Clothing brand with eyes. Famous brands: Logo. Famous brand logos: Brandomania game

All logos of world brands become elements of products, decorating them and indicating belonging to the category of “selected” things. What do the symbols of famous fashion houses mean and where did they come from?

Brand logos: Chanel

One of the most famous symbols in the fashion world is, of course, the Chanel logo. It consists of two intertwined letters "C" - the initials of Coco Chanel herself.

For the first time, this recognizable sign appeared on the bottle of Chanel No. 5 perfume, which became a real breakthrough in the world of perfumery.

True, there is another hypothesis about the origin of the symbol: many believe that Mikhail Vrubel painted it in 1886, creating an interlacing of two horseshoes as a talisman for good luck in business.

Be that as it may, the logos of clothing brands have been replenished with another recognizable element, which is now adorned with all the accessories and things produced by this fashion house.

Brand logos: Fendi

Even a person who is far from fashion knows this symbol, consisting of two letters "F", one of which is upside down. This kind of puzzle was invented by Karl Lagerfeld himself in 1965.

By the way, like many other brand logos, the Fendi symbol is used to create buckles, jewelry for the company's products, and also as a stylish print.

Versace Logo

Stylish, catchy and mysterious, the logo began to be used by the eminent fashion designer in 1978, becoming another decoration of his collections.

Since then, the trademark of his house is the head of the Gorgon Medusa, inscribed in a circle. Regarding the strange choice of the logo for his clothes, the couturier replied that it means fatal charms and beauty that can paralyze and hypnotize any person.

Versace achieved his goal - the logo of his company is known all over the world, being a symbol of luxury, impeccable taste and sophisticated style.

Logos of global clothing brands: Givenchy

This symbol is no less recognizable than that of Versace or Chanel, because it personifies harmony, strict lines and beauty in simplicity.

Givenchy's mark is four "G"s that form a square that looks like a stylized four-leaf clover.

Some connoisseurs of symbolism believe that the company used the rules of harmony developed in ancient Greece to create its trademark, and this has some kind of hidden meaning.

The logo is used by the company as a print and decoration that is recognizable and popular all over the world.

Lacoste Logo

The miniature green crocodile has long been the trademark of the Lacoste company, known primarily for its. Not many people know how this symbol appeared, because it is not a combination of the initials of the owner of the company or something like that.

In fact, everything is quite banal, although interesting. Jean Rene Lacoste founded his production in 1993, focusing his collections on tennis players.

He himself was also an excellent athlete and in narrow circles was known under the awesome nickname Alligator. For fun, one of Lacoste's friends drew a small crocodile, which later became the logo of the new company. Now the fruit of this joke is one of the most memorable symbols.

World brands: Hermes

Scarves and handbags from Hermes have long been the ultimate dream of every fashionista.

The logo of this world-famous company is no less famous, however, not everyone knows why the founders chose a horse-drawn cart as their trademark.

Everything is quite prosaic: with this drawing, the Ermes family sought to show how much the company has changed over time and how much effort has been invested in it.

Clothing brand logos: Burberry

The symbol of Burberry is a knight riding a horse, and according to history, this logo appeared in 1856, just when the founder opened his first store.

The company became famous for its waterproof fabric, which was of interest to the military (it was an ideal material for coats and raincoats). All clothing released by Burberry features a knight whose flag reads "Porsum", which means "go ahead".

Now this sign is a tribute to the past of the company, which brought her worldwide fame.

Company logos play an important role in their promotion and development. In the eyes of an attentive consumer, the corporate identity of a company decides a lot, if not everything. At different stages of their history, companies use different variations of their own, which emphasize its values, loyalty to traditions, community and other qualities.

Often, the emblem only symbolizes a product or quality that is already well known to a wide range of consumers. For example, the golden arch on the McDonald logo instantly brings to mind a delicious big mac and fries. At the sight of the BMW logo, many imagine a prestigious car that indicates the high social status of its owner. Moreover, the logo forms the consumer's opinion about the company and what it produces.

We faced a difficult task - to select Top 25. But we did it! The authors of some logos are unknown, while the names of several designers are associated with other emblems at once. Some companies changed their logos so often that we just couldn't spend time on every variation and decided to focus only on the main ones. The development of company logos is a reflection of the development of world culture and it is interesting to study this process not only from the point of view of design, but also from the point of view of history!

Nike

Year of foundation of the company: 1964
Year of logo creation: 1971
Logo designers: Carolyn Davidson (1971), Nike (1978, 1985, 1995)
Company Founders: Bill Bowerman, Philip Knight

The history of Nike begins with the importer Blue Ribbon Sports, which in 1971 decided to expand its scope and began to produce sports shoes, laying the foundation for the Nike brand we know. The iconic swoosh on the company's logo didn't impress Nike co-founder Philip Knight, who said, "I don't like this emblem, but I'll get used to it."

The author of the logo was an unknown designer Carolyn Davidson, who received only $35 for her work! Davidson's emblem was inspired by the ancient Greek goddess of victory, Nike, and the checkmark symbolizes the movement and speed characteristic of this goddess. In 1978, Nike updated the logo with a bolder typeface and slightly moved the checkmark. No one expected that the “tick” would become one of the most recognizable emblems in the world and become such an autonomous symbol that in 1995 it would even replace the company name from the logo!

