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Who produces the best natural cosmetics in Russia? List of manufacturers and my opinion. How everything works in the cosmetic industry - Intercos plant

Specialist in the cosmetics market Sergey Nesterchuk, who has been engaged in selective marketing for more than 10 years, who is the author of numerous articles in the professional press, comments on the situation in the global cosmetic market. Mr. Nesterchuk said that premium cosmetics often pretend to be luxury, cosmetic brands - shells without content, powders and lipsticks of different brands are produced at the same factories, and the L'Etoile chain has taken over the entire Moscow cosmetic retail.

At the largest cosmetic forum in Moscow, InterCHARM, you made a presentation on the differences between the luxury and premium segments. Explain for our readers how they differ?

I'll tell you what the global industry is discussing in Milan and Paris. The West no longer regards premium or luxury as a commodity. Both luxury and mass market are just business with their own complexities. In Russia, it is still believed that calling a product a luxury product means automatically giving it a certain advantage over others. Let me explain why. Lux assumes the presence of three components. The first is the creativity and meaning of the creator's signature. It's like a Van Gogh original and a reproduction. Lux cannot be just a marketing product, it always carries the author's original view of the world.

Second quality luxury is a rarity. If we are talking about perfumery, then it cannot be poured in cisterns around the globe. Lux cannot be for everyone: in this case, it is already a product of mass consumption. And no matter how much such a product costs, the price can be different.

The best cosmetics are natural. Every woman knows about this, and therefore, probably, everyone at least once tried to adopt some grandmother's recipes. True, there are not so many women who use them all the time. The reason is that many home cosmeticsseems difficult to apply.

Now in the West the term "artisan luxury" has become fashionable. - these are goods made by hand in small batches. For example, wealthy Parisians travel to Provence to buy soap, shower gel and perfume. They have very good quality, but they are sold locally and do not at all strive for the global market, which implies production on a completely different scale, and this automatically means the product is replicated. The same Chanel, when it comes to clothes or accessories, deliberately limits collections, although it could sell an order of magnitude more - buyers have been standing in line for years.
Third component luxury - high quality: quality that cannot be doubted.

  • Can luxury be made in China?

No! Licensees are the death of luxury. Ralph Lauren clothes are sewn in China, Dolce & Gabbana - in Indonesia and Malaysia, Armani - in Bulgaria. So rich people now look at where the product is made. Luxury brands like to say that “production experience has been passed down from generation to generation,” but what generations can we talk about in China? So the very idea of ​​inheriting traditions is lost.

Therefore, even the Chanel Fashion House itself agrees that their perfumes and cosmetics belong to the masstige group (formed from two words: prestige + mass market, that is, prestigious mass production). Although Chanel produces individual luxury collections. Now this is the latest trend: premium brands are releasing luxury collections - Collection Prive. These products are an order of magnitude higher in price, and the circulation is limited.

  • Why do brands need it?

To regain their position in the market, as they realize that the massiveness of their products has taken them out of the luxury category. For example, Guerlain has this perfume under the Maison Guerlain brand.

So for now luxury is part of the premium, but I do not exclude that in a few years we will clearly distinguish between these two categories of goods, since the brands themselves want to differentiate their clientele. It's not just that rich people don't want to buy Chanel # 5, a perfume that has gone mainstream. Consumption does not depend on the income of citizens, but on the place of perfumery and cosmetics in their scale of life values. And this scale is more important than income. Too many rich men do not attach importance to what kind of soap they wash. Oligarchs can have Pantene Pro-V shampoo in the bathroom. But many gay boys with an income of less than $ 500 a month prefer expensive cosmetics.

  • Of course, about perfumery. And what about the decorative cosmetics?

I don’t know if there are luxury decorative cosmetics today. The lowest level of creativity is in makeup, and we remember that creativity is one of the indicators of luxury. This is the most conservative segment: textures and ingredients do not allow you to invent something completely new. The technical requirements for the products are so strict that they do not allow creativity. A step to the side - shooting. This applies to the paints used in the production of lipsticks and to the pressed textures. If you move away from standard textures, for example, replace the petrochemical base of lipstick with a water one, as the creators of the Serge Lutens brand did, then the makeup will turn out to be very soft. Although, perhaps in the future we still have a breakthrough.

  • How and where is it produced today cosmetics ?

