Prada - brand story. The history of the Prada brand (Prada) Hometown of the prada company

It is probably difficult to find a person who has at least a remote idea of ​​fashion, but at the same time has never heard of Prada... The world famous Fashion House is now engaged in a wide variety of clothing, both women and men, footwear, perfumes and accessories. Brand name Prada also flaunts on the company's mobile phones Lg(LG Prada model could go down in history as the world's first phone with a finger-oriented interface), on a wristwatch. This name has firmly entered the culture and is periodically mentioned in the mass media (it seems that everyone watched the film "The Devil Wears Prada", based on the novel of the same name).

It all started with a small leather goods store Fratelli prada (it. "Brothers Prada"), which opened in 1913 in Milan (Milan, Italy) - there is the headquarters there to this day Prada S.p.A... It was founded by brothers Mario and Martino Prada. At first, the assortment was based on suitcases and travel bags exported from the UK, on ​​which the brand was placed Fratelli prada... But the store did not sell everything in a row - the brothers initially relied on high-quality stylish products, which are not available to everyone. The calculation turned out to be correct - quickly enough Fratelli prada becomes one of the famous brands in the fashion world. By 1970, he comes to the United States and Latin America.

However, it's one thing to be just famous, it's another to become a trendsetter. It is not known what it would be now Prada, if not for Miuccia Prada, granddaughter of Mario. She took over the board in 1979. However, she made the coup not alone, but in alliance with businessman Patrizio Bertelli, whom she met in 1977. Together they took Prada what this brand is now. The relationship between Miuccia and Patrizio was not limited solely to business - they got married in 1987.

First of all, Miuchiya has expanded its product range by complementing leather accessories with clothing. It took quite a long time, because such things do not happen overnight. The first collection of clothes Prada(and was developed by Miuchiya herself) was introduced in 1988. The public took it with a bang. Thus, a new brand was born, supplanting Fratelli prada.

One of the brand's features Prada is the desire to preserve tradition. So, all manufactured products are extremely expensive. When it was required to create a line of inexpensive youth clothing, it was decided not to dilute the Prada, and create a new brand - this is how the brand appeared in 1992 Miu Miu .

Today, the brand Prada is synonymous with success and well-being. Branded boutiques of the brand can be found in many cities around the world. Many of these stores have been designed by renowned architects. About success Prada says the fact that this particular fashion brand is the leader in the number of fakes.

Prada(Prada) is an Italian Fashion House specializing in the production of men's and women's clothing, footwear, accessories and perfumes. Also produces furniture. The brand was founded in 1913 by Mario Prada. For 2014, Prada's creative director is Miuccia Prada, and Carlo Mazzi is the president of the company.

Prada Group owns the brands Church`s, Car Shoe and Miu Miu.

Brand history

Brand foundation

In 1913, Mario Prada opened a small leather goods store in the Galleria Vittorio Emanuele II in Milan. He connected his brother Martino to the business. The boutique was named Fratelli Prada, which means "Prada Brothers" in Italian. Mario offered his clients quality accessories of exclusive design, made from the best materials. In the early years after its founding, the Prada name became synonymous with elegant and practical luxury.

In 1952, Mario Prada passed away.

In 1958, the management of Fratelli Prada passed to Luisa, the daughter of Mario Prada. She managed to ensure that the brand's products began to be sold not only in Europe, but also abroad.

A new era of Prada

In 1978, Miuccia Prada, the granddaughter of the company's founder, met the Italian entrepreneur Patrizio Bertelli at an exhibition in Milan. At that time, Patrizio owned a leather goods factory.

In 1978, Miuccia Prada inherited Prada SpA, a leather goods company, from her mother Louise.

In 1978, Patrizio Bertelli was awarded an exclusive contract for the production and distribution of Prada products.

In 1983 Prada opened its second store on the prestigious Via della Spiga in Milan.

In 1986, a single-brand Prada store opened in New York.

In 1988, Miuccia and Patrizio got married. Prada created collections for the brand, Bertelli was in charge of the commercial side of the business.

In 1989, Miuccia Prada presented the first Prada Fall / Winter 1989/1990 women's ready-to-wear collection. The brand's outfits were distinguished by their clean lines and monochrome. This approach ran counter to global trends - aggressive sexuality, universal kitsch - the era of Gianni Versace, Azzedine Alaya, etc. Prada's clients were people who prefer elegant and laconic luxury.

