Bronnitsky Jewelry Factory, 1974 item. Bronnitsky jewelry factory: photo, production and address of the enterprise. The deal of the century, or how bargains are made
Plan:
- Introduction
- 1. History
- 2 Company today Notes
Introduction
Bronnitsky Jeweler is a Russian vertically integrated jewelry company. Production is located in the city of Bronnitsy, Moscow Region. The holding includes: Bronnitsky Jewelery Plant, Trading House Bronnitsky Jeweler and a retail network.
1. History
The official founding date of the Bronnitsky Jewelry Factory is considered to be 1924, when the Emerald artel was founded. The organizers of the artel were Bazarov A.K., Nikitin I.D., Belousov A.V., Belashkin A.G. and Kovalev G.V. Initially, the artel produced brooches, pendants, bracelets and earrings, but the production volume did not exceed 100 kg of gold items per year. In 1935, the production of chains of gold and silver was launched.
The Great Patriotic War makes its own adjustments to the work of the enterprise: the production of mine holders, covers for mines, bowlers, mugs, chain hangers for overcoats, etc.
In 1951, work was organized in the shops (before that, home work prevailed).
In 1963, the Sinkovskaya Jewelry Factory joined the Bronnitsky Jewelry and Art Factory.
The decision to build a jewelry factory in Bronnitsy was made in 1968. Italian equipment is purchased for the new enterprise.
In 1972, the factory was renamed into a plant and transferred to new workshops. In the 70-80s, the plant became the leader in the country in the production of chains.
In the early 90s, the company operated at 1.5% of its capacity, producing 20-30 kg of jewelry per month.
In fact, the bankrupt enterprise was considered Alrosa as an object of absorption, but the diamond giant abandoned its plans and the plant was acquired by Sudkomgroup. The new shareholders invested $9 million in modernization only at the beginning and began to build a vertically interned jewelry company on the basis of the plant.
2. Company today
The company's annual production capacity is 4 tons of gold and 2 tons of silver jewelry. The company's products are represented in more than 2 thousand retail outlets in Russia and neighboring countries (both company stores and multi-brand stores). The retail network is built mainly on the basis of franchising.
Notes
- The history of the brand "Bronnitsky Jeweler" - uvelir.info/press/6/
- The new shine of "Bronnitsky Jeweler" - www.muswave.ru/taxsbs577sx/raz/
- 80 years of "Bronnitsy Jeweler" on the official website of the city of Bronnitsy - www.bronnitsy.ru/articles/economy/205.html
This abstract is based on an article from the Russian Wikipedia. Synchronization completed on 07/17/11 10:18:24
Related essays: Jeweler,
Bronnitsky jewelry factory- Russian enterprise of the jewelry industry in the city of Bronnitsy, Moscow Region.
« Bronnitsky Jeweler"- a company founded in the 1990s on the basis of an enterprise, which also includes a trading house and its own retail network.
Story
The official founding date of the Bronnitsky jewelry factory is considered to be 1924, when the Emerald artel was founded. The organizers of the artel were Bazarov A. K., Nikitin I. D., Belousov A. V., Belashkin A. G. and Kovalev G. V. Initially, the artel produced brooches, pendants, bracelets and earrings, but the production volume did not exceed 100 kg gold items per year. In 1935, the production of chains of gold and silver was launched.
In the early 1990s, the company operated at 1.5% of its capacity, producing 20-30 kg of jewelry per month. The actually bankrupt enterprise was considered as an acquisition object by the Alrosa diamond mining company, but it soon abandoned its plans, and the plant was acquired by the Sudkomgroup company. The new shareholders invested $9 million in modernization and began to build a vertically integrated jewelry company on the basis of the plant.
Annual production [ ] is 4 tons of gold and 2 tons of silver jewelry. Products are sold through more than 2 thousand retail outlets in Russia and neighboring countries (both through branded stores and multi-brand stores). The retail network is built mainly on the terms
Bronnitskaya Jewelry Manufactory
Bazarov A.K.
Nikitin I.D.
Belousov A.V.
Belashkin A.G.
Kovalev G.V.
Russia , Moscow Oblast , Bronnitsy
Bludov M.B., General Director. Malygin S.A., Manager of the Central Processing Center, Ovechkin R.S., Manager of the Legal Unit, Alekseev M.M., Head of Commodity Department
jewelry
chains, earrings, brooches, bracelets, etc.