Most of the brands manufacture their products at the factories of the Intercos cosmetic corporation. Everything is centralized and unified, even if Yves Saint Laurent and Guerlain have their own factories and make their own powders and blush there. The ingredients are the same everywhere, only Intercos has automated production, while YSL and Guerlain use manual labor as well.

  • Does this approach somehow affect the quality of what we have at the output?

YSL quality is one of the best. The lipsticks are poured by machines, but then the factory workers manually check each tube. Post-machine quality control is very important.

  • Tell us in more detail how brands interact with Intercos Corporation.

Intercos is a world monster, a company owned by the Italian Ferrari family. Intercos owns factories for the production of perfumes and cosmetics in Europe, USA and South America. In fact, the bulk of cosmetics, especially pressed textures - powders, eye shadows, blush - and mascara, are produced there. Major brands place 30-50% of their orders at his factories.

  • What then do brands do?

They themselves do not produce anything, but only create legends. Intercos has a colossal research base, it really cares about what the consumer needs. The system of relationships in the industry is built in such a way that the actual manufacturer offers ready-made products to brands. Brands only choose what to write their logo on. Basically, they don't produce anything else. The situation has developed at the moment in such a way that Intercos and retail chains are the two structures closest to the buyer. If earlier grandfather Dior or Coco Chanel cared about the buyer, now brands know less than others about what their client needs.

Usually Intercos offers 15 options for eyeshadow, mascara and lipstick, and the brand chooses what it likes best. I recommend large companies to place part of the order with Intercos factories in order to gain access to their developments. Intercos really explores the dreams of customers and then turns them into reality.

  • Could be a luxury cosmetics be produced at Intercos factories?

It could, only it would be small editions. But luxury is a boundless fantasy and a game, but, as I already told you, textures and production technologies do not allow you to do this. The main creativity today is possible only in two things: in the packaging and in the creation of makeup, in the combination of cosmetic products.

  • Which group does the so-called professional cosmetics like M.A.C. belong to? and Bobby Brown?

This cosmetics is no longer professional, it belongs to the premium. Initially, these brands were created as professional or as makeup for the stage. But such a narrow focus did not allow them to earn much, so they entered the mass market. Professional brands remained, for example, in the field of nail service, for example, Orly varnishes. If we have some brands that are not sold in every store, this does not mean that they are professional. Bobby Brown is sold in America at every turn. In Asia, you can buy Shu Uemura everywhere, but not here. But this does not make the brand more professional, although it also has professional roots.

  • Is it a myth that the quality of cosmetics in Europe is different from what you can buy in Moscow?

Russians all the time think that they are being deliberately deceived. Factories produce cosmetics for all countries, there is no special line for us. The problem is different, in our market, like nowhere else, there are many fakes. We do not know how to properly store and transport the product. Because of this, many products lose their quality. If an expensive face cream was transported in a truck without observing the temperature regime and froze on the way to Russia, and then thawed in the warehouse, then it could lose its qualities. This cannot be determined by eye. The same applies to storage in a warehouse. Many retailers generally buy expired products in large quantities at a special price.

  • What are brands selling?

In terms of prime cost, the premium is comparable to the mass market, the price on the shelf differs in that the price of marketing technologies in the premium is much higher. You bet: sell the same as different, and the bad as good! To do this, you need to spend colossal millions of euros.

  • And yet: is the quality of YSL or Chanel different from the mass-market L'Oreal?

Is different. Chanel is one of the few brands that has left its production, and even its own rose plantations in Grasse, in order to maintain the quality of perfumery. If we talk about decorative cosmetics then the quality is guaranteed by post-production control. Brands spend a lot of money on this. The textures are different, but not very significant, but still. They do not always differ in favor of the premium. D&G recently launched color cosmetics and opted for very cheap textures. I advised them not to be greedy. "But Scarlett Johansson, who starred in our commercial, is very expensive!" - answered me. Businessmen are very cynical people, they don't care whether they invest in textures or in advertising.

  • For advertising cosmetics models are really painted with what they advertise?

As for decorative cosmetics, the premium uses its own products to create an image, but the mass market may also be someone else's. In premium, textures are similar in many ways, and it doesn't make much difference what to use for your ad. Therefore, it makes no sense to take Chanel shadows for Dior makeup. But as for leaving, everything is tougher there. For example, a famous actress starred in an advertisement for an anti-aging cream and claims that she uses only it. Meanwhile, we know that she does not crawl out of plastic surgery clinics. Pure marketing gimmick.

