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How to open a children's development center. All the best for children, or How to open a children's development center

There are three topics in which almost every inhabitant of our country considers himself an expert - politics, medicine and parenting. In order to become a politician, money is needed, and considerable money, healing requires an extensive knowledge base and a diploma, but everyone who is interested in it and who is ready to spend time and effort on minimal training can teach and raise children.

My story began with the fact that I spent a year on "early development" with my eldest daughter (and we didn’t like everything there), then I gave birth to the youngest and worked with the children at home ... And after half a year, tired of sitting on maternity leave and thinking, how to fix all the shortcomings of such activities, I decided that it was time to start my own business!

I already had a secondary education, though it was a non-core education, a master's degree in "applied mathematics", but we took a basic course in pedagogy. Those who do not have higher education or it is completely out of the question will have to complete at least courses. Then I designed the individual entrepreneur, came up with a name and ordered a logo. And she began to look for a place where she could conduct classes. Since I did not have the initial capital, and for the first time many clients were not expected for the first time, I immediately dismissed offers with a monthly lease. I managed to agree with the family coffee shop, which opened 3 months ago, that I would rent tables from them for 30% of my proceeds. By the way, the offer turned out to be successful both for me (many of my clients once just dropped in for coffee and saw my classes in action) and for a coffee shop (parents, waiting for the kids, ordered tea, coffee, cakes, and the children, having worked out, asked to satisfy hunger and thirst right here and now)!

I set the prices for my first lessons simply ridiculous, only in order to cover the costs of consumables, but after half a year I raised them twice, then another one and a half - and was surprised to find that there were no fewer children coming - that means and they and their parents love what I do!

Obligatory costs

For about $ 100, I bought educational toys and cards, as well as pencils, paints, plasticine, colored and white paper and cardboard. Another $ 50 was spent on creating a logo and a business card. And then for half a year I collected all the proceeds that I had after paying the rent, and bought benefits and supplies.

Getting ready for classes

I immediately wrote a general rough lesson plan, based on which I then prepared for each specific lesson. For example, the general plan for the younger group (1.5-2 years old) looked like this:

  • finger games and speech therapy gymnastics;
  • outdoor games;
  • creative task;
  • training (colors, plants, animals, house, etc.);
  • development of fine motor skills;
  • games with cards.

Further, I have already built each specific lesson according to this scheme, constantly alternating types of activities. It is advisable to think over the option when the kids may not like something, they simply refuse to do what you have prepared for them for today, and have at least one or two games or "training" in stock. For each age group, the scheme was approximately the same, only the training was already different, and instead of developing fine motor skills, starting from the age of 3, we draw recipes.

Is it big to recruit groups?

Practice has shown that when 5-6 people come to classes per teacher, this is the optimal number of children for fruitful work. When there are fewer of them, they are not very interested in working, and when there are more, there is no opportunity for everyone to pay attention and maintain discipline.

Where to get materials?

Today, you can find everything on the net - from coloring books and writing books to detailed class notes. Yes, and there are plenty of literature and didactic manuals these days. I took my first lessons from the Internet, and today I have prepared plans for groups for several months in advance - I just follow the preschool development program and alternate the games I have.

How can you save money?
  • It is quite possible to acquire a logo for free by ordering it from graduates of web design courses who need an object for their thesis or graduation work. Unfortunately, I myself came up with this much later, but presented the idea to a colleague, who thus saved a lot.
  • At first, you can do without business cards, all the same, most customers will come to you thanks to word of mouth
  • Do not buy many games and "consumables" at once, replenishing stocks gradually, with each profit
What is absolutely impossible to save on?
  • On the quality of purchased materials. When buying, pay attention not only to the fact that they are safe, but also comfortable for babies. A pencil tearing paper or cards staining with paint can greatly scare a baby and discourage him from developing for a long time.
  • On the received education - 90% of the success of the children's club depends on it!
Is there an opportunity for growth?

There are always opportunities for moving forward, you just need to want to see them. You can limit yourself only to early development, or you can add preparation for school, music lessons, early English, children's creativity ... In two years my club has grown from "maternity entertainment" into a full-fledged source of income, and, in addition to early development, there are math lessons for preschoolers and English for children from 3 to 9 years old. And we are seriously thinking about music and rhythm lessons, we just need to buy an instrument!

What can you not do without? Does a children's development club need a license?

Without the desire to constantly grow and develop, to do our job better and better, to find new interesting techniques and to bring all ideas to life. And yet - without a huge, unconditional and boundless love for children. Everything else, as practice has shown, can be acquired!

