Provision of manicure services at home. Nail extension as a successful home business

22.08.2019

A nail service studio is a great alternative to a large beauty salon, which is becoming more and more popular in the beautiful business. There are more and more people willing to invest in the opening of such mini-salons. But for a high-quality nail service, it is not enough to put a table and put a master at it. In a highly competitive environment, opening a nail service center requires a serious attitude to the solution of all issues and nuances.

What is the role of nail service in the beauty industry

The modern beauty industry market is developing rapidly. One of the demanded activities is the provision of nail services. Now not only women, but also men pay enough attention to their appearance, as well as hand care.

The principle of operation of salons that provide nail service is the same as that of large beauty salons. The only difference is in narrow specialization. Most often, former masters who have studied all the nuances of the profession in practice become the owners of narrow-profile salons.

The correct business setting can make a specialized nail studio quite competitive. This is confirmed more than once by examples from world practice. In many countries, mini-salons for the provision of nail service exist and bring full-fledged profit, in which there are no more than 10 jobs for masters of manicure and pedicure.

Professionals tend to equate these salons with coffee shops. For example, a cup of high-quality coffee can be ordered in a large restaurant, but true connoisseurs will prefer a small coffee shop that offers a wide range of not only varieties of coffee, but also recipes for its preparation with its own secrets and branded additives.

What are the features, advantages and disadvantages of a nail service business?

Any businessman who is going to invest in a new business for him will always familiarize himself with all the advantages, features and disadvantages.

Advantages of the nail service:

in the relevance of the business;
in the constancy of demand;
in small start-up investments;
in the possibility of providing additional types of services;
in the possibility of providing services in the studio, office, at home.

high level of competition;
high dependence on the professionalism of the master, since a low level can lead to the loss of clients and undermine the reputation;
increased demand for services on the eve of the holidays.

Attractive prices for the services of mini-salons contribute to the influx of customers, and properly conducted advertising campaigns enhance the effect of the pricing policy. The clients of such salons are people who are most comfortable getting a service in this particular salon, since it is located not far from their home. In this case, advertising for a salon does not require large expenditures; it will be enough to put the brochures in the mailboxes of residential buildings located in the district. Both the owner of the salon and the administrator can act as models.

After all, they are most interested in maximizing the possibilities of salon professionals, their uniqueness and skill. By opening a mini-salon of nail service in a fairly crowded area, you can count on a steady influx of customers. An appropriate move would be to offer the provision of an express service, which implies the implementation of complete hand care, spending a minimum amount of time. The creation of a nail service studio is also beneficial because it does not immediately require large expenditures on equipment. It is optimal to start by placing three workplaces in the salon.

What are the disadvantages of a nail service studio

Most often, the clientele does not get used to the salon itself, but to the master who works in it. The owner of a nail service studio runs the risk of losing some of the visitors if a qualified employee who has regular customers leaves the salon.
Nail service is directly related to the observance of sanitary and epidemiological standards. Any entrepreneur in this service sector knows how important it is for employees to comply with discipline and what the consequences of violating them can lead to. It is pointless to risk your business reputation because of someone's irresponsibility.
The level of competition in the nail service market is quite high. Continuously updating the range of services, introducing innovations, tracking fashion trends, purchasing high-quality materials and, of course, the high professional level of the salon masters will help to maintain leadership positions.

How to start a nail service business

Having firmly decided to open a nail service studio, you must immediately draw up a detailed business plan. Try not to miss a single detail and specify as accurately as possible all the components of the case. The better and more complete the plan you write, the faster and easier it will be to achieve your desired goal.

Do not forget that the manicure trend is characterized by a high level of competition. It is necessary to conduct a complete analysis of the market in order to choose the right strategy for promoting the services of a nail service studio.

The financial issue also requires special attention. It is possible to rent a room and purchase equipment for a nail service studio only after the calculation of all costs and possible profits gives a positive result.

Try to formalize your activities immediately, as soon as you solve all the organizational issues. Register as an individual entrepreneur or limited liability company, register with the tax office and receive all the necessary permits from the SES and the fire authority. After that, you can proceed to the selection of staff for the nail service studio.

How best to register a business in the field of nail service

It is necessary to clearly understand: the smaller the nail service studio planned for opening, the more convenient it is to register the owner as an individual entrepreneur, and not an LLC. This will provide at least two benefits:

with an individual entrepreneur, the position of an accountant is not required;
the owner has the opportunity to use the proceeds at his own discretion.

You can register at the multifunctional center of public services or at the tax office by paying a state fee of 800 rubles.

The next step is to choose a taxation system. Opening a nail service studio, you can choose one of 3 options: STS, patent system and UTII.

The STS provides a tax base of 6% of studio income. UTII has a fixed tax base, which is a positive aspect of this system. The patent system provides for payment for a patent for a specified period from 1 month to 1 year.

When choosing a taxation system, the region where it is planned to open a nail service studio, the cash or non-cash nature of the payments made and some other factors are taken into account. It is necessary to analyze all the options in advance and choose the most profitable one.

