Italian clothing brands. Italian furniture designers: the continuity of generations
Italy is rightfully considered the most fashionable country in our world. It was here that designers were born, grew up and created their masterpieces, whose names have long become household names. Italian clothing brands have been celebrated many times in art - in songs, in stories and novels, in cinema and even in theater. Let's look at why this country is called the most fashionable and which of its designers are the most popular.
Italian clothing brands: list
Well, to begin with, we offer a list of those brands of clothing and footwear that we will consider in detail. Perhaps you will be interested in a specific brand and you will spend time not only studying its history and features of work. Or maybe you would like to read the information about all the Italian clothing brands presented below. So let's go:
- Dolce & Gabbana.
- Prada.
- Moschino.
- Fendi.
- Versace.
Of course, many more clothing brands have been founded in Italy, which, no doubt, are also unique, interesting and creative. But in this article we will look at the most popular ones at the moment.
D&G
One of the leading brands in Italy and relatively young at the same time. It was founded by designers Domenico Dolce and Stefano Gabbana in 1985. For a long time, it was a very budgetary and almost invisible atelier store, which at that time produced very non-standard clothes. But after Madonna herself appeared in Cannes in a corset sewn by these craftsmen, Dolce and Gabbana clothes became a real hit in the fashion world. By the way, as a token of gratitude, the designers sewed more than one and a half thousand stage costumes for the pop diva in a record short time - 2 months. Today almost everyone knows that "Dolce and Gabbana" is not just high-quality and branded clothing, but also very stylized, original and at the same time always simple and understandable.
Prada
Thanks to the famous novel "The Devil Wears Prada", as soon as we hear about Italian clothing brands, we immediately remember this name. The most popular were directly accessories from Prada - handbags, shoes, belts and scarves. But this brand also produces premium clothing. The fashion house was founded in 1913 by designer Mario Prada. After his death, the reins of government passed into the hands of his descendants, and today Miuccia Prada is a key figure in this fashion house. The brand is typically Italian, so the design has extremely simple lines and silhouettes, but at the same time non-standard colors, textures and transitions are used.
Armani
A company founded by a fashion designer named Giorgio Armani in 1975. Initially, she specialized in the production of clothing for the general public, footwear and a small range of accessories. Over the years, not only the popularity of this Italian clothing brand has grown, but also the business strategy. Armani became the first designer-entrepreneur to segment their products and come up with a name for each individual group. Today, clothes for women and men, watches, shoes, belts, bags, jewelry, eyeglass frames and even household goods are produced under the brands Emporio Armani, Armani Casa, Armani USA, Armani Junior and many others.
Moschino
Another fashion company that was founded in 1983 by an ordinary person at that time, Franco Moschino. He tried to sew everyday items, including jeans, and sold them at low prices. The main goal of the designer was to create an explosive and rebellious image based on simple and understandable clothes. And he did it with a bang. Franco challenged all the fashionable Italian clothing brands that existed at that time, he released a riot of colors and textures on the catwalk, created masterpieces from the brightest colors of nature.
Fendi
In 1918, an Italian woman named Adele founded her own fashion brand. She soon married a man named Eduardo Fendi, who suggested his last name as her trademark name. The couple had five daughters who were also involved in the fashion business. The family specialized in sewing leather and fur products, which were in demand in pre-war times. Having survived two world wars, Karl Lagerfeld comes to work at this Italian fashion house. He transforms heavy fur coats and leather things into something light and weightless. Since then, the brand has changed beyond recognition and entered the world arena. Today, Fendi clothing is an unpretentious, original, lightweight and highly creative line in the fashion world.
An amazing female designer who has produced incredibly delicate, light and very romantic clothes for over 40 years. Her first show took place in 1972, and since then her name has been recognized all over Italy. It should be noted that Laura was also involved in the production of luxury perfumery. The perfumes released under her name scattered all over the world and primarily went to the stars of cinema and stage. This most talented woman died quite recently - on May 26, 2017, but after herself she left a whole empire of fashion, fragrances and romance.
Versace
Probably, this is the most promoted and most pretentious brand in Italy. Its history began in 1978, when Gianni Versace - the founder of the company - decided to manufacture luxury goods and sell them at insanely high prices. As we can see, his plans came true more than successfully. Throughout its history, the Versace brand has produced men's business clothes, women's haute couture outfits, children's clothes, as well as numerous household items, from towels and soap dispensers to tiles and carpets. The company is currently run by Gianni's younger sister, Donatella Versace, who inherited this entire empire after her brother's death. The emblem of the fashion house is the head of the Gorgon Medusa.