In the early 1990s. Miuccia Prada launched the production of sunglasses.

In 1993, the company founded the Miu Miu brand. In the same year, the PradaMilanoArte project was launched, which in 1995 turned into a charity cultural foundation Fondazione Prada.

In the mid-1990s. The fashion house has launched Prada, a men's clothing, footwear and accessories line.

In 1997, the Prada Sport line was launched, offering sport-casual outfits.

In 1999, the Prada Group acquired Jil Sander.

Development of the Fashion House

In 2000, the Prada Group became the owners of the Azzedine Alaia brand.

In 2001, the Prada Group acquired the Italian shoe brand Car Shoe.

In 2002, the Prada boutique was opened in Tretyakovsky Proyezd in Moscow. By this time, 160 mono-brand stores of the Fashion House were operating all over the world.

In 2006, the growth of the Fashion House's net profit amounted to 52 million pounds. In the same year, Prada Group sold the Jil Sander company to the investment corporation Change Capital Partners. In 2006, the Fashion House gained full control over the Church`s brand, having bought out 55% of its shares.

In 2006, the film "The Devil Wears Prada" by David Frankel was released. The main character of the picture, performed by Meryl Streep, has repeatedly appeared in the brand's sets.

In 2007, Azzedine Alaya bought 100% of his brand from the Prada Group. The Italian company retained a license for the production of footwear and leather goods.

“I am incredibly grateful to the Prada Group for the continued and dedicated support of the Alaia brand over the past years. In particular, I would like to express my personal gratitude to Patrizio Bertelli for the attention and sensitivity shown to my work, and I wish his cause continued prosperity and growth. "

Azzedine Alaya

Carla Sozzani called the deal "the most unprecedented friendly action in the history of the Italian fashion business."

In 2008, the company allocated funds for the construction of a 20-meter transformer building in Seoul. The official opening of the design pavilion took place in April 2009 and was accompanied by an exhibition of Prada skirts. The new building can change the facade and the configuration of the floors - it can take the shape of a hexagon, a cross, a rectangle and a sphere.

In 2009, the Fashion House released a 706-page book called Prada. It included chronologies of brand development over the past thirty years, more than 4,000 photographs from shows, etc. Designers of the New York studio 2 × 4 worked on the book design. The cost of the publication was $ 150.

“We wanted to fully reveal to our readers all the many aspects and nuances of the Prada world. After all, this is not just a brand, we have long gone beyond boutiques and showrooms. We have always provoked, looked for something new, strived to make fashion something natural for the whole world. It is about this path that we wanted to talk about ”.

In 2010, Prada launched a capsule collection of women's shopping bags made from eco-friendly materials. Abstract, geometric and floral patterns have been used as prints.

In the same year, the brand presented the Prada Print Collection, a women's capsule collection. It was based on kits from the archives of the 1950s. Fashion house. In this collection, Miuccia Prada offers a variety of A-line dresses in silk and cotton.

New projects

In 2010, the Fashion House launched the Country of Origin project, within which it presented 4 collections: Scottish, Indian, Japanese and Peruvian. The Prada Made in Scotland line includes woolen kilts, while the Prada Made in India collection includes handmade outfits decorated with traditional Indian chinkari embroidery. The Prada Made in Peru series featured pullovers, alpaca jeans, and the Prada Made in Japan collection included three different types of fabrics.

In 2011, Prada released a limited edition Saffiano Righe travel bag in morocco. The bright accessories were designed for the business wardrobe and travel.

In 2011, the Fashion House released a Christmas series of key rings. The accessories were made in the form of animals in fashionable outfits. The cost of one item was $ 150.

In 2011, Prada unveiled a rebellious collection of women's shoes for Spring / Summer 2012. The models were adorned with details that refer to the cars of the late 1940s-1950s. - "tongues of flame" flying out of the exhaust pipe, "fins" of the Cadillac. The fashion house decorated shoes with brooches and bows. The collection was made in red, yellow, blue, beige, light blue, burgundy, green, black and their combinations.

In 2011, the profit of the Fashion House increased by 75% compared to the previous year. The company has listed its shares on the Hong Kong Stock Exchange.

In 2012, Hollywood actors took part in the Prada men's show autumn-winter 2012/2013: Willem Dafoe, Adrien Brody, Gary Oldman, Jamie Bell, Tim Roth and others.

In 2012 Prada designed the uniform of the Italian sailing team for the XXX Summer Olympics.