Two more important documents required for registration when opening a nail service studio are:

the conclusion of the sanitary and epidemiological service that all the necessary standards have been met;
the conclusion of the fire service on compliance with all fire safety standards (this conclusion is not required if you plan to rent an office in a shopping center).

You must first study all the requirements of SanPiN 2.1.2. 2631-10 "Sanitary and epidemiological requirements for the location, arrangement, equipment, maintenance and operating hours of public utility organizations providing hairdressing and cosmetic services" and check their implementation.

The sequence of the instrument sterilization procedure should be clearly indicated, as well as the issue of disposal of fluorescent lamps should be considered.

It is important that each employee of the nail service studio has a medical book.

How much money will be needed to open a business in the field of nail service

To open each specific studio of a nail service, you need your own initial capital. It is difficult to give a figure common to different salons. It all depends on the region, the level of demand for the service, the professionalism of the employees and many other factors. You can open a mini-studio with only a few thousand rubles and a great desire to work and improve.

The initial investment directly depends on the scale of the planned studio, the range of services provided, the number of jobs, etc. For example, opening a small salon for 3-4 workplaces will require about 50 thousand rubles for the rental of premises, about 100 thousand rubles for the purchase of equipment and furniture, and about 20 thousand rubles for the purchase of consumables. Registration of documentation does not require significant expenses.

How to find a room for a nail service salon

The first step is to determine the scale of the planned activity. It is more profitable for a beginner to start working from home. This will provide an opportunity, gradually gaining experience and regular customers, to develop skills and hone skills in order to later continue further development more globally.

The rent for the premises in each region is different, but in any case the premises located in the center are more prestigious. Although they are more expensive, there are clearly more potential customers there. For a small studio of nail service, you will need a room with an area of about 20 square meters.

You should not rent a room where other salons of a similar focus are located nearby. The best option would be a place with high traffic and a minimum of competitors.

If you are willing to compete, then you should act directly - open a nail service studio next to a good salon with a fairly large number of visitors. It is necessary to carefully study the entire range of services, prices, the level of professionalism of the masters of that salon. Next, put forward an advertising company with offers of lower prices, a wide range, bonus programs and promotions. Customers of a competing salon will surely notice these offers and are likely to take advantage of them. This method, although uncommon, is quite logical.

What additional contracts need to be concluded in order to offer nail services

Before starting a nail service studio, you should think about the services of which companies may be needed, and conclude an agreement with them. For example, water supply and sewerage, garbage disposal, electricity, heating, etc. Having entered into service contracts once, you can forget about these issues for a long time and only monitor the quality of the utilities provided.

An important point is the installation of a fire alarm. In the presence of flammable materials used in the work, the presence of such an alarm is mandatory. You should choose a certified organization, install an alarm and conclude a contract for further maintenance.

Ventilation and air conditioning are required in the nail service studio. It is necessary to ensure that all ventilation units have passports, that scheduled preventive repairs are carried out. To do this, we recommend concluding an agreement for the maintenance and disinfection of the ventilation system.

Opening a nail service studio is troublesome. Think in advance and make a sign necessary for any salon, and an information stand "Consumer's Corner", where the following documents are placed:

Law on Consumer Protection";
the law "On the Protection of the Rights of Legal Entities and Individual Entrepreneurs in the Exercise of State Control (Supervision) and Municipal Control";
the law "Sanitary and Epidemiological Welfare of the Population";
trading rules;
book of complaints and suggestions;
copy of the registration certificate;
a copy of the certificate of registration with the tax authority.

Licensing of a nail design studio is not required, as well as licenses from masters are not required, with the exception of those who provide permanent make-up, epilation and others that imply a violation of the integrity of the skin. Such services are equivalent to medical services and require a mandatory license.

In what form can nail service be presented?

The chosen place for opening a nail service studio is a determining factor in the selection of the main target audience. It should be borne in mind that in addition to women, who make up the majority of the client base, men also use manicure services. If you plan to provide services only at home, then you should not overstate the price and come up with a non-standard assortment. By opening a nail service studio in the city center, you can count on positioning it as an elite studio for VIPs. This option will require large investments in repairs and a PR campaign. If an area is rented in a shopping and entertainment center, then the option is universal and the calculation is carried out for all categories of visitors.

The reputation and level of the studio is also influenced by the range of services provided here. You should start with the most popular - with a manicure. Over time, new services are added: nail extension, medical procedures, design and painting, etc. Then add a pedicure. Purchase special equipment, a chair and a screen for changing clients' clothes.

Please note that the terms "mono" and "mini-salon" have completely different meanings.

The mini-salon is a small studio, but offering clients a wide range of services, thanks to the high professionalism of the staff and the use of modern techniques.

Mono-salon is a narrow-profile studio offering only some procedures (for example, nail painting). It can be very different, using the most modern technologies, but other services, such as building, are not provided here. Such studios themselves limit the flow of clients to a narrow focus.

