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How to find out what sells better. Clothing, accessories and shoes. Trends in virtual trading

From the author: Hello, friends, readers of our blog! If you have decided to start a business on the World Wide Web and don’t know what niche to choose for trading, and what is best to sell in an online store, then this is definitely the place for you. In the modern world, the number of online purchases is growing every day, and today I will tell you what people buy more often in online stores.

Nowadays it is very difficult to imagine a person without access to the Internet, and some even began to live on social networks! Today you won’t surprise anyone with an online purchase, but in Russia there are still many shops that don’t want to completely go into the virtual world and leave their offices and stores in real life, and our mentality is to blame for all this. However, I note that the scope of online trading is increasingly increasing, and this process can no longer be stopped - its growth rate can be compared to geometric progression or the proliferation of microbes.

Online shopping statistics

As I already noted, the number of online purchases is increasing every year, and this happens for several reasons:

in online stores it is convenient to leaf through catalogs and select products with photographs and text descriptions;

the purchase price is below market value;

you can place an order without leaving your home, and couriers bring purchases directly to your home;

you can order exclusive products, even those that are not available in our country;

convenient payment method - you can pay for purchases by cash on delivery or by bank transfer;

free delivery from another country - many consumers value this factor.

Some statistics from global indicators: the volume of purchases by visitors to online stores has doubled over the past 4 years! If in 2012 this figure was equal to 1.07 trillion. dollars, then by the end of 2016 it approached 2.3 trillion. dollars, and the forecast for 2017 is almost 2.38 trillion. Doll.! Can you imagine these scales?

I will give general statistics on what people buy more often in online stores in the Russian Federation. In 2016, according to sociological surveys, the following figures were given: 7% prefer to shop in foreign stores, 43% of respondents choose domestic and foreign goods equally, 50% of respondents admitted the fact that over the past year they have purchased at least once using the Internet.

The current 2017 promises to be even more promising than the past for online commerce. According to survey results: 21% of Russian buyers want to learn how to purchase goods from abroad and 22% want to get acquainted with the offers of the Russian online market.

Here is a list of countries that are in greatest demand among Russian consumers:

China - 46%;

Germany - 16%;

Türkiye -12%;

France - 5%;

UK - 2%.

Respondents also admitted to being cautious about online shopping, for the following reasons:

fear of not receiving an order (51%);

risk of purchasing a low-quality product (52%);

costs for product delivery (44%);

long delivery time (45%).

Now I’ll try to answer the main question of our article, what is most often ordered in online stores. The popularity of online shopping has reached the point that today everyone buys everything online - from batteries to cars, but not all products are equally popular. So…

Rating of the most popular products that people order through the online store:

1. Clothes.

There are 55% of buyers who prefer to purchase fashion items through the World Wide Web. It's no secret that shoes, clothes and accessories are most often ordered from online stores. In this category, the main consumers are, naturally, women.

The only obstacle is that in most cases it is impossible to try on the product. But online stores are actively working in this direction, providing customers with a reliable sizing chart and 3D viewing of the product. Recently, online stores have increasingly appeared, from which you can order clothes to your home along with delivery and fitting services.

2. Electrical engineering.

42% of respondents purchase gadgets and small household appliances from online stores. Prices for this group of goods are usually lower than in a regular store, so even if you add delivery costs, it is still more profitable to buy online. But large household appliances are purchased less often - 22% of respondents.

3. Entertainment goods, toys.

36% of users buy. This category is popular among young mothers due to low prices. Children's products can be found at a cost 10-40% lower than the market price. A large assortment allows you to choose a unique product without “shocking” your wallet. Nowadays, children's products from Poland, such as strollers and shoes, are especially popular. This is European quality at a low price - besides, delivery time from Poland cannot be compared with China.

4. Cosmetics.

32% of respondents prefer to purchase skin care products online. Perfumes and cosmetics are very popular due to their wide range and the possibility of delivery anywhere in the world. By the way, beauty products are in great demand not only among women, but also among men - recently, a strong half of humanity has begun to actively master the purchase of beauty products in online stores. Korean brands and ECO cosmetics are especially popular.

5. Software.

The Runet is now flooded with sites where you can buy high-quality and inexpensive software. There is no doubt that this product will soon move entirely to Internet content.

6. Tickets.

Nowadays, few people go to buy tickets - no one likes to stand in a huge line among a bunch of people. Many people prefer to do this remotely, and it doesn’t matter what the ticket is for - an event, a concert, a bus or a train. You can buy a ticket online in a matter of minutes, without being distracted from your daily routine.

7. Payment systems.

Since many users want to pay for services and goods without leaving home. By downloading the application, you can be aware of the balance on the card, pay utilities, top up your account, etc. The market has come quite far in this area.

I would also like to note the following types of goods that sell well through the online store (they, of course, make up a much smaller percentage than previous products, but at the same time, they sell well): spare parts and accessories for a car - 14% of users buy them; sporting goods - 12% of respondents purchase items in this category in an online store.

This list of the most popular products has not changed recently, except that the leaders sometimes change places. But there is a forecast that smartphones will soon take first place in this ranking.

Perhaps the above data will help you and where you can invest your money. After all, there is no longer any doubt that online shopping will soon completely replace regular shopping.

On this note I will end my article. If you found it useful, subscribe to our blog and tell your friends about it on social networks - maybe they will soon become your customers or partners. See you again!

Winter is a wonderful time when weather conditions open up a huge number of opportunities to have a good rest. And for many entrepreneurs, the snow season is a time of active work aimed at making a profit. What can you do in winter if your goal is to earn money? Let's discuss the most popular and sought-after business ideas.

Business in winter - ideas

Ideas for entrepreneurial activity in winter are based on climatic conditions - people associate winter with snow, frost, New Year's holidays and entertainment: you can ride down the slides, ride a snowmobile, admire sculptures in an ice town, etc. For all types of business, you need to draw up documents to conduct activities - you can register as a legal entity (for example, an LLC) or an individual entrepreneur (IP). To create a limited liability company, you need to take care of the package. Let's consider the most interesting options for generating income through a seasonal winter business.