In general, we can say that above were presented directly Italian brands of women's clothing. However, they all also produce men's collections, which are very successful. But now we propose to consider directly those brands that specialize in wardrobe for the stronger sex.
Boggi
The Bodji brand was founded back in 1939 in the town of Salerno. Since then, its popularity has not faded in the least, but all thanks to the style and narrow focus, in accordance with which each new collection is produced. Clothes from this brand are strict business suits. Men appreciate them primarily for their impeccable cut, excellent material quality and design that, while remaining within the framework of the classics, keeps pace with fashion.
Brioni
Thanks to this trademark, such a concept as Smart Casual has appeared in the fashion world. The brand appeared in the post-war years and for a long time remained unnoticed for obvious reasons. When the world was rehabilitated, cinema, as well as other branches of art, came to life, the designer of this fashion house, Nazareno Fonticoli, realized that it was necessary to sew for celebrities. His clothes have absorbed two seemingly opposite features - chic and comfort. This combination was to the liking of many actors who have always wanted to remain bright and fashionable, but at the same time feel comfortable.
Italian furniture designers: the continuity of generations
Italian furniture designers are well known far beyond the borders of their country. According to the latest statistics, the lion's share of Italian furniture enterprises have their own long history and traditions, which are passed on from their founders to their children, grandchildren and even great-grandchildren.
Thus, the management of 66% of companies has always remained in the hands of members of the same family. Among them are well-known brands such as Alessi, B&B Italia, Cassina, De adova, Flexform, Flos, Kartell, Minotti, Molteni & C, Gio Ponti and Poliform.
Spacious and stylish chest of drawers made of different types of natural wood from Gio Ponti
Therefore, it is not at all surprising that it is in the city of Milan, which is considered the capital of Italian fashion, that one of the largest exhibition salons, Salone del Mobile, is located. It hosts a grandiose exhibition of the latest collections of local factories every year throughout April. Representatives of almost all furniture dynasties gather here to demonstrate their products to the public, conclude lucrative contracts and attract the attention of specialists and the press.
In the final episode of our series, we talk about the business cards of Italy - fashion and design. Three cities can be called fashionable capitals of the country: Florence, Rome and Milan. It was here that the world's best fashion brands were founded, and the “Made in Italy” inscription on the label has become an undoubted quality mark; it is here that the world's best fashion shows and industrial design exhibitions take place, as well as the most prestigious fashion and design schools. And it is in these cities that the best boutiques, shopping galleries, outlets and vintage flea markets are located, where you can buy everything you need for your stylish outfit. Dedicated to those in love with fashion!
FLORENCE
Few people know, but Italian fashion originated in Florence. And it was here that on February 12, 1951, a historic event took place - the first high fashion show. It was arranged in his villa Torrigiani by Giovanni Bastita Giorgini, an aristocrat and an enterprising businessman.
The phrase "Made in Italy" appeared just then - in the post-war period. It meant something like a guarantee of quality: a personal touch, the finest materials and the handiwork of the artisans (artijani). Moreover, it was at this time that an increased interest in the Italian style appeared. Realizing the benefits, Giovanni Giorgini invited the best (but still unknown) Italian designers, American buyers and reporters to his villa. The show had the effect of a bomb, and American department stores began to massively purchase Italian products.
Over time, fashion "moved" to Rome and Milan, but Florence remains the capital of men's fashion to this day.
The history of the emergence of the Florentine
fashion brands
Gucci
As a boy, Guccio Gucci worked as a luggage porter in hotels in Paris and London. Impressed by the chic handbags from the guests, he returned to Florence and opened a suitcase company in 1921. Here the legendary bamboo handled handbag was created, Grace Kelly was gifted the Flora shawl that kicked off the annual collection of floral shawls, and the GG monogrammed handbag was made for Jackie Kennedy and remains a hit to this day. Since the late 70s, the company was on the verge of bankruptcy, while closer to the two thousandth young designer Tom Ford updated the brand's style. Today the company is run by the talented designer Alessandro Michele.