When drawing up a business plan for opening a nail service studio, one should also take into account the "seasonal factor" of the popularity of services. For example, the services of a pedicure master are more in demand in the summer than in the winter. By providing a wide range of services, you can easily compensate for the decreased demand for any one service. In addition, the disadvantage of a mono-salon is that usually people try to get a range of services, not spend a lot of time on each one, and would rather give preference to a salon that offers the entire range of nail services.

A mini nail salon is more cost-effective and competitive when compared to a mono salon. A well-designed assortment, including a maximum of types of manicure services, and a good pricing policy can be an excellent start for expanding it.

In addition to this classification, there is a more specific one:

The classic nail salon is the most popular option. An emphasis on a brand or a famous name can be used as a concept of discovery. For example, the studio presents the works of a famous master who has a whole list of merit and the highest qualifications.
Manicure room. Such an office can be easily opened in an existing beauty salon, massage studio or fitness center by renting a small area from them. The base of regular customers accumulated by the salon will only benefit the opening office. A significant disadvantage is that you will have to limit yourself to these clients.
Nail design studio. Its main activity involves various options for nail design, the use of a variety of coating or painting techniques. This positioning will require highly skilled craftsmen with artistic talent and substantial recruiting and labor costs.
An island in a shopping center or nail bar. The most popular type of nail design studio lately. The work is designed for women shopping in a large shopping center. From a psychological point of view, they are more motivated to get a manicure, even if they did not initially plan it. It also has the advantage that it doesn't cost much to open. The main disadvantage is the impossibility of full processing of the tool, which can scare off the clientele.
Home manicure room. This is the lowest cost option. The income of the manicure office at home is limited by the workload of the master. Another drawback is the difficulty of attracting customers, because not everyone agrees to trust an unknown master. Here you should rely only on the recommendations of friends and acquaintances.

Pay attention to non-standard options for opening a nail service studio:

Nail bar in a restaurant, cafe. The unusual thing is that while the order is expected or the spouse is drinking coffee, the master manages to provide the companion with an express nail service;
A mobile nail salon involves the provision of services at home. It can be considered both as an independent direction, and as one of the services of a nail service studio.

The opening of a franchise nail service studio is gaining more and more popularity. The modern Russian market offers at least 15 different offers of franchises of large salons.

When making your choice, rely on the state of the market in your area, the size of the initial investment, as well as personal preference.

What equipment and materials are required for nail service

The purchase of modern equipment necessary for the full operation of a nail service studio will require the cost of most of the initial capital. Another part will be spent on the purchase of consumables and tools. Their price directly depends on the quality. You should study the proposed options in advance and choose the most suitable for the price and other data. The use of high quality products for nail service and a professional approach guarantee the studio a good reputation.

Consultation of a specialist can help in choosing equipment. You should not buy the cheapest materials or the first available equipment, the reputation of the salon depends on it. It is necessary to find responsible suppliers who have been working in this market for a long time, buy from them a small batch of material and make your choice in favor of the best.

If there is a financial opportunity, then it would be advisable to purchase, in addition to standard equipment, also additional equipment. For example, a modern hood for a manicurist's workplace will save clients from discomfort, dizziness and headaches arising from the use of acetone or acrylate. The hood "sucks in" not only flying dust, but also all harmful vapors.

Another innovation of the modern nail service is a printer for applying a pattern directly to nails. With the help of a special system, the printer is able to recognize the size and shape of the nail, thanks to which the pattern selected from the base can be easily and clearly applied to the nail plate. The cost of such modern equipment is about 1.5 thousand dollars. Payback with an average customer flow - 1 month.

The required minimum of equipment for a nail service studio.

One manicure table costs about 5 thousand rubles. If an extractor hood, a curbstone, a table lamp are added to the kit, then one workplace will come out about 20 thousand rubles. If the studio is planned in the format of a nail-bar, then a ready-made kit costs from 40 to 80 thousand rubles, depending on the number of planned jobs.
A manicure stand is purchased separately and costs about 5 thousand rubles.
Chairs for the client and the master will cost from 3 to 4 thousand rubles each. It is important that they are as comfortable as possible, because the duration of the procedure reaches 2 hours.
A display rack or shelves for storing and displaying varnishes and other materials cost from 2 thousand rubles, depending on the size.
Manicure apparatus. The cheapest option costs from 1 to 2 thousand rubles.
A lamp for drying varnishes, nail extension costs from 2 thousand rubles.
A manicure set costs from 1.5 thousand rubles.
A sterilizer for instruments costs from 5 thousand rubles.
Other furniture: armchairs or a sofa for waiting, wardrobes, clothes hanger, reception desk, etc. - from 15 thousand rubles.
Consumables: nail polish, nail tips, nail care products, etc. - from 20 thousand rubles.

Staff recruitment for the nail service salon

For recruiting, you can use the following options:

advertise a vacancy in the media;
to advertise on the Internet about the available vacancy;
advertise in educational institutions that produce nail service masters;
contact the recruiting office;
ask friends or acquaintances;
lure away from a competing salon;
make a lucrative offer of cooperation to a private master.

What skills and qualities should a nail service master have?