Bronnitsky Jeweler is a Russian vertically integrated jewelry company. Production is located in the city of Bronnitsy, Moscow Region. The holding includes: Bronnitsky Jewelery Plant, Trading House Bronnitsky Jeweler and a retail network.
Story
The official founding date of the Bronnitsky Jewelry Factory is considered to be 1924, when the Emerald artel was founded. The organizers of the artel were Bazarov A.K., Nikitin I.D., Belousov A.V., Belashkin A.G. and Kovalev G.V. Initially, the artel produced brooches, pendants, bracelets and earrings, but the production volume did not exceed 100 kg of gold items per year. In 1935, the production of chains of gold and silver was launched.
In the early 90s, the company operated at 1.5% of its capacity, producing 20-30 kg of jewelry per month.
In fact, the bankrupt enterprise was considered Alrosa as an object of absorption, but the diamond giant abandoned its plans and the plant was acquired by Sudkomgroup. The new shareholders invested $9 million in modernization only at the beginning and began to build a vertically interned jewelry company on the basis of the plant.
Company today
The company's annual production capacity is 4 tons of gold and 2 tons of silver jewelry. The company's products are represented in more than 2 thousand retail outlets in Russia and neighboring countries (both company stores and multi-brand stores). The retail network is built mainly on the terms
According to official data, the Jewelry Factory in Bronnitsy was founded in 1924 - immediately after the founding of the Emerald artel. The original activity of the artel was the manufacture of such jewelry as brooches, earrings, bracelets and pendants. True, production volumes were small - no more than a hundred kilograms in gold.
The rapid development of the future jewelry factory began with the establishment of the production of gold and silver chains. This happened in 1935. During the Great Patriotic War, jewelry production was stopped and the enterprise was redesigned to produce mugs, bowlers, holders and covers for mines, and so on.
Since 1951, jewelry production was transferred from a home-based form to a workshop, and in 1963 the Bronnitskaya and Sinkovskaya jewelry factories merged. The decision to build a full-fledged jewelry factory in Bronnitsy was made in 1968. To begin with, industrial equipment was purchased in Italy.
In 1972, the jewelry factory in Bronnitsy “moved” to the newly built workshops and was renamed the Bronnitsky Jewelry Factory. Over the next decade, the plant became the leader in the country among the manufacturers of jewelry chains.
Specialization in the production of chains was based on the fact that in the 17th century chain mail craft successfully developed on the territory of Bronnitsy. Craftsmen known throughout the country for weaving chains for chain mail lived in the settlement. In the 18th century, with the spread of firearms, the need for chain mail disappeared, and the craftsmen changed their profile to making chains from precious metals. The technique of weaving chain mail chains was restored in 2010.
In the middle of the 19th century, the largest jewelry workshops appeared here, in which hired labor was used. These are the first industrial enterprises, which later expanded to jewelry factories.
The nineties of the last century were the most difficult for the plant. Jewelry production fell to 200-300 kg in gold annually, and just over 1% of the production capacity of the jewelry "giant" was used. Ultimately, the company was on the verge of bankruptcy.
In fact, the bankrupt enterprise was acquired by the Sudkomgroup holding. The investor spared no expense in modernizing production, investing $9 million in development. With the arrival of the investor, the management structure at the enterprise also changed - a clear vertical of management was built. Every year, the plant began to produce about 6 tons of gold and silver jewelry.
The approach to the development of retail has also changed. Now the industrial enterprise began to sell its products through franchise networks. And today, handmade chains of the highest class are a kind of calling card of the Bronnitsky Jewelry Factory.
In the middle of the eighteenth century, the European global jewelery industry shifted from individuals to companies. Currently, jewelry has become not just a sign of luxury - they appreciate the accuracy of production and the imagination of a specialist. This is the only one of those winning options when a present is likely to appeal to a dear person. Without exception, all jewelry made in the Russian Federation must meet the requirements of the industry standard OST 117-3-002-95. It is important that it be an enterprise with great skills in the field of jewelry production. And here the undisputed favorite is the Bronnitsky Jewelry Factory.
About the plant
The Bronnitsky Jeweler brand has a rich history and is considered one of the oldest Russian brands. Initial references to the plant were discovered at the end of the seventeenth century. Now it is a huge company that distributes products and has hundreds of trading partners in the Russian Federation and abroad.