Ferragamo
Salvatore Ferragamo was born in the south of the country and made a career in Hollywood, but is still considered a Florentine designer. In 1914, at the age of 16, with another wave of migration, Salvatore left for the United States. He settled in California and was first engaged in fixing shoes, and then began to make them to individual orders. Soon Hollywood celebrities began to turn to the master, and he received the nickname "the shoemaker of the stars." It was Ferragamo who created unique shoes for Sophia Loren and Audrey Hepburn. In 1927, Ferragamo returned to Italy and opened a workshop in Florence. Taking inspiration from the culture of different regions of Italy, experimenting with form and materials, the master created hundreds of shoe designs every year. Ferragamo died in 1960, but the company remains family-owned - now the brand is run by Salvatore's wife, 97-year-old Wanda Ferragamo.
Emilio pucci
Emilio Pucci was born in Naples, but spent most of his life in his family palace in Florence. Starting with skiing suits, Emilio gradually switched to scarves and dresses with unimaginable geometric prints. It is noteworthy that most of the designer's advertising campaigns were filmed against the background of the Duomo dome in Florence. The peak of Pucci's design triumph was the uniform for the Braniff International Airways flight attendants. For some time, the collection even included a headdress in the form of a space helmet, which protects against strong gusts of wind. The company continues to operate in Florence to this day. It is led by Emilio's daughter Laudomi.
Fashion and design museums
Gucci garden
Address:Piazza della Signoria, 10
At the Gucci Museum, you will learn everything about the history of the creation and development of the brand. And not in the form of a timeline, but in the spirit of "yesterday and today": next to old coats, dresses and bags there are modern models that were made on the basis of the brand's classics. In addition to halls with an exposition, there are plenty of other interesting spaces: a cinema, a clothing boutique and the Osteria Gucci restaurant, where you can relax after long and informative walks around the museum.
Museo Salvatore Ferragamo
Address:Palazzo Spini Feroni, Piazza di Santa Trinita, 5 / R
In the museum of the iconic shoe brand, you can not only see, but also touch prototypes and archival copies of shoes created by the master. The exhibition halls house a total of about 10 thousand pairs of shoes, as well as sketches drawn by the famous fashion designer. The museum is located right in the family palace of the Ferragamo family, where Salvatore himself once lived.
Costume Gallery and Silver Museum in Palazzo Pitti (Galleria del Costume and Museo degli Argenti)
Address:Piazza Dei Pitti, 1
If you want to immerse yourself in the origins of Florentine (and indeed all Italian) fashion, take a look at the Costume Gallery. Here you can see how fashion developed in Italy, starting right from the time of the Medici. In total, there are about 6 thousand exhibits: dresses, suits, shoes, accessories. The Costume Gallery is considered one of the most important fashion museums in the world. There are also dresses from cult designers of the 20th century: Gaultier, Versace, Yves Saint Laurent, Armani and others.
The Silver Museum is located in the same building as the Costume Gallery - in the Palazzo Pitti. It displays unique examples of the Florentine Renaissance jewelry art. The museum also lacks items of contemporary jewelry designers.
Textile Museum (Museo del tessuto)
Address:Via Puccetti, 3, Prato
The museum is located in the suburbs of Florence - in a place called Prato. Do not be lazy to spend 30 minutes on the road (a train ticket will cost only a few euros) in order to learn more about the methods and technologies for making fabrics and touch them with your own hands. In addition, here you will be told in detail how the fashion and design industry developed in the region: what factories were built here, and what they produced.
Shows and Exhibitions
Pitti uomo
Since 1972, the Pitti Uomo men's fashion week has been held twice a year in Florence. The concentration of smartly dressed men in the city at this time increases significantly. Camera flashes click every second, covers for glossy magazines are removed, private parties are held and, most importantly, the trends of the new season are determined. Pitti Uomo usually takes place in mid June.
Pitti Bimbo
The largest exhibition of children's fashion and design, where about 500 brands, not only from Italy, but also from other countries of the world, present their new collections at a time. Pitti Bimbo is not only about clothes and fashion shows, but also the latest achievements in interior design: you can find here the most fashionable cots and high chairs if you need to furnish your nursery.
Vintage Selection
Vintage occupies a special place in the life of the city - every second Saturday of the month, vintage markets open in almost every district of the city, offering everything from jewelry to home furnishings. And twice a year, the city hosts the Vintage Collection. At this time, vintage sellers from all over Italy flock to Florence. And if you dream of an iconic Gucci shawl from the 60s, a vintage Fendi bag or a china service for 12, you know where to go. The next Vintage Selection exhibition will take place from June 27 to June 29.
