Range : shirts, blouses, polo shirts, T-shirts, jeans, casual pants, dresses, cardigans, jumpers, pullovers, jackets, coats, sneakers, sneakers, shoes, boots, boots, hats, scarves, gloves, belts, etc.
  • Clothes, shoes and accessoriesfor men, women and children .
  • Clothes sizes : women - from 40 to 48 (jeans - from 25 to 30), men - from 44 to 56 (jeans - from 28 to 38), children - in size: from 104-110 to 176-182.
  • Shoe sizes : female - from 36 to 41, male - from 39 to 45.
  • Materials (edit) : natural - cotton, wool, leather; artificial - polyester, nylon, polyamide.
  • Price segment : top (premium).

Approximate prices for women's clothing and footwear (as of November 2012) :

  • T-shirts - 2700-3000 rubles
  • Blouses, shirts - 4500-6500 rubles
  • Pullovers, jumpers - 5500-7000 rubles
  • Turtlenecks - 6000-6500 rubles
  • Cardigans - 7,500-13,000 rubles
  • Jeans - 5500-7500 rubles
  • Casual trousers - 6000-7000 rubles
  • Dresses - 8000-9000 rubles
  • Jackets - 11,000-17,000 rubles
  • Coat - 18,000-23,000 rubles
  • Belts - 3000-4500 rubles
  • Gloves - 2500-5000 rubles
  • Scarves - 3000-6000 rubles
  • Ballet shoes - 3500-4500 rubles
  • Sneakers - 4500-6000 rubles
  • Sneakers - 5500-7000 rubles
  • Shoes - 6500-9000 rubles
  • Boots - 8500-12500 rubles

Approximate prices for men's clothing and footwear (as of November 2012) :

  • T-shirts - 2500-3000 rubles
  • Shirts - 4500-6000 rubles
  • Polo shirts - 4000-5000 rubles
  • Casual trousers - 5500-8500 rubles
  • Jeans - 5500-7000 rubles
  • Jumpers, pullovers - 5300-9500 rubles
  • Jackets - 11,000-16,000 rubles
  • Hats - 2300-2700 rubles
  • Scarves - 3000-3500 rubles
  • Belts - 3000-3500 rubles
  • Gloves - 3000-4300 rubles
  • Sneakers - 6000-8000 rubles
  • Moccasins - 7,500-9,000 rubles
  • Shoes - 8000-11000 rubles
  • Boots - 7000-10000 rubles
  • During sales, prices can be divided by two.

Approximate prices for children's clothing and accessories (as of November 2012) :

The products of the American company are designed for modern stylish people. It is appreciated all over the world for its high quality, original design and reasonable price. Famous politicians, businessmen, actors prefer the goods of the American designer. They are attracted by the simplicity and originality of things from, which allow them to look impressive even in everyday life.

When creating his collections of clothes, watches, perfumes, etc., Tommy Hilfiger adheres to the rule: "the same quality, the same style, the same price range." It is important for him that the consumer is not disappointed in the products, so that the goods are always available and of high quality.

The items produced under the trademark are created in such a way that the buyer can buy them without long hesitation and throwing and be satisfied with the choice made.

The history of Tommy Hilfiger

is a relatively young company. The designer released his first collection of clothes in 1984. He had been going to this important event for fifteen years.

In 1969, as a high school student, Tommy Hilfiger made his first money selling twenty pairs of his own tailored flared jeans. Gradually polishing his natural talent and gaining experience in the clothing business, he opens a network of small retail stores. They sell clothes of a young designer - comfortable, stylish, original, which every American dreams of, and which is so difficult to find.

Tommy Hilfiger never challenged public opinion and did not try to create something pretentious or shocking. He has always focused on the traditional American style, adding fresh and interesting elements to it.

Tommy Hilfiger entered the haute couture arena in 1984 with his first collection of menswear. Then he spent all his savings on advertising the brand and products, but after two years the costs paid off with interest: the line of shirts alone brought the designer eleven million dollars.

Over the next twenty years, from a small American company, it turned into a large international corporation, engaged not only in the production of men's and women's clothing, but also in the production of watches, accessories, shoes, and perfumes.

Today there are shops and representative offices in most countries of the world. The company's products are preferred by both celebrities and ordinary people. It attracts with its lightness, simplicity, originality and convenience.

Tommy Hilfiger in Russia

The products of the company won the love of the Russian consumer instantly. In 2001, an American corporation opened the largest brand store in Europe in Moscow. In terms of the number of representative offices in Russia, it is in no way inferior to McDonald's.