In 2013, Anne Hathaway appeared at the Academy Awards in a soft pink Prada floor-length dress and was named Best Actress at the evening. Anne made the decision to wear a Prada dress a few hours before the start of the event. She was supposed to go to the Oscars in a Valentino dress, but refused it at the last moment because of a similar outfit by another actress.

In 2014, 13 celebrities chose Prada outfits for the Academy Awards. Among them are Steve McQueen, Alfonso Cuaron “Best Supporting Actress” Lupita Nyong'o, who chose a sky blue dress, and others.

In 2014, the Fashion House donated funds to the Italian restoration laboratory Opificio delle Pietre Dure to restore the painting “The Last Supper” by Giorgio Vasari. The canvas was damaged during a flood in 1966 in Florence.

“The restoration of a painting by Giorgio Vasari is a dream come true. For 40 years, the Last Supper has been awaiting restoration work, and now, thanks to Prada and the Italian National Fund, it has finally begun. "

Marco Chiatti, Director of the Opificio delle Pietre Dure Institute

In the same year, the Fondazione Prada fund allocated 200 thousand euros for the restoration of the old church of San Donato, located in the Italian city of Arezzo.

From 20 to 22 March 2014, the Parisian boutique Prada invited customers to create their dream shoes. It was possible to independently choose the shoe model, material, color of the pair and shade of the sole. The shoes created by the client were signed with his initials - right under the golden logo of the Fashion House. The finished Prada pair was delivered to the customer home a month later in a luxurious box, matched to the color of the shoe.

In 2014, Prada presented the CloverLeaf sofa collection, designed by Werner Panton, as part of the 53rd annual Milan furniture fair Salone Internazionale del Mobile. The curved furniture was upholstered in purple-red, emerald green, and gold fabrics.

In 2014, Miuccia Prada stepped down as President of the Fashion House. Her position was taken by Carlo Mazzi, who has been her deputy since 2007. Miuccia Prada became co-executive director of Prada.

Collaborations

• Lg electronics

In May 2007, Prada and LG Electronics introduced the LG Prada KE850 touchscreen cell phone. The device has received awards: "Best Fashion Phone" from What Mobile Awards, "Fashion Phone of the Year" from Mobile Choice, as well as the International Forum Design and Red Dot Design Awards.

In 2009, the LG Prada KF900 phone went on sale. The model was equipped with a slider keyboard and supported 3G connectivity.

At the end of 2011, the companies introduced the LG Prada P940 Android smartphone.

• Herzog & de Meuron

In 2009, the Swedish architecture firm Herzog & de Meuron created the patterns for Prada T-shirts.

• M / M Paris

In 2010, Prada launched an exclusive collection of five T-shirts in collaboration with the French brand M / M Paris. Letters became the main print of the joint work called Pradalphabet.

• Vahram Muratyan

In 2012, artist and blogger Vahram Muratyan created a limited collection of men's and women's T-shirts for Prada. They featured accessories, boots, shoes, sunglasses, and other items and details from the Prada Spring / Summer 2012 collection.

• Dover street market

In December 2013, for the opening of the seven-story New York department store Dover Street Market, Prada launched the Prada Dover Street Market New York capsule collection of women's clothing and accessories. It featured 12 items: pleated midi skirts, woolen jumpers, sundresses, raincoats, bags, shoes, etc. The colors of the collection are brown, gray, olive and green.

In May 2014, Prada created a collection for Dover Street Market, inspired by its own archives from 2008. It presented sets made of organza, outfits with a floral pattern.

• Lamborghini

In 2013, for the 50th anniversary of Lamborghini, Prada created an exclusive collection of men's luxury moccasins. The shoe was presented in three colors, blue, red and black, and is available for two weeks in Prada boutiques.

• Printemps

In 2013, for the Christmas holidays, Prada decorated the windows of the Printemps department store in Paris. The fashion house decorated the facade of the building with a giant Santa Claus on a 16-meter sleigh, 11 showcases - decorated with teddy bears.

• Neiman Marcus

In 2014, the limited edition Neiman Marcus for Prada went on sale. The American artist created pop art prints for the brand's bags depicting female portraits.

Prada and stage

In 1966, Prada created a wedding suit for Romeo by Leonardo DiCaprio in Baz Luhrmann's Romeo + Juliet.

In 2009 Prada designed costumes for Giuseppe Verdi's Atilla, staged by the New York Metropolitan Opera.