Schools
Florence is home to the best Italian and international fashion and design schools. All of them are private, therefore, education in them is paid. Sometimes the fee goes up to € 20 thousand per year. But it's worth it: these schools provide a powerful knowledge base, an internationally recognized diploma or certificate, and useful connections in the world of fashion and design.
Address: Via Maurizio Bufalini, 6 / R
Duration of training:34 courses lasting from 3 months to 3 years
Courses:all kinds of directions from "Fashion and Design" and "Graphic Design" to "Furniture Design" and "Management in the Fashion Industry"
Language of instruction:italian and english
Polimoda
Address:Via Curtatone, 1
Every year it is included in the ratings of the best fashion and design schools.
Duration of training:from 1 month to 4 years
Courses:fashion, bag design, fashion journalism
Language of instruction:italian and english
Instituto Marangoni
Address:Via de "Tornabuoni, 17
Duration of training:from 1 week to 3 years
Courses:fashion and design, fashion business and marketing
Language of instruction:italian and english
Accademia Italiana
Address:Piazza de "Pitti, 15
Duration of training:short courses and master's programs
Courses:fashion, interior design, industrial design, photography
Language of instruction:Italian
Florence Design Academy
Address:Piazza della Libertà, 13
Duration of training:programs from 1 to 3 years
Courses:interior design, graphic design, industrial design
Language of instruction:Italian
Florence Institute of Design International
Address:Borgo Ognissanti, 9
Duration of training:programs up to 3 years
Courses:interior design, graphic design, furniture design
Language of instruction:English
Le arti orafe
Address:Via dei Serragli, 104
Duration of training:from 1 week to 3 years
Courses:jewelry design, CAD programs, stone setting, engraving
Language of instruction:Italian
Shopping
Over the centuries, three types of industries have developed in Tuscany: textiles, jewelery and leather production. That is why most of the world's brands sew clothes here (in particular, in the Prato area). The production of bags and leather accessories is based here (on a large scale - in the commune of Santa Croce sul Arno). And it is here that you can buy custom-made jewelry (area of the province of Arezzo).
Ordinary buyers do not need to travel outside the city - everything can be found in Florence itself. In addition to democratic and luxury brands, Florence is famous for its artijani, that is, artisans. The small workshop shops in the San Frediano and Santa Croce area are a paradise for those who value handicraft and uniqueness.
Main trading places:
Via dei Calzaiuoli- shopping street with democratic brands
Via de Tornabuoni- shopping street with luxury brands
Via dei Fossi- street of vintage shops
Store Rinascente(Piazza della Republica)
Mercato del porcellino- leather goods market (Piazza del Mercato Nuovo)
Scuola del Cuoio- leather bags, wallets, handmade belts for individual orders (Via S. Giuseppe, 5R)
Ponte vecchio- jewelry
Barberino outlet (Via Meucci snc, 50031 Barberino di Mugello (FI))
The Mall - Outlet (Via Europa 8, 50066 Leccio Reggello (FI))
Diffusione Tessile- Max Mara brand outlet (Via Tommaso Alva Edison, 1, 50019 Località Osmannoro, Sesto Fiorentino)
ROME
Rome took over the baton of the fashionable capital after Florence. In the late 1950s, Hollywood's interest in Italy, and in particular in the Roman film studio, began to rise. Rome has always excited and fascinated foreigners, and after the war, due to the economic crisis, it turned out to be much cheaper to make films here than in the USA. It was then that "Roman Holiday" with Audrey Hepburn, "Barefoot Decanter" with Ava Gardner and "Cleopatra" with Liz Taylor appeared on the screens. All of Hollywood has practically moved to Rome.
At the same time, an increased interest in the Italian style arose here. There is an urgent need for the production of exclusive evening dresses and costumes for films. Realizing this, Italian designers began to create bespoke unique designs for important clients from all over the world. This is how Rome became the world capital of haute couture.
The history of the emergence of Roman fashion brands
Sorelle fontana
After the war, three sisters - Zoe, Mikol and Giovanna - came to Rome to work as seamstresses. At first, the sisters sheathed the local aristocracy, and then switched to Hollywood stars, who began to arrive in large numbers in Rome. Among the most loyal fans of the Fontana sisters: Audrey Hepburn, Ursula Andres, Liz Taylor, Gina Lolobrigina. Designers created dresses for the Queen of Iran Soraya, Princess Grace Kelly, Jacqueline Kennedy.