The most important and important thing is licensing... A license is not required if the club is positioned as a place for recreation and entertainment for children. That is, if the club will mainly provide care and supervision services, without targeted additional preschool education. It is enough to obtain approval and permission for opening from a number of inspection bodies. However, if you still want to conduct a number of educational courses, for example, a course on preparing for school, then you already need a license for your activity. Since targeted training will be carried out. But, if your teacher is an individual entrepreneur conducting tutoring, then he has the right to conduct educational classes without a license. And the parents of your wards have the right to conclude a tutoring agreement with him. With you, the teacher will conclude an agreement on the lease of premises for carrying out his activities, or a one-time agreement on the provision of services. But, you do not need to conclude an employment contract with him. Also, you do not need to take into account and record the hours of classes with this teacher.

Now, an educational license can be obtained by both an individual entrepreneur and an LLC. Requirements that such a license can only be obtained by non-profit organizations are outdated.

Also, according to the new sanitary standards, which came into force in 2014, the opening of a children's club is allowed in a residential building and an apartment, and the conditions of detention are also simplified in it:

  • Children can stay in such a center (club) up to 4 hours a day;
  • Shared bathroom for children and adults is allowed;
  • One child needs 2 square meters in the playroom (for example, if the playroom is 14 "meters", up to 7 children can be in it at the same time);
  • It is allowed to install three-level beds. They can be placed directly in the playroom;

Modern mothers pay special attention to the development and upbringing of children. Therefore, children's development centers began to appear in our country. At the same time, if earlier only wealthy parents could afford to visit commercial children's centers, now such preschool education and development is available to people with any income.

When opening a center, it is necessary to determine the direction of its work and the list of services provided. This business plan deals with a preschool institution that aims to develop the intellectual and creative skills of children aged 2 to 7 years.

Courses offered by the children's center:

  • Early development (2-4 years);
  • Preparing for school (4-7 years old);
  • Preschool University (5-7 years old);
  • English language (4-7 years old).

The success of the children's center primarily depends on its teachers. It is necessary to pay attention not only to the qualifications of teachers, but also to how he can win over children. Often, young graduates of pedagogical faculties turn out to be good teachers who are liked by both children and their parents. In addition, such specialists do not overcharge for their services.

In order for the children's center to be in demand, it is necessary to choose a room with a convenient location: in places with high traffic or in the city center. A room with an area of ​​about 40-50 square meters is suitable for this center. meters. This room should include two study rooms, a separate bathroom and a room where parents will wait for the end of classes. You can limit yourself to one study room, but then the choice of courses offered will be greatly reduced.

When choosing a room, it is necessary to be guided by the norms of the SES and Fire Supervision Bodies. The Children's Center cannot be located in a basement, semi-basement, or basement floor. The room must have a separate entrance. You should pay attention to the convenient access to the center and the availability of parking spaces for cars.

This business is significantly influenced by the seasonality factor. This is due to the New Year holidays in winter and holidays in summer. Therefore, the maximum demand for attending classes in the children's center falls on the periods from September to December and from February to May.

When opening a children's development center, it is necessary to pay special attention to planning the class schedule. In the first half of the day, kids come to study - before lunch and nap (from 9.00 to 13.00). Older children study after 5 pm when they are picked up from kindergartens. So that the period from 1 pm to 5 pm does not fall out of the schedule, individual lessons can be held at the center.

The amount of initial investment - from 600,000 rubles.

The cost of one subscription for 8 lessons - from 3,000 rubles.

The payback period is 1 year.

2. Description of the business, product or service

In the considered children's developing center, classes are presented in the following areas:

Direction

Number of groups

Number of lessons per week for one group

Total number of lessons per week

Early development

Short stay group

Preparation for school

English

IZO (drawing, modeling)

Let's take a closer look at each area of ​​study.

Early development... At two years old, the child is ready to communicate with peers, therefore, in the classroom, special attention is paid to the interaction of children with each other. This direction helps to develop the basic cognitive processes in children: perception, attention, memory, thinking, imagination. An important place is given to the development of speech, fine and gross motor skills. From the age of three, an acquaintance with counting, artistic creation begins.

Short stay group... Sometimes it becomes necessary to leave children without their own supervision. The ideal option in such a situation would be the opportunity to entrust the child to professional teachers. This group accepts children from 2 to 6 years old. A group is formed of no more than 10 people. During classes, children get acquainted with the world around them, play outdoor games, do modeling, drawing. Classes are held in the morning from 9:00 to 11:45.

Preparation for school... Children from four years old learn to read easily. When the child begins to read in short words, learning mathematics begins. First, children learn to count within ten, then the child is free to navigate in a hundred. Mastering writing does not go unnoticed either, so teachers take into account all the features of preparing a hand for writing. In the second half of the lesson, a game intellectual training takes place, which is aimed at the effective development of the child's perception, attention, thinking, memory and imagination.