In 2011, Prada created the stage costumes for Meng Jinhu's Love Utopia.

In 2012, Catherine Martin, costume designer for Baz Luhrmann's The Great Gatsby, invited Prada to create outfits for the picture. As a result of cooperation, the Fashion House has prepared 40 sets in the style of the 1920s. According to Miucci, she drew inspiration from the works of Francis Scott Fitzgerald and from the Prada archives.

“Baz and Miuccia have always had a passionate desire to translate classics into modern language and use historical references in their work. This connection formed the basis of their work on The Great Gatsby. "

Katherine martin

Most of the outfits were created for the heroine Daisy Buchanan by Carey Mulligan: an orange organza dress decorated with sequins, a bustier dress with rhinestones and fringes, a blue outfit with sequins, etc.

From May 1 to May 12, 2013, an exhibition of costumes for the movie "The Great Gatsby" was opened at the Prada boutique in New York.

In 2014 Prada created a luggage set for Wes Anderson's painting The Grand Budapest Hotel. Each model is in accordance with the requirements of the 1930s. was complemented by internal drawers and pull-out compartments, which allowed the high society to travel in comfort. All items have been personalized by artist Mike Casal. He put the initials of the heroine Mdm on the skin of suitcases and luggage. C.V.D.u.T (Madame Céline Villeneuve Desgoffe und Taxis) in a style characteristic of the time.

Celebrity Choice

Prada fans include Cameron Diaz, Eva Longoria, Anna Wintour, Jessica Bill, Emily Blunt, Gwyneth Paltrow, Eva Mendes, Salma Hayek, Robert Pattinson, Adrien Brody, Rooney Mara, Diana Kruger, Scarlett Johansson, Christina Ricci, Ashton Kuttcher , Mia Wasikowska, Kate Bosworth, Mila Jovovich, Julia Roberts and others.

Marc Jacobs has a particular weakness for Prada skirts.

“Several years ago I discovered pencil skirts. So now my main love is Prada skirts. They are very comfortable. When I wear them, I feel happy. I buy more and more and now I just can't stop wearing them. "

Marc jacobs

In 2013, the designer also began wearing the brand's women's coats. For the premiere of The Great Gatsby, he wore a black coat with a white floral print from the Prada Spring / Summer 2013 collection. The same outfit was chosen for the evening by Anna Wintour.

In 2014, Marc Jacobs and Katie Grand appeared together in matching fur coats from the Prada Spring / Summer 2014 collection.

In the same year, for the Free Arts NYC Art Auction evening, Mark chose the brand's blue coat embroidered with stones.

Are there many brands about which they make films and write poetry? This one is so iconic! What else can you call a brand whose products women simply hunt for? After all, everyone remembers that the devil wears Prаda.

History of Prada

The history of the company began in 1913 in Milan. Then Mario Prada opened a shop selling elegant travel bags. Fratelli Prada, as this brand was originally called, immediately began to enjoy increased public attention. But then it was relatively calm. Mario handed over the company to his son Alberto, who in 1959 to his wife Louise.

In 1979, Louise gave the company to her daughter Miuchiya. And the company owes its success to her. Miuchiya, together with her husband, developed a strategy for conquering the world of the fashion industry.

In 1985, the company successfully presented a nylon version of the black Chanel handbag. In 1989, a line of women's clothing was launched, in 1992, a line for men. In 1987, a collection of youth clothing Miu Miu (short for Miuchiya) appeared.

In 1989, Prada, which at that time became a popular company led by Miuchiya, showed the first line of prеt-a-pоrte clothing. The collection was done in soothing colors. In the early 1990s, they launched sunglasses with square thick frames in vibrant colors. For this, buyers called the glasses "Ugly Prаda". Despite this, over time, they became the brand's trademark.

Miuchiya called the stores Epicenters. They consist of screens that are assembled at different angles. The screens showcase the brand's latest collections and even talk to customers.

Since the 1990s, the brand has conquered the United States and Asia. By 1997, Miuccia Bertelli's husband had bought a 10% stake in Gucci to influence a competitor's policies. After that, other companies began to be part of the concern.

The brand is constantly evolving. Miuchiya lives by the motto - do not give up, study and fearlessly walk into the world.

Prada product range

Handbags

These accessories are truly legendary. Any fashionista dreams of buying a bag of this brand, since it is simply impossible not to wish for it. Even if a woman does not know that there is a bag of this company in front of her, she simply will not be able to pass by. First of all, the logo in the form of a triangle is striking. And it is simply unnecessary to talk about the appearance of these accessories.