Today, the palazzo near the Spanish Steps in Rome, where the sisters worked, no longer functions as an atelier. The museum and school are located here, and any student can get access to the rarest materials and sketches from the archive. But still, most of the works created by the Fontana sisters have spread all over the world - they can be seen in the Metropolitan Museum and the Guggenheim Museum in New York, as well as in the Louvre in Paris.
Fendi
Fendi's history begins back in 1918, when the company was only engaged in sewing leather and fur products. And the brand received the name only in 1925, when the owner of the company, Adele Casagrande, married Eduardo Fendi.
Like all major Italian companies, Fendi has remained an exclusively family business for many years. But in 1965 the brand invited Karl Lagerfeld to cooperate, who significantly "refreshed" Fendi's style. The company has gradually conquered new niches in the fashion market, launching pret-a-porter collections, its own accessories and perfumes. In October 2007, one of the most striking Fendi shows took place, the venue of which was the Great Wall of China. In terms of its showiness, it can only be compared with the show at the Trevi Fountain. The Trevi show was prepared for the brand's 90th anniversary: models in stunningly beautiful dresses paraded on the surface of the water of the famous Dolce Vita symbol, which was illuminated by many lights.
Brioni
The brand is the personification of a successful and stylish man. Immediately after the war, the tailor Nazareno Fonticoli and the entrepreneur Gaetano Savini decided to open a high-end men's suits boutique. In 1951, Giovanni Giorgini invited Nazareno and Gaetano to take part in that very iconic fashion show. The Brioni style captivated the Americans so much that within a few months the brand's first boutique appeared on 5th Avenue in New York. It was thanks to Brioni that a new term appeared - Prêt Couture or high fashion ready-to-wear.
Bulgari
The Italian jewelry company Bulgari was founded in Rome in 1884 by Greek migrants. At first, the owner of the company, Sotirios Bulgaris, imitated the then popular Parisian masters. And only years later the company developed its own style: a chain of tubogas and large colored stones. In the 60s, the film "Cleopatra", filmed in Italy, was released. Especially for Elizabeth Taylor, who played the main role in the film, the first adornment was created in the form of a snake - a symbol of strength, protection and rebirth in Roman and Greek mythology. Since then, the snake has become the symbol of Bulgari.
Fashion and design museums
Fendi Cinema & Fendi Studios
Address: Quadrato della Concordia, 3
The Fendi Museum is located in the Palace of Italian Civilization. This is an extremely interesting building in terms of architecture, which is also called the "square Colosseum". There is now an exhibition about the brand's work for cinematography. You can pretend to be a Hollywood star in a chic convertible, get lost in mirrored rooms, or watch short clips about fashion in a specially designed cinema hall. The exhibition will run until July 8.
Fondazione micol fontana
Address:Via di S. Sebastianello, 6
The old palazzo contains the best dresses once made for world stars, princesses, presidential wives and other top women from all over the world. Here you can not only watch, but also touch - ideal for curious fashionistas and fashionistas.
SHOWS AND EXHIBITIONS
AltaRoma
AltaRoma is a week of haute couture in Rome. Yes, so tall that sometimes you want to ask: "And is this someone going to wear?" But fashion is art! Perhaps it is not always advisable to wear these clothes on a person, but on the other hand, it conveys the spirit of the times and the vision of the designer. Along with famous couturiers, young designers and graduates of the best fashion schools take part in the week. Special attention is paid to the decorations of the shows. For example, a few years ago, a piece of Paris with its iconic metro stations was recreated for the Channel Haute Couture collection at the Cinecitta film studio. The next week of haute couture will be held from June 28 to July 2.
Roma Sposa
An annual show of bridal fashion in Rome, where the latest trends in bridal wear are set. The best designers from all over Italy present dresses for fashionable brides on the catwalk of unimaginable beauty. The event takes place during Palace of Congresses (Palazzo dei Congressi) in the business district of Rome.
ADI Design Index
The Industrial Design Association (ADI) exhibition, where you can gaze at the best examples of manufacturing, from furniture to car tires. Here, designers are presented with awards for the best innovative design. Books, printing, mobile applications, interior items - so much is brought here that it is definitely not possible to inspect everything in a day.