A manicure master needs to have the knowledge:

fundamentals of anatomy and physiology (properties and structure of nails and skin);
basics of dermatology;
foundations of psychology;
rules, methods and techniques for performing nail service;
the foundations of the science of colors and paints;
the laws of composing compositions and drawings;
properties of materials preferred for use in nail service;
the purpose of the tools used in the work, methods of their use and storage rules;
methods of making varnishes, mixing different shades;
devices and rules for the operation of tools and equipment for nail service;
properties and types of materials and preparations used in the nail service, as well as their consumption rates;
modern trends and trends in nail fashion;
main directions and development trends;
first aid measures if necessary;
workplace organization rules;
rules of sanitary hygiene;
rules of professional ethics and correct service.

The main requirement for a nail service master is constant professional growth. To keep customers happy, your craftsman must be flawlessly able to do:

hygienic cleaning of nails;
preparation of nails for varnish coating;
cleaning nails from old varnish;
creating the shape of nails by filing;
selection of a combination of varnish colors;
applying varnish to the nail plate;
nail extension of the required length;
development of nail design, taking into account an individual order;
cosmetic treatment for hands and fingers, including massage, peeling, body wrap, etc .;
disinfection of the instrument;
organization of the workplace.

Give preference to a candidate for a nail service master who has:

the ability to focus on the client for a long time;
the ability to include creative thinking;
accurate eye;
the ability to pay attention to details;
a developed sense of harmony;
perfectly developed fine motor skills of the hands;
well-developed figurative memory;
the ability to represent an object, process and phenomenon figuratively;
the ability to create an image based on the verbal description of the client;
the ability to translate an image into a verbal description;
the ability to foresee the result;
developed aesthetic and artistic taste.

A nail service master must have:

creativity;
ability to concentrate;
care;
neatness;
initiative;
patience;
benevolence;
tact.

Practice opinion

Larisa Kokorina, a famous master who has been working in the field of nail service for a long time

The issue of professional training of masters of nail service has been and remains quite difficult. Modern society offers many schools of nail service, but this is more advice than professional training for a nail service master. I advise young masters to pay great attention to the documents received after graduating from such schools. The only state document confirming the qualifications of a nail service master is a certificate of conformity. Obtaining such a certificate is also convenient for those masters who have not been involved in improving their qualifications for a long time. The certificate is issued for a period of 3 years. To obtain it, the master must submit the necessary documents to the expert council, complete tests and practical tasks.

"The Rules of Consumer Services for the Population" and the Law "On Protection of Consumer Rights" stipulate that the master must have a document confirming his qualifications. Graduation from school or other educational institution must be licensed. In this case, certificates are not suitable, especially those issued in foreign languages. There is only one way out - to confirm qualifications, you will have to complete short-term courses and obtain a licensed document.

For masters of nail service working in salons, and these are almost all masters of our country, the legislation provides for mandatory advanced training every 2 years and participation in professional competitions. This is possible if a licensed document confirming professional education is available. Many masters do not have the opportunity to take part in competitions precisely because of the lack of a certificate of education. And these are just some of the obstacles.

What certificate of a master of nail service is needed

Currently, there are a fairly large number of schools that issue nail service certificates for their graduation. You should know that a trained professional must have a diploma, not a certificate. Diplomas of nail service are received by graduates of schools that have passed state licensing. There are very few such educational institutions. Those certificates that are issued by any training centers and even individuals who do not have such accreditation have no legal force and speak of the advisory nature of the training received. However, it can also be of high quality. Therefore, when selecting candidates for a job, it is better to conduct professional tests and focus on them.

How a nail studio can attract customers

The main stream of clients of the nail service studio is made up of women who look after their hands from youth to old age. Although it cannot be denied the fact that now there are quite a few men who care about their appearance. This suggests that the clientele of the nail service studio is very diverse. A studio owner should strive to show concern for each client so that his pleasant experience becomes a guarantee of his desire to become a regular visitor and recommend your service to friends.

The profit of a nail service studio directly depends on attracting customers with a competent advertising concept.

distribution of flyers and booklets;
placing a studio business card in crowded places;
creating an interesting website, as well as by advertising on the Internet;
creating groups in various social networks and their active promotion;
communication on forums;
participation in various competitions;
creating a bonus system;
using customer-centric policies, including holiday greetings, bonuses, and frequent flyer promotions. During the procedure, the client should be offered coffee or tea, various magazines, etc. Communication should be as correct as possible, aimed at meeting the requirements and desires of the visitor. The most important indicator of the reputation of a nail service studio is the impeccable fulfillment of sanitary and hygienic standards. Disinfection and use of disposable instruments and consumables is mandatory.

What difficulties do you need to be prepared for when opening a business in the field of nail service?

Before opening a nail service studio, you have to solve a number of problems.