Each of the bags of this popular brand is distinguished by sophistication, style, harmony of forms, beautiful, rich colors. Women strive to own bags and at the same time, without bargaining, pay a lot of money, since this purchase is not only a fashion accessory, it testifies to the status of its owner. Having bought this bag, a woman, both in her own eyes and in the eyes of the people around her, becomes a rank higher.

Perfume

The company, as before, is a family business, headed by Miuccia. A new direction of the company's work is connected with it - perfumery. Miuccia develops bottles and packaging for perfumes, takes part in the production of perfumes.

The brand produces not only eau de parfum. Collections of perfumery have been created, which are united by some kind of aroma, this is lotion, perfume, shower gel, deodorant. The packaging embodies sophisticated style and elegance.

Prada produces perfumes for both women and men. In addition, the collection includes unisex perfumes, which are popular with young people. Unisex perfumes formed the basis of the boutique collection. The famous company Lalique designed this collection and designed the bottles. Perfume bottles are just wonderful.

The unisex perfume collection includes Oeillet, Iris, Fleur, Ambre, Violette, Tubereuse, Benjoin and Opoponax fragrances. These names correspond to the base flavors of each perfume.

Prada by Prada i is a feminine fragrance that was released in 2004. The fragrance was created by real masters M. Gavarri and K. Beniam, who had previously worked for Calvin Klein, Nina Ricci, Ralph Lauren and Giorgio Armani. For this fragrance in 2005, the creators were awarded the FIFI prize.

Intense and Tendre were made in 2005 and 2006 by K. Bineum and K. Gavarri. These are two fragrances for women, the first is intense and spicy, the second is gentle and light.

Miuchia is involved in the creation of the fragrances. Together with the famous Daniela Ardier, they released the Deluxe Men perfume. It is a pleasant daytime scent for self-confident men.

The men's fragrance Infusion d'Iris was created by Daniela Andrieu. A daytime and evening scent that excites women. Miuccia designed the bottle and packaging. This is an elegant bottle in light gray color, with the metal coat of arms of Pada.

The new fragrance Infusion de Flеur d "Orаnger was released in 2009. It is a feminine, romantic fragrance.

The firm is constantly working on creating new wonderful fragrances to delight fans.

Shoes

The company in the new line presented shoes in one design, but at the same time beat them in various combinations of colors and materials. There are beautiful boots, the lower part of which looks like separate shoes, worn over the boots. The effect is enhanced by a contrasting combination of colors or materials with a different texture. Massive heels that have a curved shape attract much attention. The main material from which the shoe collection is made is luxurious python leather. It was combined with the finest suede, satin or python skin of a different, contrasting color.

Over time, the brand gained great fame, there are separate publications that are dedicated to the history of the brand and its collections. In 2003, the book "The Devil Wears Prаda" was published, and later a famous film was shot based on it. Prada is the largest global concern, which includes six different brands, and in addition, more than 300 multi-brand and mono-brand brands in various countries around the world. Products are found in all major cities of the world. For example, in the United States, there are more than ten boutiques in New York, San Francisco, Chicago, Aspen, Las Vegas, Los Angeles and Boston. In Russia, footwear is sold in the Sapato online store.

Telephones

In May 2007, the concern, together with the mobile phone manufacturer LG, released the LG Prada (KE850) phone, which sold for $ 800.

In 2009, the second generation of the cell phone was released - KF900, which supported the 3G standard, and in addition, the newest keyboard - slider, which increased its functionality. The phone is connected via Bluetooth to a Pаda Link wristwatch and its owner reads the messages on the clock.

At the end of 2011, the third generation of the phone appeared - the Android smartphone LG P940. This phone is made in the shape of a candy bar and is equipped with a 4.3 inch touch screen. Conquers with stylish appearance and technical characteristics.

Glasses

Give a person a sophisticated style. All glasses of the brand have an individual number, which is etched on the surface. The number serves as a confirmation of the quality of the lenses and protects against counterfeiting.

The collection of sun glasses combines two different styles - calm and active. Thanks to this, any buyer can choose the model he needs.

The company's logo, which used to be in plain sight, is now located on the temple or on the inner surface of the temple.