  • At Intersharma you talked about the competition between cosmetic chains and the monopoly of the L'Etoile network.

The level of competition between chains in Moscow has reached such a level that all means are good. So far, only the vast territory of Russia is holding back the onslaught of L'Etoile. If Russia were the size of small Germany, this network would already become a 100 percent monopoly.

  • How did L'Etoile manage to achieve such commercial success?

Dumping prices plus a very competent network construction. L'Etoile, Rive Gauche and Ile de Beaute are the Marionnaud format, so they need to go into different niches. So far, they are fighting in one. "Ile de Beaute", however, began to make attempts to move to a higher segment, and "Douglas Rivoli" - to a lower one. If the networks do not diverge, the fight will be very tough. One of the networks can become a discounter - this is the one who does not invest in promoting products and due to this keeps the prices lower.

  • If we compare prices in networks, then in whose favor is the comparison obtained?

At the time when we made the comparison, it was in favor of "Rive Gauche". L'Etoile also has low prices, but only during the holiday discount period. In other periods, their prices are higher than in TSUM. After all, they are monopolists!

It is worth mentioning that Ile de Beaute is drifting towards the private label, that is cosmetics under its own brand. Networks all over the world do this. For example, 15-20% of the Sephora chain's turnover is accounted for by the Sephora brand. By the way, we will open this chain in 2011, it signed a contract with Ile de Beaute, which will open their stores.

Every woman wants to look attractive - and this is absolutely natural. In an effort to become the embodiment of beauty, the fair sex uses all sorts of tools, methods, tricks. And almost each of them uses decorative cosmetics - special means, the purpose of which is to improve the appearance and mask existing flaws.

The emergence of modern cosmetics

Cosmetic companies, striving to win the loyalty of women and to please them in all respects, improve their products in every possible way, especially focusing on their quality.

The first modern cosmetics appeared at the beginning of the twentieth century. The moisturizer was created by Oscar Troplowitz, the owner of the Beiersdorf company, the lipstick was created by Pierre François Pascal Guerlain, the founder of the Guerlain cosmetics company, and the foundation and compact powder were created in 1936 by Max Lotz, who later founded the famous MaxFactor brand. Chemist Eugene Schueller developed a hair dye called L`Aureale, which today sounds like L`Oreal - a well-known world-famous perfume and cosmetics company.

The beginning of the twentieth century gave impetus for the rapid development of the cosmetic industry, which is actively improving today.

Cosmetic companies by country of origin

French

This country has the largest number of quality companies, such as:

  • L'Oreal;
  • Garnier;
  • Maybelline;
  • Bourjois;
  • Yves Rocher;
  • Christian Dior;
  • Lancome.

The presented cosmetic companies, focusing in their production not only on the rich, have in their arsenal budget brands of products that are available to any woman. A large difference in price does not affect the quality of the cosmetics produced - it is always at the highest level.

Israeli

Top Israeli companies:

  • Ahava;
  • Holy Lan;
  • Dead Sea Premier;
  • Mineral Beauty System and Sea of ​​SPA.

In recent years, manufacturers of this country have become reliable suppliers of quality cosmetics. They develop products using the latest technologies using the salts and minerals of the Dead Sea. Most of all, manufacturers focus their attention on the development of anti-aging drugs.

Japanese

Japanese companies specialize in the production of excellent decorative cosmetics. The main direction is hair and hand skin care.

  • Utena;
  • Kanebo;
  • Cow Brend.

Korean

Top Korean make-up companies:

  • Etude House;
  • TonyMoly;
  • Innisfree;
  • Missha.

These cosmetic product companies are becoming more popular due to the fact that they produce natural ingredients. Of course, new cosmetic companies are breaking through to the market, but it is very difficult for them to fight the brands presented above.

Four new companies that are confidently entering the Russian market:


How to choose a cosmetic company

There are a large number of cosmetic companies on the market. To choose a high-quality and reliable one, you should pay attention to the following recommendations:

  • The catalog of the cosmetic company must have quality badges corresponding to the products being manufactured. More icons means better quality.
  • One of the most important indicators is the company's experience in the cosmetic market. If, in conditions of high competition, it lingered for many years, it means that the products have found their acceptance among the consumer.
  • The company must frequently replace its base series with more advanced ones, using new technologies. This is an indicator that the company does not spare funds for mastering new technologies and is going to stay on the cosmetics market for a long time.
  • In order for the skin of the face to be well-groomed, you need to opt for a company that develops basic series.