The craftsmanship of chain weaving, which the craftsmen of this factory have been famous for for more than three centuries, is based on the traditions of the ancient chain mail trade. During the existence of the production, precious experience has been accumulated, which makes it possible to make original jewelry of the Bronnitsky Plant, which has no analogues. The manufactured jewelry is respected by the Russian buyer for the high quality and exclusivity of the models. The plant produces and sells jewelry made of precious metals: gold, silver, platinum or palladium, the design of which is distinguished by a unique combination of traditional customs and progressive trends. To date, the production workshops of the plant are equipped with the most advanced equipment of the world's leading manufacturers.
The retail network of the Bronnitsky Jewelery plant in Moscow and the Moscow Region has more than fifty stores, 11 stores in Krasnodar, 6 in St. Petersburg, one in Rostov-on-Don and one in Lipetsk. The network is constantly expanding and modernizing. Based on the feedback from employees, you can understand that this is a friendly team that has been formed over the years, and the company's management is loyal and respectful.
Quality
The team of jewelers with full confidence can provide customers with the quality of the jewelry they produce, as the jewelry of the Bronnitsky factory has a number of levels of protection. Name brand of the company.
This enterprise is the only domestic manufacturer that has received the opportunity to stigmatize the Rostest-Quality system with the symbol of conformity. World-class technological processes combined with unparalleled factory know-how guarantee high quality products.
Range
Each year, the company produces over five thousand gold and silver jewelry. The chains produced at this plant deserve special consideration. It was with chain knitting that the history of the company began, and these jewelry became its hallmark. The assortment list contains chains of station and hand weaving, and there is a quality mark on the carbine.
The constantly updated catalog of the company offers an extensive range of:
- charms, watches, bracelets;
- baby gold;
- bijouterie, products with Murano glass;
- rubber with gold;
- pendants, necklaces, brooches, necklaces;
- men's seals, engagement and wedding rings, rings;
- religious jewelry, pectoral crosses, accessories and souvenirs, tie clips, cufflinks;
- silver jewelry and cutlery;
- ear earrings and piercings;
- jewelry with semi-precious and precious stones: diamonds, opal, sapphires, amber, gems.
The dancing diamonds of the Bronnitsky Jewelry Factory are distinguished by the exclusivity that the style of setting gives to the stone. With this method, the stone has only 1 connection point with the product, which allows it to move relatively easily in the setting. As a result, he begins to play when moving, but this game has a short-term and rapidly fading character.
Purchase and exchange
In stores, the exchange and purchase of jewelry made under the company's brand is carried out. So, if the earrings of the Bronnitsky Jewelry Factory or the necklace are out of fashion or faded, then you can come to any of the stores of the network and get money for products that are boring and have lost their former qualities, or exchange them for new and fashionable ones. Employees of franchise stores will always explain in detail the rules for such an exchange or sale and advise the best choice. Of the documents, it is important to take only a passport with you. Favorable rates apply. So, for a 585 sample chain, buying up will cost 1300 per gram, and exchange 1700 per gram. Upon exchange, the difference in price will be returned in the form of a discount on a new product.
The following are not accepted for purchase:
- ingots of banks and those. plates;
- award medals and orders;
- wire and sand made of gold;
- decorations from several different gems. met.;
- icons and coins;
- nuggets;
- heavily contaminated products.
Creation by individual design
In the workshop, it is proposed to create author's jewelry according to the original design. Here it is possible to choose any desired stone, type of setting, optimal frame and make an inimitable product that will absolutely convey the taste and character of its owner, and in addition, emphasize the image. Artists are ready to bring the most unique ideas to life.
Souvenirs and engagement rings from the Bronnitsky jewelry factory, made to order, enjoy incredible success. In order to consult with a jeweler, you need to fill out a simple form on the company's website or call the multi-channel tel. An experienced craftsman will help you choose the most suitable variation and unique methods for implementing interesting ideas. Without exception, all the required elements will be discussed and an approximate sketch of the upcoming decoration will be formed. After the approval of the sketches of the product, they are given to a skillful workshop.
factory diamonds
Without exception, all the jewels of the Bronnitsky Jewelry Factory are made from the material provided by the leader in the diamond mining industry - the ALROSA company (OAO). Among them, there are gems cut by a company that occupies a leading position in the world in terms of diamond production. In the implementation of only real, unennobled jewelry.
The cost of a diamond is calculated according to the price list of Rapaport, according to the US dollar exchange rate of the Central Bank of the Russian Federation on the day of certification, plus tax (VAT). All gemstones are accompanied by certificates from independent grading institutions. Certification documents can be checked online and in any network store. The plant conducts a thorough additional control of the conformity of the declared diamond data before sale.