Lack of qualified personnel. High professionalism of the nail service studio masters is the key to success. Finding such masters is not easy. The preparation and training of personnel that would meet the requirements of the salon will require a lot of effort and time.
The risk of losing the client base due to the dismissal of the foreman. Regardless of the efforts of the salon owner, clients get used not to the salon itself, but to the master. If the master leaves, he takes regular customers with him. This problem is solved by including in the work of various programs for clients, issuing certificates aimed at binding the client to the salon. A professional working in a nail service studio should also be rewarded with awards (for example, for length of service) and maintain an atmosphere of comfort throughout the entire team.
High competition in a growing market can create the risk of losing customers. This issue can be resolved through the competent and effective use of methods and technologies aimed at attracting and retaining customers.
The need to always be in trend. Only continuous tracking of fashion trends, introduction of new technologies and equipment upgrades can make a nail service studio competitive.
The risk of loss of business reputation in the event of a master's error. It is necessary to carefully approach the selection of nail service studio personnel. Your reputation and the image of a beauty salon depend on the level of professionalism of the masters. Poorly performed work can cause a surge of negative reviews on social networks, which will entail an instant chain reaction and loss of confidence in the work of all the studio's masters. Only maximum control over the performance of their duties by employees, the correctness of their behavior, and compliance with sanitary requirements makes it possible to maintain the salon's reputation at the proper level.

Beauty services invariably remain in demand, because ladies want to have an impeccable appearance, regardless of the crisis. Therefore, the provision of manicure services often attracts women entrepreneurs. Of course, not everyone will be able to open a large-scale project due to a banal lack of capital, but working at home does not require significant investment and, at the same time, brings good income. In this article, we will consider how to start a nail business, whether it is profitable.

Real opportunities of a business project

Given the large number of potential clients, it is unlikely that doing a home manicure will be unprofitable. The success of the business depends on how much the master is proficient in techniques, on the level of his qualifications. Another important point is a creative, non-standard and informal approach to nail design. You also need to know about all the classic and modern trends, which we described in detail in the article. Otherwise, even the most beloved work will eventually become a commonplace routine. Given the highly competitive market, you simply cannot stay afloat.

Over time, if things go well, you will be able to develop and expand your business. And you need to start small, increasing the volume and pace gradually. The main thing is to form a client base. Provided you perform well, your customer network will grow steadily. Gradually, you will gain a reputation as an excellent craftsman.

According to entrepreneurs, the nail business is profitable and does not require significant initial costs. Now let's consider a standard algorithm for the development of a business project.

First investments

Before starting a home nail business, you still need to fork out a little. The very first moment is getting professional skills, training. You can get initial skills at specialized nail service courses. Primary courses are usually two weeks. The average cost of training is about 15-16 USD. e. A more in-depth "introduction to the specialty" will take several months and will cost you about $ 35-40. e.

Important! When choosing a teacher, pay attention to the relationship between theory and practice. Naturally, practice and work with people is always a priority.

After you have received the necessary knowledge base, you need to pay attention to hone professional skills. Of course, you can do this at home, but finding a job in a professional salon in your locality is a real success. Firstly, you will be able to learn from more experienced professional craftsmen, and, secondly, you will be able to build yourself a reputation as a responsible, polite and good craftsman who fulfills orders with excellent marks. Here you can also meet your potential clients.

If you are planning your nail business exclusively in a home format, offer home manicure services to relatives or friends. Nail service is exactly the kind of business activity that is good to promote with word of mouth.

Important! You can attract potential customers by using ads in social media groups.

Now your task is to fulfill orders beautifully, accurately and creatively. This will be your further activity. Now - about the organizational aspects of the nail business at home.

How to promote a nail business from scratch? Legal issues

It is hardly possible to build a profitable and growing business without registering an individual business. The best option would be to purchase a patent for entrepreneurial activity.

The most difficult moment is the execution of all the necessary papers to open a nail business:

Practice shows that the most difficult thing is to obtain a SES permit.
For legal business activities, you will also need to purchase a cash register.
In addition to the conclusion of the sanitary station, you will need a permit from Potrebnadzor.

Important! As a rule, it takes more than a month to complete all the necessary documentation. You can use the services of professionals who will help you with the solution of organizational issues in the nail business.

We equip the workplace

When planning to start a nail business, first of all, decide what is more profitable for you: go home to a client or take orders at home? Of course, it's best to combine both options. However, if you are satisfied with only one of these practices, this is perfectly acceptable.

For home reception, allocate one of the rooms for your workplace. A work table for a manicure will be placed here, equipped with all the necessary equipment. Easily store consumables in drawers and shelves. It's not bad if the client sees your arsenal of tools and materials and chooses the type of manicure himself.

Important! A prerequisite is the allocation of an area for sterilizing the instrument. This is one of the conditions for obtaining permission from the sanitary and epidemiological station. However, obtaining permission from the SES to operate in an apartment is difficult.

If you are planning a nail business in the format of visiting a client at home, you will need a folding analogue of a manicure table and a locker for placing tools, fixtures and consumables. A well-thought-out portfolio, which will help the client to make a choice, does not hurt either.

Purchase of tools

So, the possibility of leaving or receiving clients at home saves you from the need to rent premises and the associated costs (staff salaries, utility bills).

But from one investment of money, you, with all your desire, will not get out - this is the acquisition of tools. It is important that the toolkit is of a professional grade and of the highest quality.