English... In the classroom, they mainly communicate in English. This happens spontaneously, children do not think about how to do it, they communicate easily, naturally and with pleasure!

IZO (drawing, modeling)... In the classroom, each child develops color perception and imagination, a sense of beauty and artistic taste. Children master the laws of composition and various drawing techniques, learn to express their self, their thoughts and feelings, mood and desires.

The number of groups for each direction depends on the demand for this type of activity and the age of the children in the group.

In the children's development center there is an opportunity to study both in a group and in individual lessons. The difference is the class schedule and cost. Individual lessons are held from 13:00 to 17:00, because in the morning and evening hours, all rooms are occupied by group lessons. The cost of an individual lesson is 1.5 times more expensive than a group lesson.

For each type of training, you can purchase both a one-time visit and a subscription. The subscription is valid for one month and includes 8 lessons.

A complete list of services with an indication of the cost is presented in the table:

If a child regularly studies for three months, then a subscription for the next months can be purchased with a 10% discount.

This payment system allows you to attract regular customers.

3. Description of the sales market

Target audience of the children's development center

When planning to open a children's development center, it is necessary to assume the number of children that can come.

When opening a children's center, it is necessary to pay attention to the number of kindergartens and schools located nearby. Very often, after kindergarten, children come to developmental classes. And also these children may have younger brothers and sisters, whom it is convenient to bring to class in the morning after the elder has been taken to kindergarten or school.

Competitor analysis

Competitive advantages of the children's development center

Among the competitive advantages of the children's development center are:

  • Highly qualified teaching staff;
  • Wide range of activities;
  • Convenient location, availability of parking spaces;
  • Individual approach to each child;
  • Free master classes;
  • Organization of various children's parties, birthdays;
  • Flexible pricing system;
  • Availability of discounts.

Undoubtedly, the main competitive advantage of the center is your favorable reputation, thanks to which parents themselves will recommend your center to their friends and acquaintances.

4. Sales and Marketing

5. Production plan

It is necessary to start an entrepreneurial activity with the state registration of the organization. When opening a children's development center, it is better to register as an individual entrepreneur. During registration, it is necessary to choose the correct OKVED codes: 85.32 - provision of social services to children, 92.51 - opening of a club-type institution, 93.05 - provision of personal services. For the activities of a children's development center, the best choice would be the simplified taxation system (STS), which involves the payment of tax in the amount of 6% of the proceeds received. At the end of the registration of entrepreneurial activity, it is necessary to open a bank account, register with all funds: the pension fund, the compulsory health insurance fund and the social insurance fund.

It is important to note that a license to open a children's development center is not required. It will be necessary if the center will provide services for preschool education programs.

After registration, you need to choose a room for a children's development center. The room should be divided into several separate rooms:

  • Reception room;
  • Two rooms for games and classes;
  • Staff room;
  • Two toilets - one for children and one for adults.

The selection of the premises should be done taking into account the convenient location of the children's center. The criteria for choosing such a location are:

  • City center or area with multi-storey buildings;
  • Close to public transport stops;
  • Parking is available.
  • Furniture;
  • Floor covering: soft and warm carpet, special soft flooring in play areas;
  • Educational toys: cubes, pyramids, mosaics, puzzles, etc .;
  • Study materials: books, notebooks, albums, pencils, paints, plasticine, etc .;
  • Office equipment: computer, printer;
  • Cooler with water.

In the rooms for games and studies there are tables and high chairs for children, a table and a chair for a teacher, lockers and shelves for educational material, toys and crafts, a chalkboard hangs on the wall, and vertical blinds on the windows. Each classroom should have good quality lighting and ventilation.

6. Organizational structure

For a children's development center, it is better to choose the organizational and legal form of an individual entrepreneur. To start the work of a children's development center, you need to select qualified personnel. The staff should include the following specialists:

  • Administrator;
  • Specialist educators:

Early Childhood Development Teachers (2 specialists);

Teachers for preparing a child for school (2 specialists);

English teacher

  • Accountant;
  • Housekeeping worker.

For the effective operation of the children's center, it is necessary to prescribe in detail the job descriptions for each employee.

Job responsibilities of employees

  • Administrator

1. Preparation of the premises for the beginning of classes;

2. Pre-registration of clients for classes;

3. Maintaining a customer base;

4. Meeting clients;

5. Consulting clients on all services of the children's development center;

6. Sale of services of the center, acceptance of payment;

7. Conducting telephone conversations;

8. Search for new clients;

9. Accounting for class attendance.

  • Teacher

1. Timely start of each lesson;

2. An individual approach to each child;

3. Conducting classes according to modern methods;

4. Development of our own customer base;

5. Attracting new clients;

6. Regular independent professional development.

  • Accountant

1. Maintaining accounting records in accordance with the legislation of the Russian Federation;

2. Timely preparation and submission of reports to the FIU, FSS, IFTS;

3. Calculation and transfer of wages;

4. Payment of taxes and deductions to the FSS, Pension Fund, OMS.

An accountant can work part-time or part-time.