Top - 5 companies producing cosmetics

Cosmetic companies that have proven themselves over the years and are recognized all over the world.

r, a group of journalists and the Letual team that invited us, visited where the heart and soul of the global cosmetics market lives at the Intercos plant in Milan. And where is the Letual Selection make-up line produced.

In fact, they have factories all over the world, but I understand that the main office is in Milan, because the plant is owned by the Ferrari family. We met one of the co-owners.

The customers of this factory are many, many of the most famous brands of cosmetics of all price categories, and those that are known to all and those that are considered more rare and designer. I cannot name them specifically (except for Letual, who do not hide it), tk. it is not advertised, but if you are as capacious as possible - almost everything.

How is all this done and "is it poured out of the same cauldron?"

Still, no, although partly yes).

The Intercos company is engaged in research and development of new formulas, and production and "predicting" trends and even though they do not produce packaging themselves, they also offer packaging solutions to their customers. They have a separate research team, Blue Sky, which works without specific tasks and briefs at all, they just try, research, come up with something.

That is, Intercos can do at least everything, everything entirely for a brand, up to the development of colors and creativity, or simply sell the product formula (they call it bulk) and or develop something together - in general, in any form. That is, if a brand cooperates with this plant, this does not mean that it produces all the products there and does not mean that it does not invent anything itself. As well as the opposite does not mean either).

And since this information is completely closed to the end, we never find out in which products the formula is generally the same (unless Julia and I now know which ones are produced using Prisma Shine technology and can distinguish them in the future), which expensive brands have cheap raw materials and which ones the product was actually “invented” by the creative director of the brand, and which one he liked in the showroom of the plant and he chose it unchanged.



Just when we were there, a special showroom with trends for 2015-2016 was prepared for the international presentation - a separate room is dedicated to each trend, decorated by a separate designer from floor to ceiling in the style of the trend (and even with the corresponding music), in it examples of colors of types of products, packaging, new developments of the plant are presented. It's all really insanely creative, beautiful and inspiring. And if in 2015 we see the collection of "boring things" again, I will be very upset and disappointed!)

Representatives of all brands in the world come there and the plant employees take them through these rooms and present what they have invented and how they see, for example, 2015-2016 in cosmetics. All brands individually. And, by the way, different employees are responsible for communication with different regions (and the tasks of the plant in different regions are also slightly different). Our friends from Letual just after the trip stayed there for this and even, like us, had the opportunity to see all this very first.

So that is why we sometimes see similar-looking new items suddenly in the collections of different brands, or some identical flowers in the design. That is, until the end, except for the factory, no one knows which part of the brand they bought from them, and which part they finalized themselves in terms of creativity.




Therefore, again, how silly it is to think that inexpensive brands are plagiarizing something from expensive ones, less famous ones from more famous ones, etc. They are offered a lot of things at the same time and at the same time separately - they do not know what others have chosen. Although the representatives of the plant said that, of course, they make sure that there are no absolutely clones in the products.


But there is also a general policy of the plant and plans for the year. For example, the new technology for the production of Prisma Shine powdery products turned out to be very successful both in quality and in terms of capabilities for manufacturers - using this technology, you can easily fashion any flowers, patterns and whatever. Just the new shades of Lautal Selection are made in it. So, Intercos plans to focus on this technology for a year. That is, they will offer it to everyone and actively. And in 2015, we will clearly see much more of such products than now, and we will be perplexed "why is it all suddenly rushed to release such a thing."

It was interesting for me to understand and find out first-hand the answers to a few more questions.

First, these are my own observations. The people who create this whole world of cosmetics, both at the factory and in brands, are not people who use cosmetics as fanatically as you and I, for example. As, for example, beauty editors of magazines can write about new products for decades, but use one lipstick or not use at all. But this does not prevent them from being professionals in reality!

But sometimes when you see a palette of shadows and you have the thought “and they generally thought about how it should look on a real face, in front of their eyes”, the correct answer may well be “no”. They just have to release new colors, this is the law of the market. And the trends, that is, for example, the "fashionable" colors of the season, they are constantly changing and not because this color suits someone, not at all!