Important! Remember: in no case can you make an article out of a tool to save money. The whole result of your work depends on it, which means competitiveness.

You will need:

UV lamp for gel and acrylic manicure.

Sterilization technology.

Important! We have also prepared a detailed article about this type of device with all the necessary information.

Hardware nail treatment systems.

In addition, you will need:

tools - tweezers, nippers, scissors, spatulas, scalpels;
consumables - shellacs, tips, gels, primers, varnishes, disinfecting liquid.

Important! Buying equipment for a manicure at home will cost you about $ 1100-1150. e. The cost of monthly replenishment of consumables will be 150-160 USD. e.

We form a client base

Advertising is an important point both when launching and promoting a business. Start by offering free services to your friends. If all goes well, your work will be well received and the word of mouth effect will start working for you.

Post ads on the Internet with real photos of completed orders. Within a short time, you will be able to acquire enough clients to fill your work schedule. Both promotion methods are simple, affordable and do not require funding.

Important! Take the time to study the prices in the market. It is quite logical for a novice master to set the cost of services to begin with, slightly lower than the market average. The first customers can be served free of charge. Practice shows that this marketing gimmick works great.

After you've made enough money, you can start thinking about flyers and advertising in the media. But think about the fact that you are unlikely to be able to serve more than 5 customers during the day. Therefore, when the number of orders begins to exceed your physical capabilities, this is a signal for business expansion. Of course, expanding the business will require new investments (renting premises, equipment for a nail studio), but the profits from a nail bar or a small salon will far exceed the profits from individual activities.

Naturally, any business has its own secrets and nuances. Here are some tips that experienced craftsmen share with newbies:

Try to create the most comfortable conditions for clients. Buy a few fashion magazines in case there is a queue or an overlap in the schedule.
Design a good portfolio so customers can choose the option they like best.
Don't skimp on discounts. The system of discounts for regular customers will help you to have your own customer base.
Improve your professional level. Continuously learn, track trends in the world of manicure. It is helpful to start mastering hairdressing, makeup, and even massage in parallel.

Video

In this article, we'll take a closer look at the idea of manicure as a business. Many girls and women often think about getting additional income. And someone even wants to replace their permanent job with a more pleasant and profitable one. The beauty industry is perhaps the most attractive area that primarily attracts the attention of any young lady. Today this area is extremely vast and involves many branches - for every taste and color. Massage rooms, various kinds of hardware procedures, hairdressing salons, make-up salons and much more - all this is necessary to provide girls with a decent level of self-care.

Of course, it is difficult to choose from such a variety, but only at first glance. The fact is that in order to provide professional services, you must have an appropriate education. And if you do not have a medical degree or the ability to pay large sums of money for training and spend your time on it, most of the options immediately disappear. What do you need to work as a manicurist at home and how to make money on a manicure? Just get a certificate and purchase all the necessary equipment.

How to start a manicure home business

The first step, as with any business, is learning. How to get started with a manicure at home if you are not prepared for any client's request. On special courses you will be taught how to use all the necessary tools correctly, carefully monitor hygiene, and do all the work accurately and quickly.

There is another option - self-study. Perhaps you do not have the opportunity to take even relatively inexpensive courses, in which case you will have to spend time looking for good programs and video lessons on the Internet.

Self-education is a longer and more laborious process - the search for quality materials will most likely take a long time, but you will be rewarded with the skills you have acquired.

One more nuance should be noted right away - for many clients, the "crust" becomes decisive - a certificate of completion of training. Consider this in advance, so as not to be disappointed later when selecting a client base. You will have to immediately stipulate this point in order to avoid embarrassment.

We can offer a compromise solution: after working for some time without a certificate, you will accumulate the required amount and take the courses already as a practicing master. Thus, a certain number of clients will be added to your already existing base.

Home manicure: where to start? How to choose training? Let's say you are at the very beginning of your home business career, where to go to learn all the ins and outs of the case? It may seem that this activity borders on entertainment. Many will say that drawing on nails is creativity and no difficulties can arise. However, this is often more difficult than it sounds. Before venturing into professional activity, it is worth knowing that you will have to sit for a long time in an uncomfortable position and sometimes receive clients at an unsuitable time. If all this does not scare you, a manicure at home as a business is your topic.

There are only a few training options:

Express courses. They last about a week and are quite inexpensive - each city has its own prices and yet this amount, in comparison with others, is extremely small. There is an acute question about the practical skills that can be given in such classes. This option should be reserved for those who decided to learn everything on their own. After you understand the practice, you will receive some theoretical advice and immediately a diploma.

Courses with practical lessons. They will be more expensive, depending on the prestige of the school that conducts them and on the teacher. But in these lessons you can get not only the basics of the basics, but also learn the techniques used by professionals in beauty salons.

And the third option is to hire a tutor for yourself. It sounds crazy only at first glance. There is nothing shameful and strange in asking for a certain amount of a master whom you trust to give several lessons. You will be able to compose a program yourself, sketch out topics that are interesting and sort them out in order.

How and where to start doing manicure at home?