Salary fund

* Indicated is the average salary of teachers, because the teacher's salary depends on the hours of work. The rate is 500 rubles per hour.

7. Financial plan

The most expensive investment in a children's development center is investment in work equipment. Equipment costs are 295,900 rubles. The total investment amount is 600,000 rubles.

* Other expenses are possible expenses for stationery, as well as expenses for holding children's parties

Children's development center income

The income of the children's development center depends on the number of subscriptions sold. On average, groups are formed of 4-6 children. The only difference is in the group of short-term stay - 8-12 children are engaged in it.

Nov

Month of work

Number of subscriptions sold

Average subscription price, rub.

Total income, rubles

Total expenses, rub.

Communal payments

Payroll (salary + percentage of revenue)

Taxes simplified tax system (6% of income)

FSS contributions (monthly)

Contributions to the Pension Fund and the MHIF (monthly)

Modern parents pay special attention to the development and upbringing of children. In this regard, in our country, in addition to kindergartens and schools, many educational and entertainment institutions have appeared. We will talk about how to open a children's development center from scratch in this article.

Types of development centers

Why is the opening of a children's development center? First of all, you should choose a direction of activity. There is no specific model for such organizations, since such an activity is a creative process. In some development centers, children are offered to be accompanied literally from birth until the moment they go to school. In other institutions, more narrow specialization. They develop the child in only one direction - drawing, sports, music, and more. There are also centers that prepare children for school.

After that, the following actions should be taken:

  • Develop a business concept;
  • Officially register a children's center and get all the necessary permits for its activities;
  • Find and rent suitable premises;
  • Purchase the necessary equipment;
  • Hire staff;
  • Organize an advertising campaign.

It should be noted that developmental centers for children are significantly different from ordinary kindergartens. First, they offer a wide variety of training programs of all kinds. Secondly, the development of children is carried out by qualified employees who do everything in order to satisfy the wishes and needs of customers.

Activity registration

If the name of the institution does not contain the word "educational" or "teaching", you can open a children's club without a license. According to the current legislation of our country, this is quite realistic, which cannot be said about the opening of a private kindergarten. That is why entrepreneurs who are engaged in childcare design the children's development center as a business. In fact, this can be an ordinary kindergarten, so when choosing a preschool developmental institution for your baby, pay special attention to this.

Interested in how to legally open a children's development center? Everything is very simple. You need to register as an individual entrepreneur and register with the tax office at your place of residence. If you plan to hire personnel in the future, it is advisable to immediately register a legal entity.

During registration, you need to choose the correct OKVED codes:

  • 85.32 - provision of social services to children;
  • 95.51 - opening of a club-type children's institution;
  • 93.05 - provision of personal services.

Before opening a children's club or development center, you should inform Rospotrebnadzor about the start of work. After that, you can wait for guests with checks. The condition of the premises must be checked by the employees of the SES and the fire inspection. If everything is in order, they will give you the necessary permits and you can start your business.

Selection of premises and equipment

The premises for the development center should be chosen depending on the direction of the activity. If you want to get your children ready for school, you will need separate classes for teaching. In principle, it is possible to rent premises in one of the municipal kindergartens. This will allow you to avoid problems with regulatory authorities, since such premises meet all the established requirements. Make sure that there is nothing in the room that could lead to injury. Each classroom should have good quality lighting and ventilation. You should also check the wiring, heating and drainage.

The room should be divided into several separate zones:

  • Reception room;
  • Staff room;
  • Classes for classes;
  • Game room.

In addition, two toilets need to be equipped - one for children and the other for adults. If the children will stay in the center for a long time, it is necessary to separately equip the area for daytime sleep.

What do you need to open a children's development center?

  • Furniture. Buying ready-made children's furniture is a thankless task. In addition, such a pleasure will cost you a round sum. In stores, quality furniture at affordable prices is extremely rare, so it is best to make it to order. This will allow you to significantly save money and get exactly what you need;
  • Consumables and toys. You should not save on this. Choose quality baby products, not Chinese consumer goods. In this case, the toys will last a long time;
  • Educational materials. At first, you can buy textbooks, notebooks, cards, etc. only as needed, depending on what classes you are going to conduct. To make cardboard aids last longer, they need to be laminated;
  • When developing a business plan for how to open a children's development center, do not forget to include in it an item of expenses for the purchase of office equipment.