When choosing glasses, it is necessary to find the optimal balance between the required style and excellent quality. It is better to choose glasses of a famous brand. By purchasing brand glasses, a person gets a different status and sense of self. The company produces glasses that combine both tradition and modernity and embody impeccable style.

clothing

Variety is considered to be the advantage of the company. The concern has been creating clothing lines for both women and men for several years. Moreover, the collections are diverse.

The firm's clothing stores are visited by both vintage clothing connoisseurs and sports style lovers, as these clothes satisfy the needs of even the most demanding customers.

Clothes are distinguished by the simplicity and convenience that today's fashion world needs so much. The company's clothes are easily recognizable, although there is no pretentiousness and emphasized sexuality in them.

Finding clothing stores is easy anywhere in the world. The brand has rapidly gained a large following worldwide.

From a family business to a leading international luxury company, Prada's story is a success story. Patrizio Bertelli and Miuccia Prada are the founders of a business model that has successfully combined the broadest manufacturing process with the quality of a small, specialized enterprise.

The Prada company was founded in Milan in 1913 by Mario Prada and started with the production and sale of bags, travel accessories, leather goods, cosmetics. All of these products were of exclusive design, made of luxurious materials using sophisticated technologies. The Prada store in the Galleria Vittorio Emanuele in Milan is still owned by the Prada family and sells luxury leather goods and other accessories. Over the years, the Prada name has gained worldwide fame and prestige. In 1970, Miuccia Prada, who at the time received her degree in political science but was passionate about fashion, started working in the family business.

The turning point in the history of the company was the meeting between Miucci Prada and Patrizio Bertelli in the late 70s. At that time he was engaged in the production of leather goods and worked with two companies in the Italian and European markets. One, "Sir Robert", was located in Arezzo, the other "Granello", in Parma. Both produced the highest quality leather goods.

In 1978, Patrizio Bertelli signed an exclusive agreement with Miuccia Prada for the production and distribution of Prada-branded product collections. This agreement became the basis for the international distribution of Prada products. At the same time, the quality of a small, specialized enterprise has been preserved.

In 1983 Prada opens its second store in a prestigious location on Via della Spiga with the aim of bringing its new image to its customers. The new boutique merged traditional and modern elements in a light green shade, a color that has become clearly associated with all Prada stores.

During the 1980s and 1990s, the popularity of Prada-branded products grew at a tremendous rate and sales skyrocketed. Shoes and clothing (women and men) were added to the main product line (bags, luggage and accessories). In 1993, the Miu Miu line was introduced, targeting younger consumers. In 1997, another additional Prada line appeared - a sporty one, well recognizable by the logo on the red stripe.
During the same time, stores were opening in major cities. By December 31, 2003, the number of Prada and Miu Miu boutiques reached 166. The PRADA Group currently boasts an empire with a huge turnover with a strong industrial center developed within an organized structure that in turn controls all stages of the production process.

All production activities are coordinated through the Prada spa management company. in Tuscany, a region renowned for the highest quality leather goods and footwear.

Timeline of the Prada Group

1982 - The first collection of Prada women's shoes
1983 - Opening of the second Prada boutique in Milan on Via della Spiga
1986 - Opening of the first store in New York
1989 - The first collection of womenswear Prada
1993 - The first women's collection Miu Miu - clothes, bags, shoes
1993 - The first men's collection of clothing and footwear
1995 - Foundation of Fondazione Prada *
1997 - The first Prada Sport collection
1998 - The first men's collection Miu Miu - clothes, bags, shoes
2000 - The first collection of glasses
2000 - Prada Beauty cosmetics line
2001 - Opening of the first concept store, Epicenter in New York, designed by Rem Koolhaas, winner of the 2000 Pritzker Architecture Prize
2002 - Launch of “IWC for Prada”, a limited edition sports automatic chronographs
2003 - Opening of the second "Epicenter" in Tokyo Aoyama, created by Herzog & de Meuron, winner of the 2001 Pritzker Architecture Prize.
2004 - Opening of the third "Epicenter" on Rodeo Drive in Los Angeles, also designed by Rem Koolhaas, winner of the 2000 Pritzker Architecture Prize
2004 - The first Prada fragrance

Founded by Italian Mario Prada in 1913, the family-owned leather goods company developed into a large fashion house in the late 1980s, producing luxury clothing, accessories and perfumery under the management of Mario's granddaughter, Miuccia Prada.