The second very interesting question that came up by chance I asked the technologist of the plant, as we were told, the Prisma Shine technology is practically her brainchild, it's hard to even imagine how this petite woman affects the world of cosmetics alone!

So that's it. The question was about newfangled "natural" or near natural brands, some of which shout "we do not have talcum powder", others "we do not have silicones, parabens, artificial pigment connectors, dyes" in general, substitute yours. So, such a statement always hints that there is nothing harmful, while others have it. The answer turned out to be so simple that it’s even funny!

The technologist said, without thinking for a second - the legislation related to the production of cosmetics is such that no cosmetics allowed for mass production can be harmful to the skin or dangerous. Point! All the rest we hear are marketing gimmicks and the incredibly popular artificial creation of fears.

That is, if this brand does not contain "artificial pigment connectors" (do not be surprised, it was recently explained to me at a presentation why the products are so loose), this does not mean this product is somehow better, safer, and the rest are worse. Although no one canceled personal preferences in textures, as well as allergic reactions.

I want to finish the first part of the story with a photo from Yulia's instagram, which expresses our delight at what we saw well:

What questions do you have? I have a bunch, it's a pity that not all I can find the answer).

If you do not yet know the names of the seven largest corporations that run the world cosmetic ball and own 182 companies, then right now you will find out their names. And you will even recognize some brands by sight. I am sure that some of the brands mentioned in the publication are or were in your home.

INSIDER conducted its own research and presented an illustration depicting seven cosmetic giants-progenitors in relationship with the companies under their care.

As you can see, the seven pillars on which the world of cosmetics stands, well-known to many by Estée Lauder Companies, L "Oréal, Unilever, Procter and Gamble, Shiseido, Johnson and Johnson, and Coty. Together, this is a huge industry that employs thousands of employees around the world. , hundreds of thousands of products are produced, billions of dollars in revenue are accumulated, they determine trends, dictate cosmetic fashion and, through marketing tools, influence our consumer behavior, and perhaps even more.
The INSIDER publication has included in the illustration only those brands that are in one way or another related to face and hair care products, perfumery and decorative cosmetics. Some brands that specialize in a narrow segment were deliberately not included (eg deodorants, toothpastes, baby lotions, etc.).

Within the conglomerates, brands are very different in their price and product policies: from very expensive to cheap, from compositions striving for purity, to very far from natural. The more there are multidirectional companies within the group, the more accurately the market is segmented and more consumers are won, which means the higher income.

To understand the scale, a few numbers from INSIDER:
Estée lauder owns 24 companies, annual revenue for 2016 - 11.3 billion US dollars.
L "Oréal owns 39 companies, annual revenue for 2016 - 27.6 billion US dollars.
Unilever owns 38 companies, annual revenue for 2016 in the cosmetic segment - 22.3 billion US dollars.
Procter and Gamble owns 9 companies, the annual revenue for 2016 in the cosmetic segment is 18 billion US dollars. Quite a few companies were sold in 2016 to the Coty group.
Shiseido owns 30 companies, annual revenue for 2016 - US $ 6.3 billion.
Johnson and Johnson owns 9 companies, annual revenue for 2016 - about USD 7.1 billion.
Coty owns 33 companies, annual revenue for 2016 - USD 4.3 billion. However, following the acquisition of the companies from Procter and Gamble in 2016, significant revenue growth is expected this year.

On my own behalf, I would add that if we add to the described whales the Korean cosmetic giants - LG and Amore Pacific, real maestrimers who today stand out in terms of technologies, formulations and no less Americans and French dictate cosmetic trends, then we would get a more complete picture of the cosmetic world ...

Ecology of life. Health and beauty: Every woman in some periods of her life probably used the most expensive systems of cosmetics, strictly following all the advice of consultants-cosmetologists. And how many women can claim that after six months, or after a year of strict adherence to the recommendations for the use of cosmetic preparations, their skin at least visually changed for the better?

Every woman in some periods of her life probably used the most expensive systems of cosmetics, strictly following all the advice of consultants-cosmetologists. And how many women can claim that after six months, or after a year of strict adherence to the recommendations for the use of cosmetic preparations, their skin at least visually changed for the better? Most likely not many. In the morning, without cream and decorative cosmetics, we all state with disappointment the inexorable fact of aging of our skin.