Coca Cola

Year of foundation of the company: 1886
Year of creation of the logo: 1886
Logo designer: Frank Mason Robinson (1886), Lippincott & Margulies (1969), Desgrippes Gobe & Associates, Turner Duckworth
Company Founder: John Pemberton

The author of the legendary Coca-Cola logo is Frank Mason Robinson, who, by the way, had nothing to do with graphic design, but was in charge of the company's accounting. The most characteristic feature of the emblem is the Spencerian font, which was widely used in official documents and correspondence at the end of the 19th century. In 1890, the company added visual complexity to the emblem by enlivening the inscription with serifs and swirls that resembled cherries hanging from the capital letters "C". The new design didn't catch on - which was predictable - and today we still associate the company with the old beautiful Robinson emblem. Agree, it is hardly possible to come up with something better!

Ford

Year of foundation of the company: 1903
Year of creation of the logo: 1903
Logo designed by Childe Harold Wills (1909)
Company Founder: Henry Ford

It is noteworthy that Ford Motor became the third automobile company founded by the legendary Henry Ford. The first business went bankrupt, and Ford left the second company (which later became famous as the Cadillac brand). The original Ford Motor logo was an over-detailed circular icon with the company's name and location. In 1927, the redesign of the logo was timed to coincide with the release of the Ford Model A car: now the automaker settled on the familiar blue oval, which can safely be called a synonym for taste and style.

Apple

Year of foundation of the company: 1976
Year of logo creation: 1976
Logo authors: Ronald Wayne (1976), Rob Janoff (1977), Apple (1998-2013)
Company Founders: Steve Jobs, Steve Wozniak, Ronald Wayne

The history of Apple's corporate identity begins with an ornate logo designed by one of the company's founders, Ronald Wayne. Wayne's logo was inspired by Newton's discovery of gravity. The logo was adorned with the quote “Newton…A mind that forever sails the uncharted seas of thought…Alone” and the name of the company “Apple Computer Co.” Steve Jobs, however, was not happy with such a complex composition and demanded that the emblem be changed to something “not so pretty.” So in 1977, Rob Janoff came up with a beautiful new design with an image of an apple and the word “Apple”. The new logo was aimed at a younger audience and symbolized the computer's unique ability to display colors. And in order not to confuse an apple with a cherry, it was decided to make it bitten.

In 1984, with the release of the Apple Macintosh, Apple executives decided that the logo had already gained enough notoriety to represent the company alone, without a brand name. This decision turned out to be correct. Since 1984, the company has not changed its legendary symbol, experimenting only with colors and shadows.

Pepsi

Year of foundation of the company: 1893
Year of creation of the logo: 1898
Logo authors: Gould & Associates (1965), Landor Associates (1996), Arnell (2009)
Company Founder: Caleb Bradham

The Pepsi logo, destined to become one of the visual symbols of modern culture, was created by the founder of the company, Caleb Bradham. The concept turned out to be so successful that it was not until 1962 that the logo experienced its first significant change, saying goodbye to the word “cola” in the title. So only the word “Pepsi” remained on the logo on a red-white-blue background (which, by the way, symbolized the Pepsi bottle cap). Between 1971 and 2005, the emblem continued its path of simplification, each time becoming more minimalistic and stylish.

mercedes benz

Year of foundation of the company: 1926
Year of creation of the logo: 1902
Logo authors: Gottlieb Deimler (1909), Henrion Ludlow Schmidt
Company founders: Karl Benz, Gottlieb Deimler

It's hard to believe, but once the DMG (Daimler Motors Corporation) logo, coined in 1902, was not at all like the legendary three-pointed star that each of us recognizes today. Then it was an oval icon with the word Mercedes. Why "Mercedes"? That was the name of the daughter of the founder of the company, Gottlieb Deimler. And only seven years later, in 1909, Daimler registered the three-pointed and four-pointed stars as DMG trademarks. A three-pointed star was chosen as the trademark of the brand, which has become a symbol of the growing era of motor vehicles “on land, water and air”. So since 1910, a three-pointed star flaunted on the radiator of all DMG cars. In 1916, the decision was made to enclose the star in a circle: this is how the well-known Mercedes-Benz logo was born.

It should be noted that from 1916 to 1921, the logo also featured an inner circle with the word Mercedes inside. The laconic silver star we know today, enclosed in a circle, was first introduced in 1921, but soon gave way to an emblem reminiscent of the 1916 design. In 1926, the two auto giants DMG and Benz & Cie merged. This is how the Mercedes-Benz brand was founded, the new corporate image of which was something between the logos of the two companies: the DMG three-pointed star and the Benz laurel wreath. Along the inner edge of the circle were the words Mercedes and Benz. This design decision lasted until 1996, when the company realized that nothing could be better than the minimalistic DMG emblem of the 1921 model. And we completely agree with this!

McDonald's

Year of foundation of the company: 1940
Year of creation of the logo: 1940
Logo designer: Jim Schindler
Company Founders: Richard MacDonald, Maurice MacDonald

At the very beginning of its stellar journey, McDonald was known as McDonald's Famous Barbeque. On the 1940 logo, burger lovers could see the name of the company, in which the word Famous (in translation - “famous”) was underlined twice. In 1948, the firm changed its name to McDonald's Famous Hamburgers, and from 1948 to 1953 Chef Speedy acted as its visual image until it was replaced in 1960 by the famous golden arches that formed the letter "M". The arches were written by Stanley Meston.