Many people are waiting for the air temperature outside the window to drop below zero and the long-awaited snow to fall so that they can go on the slides. Snowtubing is a unique and very fun sport that involves riding on an inflatable tube, which is placed in a protective case with a reinforced bottom. People say it’s a cheesecake or an inflatable sled. Today, such entertainment is very popular, as both adults and children love it. Snow tubing can be single or double; they are often tied with ropes and rolled down the slides like a train.


If we consider cheesecakes as a seasonal business in winter, then you should think about three options:

  1. Sale of snow tubing. To trade cheesecakes, it is important to find a good supplier. You will also need premises, and if you want to sell only snow tubing, then you should think about remote sales of goods, since at first it will be problematic to recoup the rent of the store and the costs of the seller. Remote trading is possible through an online store, bulletin boards and groups on social networks. If you already have a business or plans to sell other sports equipment (besides cheesecakes), then the option of opening a retail outlet will be much more profitable and interesting, since people are used to choosing “with their eyes and hands.” Of course, everyone wants to personally evaluate the size of the cheesecake and its quality, since today there are a lot of Chinese fakes on the market, because no one will be pleased to start going down the hill on a cheesecake and arrive on a piece of rag. In order for your business to be successful, think over a strategy - decide on the question why consumers should come to you? It is possible to attract people with a large assortment, additional services, an extended warranty on goods and good service. There is a great option with the offer to apply an exclusive design to the cheesecakes at the buyer’s request (or your inflatable sled will glow in the dark). That is, it is important to make sure that people on the slides ask your customers where they got such wonderful snow tubing?
  2. Inflatable sled rental. Cheesecakes themselves are not an expensive or scarce commodity, so most citizens who often like to go downhill buy their own personal inflatable sleds. If you know a place where people go down the slides en masse, but getting there is problematic, then it makes sense to open a cheesecake rental shop there, because not everyone owns a car, and arriving by bus with a bulky cheesecake is not an easy task, and even in a car several snow tubing required for a large company will not fit. Even if the group came to ride with one cheesecake, then as a result of a long wait for friends to go up the hill with equipment, they will want to rent another means of transportation in the snow.
  3. Organizing cheesecake slides. Slide riding is a rather traumatic sport, and due to its growing popularity and the fact that outdoor recreation provokes the consumption of alcoholic beverages, more and more people are turning to doctors for help after an unsuccessful descent. Understanding this, many strive for civilized downhill skating. And this is exactly the niche where you can really make good money in a short winter period. How can entrepreneurs help ordinary vacationers? How to organize a civilized slide ride? In fact, there are a lot of options:
    • Preparation of the route - clearing trees, leveling the route with an excavator, organizing dizzying and exciting, but safe slopes.
    • Creation and maintenance of snow cover - removal of excess ice, renewal and addition of snow (in our unstable winters, artificial snow is possible). Moreover, you should not immediately buy complex and expensive equipment; for the first time, it will do.
    • A funicular is a device for lifting cheesecakes up the mountain, and sometimes even people on them. Since the saying “if you love to ride, you also love to carry a sled” does not suit everyone.
    • Cheesecake rental place - usually equipment is rented by the hour or for the whole day with a deposit.
    • Organization of infrastructure - rest areas (for example, benches), cafes, toilets, medical care, locker rooms, etc. If a cafe is too complicated for you, then at least you can provide one where vacationers can buy hot tea, coffee and sweets. Undoubtedly, everyone understands that active recreation in nature stimulates appetite, so it is easy to earn additional income through the sale of drinks and chocolates.

This option is a full-fledged business that will require a lot of effort and initial investment, but will subsequently bring significant profits.

In frosty and cold weather, people especially want a fairy-tale atmosphere and wonders, which can be found by visiting an ice town, where there are usually well-known literary and cartoon characters, ice houses and slides, as well as many other fantasy and interesting elements.


Most often, their main visitors are children accompanied by their parents. On holidays and weekends, the average family’s time is aimed at entertaining their beloved children, so, as a rule, there are no problems with the audience. Consequently, the profit will be tempting. The creation of an ice town involves several stages:

  • Preparation and execution of documents - registration of a legal entity or individual entrepreneur, conclusion of a land lease agreement. The difficulty is that it is important to locate the town in a suitable location, for example in a city park. This means you will need permission from the administration to use the land.
  • Purchase of metal structures, ice and snow - the ice town project standardly includes not only ice figures, but also various attractions, such as labyrinths and slides. It is worth considering that a lot of materials will be required. You can fill the skating rink, which will attract even more visitors.
  • The choice of theme and the decorating process - you can create an ice town with some kind of history, for example, embody the idea of ​​“Alice in Wonderland”. It is important to choose sculptors and artists wisely, since the success of your business largely depends on their work. Sites with good illumination look very interesting.
  • Maintenance of the ice town - ice is a fragile material, so the condition of the sculptures and attractions will have to be constantly monitored. It is also important to ensure the security of the facility.
  • Organization of additional entertainment - you can put up tents where balloons, souvenirs, pastries and sweets, as well as tea and coffee will be sold. Children's themed programs are always popular, which means it is worth inviting animators who will entertain little visitors.

Important: an ice town is a rather expensive business, but this business is relevant in winter like no other. Everyone dreams of being in a fairy tale: both adults and children. Therefore, income will not take long to arrive.

What could be better than taking a windy ride on a snowmobile in the snowy winter? Of course, many people dream of such active recreation, but not everyone has the opportunity to purchase equipment. In this regard, snowmobile rental is very popular - both individuals and small companies who want to unwind, as well as corporate clients who organize mass skiing for employees as part of the idea of ​​​​team-building, resort to it.