To work you will need:

  • Xerox;
  • Printer for printing educational materials;
  • TV for watching cartoons and various educational programs.

The walls in the room can be decorated with children's drawings of your previous pupils. They will be a great advertisement for parents who bring their children to the center.

Children's development center staff

Staff

Before you open a children's development center, you need to select qualified personnel. The success of your business largely depends on this. Regardless of the format of the institution, the staff should include the following specialists:

  • Educators;
  • Psychologist;
  • Methodist;
  • Administrator;
  • Accountant;
  • Housekeeping worker.

Methodologists and educators receive an average of 20-25 thousand rubles. The administrator is paid 13-14 thousand rubles. The salary of a household worker and a cleaning lady ranges from 8-10 thousand rubles. These are the average wages. Naturally, they vary and directly depend on the region of the country.

Planning

So, you have firmly decided, I want to open a children's development center. For such a business to bring good profit, you need to choose the right range of services.

For this you need:

  • Decide on the age of the children who will be trained at the center. As a rule, such institutions are intended for babies from 1 to 6 years old. All students should be divided into groups according to their age;
  • Try to develop your own training program. Of course, this requires special professional knowledge. Do not miss this important moment, as it may become your competitive advantage in the future;
  • Create a detailed class schedule.

Attraction of clients

At the start, a kids club will need extensive advertising:

  • Bright signboard;
  • Banners;
  • Road signs;
  • Billboards;

Also, don't forget to place advertisements in the media and on the Internet. Another effective way is to post information on social networks and on thematic forums. When you have your own customer base and the club starts to grow in popularity, you won't have to spend a lot of money on advertising. At first, you need to draw up a detailed plan for an advertising campaign and allocate funds for it on a monthly basis.

Financial investments

Now let's talk about costs. To quickly draw up documents, it is advisable to seek help from a specialized company. It will cost you 20-30 thousand rubles. The equipment will have to spend at least 300 thousand rubles.

Also, when drawing up a business plan for a children's development center, you should take into account the fixed costs:

  • Premises rental - 65 thousand rubles;
  • Food for children - 2.5 thousand rubles daily;
  • Staff salary - 75-100 thousand rubles;
  • Security - 10 thousand rubles.

Do not forget about the variable costs for the purchase of stationery, tableware, and more. In addition, money will be needed for advertising and customer acquisition. When the business starts to develop, you can create your own website on the Internet, where customers can familiarize themselves with the proposed list of services.

Profitability and business relevance

We figured out how much it costs to open a children's development center. Now it's time to talk about profit. In the first year of work, one should not expect large incomes. During this time, you can only find clients and declare a business within your locality.

Modern parents pay special attention to the individual development of children. Since they are constantly busy with career and personal growth, there is no free time left for raising a child. In this regard, business at the opening of development centers is a fairly promising and relevant area of ​​activity. Families with good incomes are ready to pay decent money for vocational training and proper childcare.

If you want to understand whether it is profitable to open a children's development center, you must first figure out the sources of income:

  1. Developing activities;
  2. Preparatory group for preschoolers;
  3. Learning foreign languages;
  4. Painting;
  5. Dancing;
  6. Music.

In addition, you can offer customers the organization of various children's parties, birthdays, as well as concerts and various competitions. Expanding the range of services will allow you to generate additional income.

On average, per client, the children's center receives 7-10 thousand rubles of net profit for full board or 2-4 thousand rubles for attending certain classes. Net income for 1 month is 50–70 thousand rubles. It's profitable enough. Such a project can be implemented in any region of our country.

Profitability and payback periods

The payback period of an institution is 1–2 years, depending on its format. To bring the moment of reaching a net income closer, find out on the basis of a development center. Equipment for it can be purchased from specialized companies that deal with. It is most profitable to buy inexpensive toys in bulk from domestic manufacturers. Another option for additional income is master classes for parents and children, which can be held 1-2 times a week. Some development centers also offer the services of a child psychologist and speech therapist.

At the stage of formation, the profitability of the business will not exceed 12-15%. Over time, to increase the number of customers, you can open branches throughout the city or in small towns. You can also rent a larger area, so that next to the development center. The most important thing is to choose the right assortment so that parents who bring their children to classes can buy everything they need there.

  • It is advisable to open a children's club in new districts of the city, where problems usually arise with free places in kindergartens;
  • If you are not sure that you can independently organize such a business from scratch, you can buy a ready-made business of a children's development center or purchase a franchise to work under the guidance of professionals;
  • Find something special for your center that will attract customers. For example, you can have a monthly holiday with fun contests and clowns;
  • Please remember that this business is seasonal. All summer, there is a lull in children's centers, as parents send their children on vacation. During this period, it is better to take a break from work or organize a summer children's camp.