But the emblem's adventures didn't end there. In 1968, the company simplified the "M" and made the McDonald's logo black. This composition lasted until 1983, when the company opted for the logo, which today is unmistakably associated with the largest chain of fast food restaurants in the world. On a red background there was a white inscription and golden arches. In 2003, under the letter “M”, the slogan “i’m lovin’ it” appeared, which today can be seen on the packaging of the company’s products. As part of a 2006 redesign, McDonalds decided to simplify the emblem as much as possible, leaving only the gold letter "M".

Levi's

Year of foundation of the company: 1850
Year of creation of the logo: 1890
Logo by Landor Associates (1969)
Company Founder: Levi Strauss

Today, the Levi's logo exists in two versions: a simple white lettering on a red background and an image with two horses. This logo is still used on patches on Levi's jeans as a symbol of their durability. No less famous red emblem was invented only in 1940 in an attempt by the brand to stand out from other manufacturers. In 1969, Levi's introduced its new batwing logo designed by Walter Landor & Associates. The fans of the denim brand liked the new icon no less than the two previous ones.

Burger King

Year of foundation of the company: 1954
Year the logo was created: 1954
Logo by: Sterling Brands
Company Founders: James McLamore, David R. Edgerton

As the second fast food chain in the world, Burger King has managed to create a strong visual identity that is second only to McDonald's golden arch. But, to be honest, such an opponent is not ashamed to lose! And it all started with a rather complex emblem, on which the king (the same Burger King!) importantly sat on a burger. Although the character is still used in the brand's advertising, the logo itself underwent a major change in 1969 when the idea of ​​the two halves of a bun was coined. This image turned out to be so successful that it still remains the main element of Burger King's corporate identity. However, in 1998 the emblem was improved: its composition was expanded with a blue circle and became more voluminous.

Google

Year of foundation of the company: 1998
Year of logo creation: 1997
Logo designer: Sergey Brin (1997, 1998), Ruth Kedar (2000, 2010)
Company founders: Larry Page, Sergey Brin

The history of the Google logo begins in 1997, when one of the founders of the company, Sergey Brin, developed its design in the GIMP graphics program. It was a "raw" version of the current Google logo. Further, the logo was changed and an exclamation mark was added to it (in imitation of the Yahoo! emblem). In 2000, designer Ruth Kedar improved the logo by removing the exclamation point. The new emblem served the company until 2010, gaining incredible popularity in 11 years. In 2015, the firm unveiled its latest logo so far.

Warner Bros.

Year of foundation of the company: 1918
Year of creation of the logo: 1923
Logo by Saul Bass (1972)
Company founders: Albert Warner, Harry Warner, Sam Warner, Jack Warner.

Familiar to every cinephile, the shield adorned (in one form or another) the emblem of the Warner Bros. film company. throughout its history. This emblem first appeared in 1923: above the letters WB, which formed the shape of a shield, there was a photograph of a film studio. In 1929, it was decided to abandon photography: now the words Warner Bros. were located above the abbreviation WB. Pictures Inc., and under it - the word Presents. In 1936-37, the film company removed all the words from the image, leaving only the shield. In 1937, the shield became three-dimensional. This logo lasted until 1948, when a real revolution took place in the cinema: the image became colored.

In the period from 1948 to 1967, on a blue shield with a gold border, there was a voluminous golden abbreviation WB. In order to most successfully demonstrate the new color possibilities of cinema, it was decided to expand the shield and add brightness to the shades. In 1967, the logo underwent a radical change: the controlling stake in WB passed to the Seven Arts film company. The famous shield became simpler and more angular, and below it was the name Seven Arts. In this form, the icon existed from 1967 to 1970. In 1970, the Warner Bros-Seven Arts became the property of the Kinney National Company, and A Kinney National Company was now emblazoned above the shield. In 1972 Warner Bros. briefly used an emblem very similar to its old 1948 pattern logo. In the same year, designer Saul Bass drew a new logo that lasted until 1984. The new emblem was much simpler than the previous variations: this time the letter "W" was stylized in such a way that it began to resemble three intertwined arcuate lines. In 1984, the company returned to the 1948 blue and gold shield, but this time the colors were brighter and the composition more stylish. The film giant did not change this beautiful logo until 2013. Over the past few years, the emblem, while retaining its basic elements, has changed from film to film, becoming a field for experimentation with various color and animation solutions.

IBM

Year of foundation of the company: 1911
Year of creation of the logo: 1886
Logo by: Paul Rand (1956, 1972)
Company Founder: Charles R. Flint

The year of birth of the IBM logo is considered to be 1924, when the Computing-Tabulating-Recording Company changed its name to the more solid and resounding International Business Machines. Logically, the name change was followed by an update of the corporate identity: the ornate, hard-to-read CTR emblem of the 1911 model gave way to a new icon, on which the International Business Machines name was located in the shape of a globe. In 1947, the modernization of the computer giant required another revision of the company's visual style. So the globe was replaced with a minimalist inscription IBM, which remains the same symbol of the company to this day. In 1956, designer Paul Rand made the abbreviation more "weighty", emphasizing the reliability of the company and its high status. In 1972, in response to changes in the company's positioning, Rand introduced a lighter, "striped" logo, which this time symbolized speed and dynamism.