What do you need to open a rental office?

  • Registration of activities.
  • Purchase of equipment and its registration.
  • Rent of premises in which equipment will be stored.
  • Preparation of the route.
  • Staffing. Most likely, at least three people will be required - an administrator, an instructor, a mechanic.

Important: To drive a snowmobile, category A1 license is required, therefore, consumers of the service must have them, otherwise they will have to pay a fine. Undoubtedly, it is difficult to imagine that traffic police officers will scour fields and forests in the hope of catching a disenfranchised driver, but anything can happen in life. But the ID is also needed to ensure security.

Towing services

In recent years, Russian winters have been pleasing with the amount of snow and frosts. But both are fraught with difficulties for motorists. An emergency can happen to anyone, and incidents where the car does not start due to cold or unexpectedly gets stuck in the snow are probably familiar to all drivers. What to do? It’s good if you manage to cope on your own and dig up your own vehicle, but this is not always feasible. Then it becomes necessary for someone to “pull” the car by towing. Typically, a flexible coupling in the form of a special cable is used for this. And here the problem arises - who will help? Many car enthusiasts would be happy to contact a company that provides towing services. To organize such a business, you will need a car with a powerful engine and all-wheel drive, as well as a hitch device. You can also rent a tow truck to move damaged vehicles. Social networks, bulletin boards, and radio are suitable for advertising. Most often, entrepreneurs place advertising information directly on the car. The advantage of this activity is that it can easily become additional if your main work schedule allows you to be away for some time.

Removing snow and icicles

This service is very popular in those regions where a lot of snow usually falls during the winter. Not all people and organizations have the time and energy to independently clean the area around their home or remove icicles from the roof of a house.

Some find it much easier to pay money for such work. The advantage of the business is that practically no special training or knowledge is required - anyone can do the cleaning. However, you will need special equipment and tools:

  • Snowblower.
  • Shovels, crowbars, scrapers, hammers.
  • Stairs.
  • Equipment for insurance.
  • Barrier tapes, etc.

As clients, you can consider not only individuals, but also schools, cultural and healthcare institutions, large companies, small offices, etc. It is very important to think through an advertising campaign - in addition to the standard set, it is worth thinking about “old-fashioned” methods (for example, distributing leaflets to organizations, sticking advertisements on poles in private sectors, etc.).

Organization of holidays

Winter is a magical time, loved by everyone for its large number of holidays. The entertainment industry is in demand during the New Year period more than ever. A business aimed at organizing holidays and various events can bring a lot of income in a short time. As a rule, the customers are kindergartens, schools, cafes, shopping centers, organizations and ordinary people who want to please their child or friends. If you want to put people in a festive mood and provide entertainment, then you will need the following:

  • Registration of permits, search for premises and its rental, if you are planning not only outdoor events. Most likely, you will need to make repairs and purchase equipment. For example, tables, chairs, children's entertainment systems, laptop, TV, music system.
  • Masquerade costumes and attributes - for starters, you can purchase several outfits that play on the most popular themes: Father Frost and Snow Maiden, minions, princesses, cartoon and computer game characters, etc.
  • Scenarios - sometimes customers themselves don’t know what they want, so your task will be to offer different ideas for holding a holiday, and for this it is important to prepare options for selection.
  • Recruiting and training staff - organizing and holding holidays requires the participation of several people, since even animators most often work in pairs. Consider inviting a sound engineer, since high-quality musical accompaniment will make you stand out from the sea of ​​similar companies.
  • Advertising - usually holiday agencies create a website on the Internet and groups on social networks. You can advertise your services using leaflets and booklets distributed in shopping centers.

Warming up frozen cars

In those regions where the thermometer drops below minus 10-15 degrees, motorists often encounter the problem of frozen cars. What should I do? Go to work by bus and humbly wait for it to get warmer? This passive option is not suitable for everyone, so car heating services will most likely be in steady demand during frosty weather. Such a business is not very expensive, but it will still require a number of investments from the organizer - you will have to purchase equipment:

  • Heat gun.
  • Powerful converter.
  • Corrugation.
  • Fire blankets.

Transport is also needed on which the businessman will get to customers along with the equipment.

Sleigh ride with horses

An ancient Russian winter sport in the form of horse-drawn sleigh rides will delight both adults and children. Usually in demand is riding along the most beautiful city streets and in suburban forest areas. Many modern people want to find themselves at least for a short time in a fairy tale or imagine that they find themselves in the distant past.

Winter business ideas like these are best implemented when you have experience working with horses. If you own a horse, then the material investment will be small - buying a beautiful and practical sleigh.

What to sell in winter?

Many people think that a good product will always find its buyer, but the question arises - how to decide which product attracts a potential consumer? Before setting up a business, analyze the market supply and demand in your region. Some people believe that entrepreneurial activity is profitable only in regions with a large population, but business in a small town in winter is quite realistic and profitable, you just have to choose the right direction. If your soul gravitates towards trading, then think about what sells well in winter? Let's discuss popular and unusual at first glance winter products.

Heaters

What could be better than coming home from work and sitting on your sofa with a cup of aromatic tea, listening to music or watching a movie? This seductive picture can easily be disrupted by an unpleasant thing - the lack of heat in an apartment or house. Few people want to sit at home and freeze, wrapped in three blankets and frantically trying to find woolen socks in the closet. Therefore, any average family strives to have a heater that can be used in an unforeseen situation, when, for example, the batteries are turned off or it becomes too frosty outside. Heaters are also often required for use in warehouses, cottages, public places, garages, etc.

If you decide to sell heaters in winter, then it is very important to choose the assortment wisely. Currently, the market is full of new products - for example, infrared heaters, which are placed in the ceiling area, are gaining popularity, allowing significant space savings.

Fireplaces and stoves

Today, many residents of country houses and cottages do not want to be limited only to steam or gas heating and dream of a fireplace where they can sit on frosty winter evenings, watching the fire. Trading fireplaces involves installing them, and this is quite difficult - which means you will have to undergo a long training beforehand.