The Russian consumer appreciates things from for their individuality. By purchasing them, he gets a real opportunity to be unusual and at the same time not challenge society with flashy elements, and at the same time look simple, elegant and stylish, and, which is also important, feel comfortable.

Tommy Hilfiger Success Secrets

Tommy Hilfiger made a sure bet on casual clothes, perfume, watches, because these are the things that are purchased most often. The classic design and original elements of the products allow you to feel comfortable anywhere and at any time.

The master himself still carefully monitors every line produced by his corporation. Most of the items are designed according to his design. Tommy Hilfiger often collaborates with celebrities. One of the brand's more popular collections, for example, was designed by Jennifer Lopez.

It should be noted that the products are so individual that they stand apart from the items produced by other leading fashion houses. The designer has never copied his competitors. He just created, relying on his natural instinct. Perhaps it is thanks to this that he has been among the four leaders in the production of menswear in the United States for twenty years, standing on a par with Calvin Klein, Perry Ellis and Ralph Lauren.

Tommy Hilfiger and watchmaking

One of the most popular products produced under the brand is wristwatches. They are reliable, as the production uses Japanese (Myota) and Swiss (ETA) mechanisms; they are spectacular, as the designer actively uses Swarovski crystals, diamonds, leather as jewelry. They are elegant and original.

Tommy Hilfiger started releasing wrist watch collections not because it is so accepted in the fashion world, and every leading company must sooner or later present its own line. His father worked for forty-two years in a jewelry company, as they said at the time, as a watchmaker. The talented designer was inspired by his parent's work and has already released about eighty collections of men and women wrist watches.

The largest American corporation Movado Group is engaged in the production of watches under the brand. Her name alone already serves as a quality guarantee. The Movado Group is engaged in the release of such popular watch brands as Lacoste, Hugo Boss, Concord, Coach, etc.

The design of each collection line of wristwatches is developed with the participation of the owner of the company. Before launching a new model into production, Tommy Hilfiger checks everything to the smallest detail.

Unlike other companies engaged in the production of wrist watches, it presents its collection not two, but four times a year, which means that you can always find something new and interesting in the company's stores.

Men's watches Tommy Hilfiger

In the collections of wristwatches for men from you will find a model for every taste and every occasion. These can be classic business Fairfax watches, powerful sports watches from Barnes, fashionable large Moab chronographs, etc. If necessary, you can choose a waterproof or shockproof model.

Women's watches Tommy Hilfiger

Women's watches are exceptional style, sophistication and elegance. There is not a single superfluous detail, not a single flashy element in them. The stunning, perfect design of the brand's watches will emphasize the fragile nature of their owner.

Tommy Hilfiger, birth name - Thomas Jacob Hilfiger(eng. Thomas Jacob Hilfiger); genus. March 24, 1951, Elmira, New York, USA) is an American fashion designer, founder of the Tommy Hilfiger brand.

Biography and creativity

Tommy Hilfiger was born and raised in New York State. He was the second child of nine. Tommy's parents wanted him to become an engineer and sent him to study, but the future fashion designer did not follow their advice, dropped out and went to work in the trade. It was then that he first encountered the basics of the business - he bought jeans, and then resold them at a very favorable price.

Later, Hilfiger began modeling clothes for various brands, for example, Calvin Klein and Perry ellis... In 1985, the fashion designer founded the Tommy Hilfiger Corporation, which made itself known only in 1992, when the Tommy Hilfiger menswear collection was born. In 1995, the Council of Fashion Designers of America named Hilfiger as the best menswear designer.

By 2004, the company had expanded, employing more than five and a half thousand people, and revenues exceeding $ 1.8 billion. But in 2006, the number of sales decreased, and the fashion designer was forced to sell the company to one of the private investment organizations for 1.6 billion dollars. In the following time, the opinions of many media outlets who wrote about the famous designer diverged sharply. Some criticized Hilfiger's clothing, while others, on the contrary, encouraged the fashion designer. However, the Tommy Hilfiger brand currently exists, the denim brand it labels are selling well, and Tommy Hilfiger has a great dividend. Today, Hilfiger is not only a popular designer, but also a renowned philanthropist who promotes sports. In the early to mid-nineties of the XX century, Hilfiger actively supported some Formula 1 teams. Also in the early 2000s, Hilfiger intensely patronized Ferrarri's team.

On April 16, 2008, Hilfiger launched a new project - an Internet television channel. The project was carried out in cooperation with Sony BMG. Tommy TV is dedicated not only to fashion but also to music.

Tommy Hilfiger was sold for $ 3 billion in March 2010 Phillips-Van Heusen Corporation which owns the trademarks