If you love children, such

In the confrontation between parents - adherents of free education and supporters of early childhood development, the latter have confidently won for many years. More and more parents are thinking about developing activities for their children almost from the cradle, and opening a children's center can become a profitable business idea. What is needed to implement such a project? Let's try to draw up a step-by-step plan on how to open a children's development center.

Step 1. Formulating the concept

Before drawing up a business plan, you need to decide on the format of the future center. Universal children's groups with a multi-age composition, where parents can "throw" a child for several hours while doing business - a service in demand, but such a "kindergarten for an hour" has nothing to do with developing education. Clients - parents need to understand who they trust their children and what they pay money for, so think carefully about the concept of work:

  • the age of the adopted children;
  • the principle of group formation (age limits, other criteria);
  • the main focus of development (comprehensive, creative, intellectual, physical, emphasis on a foreign language, etc.);
  • applied programs and methods;
  • short-term or long-term stay of children in the center;
  • the presence of individual lessons, psychological and correctional work with children.

This is the so-called "pedagogical" part of the project, which will make your center attractive and serious in the eyes of potential clients.

Who exactly these potential clients are will largely determine your next steps. If you are counting on children from wealthy families, be prepared for the costs: from renting expensive premises to hiring the best teachers. If your category is "economy class", you can get by with little financial blood by choosing a small room in a residential area and limiting yourself to a minimum of services and hired personnel.

Step 2. Registering a business

To open a child care center, you must register as an entrepreneur. This is where the Education Law comes into play. It is possible for individuals to engage in children's leisure, tutoring, preparing for school and other services without licensing only in the form of individual teaching activities.

Without a license, you can personally conduct classes, take the administrator and technical staff to the center, but you cannot hire teaching staff to work with children, being in this status. Invited teachers must also be individual entrepreneurs, otherwise you will have to obtain a license for an individual entrepreneur or immediately register a legal entity, be licensed and become a full-fledged educational organization.

To open a business by a person who has not been "stewed" for many years in the educational system, the first option is preferable: simpler and cheaper. The official name of the center, which appears in all documents, will sound like your full name with the prefix IP, and in everyday life and advertising materials you can call your company whatever you like: a development center, a club, a little school, etc.

  1. Apply for an individual entrepreneur or by submitting documents to the tax office at your place of residence.
  2. When filling out the application, indicate the correct activities for, for example, 85.32 (babysitting), 93.05 - personal services, 92.51 - club activities.
  3. Choose the optimal tax regime. Most likely it will be "simplified": it is not difficult to conduct accounting and submit reports on your own.
  4. Open a current bank account.

Step 3. Obtaining a license

If you want to hire teachers or decide to open an LLC, immediately get ready to apply for a license. You will need documents:

  • contract for a premise for a children's center (rent or property);
  • conclusion of SES and fire service on the premises;
  • certificate of state registration of the company;
  • LLC charter;
  • educational program;
  • a list of teaching materials and teaching aids available;
  • information about the teaching staff.

The specified package of documents must be submitted to the education committee and wait for the approval of the license. This business is not quick and not simple, and it is more expedient to start it when the business is already on its feet. At the initial stage, it is still prudent not to get involved in this complex process and for now work as an individual entrepreneur - to open a children's entertainment center that does not require the involvement of professional teachers. If you did so, you can safely skip step 3.

Step 4. Decorating the room

To accommodate a children's center, the room must meet certain requirements:

  1. Separate non-residential premises.
  2. Not a basement, semi-basement or basement.
  3. Ceiling height from 3 m.
  4. A fire exit is desirable.
  5. A fire alarm system is installed.

When making repairs, you need to be guided by the rules regulated by SanPiN 2.4.1.2440-10:

  • a place for undressing, a playroom, also used for classes, a bathroom should be allocated in the room;
  • walls - painted or covered with moisture-resistant wallpaper;
  • ceilings - whitewashing or water-based coating is recommended;
  • floors - even, without defects, not slippery;
  • electrical sockets and switches at a height inaccessible to a child (from 1.8 m).

Having prepared the premises properly, purchase the necessary furniture, toys, equipment for sports games, materials for classes. After that, the entertainment center without educational services is ready to receive children.

The educational organization is obliged to coordinate the use of the repaired premises with Rospotrebnadzor, and only after receiving permission to operate, invite pupils to it. Don't be reminded that all equipment and toys must be safe and certified.

Where can I find a place for a kids club? The easiest way to solve the problem is in a small town - you can safely take any suitable premises on a walkable street or an area of ​​50 sq. m in a shopping center. In large cities, take into account the competitive environment (the location of similar establishments is undesirable nearby), as well as your target audience. An elite children's club cannot be located in a working-class district, and it is more convenient for grandmothers and mothers living in a residential area to take kids to classes within walking distance.