It won’t be difficult to make money selling fireplaces and stoves in winter, since the demand for them is now constantly growing, because they are not only a source of heat, but also an interior element that creates a unique atmosphere of comfort and tranquility in the house. Such a business most often brings significant income, but the complexity of the work is great. You will also have to purchase specialized equipment and tools.

Important: the installation of fireplaces and stoves is associated with increased danger, therefore, it will be necessary to study the advising GOSTs and other documents in order to carry out work in accordance with them.

Greens and vegetables

In winter, the lack of vitamins is especially acute, and the New Year holidays call for traditional feasts with a variety of dishes. However, few people like to eat a salad made from plastic-tasting tomatoes and cucumbers that taste the same. Fresh vegetables and herbs lying on store windows attract the eye... but are they tasty? The niche for growing vegetables is currently relatively free, and prices for green onions and lettuce in winter are quite high, so profits will not be long in coming. To organize a business you will need a heated greenhouse, knowledge, planting material, etc. The advantage of this business is that in the summer it can be easily continued and constantly expanded, covering new horizons.

Winter equipment

A well-known Russian proverb says that the sleigh should be prepared in the summer, but most people do exactly the opposite. Typically, stores with sports products are open year-round, but in winter the demand for such goods skyrockets. It’s easiest for businessmen who already have a retail outlet, since in winter they can expand their product range by adding:

  • Winter transport - sleds, skis, skates, snow scooters, cheesecakes, snowboards, ice skates, etc.
  • Winter equipment - ski outerwear, shoes, thermal underwear, hats, gloves, etc.
  • Related products - glasses, ski waxes, repair kits for transport and more.

New Year's accessories

Already at the beginning of December, many people begin to think about creating a festive atmosphere at home and buying gifts. Trading New Year's accessories in winter is extremely profitable, since the markup on them starts from 100%. The range of thematic products is huge, so it is better to choose the main direction around which your business will develop. Typically, the population most often buys the following products:

  • Artificial spruce and pine trees;
  • Fairy lights;
  • Christmas tree toys and decorations (tinsel);
  • Souvenirs, especially with the symbol of the year;
  • Postcards, gift wrappings and boxes;
  • Dishes, tablecloths, towels, potholders, napkins and much more with a New Year's theme.

It is more profitable to open not an online store, but a retail outlet, so that people have the opportunity to see the product and choose. Many businessmen, not wanting to deal with a full-fledged store, rent a small “island” in a shopping center, thereby saving significantly on the premises. As a rule, traffic in shopping centers during the pre-holiday period is very high, which means there will be a lot of buyers.

What to do in the village in winter?

Everyone is accustomed to the fact that in the summer, if possible, it is customary to go to the countryside, but in the winter it is no less interesting if you organize leisure time. What to do at home in winter if you are a villager? To come up with and implement a business aimed at entertaining city dwellers who miss nature and active outdoor recreation. Let's discuss two interesting options - ecotourism and fishing.

Ecotourism

This beautiful word is used to describe travel through natural beauty. Most often, ecotourism does not involve the use of technology in the form of a car - if only a hike, then on foot or using environmentally friendly transport. There are a number of events that attract fans of winter nature tourism:

  • Horseback riding through a forest or field - you will need to competently develop an exciting route and get a guide who will accompany the vacationers. An instructor is also required to teach the basics of horse riding.
  • Skiing in the forest - it is very important to have a good track, which will require constant care.
  • Hiking to explore protected areas - you can create a short excursion program that reveals the essence of the historical events that took place in this area.
  • Ice fishing, hunting - deep down in the soul of every person sleeps a primitive hunter, so such outdoor activities are always popular.
  • Organizing quests - walks through the snowy forest, when people are invited to take part in the game and solve riddles, will not leave anyone indifferent.

Typically, ecotourism involves stops with making a fire, cooking porridge in a pot and other interesting village activities.

If you decide to create such a business, you should take care of the natural area. It is quite difficult to find a suitable place that attracts with its beauty and untouched civilization. A recreation center for tourists is also needed. A tent camp would be suitable in the summer, but this option is unacceptable for the winter, so several wooden houses will have to be built. It is worth carefully approaching the selection of personnel - you need an instructor, a medical worker, a guide, a hunter... Equipping with all the necessary equipment will play an important role in the success of the business.

Paid fishing

The majority of the male population appreciates and loves good fishing. However, the actual catch does not always correspond to dreams and hopes. Especially in winter. This is why paid fishing is now becoming in demand, as it practically guarantees fishermen that they will not return home without fish.

To organize a business based on paid fishing, significant investments and preparation will be required:

  • Creating an artificial pond - for this you must first buy a plot of land and obtain the appropriate permits for the construction of a reservoir. You can, of course, rent a pond, but where is the guarantee that after the expiration of the contract the owner will not decide to terminate it, essentially appropriating your work and your clients?
  • Infrastructure development - convenient access to the pond, parking, cafe, recreation room, etc.
  • Breeding fish and fattening it - if you understand the issue, then stocking can be done on your own, otherwise you should invite a specialist. The choice of fish that will live in the reservoir is very important - it is worth paying attention to the preferences of potential clients and the climatic features of the region. Try to ensure the availability of fish in both winter and summer.
  • Personnel selection - usually a manager, huntsman, or watchman is invited to work.

Important: business in the field of paid fishing is impossible without permission from the water management, fishing quotas and other documents from government authorities.

FAQ

Starting something new is always difficult, so future businessmen are concerned about many questions. Let's answer the most common ones.

How much can you earn during the winter?

It is impossible to say for sure, since profit depends on the direction of activity you have chosen, on the number of clients and on the initial investment. It is assumed that some winter projects exist only for one season (for example, an ice town), while others are long-term (for example, paid fishing). At the same time, almost all types of business, despite their seasonality, require year-round attention. As an example, let’s make a simplified calculation of the profit from snow tubing rentals.