NASA

Year of foundation of the company: 1958
Year of creation of the logo: 1958
Logo by: James Modarelli (1959, 1992), Danne & Blackburn (1974)
Company Founder: US Government

The first NASA logo dates back to 1958, when the US National Aeronautics Advisory Committee was reorganized into NASA. It turns out that NASA has not one, but three emblems: a badge (the so-called “meatball”), a logo (“worm”) and a seal. The seal was approved by President Eisenhower himself, and then President Kennedy made some changes to it.

Microsoft

Year of foundation of the company: 1975
Year of logo creation: 1975
Logo by: Scott Baker (1987)
Company Founders: Bill Gates, Paul Allen

The first Microsoft logo was created in 1975 and was used until 1979. The emblem was developed in accordance with the current design trends of the time. In 1980, the company opted for a simpler and more stylish logo: this time, the Microsoft lettering was placed in one line. In 1982, the world saw an updated Microsoft logo with a fancy letter "O". The new image was very fond of consumers, and its write-off "in the archive" in 1987 caused a flurry of indignation. The visual story of the brand continued with the laconic “Pac-Man logo” designed by Scott Baker: the slit between the letters “O” and “S” evoked associations with speed and rapid development. The heyday of the computer giant came in the late 90s and early 2000s, and its simple, even inconspicuous logo has become one of the most recognizable design ideas in the world.

Adidas

Year of foundation of the company: 1920
Year of creation of the logo: 1949
Logo designed by Adi Dassler (1949), Kathe and Adi Dassler (1971), Peter Moore (1997)
Company founder: Adi Dassler

The logo of the sports shoe manufacturer Adidas was designed by the founder of the company, Adi Dassler, who had the idea to decorate the shoes he produced with three stripes. The emblem gained instant popularity and did not change for many years (only the shape of the stripes changed slightly). In the 60s, Kathe and Adi Dassler came up with another emblem for clothing in the form of a shamrock. In 1997, the firm introduced a cool new corporate symbol: three slanting stripes arranged in the shape of a mountain, symbolizing the challenges the company faces and the goals it sets for itself.

Starbucks

Year of foundation of the company: 1971
Year of logo creation: 1971
Logo by: Terry Heckler (1971, 1987, 1992), Lippincott and Starbucks International Creative Team (2011)
Company Founders: Jerry Baldwin, Gordon Bowker, Zev Siegl

In 1971, while looking for inspiration for their signature style, the founders of the coffee house came across a 14th-century woodcut of a mermaid (siren) with two tails. This image was destined to become famous all over the world. Based on a rare find, Terry Heckler designed an emblem with a naked siren, whose head was crowned with a fancy crown. It is noteworthy that at that time the company bore the long name of Starbucks Coffee, Tea, and Spices. Subsequently, Heckler improved his creation more than once. The first redesign dates back to 1987, when II Giornale and Starbucks merged into one company. Then, in 1992, Heckler finalized the emblem once more: now the siren smiled shyly, and her crown and tails became less pronounced. The latest changes were made in 2011, when the design team removed the outer circle from the emblem, leaving only the image of a beautiful mermaid, and changed the background color from black to the signature green. Such a bold step was justified by the fact that over the 40 years of the logo’s existence, the siren has become so strongly associated with the coffee brand that even people who prefer tea recognized it.

Volkswagen

Year of foundation of the company: 1937
Year of creation of the logo: 1939
Logo authors: Franz Xavier Reimspiess (1938), Meta Design (2007)
Company founder: German Labor Front

The company Ferdinand Porsche held a competition for the best logo for the new Volkswagen car. The winner of the competition was the designer Franz Reimspiess, who, by the way, improved the engine for the Beetle model in the 30s. The original black and white logo included the VW abbreviation and a swastika, which was a reflection of the Hitler regime then dominant in the country. The second logo no longer contained a swastika and in its shape looked more like a wheel than a fan (as was the case with the previous version). After the Second World War, the automaker passed into the hands of the British, who renamed it the Beetle and redrawn the logo. The VW abbreviation remained, but the circle was not censored due to its association with the Nazi flag. But there were no buyers for the Volkswagen factory, and the company had to be returned to the German government. Over time, the company abandoned the black-and-white color scheme, and the automaker's modern icon is made in friendlier blues and grays.

Visa

Year of foundation of the company: 1970
Year of creation of the logo: 1958
Logo designed by Greg Silveria (2006)
Company Founders: Dee Hawk, Bank of America

The first VISA emblem, which dates from the year the company was founded, featured the word VISA in two lines (the upper letters were in blue and the lower ones in yellow). In 2006, the firm opted for a more visible and recognizable typeface. In 2014, the entire inscription became blue. The new logo is now featured on all marketing and promotional materials for the company.

Shell

Year of foundation of the company: 1907
Year of creation of the logo: 1900
Logo designed by Raymond Loewy (1971)
Company founders: Royal Dutch Petroleum Company, "Shell" Transport & Tranding Company Ltd.