Most modern cosmetics (fat creams, lotions and gels) affect only the epidermis, that is, the upper 0.1 mm of our skin, while often damaging the normal microflora - friendly skin bacteria - and epithelial cells with preservatives.

Such cosmetics do more harm than good, especially if the skin is problematic - excessively dry or oily, if it begins to age prematurely, the first wrinkles appear, or youthful acne. Therefore, many now return to grandmother's recipes: they clean the skin with clay and yogurt, wash their hair with mustard or an egg, and rinse with water with lemon or herbal infusions, etc.

Our skin is not obliged to endure the crimes that we commit every day: FEEDING THE SKIN WITH PRESERVATIVES !!!

Which of the non-pronounced ingredients in cosmetic products are harmful to our health? We want to clarify this issue and highlight some non-toxic organic cosmetics lines.

A recent survey revealed the true extent of concerns about chemicals in cosmetics and toiletries in people's daily lives. A survey by Neal's Yard Remedies in response to Channel 4's Beauty Addicts: How Toxic are You ?, uncovered major consumer confusion about cosmetics brands and found that 99% of consumers want clarification.

As surprising as it sounds, the average woman uses 12 beauty products daily and applies about 175 chemicals to her body. Most products contain a long list of ingredients, many of which have unpronounceable names - and it is all the more incomprehensible for what reason or merit they are in them.

According to the INCI (International Nomenclature for Cosmetic Ingredients), it is necessary for each component of a product to have its own name.

Even INCI natural ingredients are often appalling, making the names of common ingredients look like foreign words. Most natural brands, including A "kin, have started to place the usual familiar component names in square brackets, next to the INCI standard name.

With the approval of the European Union, almost all cosmetic products are safe, but there is an undeniable dubious link in the presence of chemicals that cause allergic reactions, skin sensitivity and even cancer.

Somehow it was assumed that if a cosmetic product is not absorbed into the skin, then the quality of the product should be questioned. However, it has now become known that the skin absorbs absolutely all products placed on it. All ingredients penetrate and are absorbed into the deeper layers of the skin, but some of them can be toxic to humans and their bodies.

In addition, cosmetic products are designed in such a way as to retain their properties for several years, and for this reason they contain a large number of preservatives.

So what ingredients, often referred to as "bad guys," should you avoid?

Propylene glycol
It is a moisturizer and solvent used in cosmetics, hair products, deodorants, aftershave, and toothpastes. It is also the main constituent of antifreeze and brake fluids - unsurprisingly, it is the strongest causative agent of allergic reactions.

Sodium lauryl / laureth sulphate
This solid ingredient is found in toothpastes and shampoos, not to mention individual cleansing products. At a concentration of only 2 to 5%, it can cause skin irritation and inflammation and, according to some reports, can cause eye disorders, skin rashes, dandruff and allergic reactions. For products that do not contain this ingredient, you can try Alterna and Daniel Galvin Junior.

Formaldehyde (formaldehyde)
Formaldehyde is most commonly found in bath foams, shampoos, moisturizing lotions, and more. However, this powerful chemical is known to be carcinogenic and toxic. It readily penetrates the skin and can cause serious health problems.

Parabens
It has been suggested that parabens, a type of preservative, can cause hormonal imbalance and even breast cancer. However, it has been proven that the involvement of parabens contained in deodorants was unfounded. Therefore, in the cosmetic world, their properties have been overestimated, and now they are considered safe enough. For paraben free brands, try Trilogy.

Mineral oil
Mineral oils are very often added to various body lotions (baby oil is 100% mineral oil). They create a layer on the skin, like a plastic shell, so the skin is practically unable to breathe and get rid of toxins. This encouragement of toxin build-up can lead to premature skin aging, acne, and other skin concerns.

Petrolatum (petroleum jelly)
It is a cheap mineral oil jelly. It can be allergenic, difficult to absorb and clog pores. In addition, petroleum jelly makes it difficult for oxygen to reach the skin and can cause skin cracks and photosensitivity.

10 most dangerous ingredients - read the label!

Stop being content with fake cosmetics. Start reading labels and you will learn to recognize truly organic foods among others. Listed here are substances that, according to Aubrey Hampton, founder of Aubrey Organics, are not desirable in cosmetics.