The cost of renting a cheesecake costs 100 rubles per hour; on weekends, the slide is visited by an average of 300 people a day. Inflatable sleds are rented by 30%, that is, 90 people. The average rental time for one cheesecake is 2 hours. Then the income will be equal to 18,000 rubles. in a day. On weekdays, income is half as much - 9,000 rubles per day. Income for one month will be approximately 347,000 rubles.

Expenses for one month:

  • Rent of premises (40 square meters, 600 rubles per square meter) – 24,000 rubles.
  • Staff salary (2 people, 20,000 rubles each) – 40,000 rubles.
  • Utility bills (light, water, electricity, heating, garbage removal) – 10,000 rubles.
  • Costs for maintaining inventory (10% of the cost of cheesecakes) – 15,000 rubles.
  • Other expenses (advertising, transport, etc.) – 5,000 rubles per month.

Total: 94,000 rubles. Gross profit: 347,000 – 94,000 = 253,000 rubles. Taxes – 32820 rubles. Profit - 220,180 rubles. Suppose that the activity will be carried out for 3 months, then the profit will be 660,540 rubles. Let's subtract from it the initial costs for cheesecakes (100 pieces, 1,500 rubles each) and the costs of registering a legal entity (10,000 rubles). Then during the winter season you can earn about 500,540 rubles by renting snow tubing.

How not to make a mistake when choosing a direction for business?

High profitability is ensured by a large influx of customers, so the main thing when determining the type of activity will be an analysis of consumer needs, competition and market conditions. There are a number of nuances that you should pay attention to when deciding on the direction of your business:

  • Basic knowledge - the chosen business should not be too difficult for you, since it is impossible to implement well what you do not understand anything about.
  • Benefit for consumers - a service or product must be in demand by potential customers in order for them to want to pay for it.
  • Taking into account foreign experience - sometimes, when considering foreign types of business, you can discover something that we do not yet have. Then, if you wish, adopt other people’s experience and try to become a pioneer in this area in our country.
  • Assessing competitors - by analyzing the activities of organizations engaged in the business you have chosen, it is easy to identify gaps and disadvantages in their work. Other people's mistakes will help you avoid making your own.

Save the article in 2 clicks:

Business ideas in winter have special specifics related to weather conditions, but for active businessmen this is an additional advantage. The winter season is a great time to start a business. Don’t hibernate and wait until summer; implement your plans right now, without putting it off until tomorrow. Having organized your own business, do not forget to pay taxes on time, then you will not have to face the unpleasant question of how.

In contact with

According to experts, many Russian residents are increasingly using various online stores to purchase both household goods and essential goods. Statistics used in the analysis showed that since the beginning of this year, more than forty percent of citizens have used the Internet to purchase various products. As a rule, the age of the bulk of consumers who use the Internet to make purchases varies from twenty to forty years. It is the high popularity of e-commerce among the solvent population that forces many entrepreneurs to transfer their business to the virtual space. In this article, we propose to consider the ranking of the best-selling products on the Internet.

Since the Internet is visited by a huge number of people every day, any product can be sold here

Online trading: business relevance

Before talking about what people buy most often on the Internet, we should make a small digression and consider the relevance of e-commerce. According to statistics, more than seventy percent of the territory of Russia is covered by the World Wide Web. This means that residents of all regions of the Russian Federation have the opportunity to use online stores for shopping. Quite interesting is the fact that in the first stages of the development of e-commerce, the main consumer mass was young people. Today, the picture has changed significantly, since the age of the average online buyer ranges from twenty to forty years. These changes have left their mark both on the total sales volume and on the demand for different product groups.

It should be noted that online shopping is beneficial for both the buyer and the seller. The main advantage of online stores is their relatively low prices compared to “physical” retail outlets. However, few buyers think about how the cost of a product is formed. The price of each product offered includes a commodity premium, which includes all the seller’s costs associated with the acquisition, transportation and storage of the goods. Business on the Internet allows you to significantly reduce the level of product margins by reducing associated costs. In this case, the entrepreneur does not need to spend part of the profit on renting a sales area, paying utility bills or salaries to sellers. It is the elimination of these costs that will significantly reduce the final cost of the product.

The relevance of e-commerce is closely related to difficult economic conditions. As practice shows, during an economic crisis the demand for expensive goods increases. As a rule, people who have worried about their financial condition in advance invest their available money in purchasing expensive jewelry and antique items. Such purchases help protect funds from a possible increase in inflation, since precious metals and antiques always have a high cost. It is this aspect that explains the increase in demand for the above products.

As practice shows, during an economic crisis there is a drop in demand for goods presented in the middle price segment. Many people who want to save their money begin to give up many familiar things. Many financial analysts do not recommend that novice entrepreneurs engage in the sale of such products. If you want to get a stable profit and a business with high development prospects, you need to choose products that fall into the category of cheap products.


Before creating an online store, you should carefully study sales statistics over recent years

Today, consumers are in demand for inexpensive clothing, furniture and household appliances that have an average level of quality and low cost. . When wanting to engage in e-commerce, it is very important to determine the consumer audience. Choosing expensive goods that are in demand among high-income citizens will allow you to make large profits. However, it should be understood that the number of orders cannot be compared with the turnover of cheap goods at low prices.

What not to sell

An aspiring entrepreneur interested in the question of what people buy most online should familiarize themselves with the current legislation governing e-commerce. There are regulations that contain a list of products prohibited for sale. Such products include medicines and narcotic drugs, alcoholic beverages, precious stones, military and edged weapons, as well as food.

It is the last product category that should be given special attention. Beginners are not recommended to sell goods that have a short shelf life. According to current legislation, restrictions on food products do not apply to soft drinks and ice cream. Also, every entrepreneur has the right to sell bakery and confectionery products via the Internet. In this case, the only requirement of the regulatory authorities is the presence of original packaging.