First of all, many people think about registration. How to register an individual entrepreneur?

The process of organizing almost any own business begins with this step. Officially, the manicure room is no exception. It is registered in the same way as a hairdressing salon - the codes must be specified the same.

Next, we will decide on the taxation system - you need to choose the STS or UTII. Here everything is only at your discretion, but let's say that the simplified version is more convenient in many cases.

After registration has been completed, you need to purchase a cash register. They buy it at the tax office; nowhere else can this be done. Therefore, you will have to wait - about 20 days. This is a fairly long period, especially when you are ready to work and earn money. Therefore, there are special services that, for a fee, can deal with this matter and provide the device to you in three days.

In the process of registering an individual entrepreneur, a seal must be made. This rule works for any business, including manicure. many masters nevertheless ignore this point - but in vain. Most foreign suppliers refuse to do business with such companies.

You do not need a license - this is a positive point, but you still have to provide a certificate. As you can see, legal business organization can only be carried out by those who have received special training and have a document of completion of the courses.

And the most important thing is the documents that will confirm the legal conduct of business.

Lease agreement or title deed. The first option is necessary for those who open a salon, and the second for craftsmen working from home.

Help from RosPotrebNadho.

Conclusion from the SES that the check was passed and the sanitary standards were met.

Delivery notes for all products that you intend to use.

Price list for your services.

The question arises - is it necessary to collect all these documents and tinker with SES checks. Let's deal with the pros and cons of registration.

Do I need to register an individual entrepreneur?

If you decide to open a real salon, even at home, registration is required without fail. What do we mean by the word "salon"? If you decide to hire several craftsmen, convert your bedroom into a manicure office, the nursery into a pedicure office, and the living room into a hallway, you will definitely have to deal with paperwork.

But if you decide to just work for yourself - why waste time, effort and money on the preparation of useless documents? There are many more minuses than pluses.

Is it profitable to do manicure at home?

Is it profitable to do a manicure at home? What is the difference between a salon service and a home beauty workshop?

There are pros and cons in both versions. Why do many clients choose a salon?

They know for sure that their rights are protected.
We are sure that the room and all devices have been tested at the SES, which means they comply with hygiene standards.
They know that every employee is qualified and needs training.

For this, many are even ready to overpay a little. But those who choose a trip to the manicure master at home appreciate the budget cost of the service more. And yet, the second category of people, who will just become your client base, also wants to be sure that nothing threatens their health.

If many may not even look at your certification with an official diploma, paying attention only to practical skills and previous work, then you will have to comply with sanitary standards. In addition to all the necessary devices directly for the manicure, you will have to purchase a disinfectant and maintain sterile cleanliness in the working room and especially on the table. This is the only way your guests can trust you.

Be sure to devote time to sanitary cleaning of the working area - there should be no dust, used accessories and dirty files!

A detailed and extensive business plan for the manicure business will have to be painted by those who open their own salon with hired workers - masters, administrators and cleaners. And for those who will work for themselves, this item is much easier.

Home Manicure: Business Plan

To begin with, it is worth deciding on the costs. Despite the fact that this is the most budgetary option for owning your own business, you still have to spend money on some items necessary for work. We have tried to find the most optimal and economical solutions for you.

Work table. A manicure table, convenient for both you and the client, costs about 5-7 thousand. The cost varies depending on the manufacturer, configuration and size. We suggest you purchase a regular writing desk, but without a rear partition. Of course, you will have to look for a suitable model, but most likely, it will cost significantly less than professional furniture.

We suggest you buy all the tools not in expensive professional salons, but order from China. In you will find out which sites are the most profitable. It is much cheaper, and the quality does not suffer a drop. If you compare, the average price, for example, of a lamp for drying varnish is about 5 thousand, and the same price for Chinese sellers is about 1000-2000.

In addition to tools (files, buffs, orange sticks), you will need a sterilizer - from 2 to 5 thousand.

And, of course, varnishes, gels and care products. it all depends on you and your capabilities. But the optimal set of colors that can be offered to customers will cost about 5-8 thousand rubles.

In order to understand the pricing, it is best to go to the nearest showrooms and find out the prices for the services that you are going to include in your price list. Study the prices of your competitors and set yours depending on these numbers and your skills. For example, if you are just learning how to make a particular design, it would be right to make a discount on it. This way you will attract customers and you can practice in order to raise the value later.

How to make money on manicure: advertising

To have good revenue, you definitely need a good customer base. Of course, you will start with your friends and relatives, and information will be disseminated through word of mouth. But in order to receive permanent orders and stable income, you need to connect advertising.

There is, of course, a choice here:

Many large public pages, which already have thousands of subscribers and readers, give advertising for a certain amount - take advantage of this. For a symbolic 500 rubles, hundreds of people will see your group, and for sure, many will be interested in it.

Advertising in print media. This option is more expensive, but sometimes quite effective. The main thing is to choose the right magazine where you place your ad.

Maintaining an already established customer base is also work. Try to run promotions on an ongoing basis. Make pleasant discounts for birthday girls, sell gift certificates, enter a bonus system so that regular customers can get extra points and get a manicure cheaper.