The Shell icon has always been based on a shell, but with each redesign, the emblem has become less and less like its prototype. Back in 1900, the logo featured a simple black and white shell. In 1948, it was decided to paint the image in red and yellow shades. Since then, the icon has hardly changed. Over the course of several decades, only the position of the name of the oil company changed, but in 1999 it was decided to say goodbye to it as an unnecessary element.

lego

Year of foundation of the company: 1932
Year of creation of the logo: 1934
Logo author: unknown
Company Founder: Ole Kirk Christiansen

The very first logo of the toy company in 1932 can be safely called an example of minimalism: it was a simple LEGO lettering. So the founder of the company, Ole Kirk Christiansen, paid tribute to his hometown of Billund in Denmark. In 1936, LEGO painted its logo in bright colors, making it look like a toy itself. In 1950, the LEGO name was enclosed in a circle, along the outer edge of which was the inscription Billund Danmark. Three years later, in 1953, LEGO introduced a new logo with white letters on a red background. In 1956, the word System was added under the name of the company, and the LEGO inscription itself acquired a black outline to attract attention. In 1973, it was decided to abandon the word System, and the LEGO inscription acquired another, this time yellow, outline. The modern emblem of the Danish toy company has been used since 1998, bringing joy to millions of children around the world.

Hewlett-Packard Company (HP)

Year of foundation of the company: 1939
Year of creation of the logo: 1939
Logo by: Landor Associates (1999), Liquid Agency (2008)
Company Founders: Bill Hewlett, David Packard

Surprisingly, the Hewlett-Packard logo has hardly changed since its introduction in 1939. In 2011, there was talk of making the logo dynamic by drawing diagonal lines across the H and P, but nothing came of it. In 2016, the logo was changed and now consists of four lines that symbolize the letters “HP”.

gap

Year of foundation of the company: 1969
Year of creation of the logo: 1969
Logo by: Laird & Partners (2010)
Company Founders: Donald Fisher, Doris Fisher

From 1969 to 1986, the logo of this popular clothing manufacturer was only the name of the company, without any additional elements. The name was then enclosed in a blue square. The audience liked this simple but self-sufficient composition so much that an attempt to modernize the emblem in 2010 caused a wave of indignation, and the company had no choice but to return to the old version.

Canon

Year of foundation of the company: 1937
Year of creation of the logo: 1934
Logo author: unknown
Founders: Takeshi Mitarai, Goro Yoshido, Saburo Ushida, Takeo Maeda

Few people know that the original logo of the Japanese company Seiki Kogaku Kenyudho depicted the goddess of mercy Kannon, who enjoyed great reverence among Buddhists. In honor of the goddess, the first Kwanon camera was named. After an incredible commercial success in 1935, the company expanded production and decided to update its corporate identity. So in 1956, the well-known red logo was released to all of us.

bmw

Year of foundation of the company: 1916
Year of creation of the logo: 1916
Logo designed by Franz-Josef Popp
Company founder: Franz-Josef Popp

The BMW automobile company (or Bayerische Motoren Werke GmbH) was formed as a result of the merger in 1916 of two aircraft engine factories (Gustav Otto's Flugmaschinenfabrik and Rapp-Motorenwerke). The prototype of the BMW badge we know is the Rapp-Motor, which featured the silhouette of a horse and the Bavaria flag with its recognizable blue and white pattern. This is how the BMW logo was born: two white and two blue quadrants enclosed in a black circle. After the end of the First World War, the company switched from serving the military to the production of cars, but its emblem has remained virtually unchanged since 1917. The most notable transformation took place in 2000, when the logo received a three-dimensional effect, which, by the way, suits it very well!

Audi

Year of foundation of the company: 1909
Year of creation of the logo: 1910
Logo authors: Lucian Bernhard, Professor Arno Drescher, Meta Design (2009)
Company founder: August Horch

The first logo of the automaker Audi was an example of art nouveau style and was used from the very beginning of the company until 1932. In 1932, the four intertwining rings that everyone would recognize today appeared when Audi teamed up with DKW, Horch and Wanderer to cut costs in the face of an economic downturn. The rings symbolized the unity of the four companies that were now part of the Auto Union AG concern. In 1965, the group was renamed Audi and was then taken over by the Volkswagen Group. For its 100th anniversary in 2009, Audi redesigned its badge, giving it a more beautiful and sophisticated look.

You can find more examples of beautiful logos.

What will be your brand name?

There is no need to guess, the Logaster online service has a huge database of icons in a variety of styles. Take a look and test several logo options before choosing the best one.

Clothing brand logos are interesting because they each have their own incredible story. They may be simple, but are recognizable by millions of people around the world.

In this article, we will look at the logos of the most famous clothing brands, their meaning and history.Perhaps they will inspire you to create your own masterpiece.

Logos of famous clothing brands

Consider the logos of famous brands of sportswear, men's, women's and children's clothing.

Sportswear brand logos

Nike

The Nike logo, a simple checkmark, has its own name - swoosh. It was developed in 1971 by student girl Carolyn Davidson for only $35. She gave company founder Phil Knight several logo designs for athletic shoes, but he chose the inconspicuous swoosh. He was bribed by the simplicity of the sign, and he believed that over time, consumers would like it more and more. Flexible, dynamic, simple - the tick is now recognizable all over the world. In fact, it symbolizes the wing of the goddess of victory, Nike, who inspired warriors to new feats. So now her “wing” inspires athletes around the world to sports exploits.