Before starting to create your own online store, an entrepreneur should study all aspects of the chosen field.

There are product categories that are not recommended for sale due to the high level of competition in this segment. An example is online stores specializing in the sale of small household appliances and electronic gadgets. This market segment has the highest level of competition due to the high popularity of both “physical” trading brands (M-Video, Eldorado) and foreign virtual platforms (Aliexpress, Amazon).

Top best selling products

Clothing, accessories and shoes

According to statistics, this category of goods is in demand among twelve percent of domestic Internet users. As a rule, most people purchase products from famous and well-known brands. It should be noted that the low demand for this product group in the vast virtual space is explained by the fact that not every person is able to determine the one that is suitable for themselves. shoe or clothing size.


Thousands of users order products online every year

Books, computer applications and games

This product group occupies second place in our rating. The high sales volume of goods from this category is explained by the simple fact that not a single “physical” store can compare with the online platform in terms of the number of assortments presented. In addition, users of such resources have the opportunity to order delivery of goods to their home, which avoids the need to visit several retail outlets in search of the desired book or computer application.

Electronic gadgets and home appliances

The top best-selling products on the Internet are headed by various devices belonging to this product group. According to statistics, more than fifty percent of network users purchase phones and tablets, computer accessories, kitchen appliances, automotive devices and other devices via the Internet. It should be noted that this market segment has the highest level of competition, which becomes a significant obstacle for newcomers in the field of e-commerce.

Popular products purchased in Russia

Statistics on the best-selling products on the Internet allow you to clearly see the ranking of the most popular products. According to the analysis of experts, services for booking airline tickets and tickets for various events are highly popular among Russian residents. In addition, many residents of our country use the Internet to purchase large household appliances, clothing, shoes and software. Top sales look like this:

  1. 3rd place– laptops and smartphones.
  2. 2nd place– perfumes and cosmetics.
  3. 1st place– small household appliances.

Below we suggest that you familiarize yourself with the most popular products among representatives of various groups.

Statistics data

Products for women. As practice shows, most women choose online stores specializing in the sale of clothing and accessories. Wallets, handbags, scarves, dresses, jackets and other clothing are the most popular products in this category. It is important to note that many women avoid buying shoes online due to the associated difficulties. In addition to clothing, many women are interested in perfumes, cosmetics, home and garden products, and kitchen utensils.

Products for men. Men are significantly less likely to buy clothes online compared to women. This consumer group prefers to buy various gadgets, computer applications and car accessories. In recent years, experts have noted a high demand for “smart electronics”. This product group includes electronic cigarettes, smart watches, quadcopters and other similar products.


The advantage of selling through an online store in this case is that you can order goods anywhere in the world, so the range of goods on the Internet is practically unlimited

Goods for children. Products for children are the most requested products, according to statistics. This group can include both various toys and clothing. Quite interesting is the fact that in this category, branded products are in high demand.

Other goods. This category includes those types of commercial products that are in demand among representatives of different social groups. Let's look at the answer to the question of what people buy most often. The statistics look like this:

  • various household appliances;
  • garden tools;
  • pet products;
  • goods related to various hobbies (Hunting, fishing, tourism, etc.).

Features by region

The amount of demand for commercial products depends on the characteristics of the region where the entrepreneur plans to operate. In order to better understand the degree of influence of this factor, a practical example should be given. Residents of Siberia prefer to buy warm clothes, jackets, down jackets and cardigans in online stores. Residents of young regions are in greater demand for summer clothes and swimwear. It is this factor that should be taken into account before creating an online store.

On the Internet you can find many different services that compile regional statistics based on user requests. This information can help create a list of popular and interesting products that will be in high demand. Also, budding entrepreneurs should take into account the demand for regional brands. Many citizens of our country often purchase products with city names or district logos on them. Such souvenirs are most often used as gifts.

Analysis of regional demand for goods is one of the important factors in the field of e-commerce. It is this aspect that can reflect the approximate level of profitability of the enterprise. As practice shows, in order to receive regular income, an entrepreneur should offer his customers those products that are purchased almost daily. Before creating an online store, you should conduct a little analysis and identify all the components of the shopping basket.


Most often, consumers purchase clothing, shoes, accessories, appliances and electronics, goods for home and garden, cosmetics and perfumes

Conclusions (+ video)

In this article we looked at the most popular products on the domestic market. From all of the above, we can conclude that for every seller’s offer there is a client. According to experts, every aspiring businessman should correctly determine his niche. Choosing market segments with a high level of competition can negatively affect the income and rate of return on business.

In contact with

What to offer the consumer, and make a profit from it yourself? What is more profitable to sell on the market in the coming years will be discussed in this article.

What is a hot commodity

A hot commodity is a product that is in great demand and is easy to find a buyer for. However, not in every case, popular goods can be unambiguously recognized as reliable and profitable for the seller - those that a person will come for, even if he is limited in funds. Therefore, before choosing products for sale, you always need to take into account not only the level of sales at the moment, but also in the future, and also calculate the profit per unit of goods sold at the checkout.

Good selling product– this is a product that will be equally popular both in times of crisis and during times of economic development.

It is easier and more reasonable for an entrepreneur to earn a little less income by selling reliable products (always necessary) than expensive risky products that are purchased situationally. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will only eat caviar or shrimp on a holiday.

The simplest examples of in-demand products

If you sit down for a minute and think about the most frequently purchased in Russia goods, then bread, cigarettes and alcohol come to mind. This is true, but this does not mean that opening a business selling any of these products is guaranteed to bring high and stable income or any advantages over other products.

Take, for example, cigarettes - one of the most popular goods in the Russian Federation. The cigarette business is far from the most profitable. This is all due to the system, which is aimed at creating maximum prices in this particular niche.

Or take alcohol for consideration.