Once you have decided on the location, do not forget to think over the interior in accordance with the concept of your school.

Step 5. We select personnel

Even if your center is not yet fully staffed with children, you will hardly have enough time to keep order and deal with household issues. You will need 1–2 administrators (count the load from the operating mode) and a cleaning lady. In practice, in small children's clubs, the administrator is also responsible for cleanliness.

The question of the staff will be decided depending on the format and level of your institution: what services do you offer, how many groups you have recruited, etc. Perhaps you will limit yourself to a couple of educators, but a full-fledged developmental center is unthinkable without English teachers, dance teachers, painting teachers, and a child psychologist. The staff can be replenished gradually, as new services are introduced and groups are completed.

The selection of teaching staff is entirely your responsibility: do not hesitate to ask applicants for recommendations, check educational documents, ask about work experience. Not every person with pedagogical education is able to get along with young children: be sure to monitor the work of teachers, attend classes, and get feedback from parents.

If you are positioned as an institution with a developing function, your classes should yield results. Each teacher must develop criteria for assessing children's success, which will be understandable to parents - many of them are actively interested in what the child is doing in the center, and is there any sense from this. In a club of a predominantly entertainment nature, there are no strict requirements; it is important for parents that their child is well looked after.

But the main thing is that the kids should go to your center with pleasure and become regular customers. If the child is not interested, after a few sessions the mother will take him away from you and, with a high degree of probability, will give him to your competitor. Each teacher, with his personal qualities and attitude, should support the desire to visit the club in children.

Step 6. Looking for clients

If you manage to please your little clients and their parents, they will serve you well by passing on the contacts of the center in their environment. But this will not happen right away. The first visitors must first be found and interested. Get started with free and low-cost promotional activities:

  • while you are doing repairs, do not forget to post an announcement about the imminent opening;
  • arrange an attention-grabbing opening of the center (balls, music, etc.);
  • make a bright sign and navigation;
  • take advantage of the possibilities of social networks and Internet communication: invite clients through "mom" forums, create your own groups;
  • deliver business cards to the nearest office and shopping centers;
  • walk through the playgrounds with flyers;
  • make an agreement with the nearest housing companies about placing advertisements on their information boards;
  • do not be lazy to make a website.

How much does it cost to open a children's development center

And now in numbers. How much money do you need to open a kids club, and how soon will it pay off? Let's consider the simplest option. Count on an initial investment of at least 600 thousand rubles. This includes:

  • organizational expenses (registration, bank account) - from 2000 rubles;
  • arrangement of the premises - from 250,000 rubles;
  • purchase of equipment, toys, materials - from 200,000 rubles;
  • furniture - from 100,000 rubles.

The indicated amounts are approximate and are given on the example of a children's club operating in a residential area of ​​one of the regional centers. Premises with an area of ​​about 80 sq.m. located on the 1st floor of a residential building, designed for 2 playrooms. The fixed costs of the children's center consist of rent (this is the most significant part of the monthly costs), salaries, utilities and other payments, and advertising.

What does the children's center make money on:

  1. About 50 kids are engaged in the club on a regular basis - their parents buy monthly subscriptions for 8 lessons. Some children go periodically (400 rubles at a time). The proceeds from these classes fully cover the basic expenses of the individual entrepreneur.
  2. The center accepts a child psychologist, speech therapist (by appointment).
  3. The club sells children's books, toys, art supplies, and holiday accessories.
  4. Creative workshops for adults and children are held 2 times a week.
  5. Children's events (birthdays, Christmas trees) are organized on request.
  6. In the evening, one of the offices is subleased to a private psychologist.

With a competent organization of work, the project is able to pay for itself within a year, but this is rather an optimistic scenario, since in reality everything does not work out right away. The average payback period for a childcare center is 24-30 months.

Just a few years ago, not all parents could afford to send their babies to a commercial children's center. This service was not cheap. But today, with the opening of many such establishments, it becomes available to many. Yes, there are many children's centers, and still, using this institution as a business is a good choice. The birth rate in our country is growing, each family has at least two children. And it is still difficult to arrange your child in the center, because there are still not enough places.

Center for the development of children

Development center and kindergarten. Is there a difference?

This question worries many young parents: what is the difference between a center and a kindergarten. On the one hand, the services provided are practically the same. On the other hand, there is a big difference. In children's centers, the choice of employees is very careful. Much attention is paid to experience, level of knowledge, professional qualities. We use unique techniques used to teach babies so that children can better adapt in children's society, attention is paid to the development of each child. This is a huge help to parents in raising their children. The entire educational process is aimed at the all-round development of children, their success and education. And it is important that children get to communicate with their peers here.