Adidas

The company uses not one logo, but several, but all of them are well recognizable. But the brand's most beloved sign is the three-striped shamrock, which appeared in 1971. Before that, there were just three stripes on the brand's products, which were not even registered as a trademark.

The trefoil logo symbolizes the variety of sportswear lines that the brand offers.

In 1994, with the expansion of the sportswear line, another logo appeared, symbolizing the mountain, the obstacles that athletes have to overcome.

In 2005, another brand name appeared - a circle with three stripes. Now he stands for the Style line - clothes for everyday wear.

Now the company uses all three signs in different clothing lines - and all of them are well known to fans of the brand.

under armor

This brand of high-tech sportswear and equipment started out as a simple startup. The name of the brand appeared by chance, thanks to the reservation of the brother of the founder of the company, Kevin Plank (originally it was - body armour).

The recognizable sign of the brand is nothing more than a monogram, successfully connected the first letters of the words of the name - U and A.

Kappa

The Italian sportswear brand, easily recognizable by its logo, features a man and a woman sitting back to back.

Their silhouettes symbolize not only that the brand produces both women's and men's sportswear. It is also a symbol of unity of purpose.

The brand is very much loved by many sports teams around the world. And you yourself, walking through the shops, be sure to stop looking at the products of this company.

Demix

This is a Russian brand operating in the low price segment, while offering good quality clothes. The brand logo is well known to those who visit Sportmaster stores.

The brand's stylish logo is a stylized letter "D". The sign denotes flexibility and striving forward.

Men's and women's clothing brand logos

BURBERRY

The English menswear brand has long had a very recognizable, original logo, designed by its creator Thomas Barbary and slightly modified by designer Fabien Baron. A fully armed knight on a horse, with the letter B on the shield: courage, strength, swiftness - all truly masculine qualities in one picture.

In 2018, the brand changed its logo to a monogram: the intricately intertwined letters B and T are the initials of the founder of the company.

Zara

Fashion house Zara uses a very simple logo-inscription, the name of its company.

In January 2019, the brand changed its logo, and this metamorphosis was perceived negatively by many experts and consumers.

The font has changed, and the letters come one after another, intertwined. The result is a logo with a slight touch of retro, in which a reference to the fashion magazines of the 70s is guessed.

Chanel

The logo of the world famous fashion house can be recognized from thousands.

This is a monogram logo: two Cs, skillfully intertwined, which are deployed in different directions. These are the initials of the founder of the fashion house -Coco Chanel. The logo was first seen by the world in 1925 - it was placed on perfume bottles. Then the logo "migrated" to other products of the brand.

It is worth noting that this approach - a monogram logo that plays on the initials of its founder - is the most common version of the logo in the fashion industry.

Lacoste

The crocodile logo is recognizable all over the world. He appeared in 1933. Company FounderJean Rene Lacoste was originally engaged in the production of tennis shirts, and at the same time he himself was involved in this sport. He even had a sports nickname - Alligator. One of Lacoste's friends drew an alligator as a joke, and this little crocodile became the brand's logo.

Hermes

The French luxury clothing brand has an interesting logo that is sometimes used as a print.

On the logo you can see a harnessed carriage and a coachman. The corporate color of the brand is orange. According to the founders, the badge shows how the brand has evolved over time. At the same time, it seems to hint at the aristocracy of the brand.

True, on the shoes and clothes of the brand you can often see just the letter “H”.

Emporio Armani

This is the label that is part of the brandGeorge Armani. If the brand itself has a simple logo - the company name, black letters on a white background, then the Emporio Armani label has a more interesting logo.

This is a striped eagle that spread its wings and looks to the right. It has the letters GA on it. There are a lot of versions of the logo meaning, but the most common one is that the eagle stands for freedom, high quality and brand excellence.

In any case, the eagle is very recognizable (and often attempted to be faked).

Versace

The logo of this fashion house depicts the Gorgon Medusa, a character from ancient Greek mythology.

The idea of ​​the logo belongs to the founder of the fashion house - Gianni Versace. He adored mythology, and the image of the Gorgon seemed to him successful. A woman should be the epitome of fatal attractiveness - this is the message embedded in this logo.

Children's clothing brand logos

The logos of children's clothing brands are interesting because they reflect a special approach to the children's audience. They are made in bright colors, often using hand-drawn, "cartoon" characters.

Tom.m

This is a relatively young brand of children's shoes, which appeared in 2007. But the brand is already trusted by many parents in the CIS countries.

The brand logo is typically childish: it is a puppy that is looking at something with interest.

A funny character is the embodiment of children's curiosity and spontaneity.

Chicco

This company produces goods for children from birth to 3 years, including clothing. One of the most famous children's brands in the world comes from Italy.

The brand name is translated from Italian as "seed" (as the founder of the company affectionately called his firstborn). And if you look closely at the shape of the logo and how the inscription goes, you can see the outlines of a grain of wheat.

Blukids

A young Italian clothing brand for children under 14. Known for affordable prices and comfortable, practical casual wear.