Not every drink from the huge variety will be on the list of popular leaders. In rare cases, expensive elite drinks - wines, cognacs, whiskeys - can bring a stable income to the business owner in the same way as cheaper and more affordable drinks do. Beer is considered the most popular drink. For the past 5 years, its sales have confidently maintained their position at the same high level. But the success of sales of low-alcohol products is influenced by many additional factors: location, assortment, competition, brand.

But no matter how high and massive the sales of alcohol and tobacco products may be, there is another profitable product for a business that every person purchases every time they go shopping. And this place of honor belongs to an ordinary plastic bag. Starting polyethylene production is not so easy, but people make millions of rubles from this insignificant product.

Popular popular products in Russia (in examples)

Now in the Russian Federation the population is mainly interested in simple baked goods, vodka and cigarettes. But here the entrepreneur needs to be careful at the start: all specified pricing positions are subject to certain restrictions provided for by law. Thus, it will be necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.

Those currently in demand in the Russian Federation include:

  • small household appliances, budget electronics;
  • electrical goods;
  • household chemicals and personal care products;
  • Kids toys;
  • simple food products (mainly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).

However, a popular product and a profitable one are not the same thing.

The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold for good profit. Usually the assortment of this retail " cheap» is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small items useful in the household (clothespins, hangers, hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.

The buyer will always need food, so even in a crisis, food products do not give up the leading position in sales. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.

Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other small items, which are purchased in huge quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.

How to choose a popular product for your business niche

Everyone chooses a certain strategy for themselves:

  • sale of risk-free goods with smaller but stable profits;
  • trade goods from a high-risk group and obtaining unstable, but at times high profits.

Most entrepreneurs will choose reliability, that is, the first option. When looking for goods for commerce, you should start not from the most popular varieties, but from promising and profitable ones.

The most purchased goods in the country can be grouped into the following categories:

  • small household appliances - among them kettles, irons, mixers, blenders, hair dryers and others, without which life is in principle possible, but with them it becomes more comfortable and simpler;
  • electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
  • sanitary items - plumbing fixtures and components that tend to be damaged - these are gaskets, valves, taps, showers and others;
  • tools for daily use - include hammers, saws, nails, screws, screwdrivers, axes and many other household essentials;
  • household chemicals - includes various cleaning products, detergents, personal hygiene items that people purchase on a regular basis;
  • items of clothing and shoes are goods that a person will not buy every day, but cannot do without them;
  • goods for children - clothes, toys, shoes, accessories, accessories for everyday life, etc.;
  • other daily goods.

There are also leaders among food products. According to statistics, the most purchased items in the country over the past year were:

  • meat, including chicken, pork, beef and turkey;
  • chicken eggs;
  • semi-finished products - are in great demand among women;
  • frozen seafood and fish;
  • vegetable oil and butter;
  • cow's milk;
  • pasta, flour and flour products;
  • salt, sugar;
  • cereals – rice, buckwheat, oats;
  • Black tea;
  • fruits – bananas, apples;
  • vegetables - onions, potatoes, cabbage, carrots.

Among all the variety, some products are in great demand, while others are in less demand. How to make the right choice and settle on a certain type?

  1. Focus on your own knowledge, interest and dictates of the heart. Not every product will bring equal satisfaction from working with it. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of implementations. The key to the success of any sales should not lie in the thirst for a quick profit. First of all, you need to love your own business.
  2. Comparison of product groups that are most suitable for you. If you are torn between several types of products and do not know which one to give preference to, a detailed analysis will help you decide.

The first steps towards a big deal

Once you have decided what to sell , you need to answer a number of questions that will help develop a business strategy. So this is:

  • where to sell;
  • to whom to sell.

The solution to the first question can be found in two ways:

  1. Open a retail outlet, go to the market , rent premises for a store, rent a stall or retail space, and so on.
  2. Trade via the Internet. This method will reduce the prices of goods and attract more buyers.

Any of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on store shelves can attract the same interest as on the Internet.

Now let's return to the second question - who will we sell the goods to?. If products are in demand mostly among the elderly population, then there is no point in organizing trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably locate your sales markets in the future.

The next step is to take into account all your capabilities in the following aspects:

  • availability and volume of start-up investments for starting a business;
  • when opening a retail outlet, it is advisable to conduct preliminary marketing research in the proposed territory: demand opportunities, traffic flow, likelihood of competition, etc.;
  • care must be taken to ensure maximum demand in the chosen location, as well as sustainability of demand for the product even with changes in the economic situation.

Upon detailed study of the listed aspects and correct answers to the proposed questions, opening a business It won't seem so complicated and scary.

Online trading

Offering products online is beneficial for several reasons. Firstly, global network coverage in the Russian Federation is over 70%, and this figure is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if previously online shopping was popular among young people, now these people are getting older, and the “army” of young visitors to sites is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life forces us to look for faster ways to purchase the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users are from tablets and smartphones). In addition, shopping in them becomes more profitable and saves your budget.

Hot products on the Internet

What to build an online business on, what is most required by users who prefer to make purchases online?

Electronics

The first group includes all kinds of electronic devices and electrical goods, characterized by compact dimensions: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various kettles, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is an expensive business, and you will also need to constantly compete with major players.

Perfumes and cosmetics

This group includes eau de toilette and perfume, cologne, face and body skin care products, cleansing serums and gommages, and decorative cosmetics. The range can also be supplemented with accessories for applying and removing products.

Gift items and toys

Even in the absence of money, people strive to pamper a loved one with a gift. Unusual items are purchased for adults, and toys (plush, plastic, radio-controlled) are purchased for children. Quadcopters and their accessories are becoming popular.

Clothing and shoes, accessories

People are forced to turn to online stores for such a seemingly simple product due to the high price in regular retail outlets. Often on the Internet it is possible to find a similar product much cheaper, plus with free delivery - a double benefit, and the person does not need to leave home anywhere.