1.METHYL, PROPYL, BUTYL AND ETHYL PARABENS (METHYL, PROPYL, BUTYL AND ETHYL PARABENS) are often used in daily care products as preservative stabilizers that inhibit the growth of microorganisms. They are absorbed by the skin and have a weak estrogenic effect, which is dangerous for women for whom estrogen is contraindicated (for breast cancer), as well as during pregnancy (causes pathologies of the reproductive function of the fetus).

2. DIETHANOLAMINE (DEA, DEA), TRIETHANOLAMINE (TEA, TEA)- foaming agents, refer to amines (containing ammonia). They have a toxic effect with prolonged use. May cause allergic reactions, eye irritation, dry skin and hair.

3. PROPYLENE GLYCOL, PPG, POLYETHYLENE GLYCOL (PEG, PEG)- a mixture of petrochemical products, used as a hygroscopic ingredient. May cause hives and eczema.

4. SODIUM LAURIL / LAURETSULPHATE (SODIUM LAURUULAURETH SULFATE)- a cheap and harmful detergent used in shampoos due to its cleansing and foaming properties. A refined product, often disguised as "derived from coconuts." Causes eye irritation, scalp flaking similar to dandruff, skin rashes and other allergic reactions.

5. Vaseline (PETROLATUM)- Derived from mineral oil, used as an emollient, massively applied due to its incredible cheapness. It disrupts the natural processes of hydration and causes exactly the condition that is intended to be eliminated: dry skin, the appearance of cracks.

6. STEARALKONIUM CHLORIDE originally developed for fabric rinses, later found use in hair conditioners and creams due to its low cost compared to herbal extracts. Toxic, causes allergic reactions.

7.IAZOLIDINYL-UREA, IMIDAZO-LIDINYL-UREA (DIAZOLIDINYL UREA, IMIDAZOLIDINYL UREA) used as preservatives, emit formaldehyde, which has a toxic effect. May cause contact dermatitis. Also known under the trade names: Germall II and Germall 115 (Germall II, Germall 115).

8. COPOLYMERS OF VINYLPYRROLIDONE AND VINY-LACETATE (PVP / VA COPOLYMER)- derivatives of petroleum products, often used in hair styling products. Toxic to the lungs if particles are inhaled.

9. SYNTHETIC DYES- increase the attractiveness of cosmetics. Marked as FD&C or D&C followed by color and number. For example, FD&C Red # 6 (red). Many synthetic dyes are carcinogenic. Better to exclude from use regardless of cost.

10. SYNTHETIC FLAVORS referred to simply as "flavoring", but contain up to 200 chemical ingredients that can cause: headache, dizziness, rash, hyperpigmentation, cough, vomiting, skin irritation.

Signs of organic cosmetics

PACKAGE discreet and recyclable, usually glass and metal free. Hence the principle: the more modest the packaging, the better its contents.

COLOUR makeup is white (or it is colorless), because no dyes. Resist the temptation of a vibrant, inviting color.

SMELL rarely pleasant, usually "pharmacy" or medicinal herbal aroma. An exception is fruity and floral scents if the composition contains essential oils.

DUE TO LACK OF chemical thickeners and solvents, the liquid emulsion can separate into layers. Therefore, shake the bottle vigorously before use.

LOW FOAM as there are no foaming chemicals. At first this may be confusing, but the absence of foam does not diminish the cleaning and caring properties in the least.

ON CONTACT natural extracts cause an acute burning sensation in the eyes, which disappears immediately after rinsing with water.

ON THE LABEL a complete list of components and certification is provided. Organic companies are obliged to provide complete information when translating text. Peel off the Russian-language label and check the list on the tube.

Some brands of organic cosmetics

Organic pharmacy

Organic Pharmacy is a dedicated health and beauty brand using only organic ingredients, dedicated to offering only the finest products that are free of toxic ingredients. They are awarded by The Royal Pharmaceutical Society of Great Britain.

Ren

Ren are specialists in “pure” products to help achieve and maintain healthy skin. Their products are clinically approved and are free of skin irritants such as synthetic fragrances, propylene glycol, petroleum products, sulfates, artificial colors, animal ingredients, and parabens.

Nude

Nude does not contain harmful chemicals and prevents the absorption of ingredients by the skin such as parabens, sulfates, propylene glycol, PEGs, TEA, DEA, mineral oils, silicone and potential carcinogens. The products contain only organic ingredients that support the health and appearance of the skin.