The brand logo is its name, as if written by a child's hand, blue and pink felt-tip pen (typical "children's" colors are for boys and girls).

Little Pieces

The Danish clothing brand for kids and teens uses a simple logo. The last letter in the word "little" seems to turn into a thread, or a lace tied with a bow. Perhaps this is a reference to the ribbon in the hair of girls, or to that difficult skill that we comprehend in childhood - the art of tying shoelaces.

All logos of clothing brands are different. Each has its own history and meaning. They also have something in common: for example, the logos of fashion houses for women's and men's clothing are often a monogram of the initials of the founder or the name of the company, written in a special font. Sports and children's brands are brighter and more interesting because they have a special target audience.

Which clothing brand logo do you personally like? Tell in the comments!

The logo is very important for a company. The logos of well-known companies are not just a brand icon, but a symbol with which the company will be associated today and in the future. It is by the logo that most people recognize this or that trademark.

You have probably noticed that the logos of well-known companies usually look very simple and concise. It would seem that it would not be difficult for the most ordinary designer to make a small logo for a company.

But that was not the case… Many designers hatch logos of well-known companies for months to make a truly memorable label that will bring success to its owner.

The logos of well-known companies, behind the simplicity of lines and shapes, hide a deep meaning and significance that many do not even know about.

Logos of famous companies: the meaning and meaning of famous labels

We invite you to look at the logos of well-known companies and find out what meaning the simple laconic lines of the logo hide.

Logos of famous companies: Hyundai

Among the logos of well-known companies, one can single out the logo of the Korean company Hyundai. The Hyundai logo is not just the letter H. The meaning of the logo is more symbolic. The logo symbolizes the handshake between the client and the company representative. Agree, the Hyundai logo is, of course, a symbol of success.

Famous company logos: Adidas

The Adidas logo is a crouched reproduction of the name and surname of the owner of the sports store network, Adolf Dassler.

Although the Adidas logo has been repeatedly changed at the request of the owner, three lines always remain in its image, symbolizing obstacles in the way of athletes.

Famous company logos: Apple

But the logo of the world leader in the production of smartphones and computer technology Apple is truly symbolic, because, like the name of Steve Jobs' company, it was invented spontaneously.

There is no need to look for a special binding here, except that the “bite” in translation into English bite means a computer term. The creator of the logo for the apple company Rob Yanov.

Famous company logos: Sony Vaio

Our list of "Famous Company Logos" also includes the Sony Vaio label, which embodies the analog and digital signal. Interesting, isn't it!

Famous company logos: Amazon

The logo of the famous Amazon company symbolizes the philosophy of the brand. Buy from us with a smile. Be happy with your purchase. We have everything you need.

Famous company logos: Baskin Robbins

The number 31 hidden in the Baskin Robbins logo symbolizes the number of flavors of ice cream that BR released at the very beginning.

Famous company logos: Toyota

The list of logos of well-known companies with a special meaning includes the logo of the Japanese automaker Toyota.

It is generally accepted that the Toyota logo schematically depicts a cowboy in a hat. In fact, the logo in its original form depicts the eye of a needle and a thread stretched through it, because Toyota was once engaged in the production of looms.

Another feature of the Toyota logo is that its elements form the letters of the Toyota brand name.

Famous company logos: Continental

The logo of the tire manufacturer Continental hides at its beginning the wheel, which is schematically created by the first letters. Agree, simple, but tasteful.

Famous company logos: Formula 1

The Formula 1 logo is also very original, because here the designers combined three colors and three symbols. The most inconspicuous part of the logo is the white unit, while the red lines symbolize the speed and drive that are always present in Formula 1.

Famous company logos: Pinterest

Many netizens are also familiar with this logo. One of the most popular Internet services, Pinterest, which allows you to save your favorite pictures from various sites on your boards, also has a riddle in the logo. We are talking about a small needle, which can be seen on the capital letter of the logo.

Famous company logos: Beats

The Beats logo also made it to our ranking of "Famous Company Logos" that have a special meaning. The logo of the manufacturer of audio products Beats symbolizes a man in headphones.

Famous company logos: Toblerone

The Swiss chocolate company Toblerone introduced a bear on its logo, because in Switzerland it is no secret to anyone that the city of Bern is considered the city of bears.

Famous company logos: BMW

The list of logos of well-known companies that we are telling you about today also includes the logo of the automaker BMW.

In the past, the company was associated with aviation. Someone thinks that the BMW logo shows the blades of a rotating propeller, and for someone the BMW label is part of the flag of Bavaria.

Famous company logos: LG

The South Korean company LG, which produces electrical goods, has chosen a very positive logo in the form of a smiling man. Representatives of the industry giant with such a logo express the desire of the brand to maintain a positive, good relationship with each client.

Famous company logos: Evernote

The logo of the note-taking service Evernote was included in our rating "Logos of famous companies". With the symbolic image of an elephant, the company wanted to emphasize the good memory that, by the way, elephants have, and the ability to never forget anything with Evernote notes.

Famous company logos: Coca-Cola

The Coca-Cola brand also has a very beautiful, memorable logo. On it in the corner you can see the Danish flag.