Green tea, coffee

Trade in these products is promoted by customers seeking to lead a healthy lifestyle, advocating for cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.

Prices for online purchases

Any person organizing a business is interested in what price premium can be made on the assortment, how much revenue he will ultimately receive by selling all the purchased goods.

For the most everyday goods, the markup cannot be large, from 5 to 35%, and only large stores can afford to do this. But even they, like smaller entrepreneurs, strive to find goods with a high markup from 100% (umbrellas, bags, gifts) to 300% (cases for gadgets, seasonal products). It is most profitable to purchase cheap Chinese products, and only then sell them on the territory of the Russian Federation at several times more expensive.

If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they need to be purchased in large quantities, and customers may experience breakdowns during operation.

At the start of opening a business, it is quite possible to start trading wow goods (purchases of impulse demand). This includes various items that will help a person do something without much effort (weight loss belt, exercise equipment for individual muscle groups, devices for savingelectricity, fuel). The main thing is that such products are not perishable (since the percentage of disposal of expired raw materials is high), and do not require special storage conditions (humidity, temperature), since you will have to look for additional premises and spend money.

Statistical data

As an illustrative example, we present information collected using the well-known Avito portal, where both individuals and companies sell. So, over the past year, users spent almost 34 billion rubles on the purchase of products from 5 categories:

  • personal goods – 6.5 billion;
  • products for home and garden – 5.5 billion;
  • products for recreation and activities – 3.5;
  • household appliances – 15.2;
  • everything for pets – 4.7.

The leaders according to statistics were seasonal goods (for example, fans and tents were well purchased in the summer), gadgets and components, and clothing.

general Statistics for 2016 allowed us to create the following list of the 10 most frequently purchased products on the Internet:

  1. Small household appliances have become the top sellers on the Internet.
  2. In second place are cosmetics and perfumes.
  3. Mobile phones took an honorable third place. Moreover, approximately 10% of citizens RF They regularly update their gadgets by purchasing phones on the Internet at better prices. On average, people purchase models that cost up to 600 US dollars.
  4. Then there are tablets and laptops.
  5. Toys and original gifts.
  6. Licensed software.
  7. Shoes, clothing, accessories.
  8. Books. It is quite interesting that, despite the free, easily accessible and convenient nature of the electronic version of books, paper-bound literature is sold at a good pace via the Internet.
  9. Order and pay for tickets online.
  10. Large home appliances.

But most of the most popular goods are not suitable for starting online trading from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to purchase it only in bulk and in large quantities. The costs of breakdowns cannot be excluded. A market is already crowded with large entrepreneurs with whom it will be difficult to compete.

Difference by region

In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The keyword selection service will help you evaluate this parameter. wordstat.yandex.ru. On this site you need to enter the query you are interested in and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “query history” and look at the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.

Of course, you can make assumptions based on life experience, but statistics are much more reliable than subjective hypotheses.

For example, a person should need a rain umbrella in the fall or spring, but in reality this product is most purchased from May to September.

Another direction for local trade is regional branding. This means the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of a district, city or region, or, for example, clothing for Siberians.

As you can see, determining the most profitable product is not so difficult, because in fact all these products are everything that we need almost every day. Those things that a person cannot refuse even in a crisis will always be in the shopping cart when leaving the store.

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Every person has thought about creating their own business at least once in their life. Some people successfully implement their ideas, while others sit in a job they don’t like, dreaming of their own business. Before starting your own business, you need to find out which products are in great demand at the moment.

What products are purchased more often?

In order for a business idea to pay off and become in demand, you need to choose the product sold or service provided that is purchased most often. Which ones are in greatest demand?

Technique

In modern times, it is difficult to imagine your life without the use of mobile phones, computers, washing machines, televisions and many other types of equipment. Any equipment sooner or later fails, you have to get a new one. Every day in Russia new families are created, apartments are purchased, the improvement of which requires equipment.

It seems that the option for business is simply ideal. This opinion is erroneous, since such a business has significant drawbacks. Firstly, purchasing equipment and renting premises will require a huge start-up capital; secondly, equipment is constantly being updated, new models are released, and the old ones that you have already purchased become useless to anyone.

Food

Opening a grocery store is considered the most profitable option. People have always bought and will continue to buy the food they need to live. Grocery stores in Russian cities are located on every corner, so the only disadvantage of a grocery store is high competition.

Office

This category is also one of the necessary ones. What products are in high demand closer to the school year? Of course, stationery. When opening a business with, you can offer a service for printing texts and copying photos or documents.

Household chemicals

What products are in greatest demand in Russia? These are household chemicals that are purchased every day, because it is quite difficult to imagine your life without the use of soap, shampoos and cleaning products.

Sporting goods

Today it has become very fashionable not to have bad habits, to play sports and maintain a healthy lifestyle. In connection with this fashion, products intended for sports have become in demand. For a start-up business, it is not at all necessary to purchase expensive exercise equipment; first, you can get by with other items. For example: jump ropes, dumbbells, ropes, balls, fitballs and hoops.

Flower shops

Every day is a holiday for someone. Someone celebrates a birthday, someone a wedding or any other holiday. As a rule, flowers will be needed for any celebration or event. Not even a single funeral took place without the participation of flowers. has its profit every day. As you know, the price of a bouquet exceeds its cost several times, which means that small losses in the form of wilted plants will pay for themselves in any case.

Funeral services

Unfortunately, several hundred people die every day in Russia. Funeral services are considered the most profitable business and are in demand every day. In addition to the funeral services provided, entrepreneurs often sell wreaths, coffins, and so on. The disadvantage of this business is the enormous competition.

Once you have decided which products are in great demand, you need to calculate the costs and purchase goods for the business. There is no need to purchase a large quantity of goods at once; for the first time, you should limit yourself to a minimum quantity. If you haven’t found a category that suits you among the above list, let’s look at which product is in great demand on the market in addition to the main ones.