Gem selection
Finding your own unique diamond that will enchant, for example, for wedding rings from the Bronnitsky Jewelry Factory, is not always easy. The company's experts accompany this exciting stage and guide the customer. The range of presented ring frames provides an opportunity to create your own unique image. Skilled craftsmen can help you choose the best frame design and agree on the best sketch to make the piece last forever.
The price of an exclusive product is subjective each time and depends on some conditions:
- the weight of the jewel;
- alloy material used;
- stones used in the product;
- design complexity.
The factory's workshops offer a wide range of metals and precious and semi-precious stones. In addition, it is possible to apply and combine different types of gold.
Engraving
The famous Bronnitsky jewelry factory provides engraving services. The work is carried out exclusively by a highly qualified jeweler who really puts his whole soul into the product. The unique engraving becomes part of the jewel, it is durable and does not give in to abrasion. Marriage is excluded due to machine processing using a laser. A commemorative inscription or a beautiful ornament is applied to various products, it can be earrings, a pendant, a ring, cufflinks, spoons. This makes the piece unique and makes it the perfect gift or family heirloom.
For design, you can choose a beautiful font and ready-made elements. Engraving according to an individual sketch is carried out both on the inner and on the outer plane of the product. Order execution can take from 7 to 14 days. The only negative is that engraving is not possible on rings whose width is less than 3 mm. It is possible to give a precious ring or pendant for engraving in any franchise salon.
Tool production
The modern and high-quality special equipment of the company's tool shop makes it possible to produce jewelry of any complexity. The tool workshop of the plant works both according to sketches and technological conditions, and offers examples of its development and design with a guarantee of copyright. We use metalworking machines from the world's leading manufacturers in Switzerland and Japan. In the production of products, innovative technological processes of 3D metal finishing, electronic forecasting, etc. are used. The Design, Scientific and Technical Center can design parts and products of any complexity. In addition, all products undergo multi-stage testing of technology and quality. It provides services for many varieties of industrial products:
- Press forms;
- equipment for machine tools;
- hallmarks, matrices, stamps;
- chain knitting equipment;
- extrusion dies.
The plant has a full range of patents for various inventions and unique modifications. More than five hundred specially trained specialists work in workshops and laboratories, who create high-quality products.
Repair and quality control of products
In the customer service center you can use the services of an artist-jeweler. Key disadvantages appear after the acquisition rather quickly. These may be defects such as a lack of insert fastening components or the color of a valuable alloy changes the initial color. The master reconstructs the beloved, but lost radiance of the ring of the Bronnitsky jewelry factory, gives it a new look, changes the size or strengthens the stone. Warranty works are performed free of charge. If you need to come to the studio for a consultation before 11.30, then you need to approve the visit in advance by phone.
According to the current Decree of the Government of the Russian Federation from 19.01.98 N 55, the exchange and return of jewelry of the appropriate quality is not done. If during the process of wearing a marriage or malfunction is revealed, then you need to come to the salon of the network with:
- checks and tags (this can help determine the date of purchase of the product);
- identity document.
In the store, you will need to fill out an appropriate application and a safe receipt, after which the precious item will be sent to the factory laboratory for quality control. After twenty days, the buyer is informed about the decision and further actions. If the fact of industrial marriage is determined, then it will be possible to make repairs at the expense of the company, exchange it for a similar product, or return the cash.
Online store
The jewelry company produces approximately 4 tons of gold and 2 tons of silver items per year. Having excellent sales, the company's management approved the decision to form a new online store. Experts have identified popular destinations and formed a modern online boutique of jewelry made of silver and gold of the Bronnitsky Jewelry Factory.
The design of the web project reflects the properties of the brand, a combination of traditions and current technologies. The store can successfully and efficiently demonstrate the company's products to the buyer and make a purchase. The main page allows the buyer to get all the necessary information about promotions and offers, company services, addresses of the network's boutiques. Everyone can get a personal account and issue a permanent subscription to the news. Also at office The site has the opportunity to get acquainted with all the latest and trends in modern fashion and learn the news of the jewelry world. A pop-up window on the main page provides the guest with the opportunity not only to be aware of the latest promotions, but also to receive a discount.
There is an integration of a system of discount cards, gift certificates, promo codes for purchases in an online boutique. On the website, the user can more accurately determine the amount of their own discount on the discount card. The probability of registration of retail and wholesale consumers is provided.
Permanent legal address of the Bronnitsky jewelry factory: Bronnitsy, Komsomolsky lane, building 53.