Perhaps such an element is a coincidence, however, it helped the manufacturer a lot during an advertising campaign in Denmark.

And so, we presented the logos of well-known companies that have one or another meaning that you may not have known about.

And what logos of famous companies with a hidden meaning do you know?

Every day, fashion trends are actively expanding and updating. This leads to the formation of new clothing brands. Each of them has a certain focus in the fashion world and has found its fans. Some couturiers had to work for years to make the meta a reality and gain worldwide recognition.

Brands for youth

Looking at the photos of young people, it becomes clear that they like clothes that will demonstrate their freedom. World brands listen to the opinion of their fans, creating a wardrobe that embodies audacity, courage, lightness and enslavement. Famous brands were too fascinated by this trend of style that many of them decided to stay in street fashion forever.

One of the most sought-after brands is Burberry. Burberry was its founder. In 1856, he was able to open a small shop, which after 100 years became a legendary brand. It is valued for its versatile and practical outfits. Feature outfits in black and beige cage, gabardines and trench coats.

The next youth brand is Lacoste. Its founder was the famous tennis player Rene Lacoste. He, quite unexpectedly for everyone, began to develop stylish youth clothes, which after a while won the hearts of many people. He specializes in the production of casual wardrobe, sportswear and sophisticated fashionable tandems.

Considering fashion brands of youth clothing, one cannot fail to mention such meters:

• Fred Perry;
• Stone Island;
• Massimo;
• Henry Lloyd;
• Tommy Hilfiger;

World brands

After fashionable clothing firms managed to gain fame and prestige, they tried their best to maintain it. To do this, they had to come up with constantly fresh ideas that would not overlap with other brands. In addition, all clothes must be of high quality, because this is the only way to prolong the popularity. Today there is a fairly large list of logos, but let's focus on the most popular ones.

Louis Vuitton

This brand needs no introduction, as almost everyone knows about it, even a child. She specializes in tailoring high-quality bags, suitcases and accessories. Although everyone can find no less extravagant clothes for everyday wear.

Prada

This brand specializes in the production of suitcases, bags, outerwear. You can find almost everything in the assortment. Some people think that having some element of Prada is a sign of luxury. And this is true, because all products are exclusive and of high quality. But the cost is also high.

Chanel

The Chanel logo is named after legendary fashion designer Coco Chanel. She was able to showcase her style and introduce trousers into women's fashion, which for many years were considered exclusively male wardrobe items. The miniature black dress brought particular success to the Chanel brand.

Christian Dior

This firm demonstrated its products in 1946. It is distinguished by exquisite products. The brand specializes in the manufacture of shoes, clothing, perfumes, as well as skin care products. A distinctive feature of the brand is simplicity, conciseness. In addition, the fashion house always pleases its customers with new and unusual collections.

Gucci

The world owes this brand to the famous designer Guccio Gucci, who first showed the world the results of his work in 1921. Since that time, his name has appeared in the list of "best brands". The house specializes in the production of leather goods, accessories, clothing and perfumes.

Giorgio Armani

It was formed in 1975. He gained wide fame due to the fact that he produces the most beautiful things that have gained popularity in high fashion collections. The brand is especially popular among young people.

Burberry

Thomas Burberry is considered the founder of this company. For the first time the world will see badges with the inscription Burberry in 1856. The company specializes in the production of high-quality outerwear and blankets. So far, the company has not lost its popularity. Moreover, it only increases every year.

Oscar De La Renta

This brand occupies a leading position in the fashion world. Today, many famous people and famous politicians dress up by buying wardrobes from this fashion house. It is unlikely that any major celebration could take place without the solemn dresses of this brand. Its founder was a young and promising designer. He gained his first fame after Jacqueline Kennedy purchased these clothes and decided to regularly update her wardrobe using the products of this fashion house.

Versace

For the first time, clothes with the emblem of this world brand could be seen in 1978. Gianni Versace is considered its founder. His clothes are used by many artists and people who are often in public. Models differ in luxurious appearance, sophistication, sexuality.

D&G

This brand is quite young. The Italian company was published in 1985. Its founders are Domenico Dolce and Stefano Gabbana. Clothing models produced by this brand are distinguished by their beauty and elegant appearance. Thanks to this, the brand very quickly gained demand and world fame, which does not give up its positions to this day.

Popular brands of Russia and CIS countries

Considered the most popular brands in Russia and the CIS countries, it is necessary to mention the following:

• Calvin Klein,
• Zara.

Each of these brands releases its own original items of clothing, thanks to which it is possible to satisfy the tastes of people of different ages, social positions and styles.

If we talk about boys and girls who welcome the style of punk, military and grunge, then such famous companies are working in this direction: Marc Jacobs and Vivienne Westwood.
For young guys, girls who prefer the classics in tandem with a sporty style, the following global brands develop clothes:

• mehh,
• Ralph Lauren,
• Hugo Boss. (Hugo Boss)

For young people who like to dress stylishly, but are not afraid of bold decisions, it is worth considering the style of baby dollars and casual. Complementing the list of well-known brands in Russia are brands such as Befri and Desigual. For older women who, from the style of a business woman, want to transform into a mysterious stranger, you should choose outfits from the following companies:

• MaxMara,
• Nina Ricci,
• Sonia Rykiel,
• Valentino.