Schools
European Institute of Design (IED / Instituto Europeo di Design)
Address: Via PompeoLeoni, 3
Duration of training:from 3 months to 3 years
Courses: all kinds of directions from "Fashion" and "Sound Design" to "Jewelry Design" and "Photography in Cinema"
Language of instruction: english and italian
Accademia Costume & Moda
Address:Via della Rondinella, 2
Duration of training:short courses, master's and bachelor's programs
Courses:fashion and costume design for opera and ballet, media design, fashion editor, accessory design, jersey design
Language of instruction:italian and english
Shopping
Rome, as we have already noted, is the capital of haute couture. Therefore, you should go here, first of all, for the unique creations of local couturiers. But if you have not yet grown up to high fashion, you can easily find more democratic clothes in the city. Don't be limited to the tourist-flooded central shopping areas. The less touristy areas of Rome are full of boutiques of authentic Italian design that offer unique, high quality items.
Main trading places:
Galleria alberto sordi- arcade with boutiques in the city center (Galleria di Piazza Colonna)
Via del Corso- democratic brands
Via dei Condotti- luxury brands
Via Borgognona- luxury brands
Via Cola di Rienzo- not very well-known Italian brands
Monty District- interesting boutiques of Italian designers, vintage, retro furniture (Via Urbana, Via del Boschetto)
Zone Campo de 'Fiori - young Italian designers, high quality clothing, shoes and accessories
Via dei Coronari- vintage furniture and household utensils
Via dei Giubbonari- small boutiques of clothing and footwear made in Italy (104 PANDEMONIUM on Via dei Giubbonari, 104 - considered one of the best)
Store Coin Excelsior- the largest store of the chain of the same name (Via Cola di Rienzo, 173)
Store Rinascente- the largest store of the chain, which was opened in the fall of 2017 (Via del Tritoneб 61)
Porta di Roma- the largest shopping center (Via Alberto Lionello, 201)
Euroma 2- shopping center (Viale dell "Oceano Pacifico, 83)
Castel Romano Outlet
MILAN
Today everyone knows that Milan is the recognized capital of ready-to-wear fashion. But how did it all begin? At the beginning of the XX century, Milan became the main industrial center of the country - most of the textile products were produced in the region. But in the 50s and early 60s of the last century, Florence remained the capital of fashion. However, in the 70s, the situation began to change rapidly. The clothes of Florentine designers, like those of Paris, could only be afforded by very wealthy people. Milan offered simplicity and elegance at an affordable price, clothes for every day. The very idea of fashion has undergone a change. Designers armed themselves with the slogan: "Style should be available to everyone." Thus, Milan has won the title of the new capital of fashion. Here, in the 70s, young and then unknown designers Gianni Versace and Giorgio Armani began to release their first collections.
The history of the emergence of Milanese fashion brands
Dolce & gabbana
In 1982, designers Domenico Dolce and Stefano Gabbana opened an atelier in Milan, and three years later staged their first show at Milan Fashion Week. The collection did not cause a stormy admiration of the public, there was no money to continue working - and the story could have ended there, if not for the warm Sicilian support of Domenico's father. The zeal soon began to pay off and the brand entered the global fashion market.
Today Dolce & Gabbana develops several lines: for men, women, children, and also produces perfumes and cosmetics. The brand is also engaged in the development of industrial design, and one of the most famous works of Dolce & Gabbana in this direction is the special design of the MARTINI Gold bottle, which was “dressed” in gold by iconic fashion designers and packed in a laconic black box. In general, the collaboration between MARTINI and Dolce & Gabbana is a long and fruitful history. In 2003, the designers opened Martini Bar and Martini Bistro in the heart of Milan, an iconic meeting place for Italian bohemians. Here you can dine in a glamorous and relaxing atmosphere, have an aperitif or enjoy a dinner in the finest Sicilian tradition. By the way, another great place in Milan where we recommend having a glass of cool MARTINI & TONIC is the Terrazza Martini bar, which is located right on the roof of a 15-storey building in the city center. An incredible view of the Duomo in Milan!
Versace
Gorgon Medusa is one of the most recognizable logos in the fashion industry, which emerged as a result of Giovanni Versace's fascination with the history and culture of Ancient Greece. The brand was founded in 1978 in Milan as a family business. Gianni was responsible for design, his younger sister Donatella for public relations and advertising, and elder brother Santo for the legal side of the business.
The Versace style shocked the audience with its deliberate sexuality, sometimes even aggressiveness, bright colors, a combination of delicate fabrics with brutal skin. Gianni contributed to the development of the phenomenon of supermodels, who acquired superstar status in the 90s. The "Magnificent Five" - Cindy Crawford, Christy Turlington, Naomi Campbell, Linda Evangelista and Tatiana Patitz - have appeared in all advertising campaigns and brand shows. Gianni Versace was assassinated in 1997, but his brand lives on, keeping the memory of its founder alive.