Business plan

Children's development centers offer their services in different directions. And to the question: where to start, we answer. You need to decide on the direction of your center, establish a list of services offered and their level. If you have decided that you want to work in this particular area, draw up a detailed business plan for the children's development center. Children from one to seven years old are usually invited. Indicate the following sections in the plan:

  • survey. Here you describe the specifics of your center;
  • a description of the institution itself;
  • a list of services offered and their detailed description;
  • market analysis;
  • production plan.

If you are new to this business, experts advise you to choose the main areas of study. You can expand the range of your services later. This includes services such as preparing children for school and developmental activities, visual arts and foreign languages, music and dance, counseling and lessons with a speech therapist.

Drawing lessons for children

How to open a center

There is a decision to start your own business. A detailed plan has been drawn up. Next, we will analyze what documents are needed to open a children's development center. And you need to start with registration. The procedure that you need to go through will not take you much time, it is standard. When you open an educational center, you will need to obtain a license. But you open a children's development center, and you don't need a license. A simplified taxation system will allow you to use minimal bookkeeping. And for this, a permanent accountant is not needed.

Therefore, register as an individual entrepreneur. You will also need to determine which OKVED codes are best for you. Childcare and supervision - code 85.32... Organization of a club-type institution - code 92.51... Personal services - code 93.05.

Collecting the necessary documents

Open a bank account and register with the tax authority at the location of your center. You may also need garbage collection, disinfecting and other services. Therefore, you enter into contracts with these enterprises.

Room selection

The choice of the optimal room is of great importance. At the beginning of your activity, you can pick up a small room, the area of ​​which is not less than 50 square meters. The main criterion should be the convenience of the selected area. In the city center it would be the best solution, but the rent there will be high. Large neighborhoods with high traffic are perfect.

Read also: How to open a cleaning company from scratch: a business plan

When choosing a room, consider the requirements of the fire inspectorate. And they require that the center is located in a separate compartment, there is one or two exits, and a fire alarm. What rooms are desirable? Reception where you can talk to your parents. Separate room for employees. Children's rooms, separate for games and activities. Bedroom and separate bathroom. Make sure that parents do not wait outside for their children. A separate room should be allocated for them.

Furniture and necessary equipment

Separately, you need to talk about furniture for children. There are few high-quality children's tables and chairs in stores, and their prices are very high. A good option would be to order children's furniture. You will benefit both in price and quality. Of the equipment, you will need office equipment. For classes, you need to periodically print the material. Show children cartoons and all kinds of educational and entertainment programs. You will also need carpets and decor for decoration.

In no case do not skimp on the following. These are toys and materials for all activities. This includes educational toys and special textbooks. Materials for drawing, modeling and other activities.

Materials for classes must be of good quality

Stores offer Chinese goods. The price for it is low, but it will not last long either. Best of all, toys from Russian and European manufacturers, made with high quality and, importantly, made of wood, are suitable. First, acquire the required minimum of consumables. They can simply be updated over time.

Advice. If the aids are made of cardboard, it is best to laminate them. Thus, they will last longer, and babies will not tear them.

Make sure that there is nothing in children's rooms that can injure your little ones. Of course, the lighting must be good, the ventilation system must be thought out.
To make your center look cozy and unusual, decorate the walls with paintings and crafts of your pupils. It will also be a good advertisement for new clients.

Wall decoration with children's crafts

Staff recruitment

Before you open a children's development center from scratch, you need to find worthy teachers. Your success is highly dependent on the educators you choose. It is not difficult to find technical personnel and an administrator. You can manage the farm yourself. The selection of professional teachers can be a serious test.

Having a diploma does not always guarantee love for children. Sometimes, recent graduates can do a lot more for children with more experienced teachers. Conduct interviews with potential employees in person. Evaluate more the human factor: their manner of communication and passion for their work, initiative and love for children.

Your teachers must love both work and children

Some mothers offer their services as a teacher. Even if they have no special education, they study the development of new methods, attend various seminars. But most importantly, they are well aware of what may be of interest to their children. But, of course, most of your educators should have degrees.

Advice. Take time to attend each teacher's class. The image of the center is highly dependent on the quality of their activities. If you are not interested in the lesson, then the children do not need these activities.

How to find clients

The next thing you need to open a children's development center is advertising. Especially at the beginning of your activity. Who is the target audience for your center? These are mothers who have preschool children, because they are the ones who choose a place for their children to develop and study. The time will come when your students will bring their friends, and mothers will advertise you to their acquaintances. In the meantime, you must tell everyone about yourself yourself.