Bare Escentuals

Bare Escentuals is the number one mineral cosmetics brand dedicated to improving skin health. The foundation, for example, is 100% pure minerals with no added preservatives, irritants, binders or other harmful ingredients. According to the company, their cosmetics are "so clean you can even sleep in them."

Juice beauty

This brand is successful all over the world. From a line of organic skin care products, try the incredible Green Apple Moisturizer and Green Apple Peel, a mask that improves skin clarity and texture.

Stella McCartney CARE

Fashion designer Stella McCartney, known for her vivid imagination and love of free style, decided to do more in cosmetics. McCartney's cosmetic collection follows a similar philosophy: there are no animal ingredients, no synthetic preservatives or silicone. The line will consist of eight essential products: moisturizer, make-up removal foam, toning lotion, anti-age serum, etc. The main active ingredients of the brand are mallow, green tea, grape seed oil, linseed, soybean and rose oil. In addition, all funds will be positioned as "unisex".

Dr. Hauschka

A very popular German company, cosmetics, which many other manufacturers are equal to. This brand produces a great variety of natural herbal remedies: from the Body Silk Powder moisturizing body spray, which is indispensable in frosty weather, to the Neel Oil Pen for cuticles, which improves the structure of nails and accelerates their growth.

Korres

The products of this Greek company are also famous in many parts of the world. For those who suffer from unmanageable hair, we recommend Korres Rice Protein Shampoo and Shea Butter Hair Mask. After using them, you will be provided with shine and softness of your hair.

Light organic

This American brand uses vitamin E, carrot seed oil, rosemary and jojoba as preservatives, and its creams are made only by hand.

Patyka

This brand does the same, it even developed a perfume that contains 25% natural essences, as opposed to 10-15% traditional ones, and alcohol from organic wheat, which does not prevent the aroma from changing and developing throughout the day.

Organic apoteke

This British brand has invented an organic perfume - without alcohol and fragrances. In addition, the brand's arsenal has everything for body and face care, the action of this cosmetics is based on the principles of Ayurveda and the non-toxicity of components.

Ojon

Some plants are so excellent that whole brands are dedicated to them. This happened with Ojon, the products of which restore beauty and health to our hair. Ojon is a nut tree oil that was used by the Indians of the pre-Columbian times. Today they also extract it, and also cultivate wonderful trees. The extracted raw materials are then sent to Italy, where they are used to create modern masks, sprays, shampoos and hair conditioners (12 products in total).

Jamu

Exotic ingredients and ancient traditions have inspired the creators of the Jamu brand, whose cosmetics are made according to traditional Indonesian and Balinese recipes from spices, fruits and herbs. In addition, the brand's products are also suitable for SPA procedures, which once again proves its effectiveness.

H.I.P.

Organic cosmetics are also good because they can be consumed internally. The French brand H.I.P. there is a tonic that is recommended to be added to drinks to invigorate vitality. H.I.P. preaches the concept of global beauty, the brand has two series: Arc-en-ciel, designed for face and body skin care, and H.I.P. Hair - for hair. To create all products, only natural active ingredients are used: essential oils, vitamins and rare plant extracts.

Aesop

Like most organic cosmetics brands, the Australian brand Aesop is committed to caring for the skin that is created by nature. The brand has everything for body, hair and face care. And, what is especially pleasant, the line contains products that are suitable and solve the problems of sensitive skin (Camellia Nut facial hydrating cream - moisturizing cream with extracts of chamomile, sandalwood and rosemary for sensitive skin) and for intensive nourishment and moisturizing of very dry skin (Damascan Rose facial treatment - serum with rose oil and vitamins).

Aesop

Surely many of us have already managed to get acquainted with the Greek brand Fresh Line, which in its boutique sells facial masks, fruit soaps and strawberry bath jelly by weight. And no one leaves the shops Lush, Grabtree Evelyn and L`Occitane without a fragrant scrub, massage oil or flower cream.

In addition to natural advantages, organic cosmetics also have advantages: the vast majority of products are perfectly packaged, they will decorate any interior. In addition, these cosmetics often have delicious fragrances. The aromas of essential oils are known to prepare and improve the skin's perception of the active ingredients that make up cosmetics. published by

Nastya Kostyuchenkova