Armani
Giorgio Armani opened his own brand in Milan in 1975. Although Versace and Armani appeared in the same location around the same time, the style of the brands was diametrically opposed. Sexuality versus elegance, bright colors versus calm noble, ultramini versus restrained elongated silhouette. As Anna Wintour said: "Armani dresses wives, and Versace dresses his mistresses." The fame of the men's line of the brand was brought by the film "American Gigolo", in which the hero of Richard Gere wore suits exclusively from Armani. And it was then that the brand name became a symbol of Italian chic.
Buccellati
We present you the most famous Italian brands of clothing, footwear and bags. Our list of Italian brands consists of the most commercially successful 10 companies as of the end of 2012, directly related to the modern fashion and the global fashion industry.
Foundation year: 1913;
Prada brand sales value: US $ 4,771 million
What Prada makes: Fashion clothes, shoes and accessories.
Prada brand history began in Milan, when Mario Prada opened a small shop of elegant travel bags, which he, in order to attract the attention of respectable customers, sewed from walrus skin... Influential clients, as they say, "fell for", and the enterprising Italian Mario quickly became rich and began selling not only Prada branded bags, but also clothes and shoes.
Giorgio armani
Year of foundation: the history of the Armani brand and the first independent collection of the same name by the designer appeared in 1974;
Brand sales value: US $ 4,597 million
Armani clothes are worn by such celebrities as Julia Rohrerts, Robert De Niro, George Clooney, Jodie Foster other.
Gucci
Foundation year: 1921;
Gucci brand sales value: US $ 4,428 million
What Gucci brand produces: fashionable women's clothing, shoes, perfumes, cosmetics, watches and all kinds of accessories, from bags to key rings.
Gucci is one of the most recognized clothing brands in the world and owns shares in Yve Saint Laurent, Stella McCartney, Sergio Rossi, Alexander McQueen, Bottega Veneta, Balenciaga and several others. Currently Tothe creative director of the Gucci brand is a woman, 32-year-old Giannini.
Dolce & gabbana
Foundation year: 1985;
Brand sales value: US $ 2,301 million
Dolce & Gabbana's real fame came after the singer Madonna appeared in a Dolce & Gabbana corset at the Cannes Film Festival. As a token of gratitude, Dolce and Gabbana sewed Madonna 1,500 stage costumes by hand in two months.
United Color of Benetton (Group of Benetton)
Foundation year: 1965;
Brand sales value: US $ 1,221 million
What Benetton Group produces: fashionable clothes, underwear and swimwear, footwear and accessories for children and adults for a mass buyer at affordable prices.
The Benetton Group includes 4 Italian brands: United Colors of Benetton, Undercolors of Benetton, Playlife and Sisley.
Diesel
Foundation year: 1978;
Brand sales value: US $ 1,103 million;
Versace
Foundation year: 1978;
Selling value of the Versace brand: US $ 852 million;
What it makes: The Versace brand produces fashionable clothing for men and women, cosmetics, perfumes, jewelry, sportswear and ceramic tiles and bathroom accessories. Another brand of the company - Versus - focuses mainly on young people. The designer of Versus, as well as the fashion lines of Vesus - Vessace Sport and Versace Jeans Couture, is the designer of British origin Christopher Cane.
Moschino
Foundation year: 1983;
What Moschino produces: fashionable clothes, footwear and accessories for men, women and children, cosmetics and perfumes for adults.
Moschino's clothes and accessories are easily recognizable all over the world thanks to the bright colors and unusual approach to the design of the founder of the brand, Franco Moschino. Moschino Love leather bags and branded belts are very popular. Moschino is favored by celebrities Gwyneth Paltrow, Alice Silverstone, Joan Collins and others.
Fendi
Foundation year: 1925;
Selling value of the Fendi brand: US $ 413 million;
What Fendi produces: fashionable clothes, branded fur coats and leather goods, accessories, cosmetics and perfumes.
The history of the Fendi brand began with the manufacture of leather goods, primarily baguette bags.
Famous Italian clothing brands: hot ten!
Fendi branded fur coats are very popular today: they are of excellent quality and are available at a reasonable price.