Prada discoveries

Signora Prada (Ed. - Michua Prada) is never afraid that she will be "misunderstood" and often goes against fashionable trends and widespread trends. Fashion critics

The very first collection of clothes, released by Prada in 1989, was notable for its non-standard. At a time when everyone is wearing bright colors, Miuccia launches a collection that is almost completely black, using unconventional materials and finishes: latex is adorned with beads and mirror shards. Miucciu was also successful when she replaced thick leather with lightweight nylon in the production of bags. Subsequently, unusual combinations of materials, together with high-quality technology and design, became the trademark of the Prada fashion house.

Fashion goes where Miuccia Prada looks. Famous aphorism

Prada brand faces

Prada is one of the most fashion-integrated brands out there. It is difficult to name any well-known model that would not cooperate with Prada in one way or another. Among them:

• Lara Stone is the face of Prada Milano Infusion d'Iris.
• Linda Evangelista is the face of the Prada Fall-Winter 2008-2009 collection.
• Sasha Pivovarova is the face of the Prada Resort 2013 collection.
• Eva Herzigova, Saskia de Brau, Amber Valetta, Ukrainian model Irina Kravchenko and others were also involved in Prada's advertising.

Not so long ago, Prada began an experiment to attract famous actors to their advertising campaigns, but they had not been "familiar" in advertising before. Among them are Gary Oldman and Willem Dafoe, Michael Pitt and Adrian Brody, Harvey Keitel and Benicio Del Toro. And French actress Lea Seydoux became the face of Prada Candy.

Prada logo and brand name

In memory of the fact that the Prada fashion house began as a company for the production of luggage and bags, its logo retains its original appearance - a metal tag from a leather product. The lettering on the Prada Milano 1913 logo contains information about the place, time and name of the brand's creator.

Popular Prada perfumes

• Prada eau de parfum
• Infusion d`Homme
• Infusion d`Iris
• Infusion de Fleur d`Oranger
• Amber
• Intense
• Candy
• Tendre
• Infusion de Tubereuse

Buy a bright Prada fragrance in the online store cosmetic.com.ua

Popular Prada cosmetics

Prada Beauty cosmetics are not yet as popular as the brand's perfumes. Prada moisturizers stand out in particular.

• Prada Beauty Shielding Balm SPF 15 / Lip
• Prada Beauty Tendre Body Lotion For Women

Founding of Prada

The history of the brand began in Milan, where in 1913 Mario Prada opened a store selling elegant travel bags. The company was then called Fratelli Prada (Prada Brothers). Her know-how was used for the production of soft walrus leather accessories. Exclusive materials and excellent workmanship have attracted the attention of wealthy customers to Fratelli Prada products.

By the late 1970s, the demand for luxury python, walrus and crocodile bags had plummeted. The company was on the brink of ruin. The granddaughter of Mario Prada Miuccia, who headed the brand in 1978, breathed new life into the Prada fashion house. In 1989, in addition to the leather collections, she launched the first clothing collection (and now she does it regularly). And in 1992, a more democratic line of the Miu Miu brand (a diminutive for Miuccia) appeared.

Prada perfumery conquers the market

The first fragrances of the brand were released in 2000. Their release was limited, and at that time it was possible to purchase Prada perfumes only in the brand's boutiques. The beginning of perfumery “globalization” was the Prada Eau de Parfum fragrance, released in mass circulation in 2004.

Infusion d'Iris was the next Prada scent, and Infusion d'Iris was created by perfumer Daniela Andrieu, based on high-quality natural ingredients: orange, tangerine, iris, cedar and incense. The aroma is refined, clean and fresh. The packaging design was personally developed by Miuccia Prada. The vintage-style rectangular bottle with the brand's signature light green cap is adorned with a metal label engraved with the Prada logo. This scent marks the beginning of a new perfume line with the same name - Infusion d'Iris. One of the latest representatives of the series is Infusion d`Iris Eau de Parfum Absolue. It is an oriental variation of the iris theme, arranged with Tunisian neroli, orange blossom and vanilla from the island of Madagascar.

Prada Owners

After a series of successful and not so successful mergers and acquisitions, Prada has grown into an international conglomerate of fashion houses and a direct competitor to the LVMN concern. In 1999-2000 Prada acquired the brands Fendi (then the company was sold to LVMN), Helmut Lang, Jil Sander, Azzedine Alaia. At the head of the Prada fashion corporation are Miuccia Prada and her husband Patrizio Bertelli.

Manufacturers Prada

Prada is one of the few companies that have not yet moved their production facilities to the countries of Asia, partly due to the high cost of the brand's products.