We wish you good luck and advancement! We hope that the tips collected here were helpful to you!

Do you have serious intentions to start providing nail services (manicure, varnishing, building) at home? All cards are in your hands.

Competition among masters of manicure and prospects

Although the business is full of competitors, the latter will be happy to make room: even if all your girlfriends and housemates are already doing manicure, there will always be a client. Of course, if you try hard.

Be under no illusion, this is not fun

This job is not for you if you don't like it. However, there is hardly anyone who will say: "How can you not like this kind of work?" After all, this profession seems uncomplicated, creative, almost at the level of entertainment, where you can earn money. In practice, it is a routine that squeezes all the juices and energy out of you. To earn money, you will have to work like a draft horse.

Easy start

Manicure training

Congratulate yourself, because you do not have to study 5 years at the university in order to subsequently go as a slave to a low-paid job in one of the city offices. A couple of months and you can start earning. Express courses are cheaper (about $ 100), they will take no more than 2 weeks in time (more often a week). Any sane courses will cost a little more (about 200-300 USD), will take at least a month, but will become a much more reliable foundation.

Ability to use a search engine - will give you addresses and phone numbers, prices and descriptions of dozens of training centers ready to make you a professional. The ability for sound thinking will allow you to make the right choice, save you from the risk of giving money to the "sharashkin office". Practice is a priority, pay attention to this.

Diploma, certificate of a prestigious training center? No fucking needed, like grades in school and university. Your clients are not inspectors, they will not check you, otherwise - chase the arrogant bitch in the neck, away from you. Economy class salons, if you want, will accept you with any piece of paper. Premium salons - they will not accept you with any diploma until you gain a couple of years of experience. It is not worth overpaying for nail service training courses.

Attachments

The cost of training is an investment and, believe me, a penny, but very profitable, especially if you take into account the income potential of a manicurist, in comparison with the earning opportunities of those who studied for 5 years as an economist in order to work as a bank cashier for a salary, almost below yours.

However, in addition to manicure, you will have to invest in tools and consumables - an amount comparable to no more than the average monthly salary, or the cost of a budget smartphone, but unlike the latter, a useless device, a manicure tool is your fixed assets, which will help you earn money.

Total

A couple hundred dollars, a month or two of training, and you can start chopping cabbage while working from home. Still, not so fast. Practice is indispensable, in fact, we will discuss this now ...

Practice

The practice gained from the training courses is nothing. You need girlfriends. If you are a sociopath and you do not have girlfriends, our compatriot is unlikely to give up a free manicure, it will not be difficult to find such people. Take money for materials and get your hands on it: dozens of hours of practice is what you really need.

You can get a job in a nearby beauty salon for a pittance, money is not a priority for you at this stage. First of all, you need to learn how to do a manicure, at least so that the client's hands after you do not look like a bloody mess.

The option of getting a job in a salon is more preferable. Here you will gain experience and gain new knowledge that will allow you to subsequently work for yourself, providing services at home.

Home business organization

Official registration

Don't bother with it. You don't need registration. Tax, sanitary and epidemiological station ... Do you really think that they have anything to do with you? They do not know about your existence, they are not interested in you. Your clients don't care if you have a government statement. registration as an individual entrepreneur. In the future, if you understand that you need it, we turn to any legal office, they will help you register without unnecessary hassle for a nominal fee.

Location

It's a good option in your apartment if you have a couple of square meters of free space to organize your workplace. If you have the appropriate conditions and you are not against "strangers" at home - nothing superfluous is worth inventing. Another option is a home visit to the client. Tool and materials are placed in a small stylish chest.

Clients

Search

So, mentally and physically you are ready to rush into battle. Perhaps you already have some clients. If not, it's time to tackle this issue and the arsenal of means for this is more than sufficient. The scheme is classic ...

First of all - your loved ones, friends, acquaintances. It's time to start taking money for your time. Any work must be paid!

The second is the Internet. Bulletin boards, city sites and forums. Oh yes, social media is a great source of customer search.

All this is absolutely free, does not take much time and ... this is quite enough, it will hardly be necessary to resort to other methods of attracting customers. However, there are also leaflets on lamp posts, staircase doors, mailboxes, etc.

Regular customers

You are not a grocery store. In order to make a profit, you do not need thousands of buyers every day, and your main resource, time, is limited. Of course, the backbone of the nail service business is loyal regular customers.

If your hands have grown out of the wrong place, you will very quickly earn a reputation as a master from whom you should stay away - it will be quite difficult to find clients. Otherwise, once having used your services, a satisfied client will probably stay with you for many years and will advise his girlfriends.

Outcomes

It hardly makes sense to write about pricing. There is an average market price - and you should be guided by it. Consider yourself a high-class pro - we take more money; not confident in their abilities or cannot find a client - we dump.

Your income depends on the level of your skill and ability to sell yourself, on how much you are willing to work. With a sufficient level of persistence, in the long term, earning from providing manicure services at home can be enough to provide for yourself or even your family at a good level, along with a stupid and unemployed bum husband.