Rounding out our list of Italian clothing, footwear and accessories brands ... Prada! Only in this case it is not the name of the fashionable brand of the same name, but the surname of the granddaughter of its founder. Fashion house Prada initiated our list of the best Italian clothing companies.
Miu Miu
Foundation year: 1993;
Brand sales value: US $ 291 million
What it produces: The Italian brand Miu Miu produces clothing, footwear and accessories for young people. This, at least, was conceived by Miuccia Prada, the granddaughter of the brand's founder, who within Prada tries to follow the age-old tradition of the family brand and pay tribute to the classics. The Miu Miu brand builds its philosophy on eclecticism - a mixture of avant-garde and retro, boldly mixing styles and experimenting with color.
These are the well-known Italian brands of clothing, shoes and bags. These are the Italians, the founders of these brands - daring, bright, creative and adventurous.
Want to enjoy shopping online in Italian?
edited by V.G.
Brands
Fashion 2016 | Fashion spring-summer 2016 | Fashion Fall-Winter 2015-2016 | Brands | Shopping
We present to your attention the famous world fashion brands in our heading of the same name. How to navigate in their diversity, how to learn to distinguish quality items from fakes? When and how were the most fashionable brands born, what are they characterized by, what are their distinctive features, who founded them? All these issues are covered in our materials in this section.
Italian clothing brands: list, review of fashionable clothes for men and women
Here you will find such famous brands as Dior, Chanel, Prada, Louis Vuitton, Calvin Klein, Arman, Roberto Cavalli, and very popular among young people Msngo, Bershka, Zara and many others. Our list of brands and haute couture fashion houses is constantly growing and will allow you not to get lost in this vast endless world of quality clothing, shoes and accessories. The reviews are provided with gorgeous photos, which greatly helps to better understand the features of a particular brand with a worldwide reputation. Indeed, as it is quite rightly said, it is better to see once than hear a hundred times.
Benetton brand
The world-famous Benetton brand is famous for the brightness of the color of its products, their high quality and affordable prices. The story of the company's creation is like a fairy tale: a poor Italian family bought a knitting machine and began to make brightly colored sweaters for sale
Brand Nina Ricci (Nina Ricci)
The stunning French brand Nina Ricci was founded in 1932 as a family business by a mother and son.
Not striving for a revolutionary change in costume, Nina Ricci sought to satisfy the needs of clients, creating elegant outfits for a reasonable price.
Moschino brand
The famous Italian brand Moschino has gained popularity all over the world for its high quality products and unique style, which combines elegance with irony. The founder of the brand - Franco Moschino - was an innovator, known for his extraordinary approach to creating models
Brand Hubert de Givenchy
The legend of Haute Couture - Hubert de Givenchy has gained worldwide fame thanks to his creations, which are the standard of refined taste, elegance, delicious femininity and beauty! In his work, he was guided by Plato's triad - beauty, goodness and harmony!
John Galliano brand
Brilliant British designer John Galliano is known as the creative director of the House of Dior and the creator of his own brand of clothing John Galliano, but the scandal in the Parisian cafe La Perla canceled his career. The shows of his collections have always been accompanied by a spectacular entourage.
Prada brand
The famous Italian brand Prada will soon turn 100: it was founded in 1913. The history of the brand began with a small leather goods factory, which produced luxury walrus leather suitcases. Today Prada is a powerful empire ...
Louis Vuitton brand (Louis Vuitton)
The legendary French brand Louis Vuitton (Louis Vuitton) was founded in the 19th century as a company for the production of luxury travel suitcases. Today, the Louis Vuitton Fashion House is one of the most influential in the fashion world, and its products are one of the most prestigious and high-status.
Donna Karan Brand (DKNY, Donna Karan)
The popular American brand Donna Karan (Donna Karan, DKNY - Donna Karan New York Company) has become a symbol of urban chic, which combines convenience, comfort, elegance and femininity. Donna Karan's goal is to help the residents of metropolitan areas in solving their problems with costume and appearance.
Calvin Klein brand
The legendary American brand Calvin Klein Calvin Klein (Calvin Klein) is known and respected in everything for a style that combines rational beauty, fashion trends, excellent quality and sophistication. Sensuality was emphasized in the brand's flamboyant advertising
Armani brand (Armani)
The Italian brand Armani (Armani) was founded in 1975 and during its existence has conquered the whole world, becoming the standard of elegance, prestige and respectability. Today the brand unites 7 brands under which its products are produced.