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What are the luxury those who really can afford it? Luxury attributes - Items purely practical finding several vintage things

What do you think there may be a common between the usual Khrushchev, the residence of the Pope of the Roman, the White House in Washington and the Kremlin? This carpet, which is present at the entrance of each of the listed objects.

The product first appeared during the time of ELDA, and for its manufacture, an expensive dye was applied - Purpur. That where fashion went to the red paths. The ancient Greeks sacred believed that only the Olympic gods could walk on them, so such a luxury could be exclusively in tsarist palaces or at noble receptions.

What is the Kremlin tracks and where are used?

In a classic understanding, the Kremlin carpet tracks consist of dense carpet tissue (about 300 thousand nodes) of red, green, blue, raspberry, beige or other shades treated along the edges of curb edging with various ornaments. As a rule, they are made from high-strength yarns based on propylene, which allows the product to have a high level of wear resistance.

Unlike carpet tracks for the house, the Kremlin is designed for premises with a large crossway. These products are denser the usual tracks, as well as more in width (from 0.8 to 2 m) and have a higher pile (up to 11 cm). In addition, you can buy such a coating any long.

Kremlin carpet tracks received their name due to the fact that in their time they were abandoned by stairs and corridors of government buildings. Today, red carpets are laid outside the building during special celebrations. Take, for example, the presentation of such awards as an "Oscar" and "Grammy" or the premiere of another film, none of these events do without a famous red path. She does not threaten the concept of "relics of the past", as she has long managed to consolidate its authority throughout the history of its existence and no new modes are unable to change this.

The main advantages of the Kremlin tracks

Among the main advantages of products can be noted:

· High wear resistance. Do not lose your bright color when using various cleaning products, and also do not fade in the sun. At the same time, the coating of natural material will require more thorough and careful care than from synthetic;

· Due to a dense antibacterial composition, dirt does not accumulate in fibers, which allows cleaning quickly and easily;

· Available at the price;

· Dust does not accumulate thanks to the antistatic properties of the fibers;

· As part of the product use safe high-quality natural materials;

· Have a classic design, various color solutions and ornaments, which allows you to use them both in kindergarten and in private residence.

But besides its aesthetic functions, the carpet also performs a number of practical, for example:

· Delays dirt and prevents its further spread;

· Protects the floor from mechanical damage and scratches;

· Absorb noise;

· Do not allow a person to slip and fall on the stairs.

The classic Kremlin carpet due to its design (a wide long monophonic canvas with a pattern on the edges) is able to visually increase the room. Thus, you literally expand the horizons of space. Kremlin tracks are always practicality, comfort, luxury and particle of a real holiday.

The most expensive things that were purchased as luxury attributes.

The fastest private jet plane Gulfstream G650 $ 65.000.000

The American airprot Gulfstream presents its new flagship plane G650.
With a length of 30.41 m on board, 18 people are placed, including two pilots and stewardess. Two Rolls-Royce BR725 engines provide an aircraft with a cruising speed of 870 km / h and a maximum of 965 km / h. The maximum range of 12.964 km, which is a world range of range, as well as a speed record for business jet aircraft. The maximum flight ceiling, while reaching 15.545 meters. Sales will begin in 2012.

Decoration for the New Year tree, toy ball $ 130.000

Income, how to decorate the New Year tree? The most expensive new year, christmas decoration made in the UK. New Year's toy is made in the form of a bowl concluded in two rings. Decoration material, white gold. The ball is encrusted over the entire surface of 1500 diamonds, 188 red rubies are inserted into the rings.

The most expensive Christmas tree $ 1.680.000

Ginza Tanaka Jewelry Shop (Osaka, Japan) put up for sale a Christmas tree of 24 carat gold. Artificial tree weighs 21 kilograms and made in avant-garde style. A spruce is decorated with a large number of jewels, it is the pearl threads and numerous diamond pendants, the price of this attribute of the New Year holiday, installed the world record as the most expensive Christmas tree in the world.

The most expensive fountain is built in Dubai $ 218.000.000

Dubai Fountain is the biggest fountain in the world and at the same time, the most expensive. Built at the foot of the highest building in the world of Burj Dubai, which will open in January 2010. The Fountain Square itself extends almost three hundred meters, equipped with 6600 highlighting lamps and 50 color projection spotlights. The height of the release of a giant fountain reaches incredible 150 meters!

The most expensive Lamborghini - Lamborghini Reventon Roadster $ 1.450.000

The famous Italian manufacturer of supercars Lamborghini is famous for its outstanding design and technology, cars. Since 1963, companies have become more powerful, more and more expensive, in competition with their main rival, Ferrari. Therefore, a natural question arises: - What model Lamborghini is the most expensive in the world?
This is the latest development of Lamborghini Reventon Roadster, which will be released in the amount of 20 copies.

The most expensive bed in the world Vi-Spring Majesty $ 90.000

British Bed Manufacturer VI-Spring offered a new masterpiece called The Majesty, that is, "greatness". Sold exclusively in London boutique. The bed has a size of 217 cm by 215 cm. Made completely manually and decorated with silk, cashmere, sheep wool and cotton.

The most expensive lighter in the world - S.T. Dupont $ 74.000

The most expensive lighter of the world is made by the famous French manufacturer of luxury goods S.T. DuPont. Cost made from 18-carat white gold and built 468 diamonds in bright BRILLIANT cut, which explains the high cost of the gift. For the customers demanding to their image, Dupont also offers a fountain pen in a single style with a lighter.

The most expensive toilet paper in the world - Renova $ 3.5

Renova toilet roll roll for $ 3.5 is the most expensive in the world. And if you are already rich enough, then you don't wipe your fila pieces to the face of cheap white paper. Renova has a solution to the choice of six stylish colors: greenery, orange, black, red, blue and pink. Bumaga has a very pleasant to the touch structure. Paper for restrooms is already used in expensive clubs and restaurants.

The most expensive wands for sushi. $ 450.

When you hear about chopsticks for food intake in Asian countries and sushi bars, you can imagine them as the cheapest cutlery that has invented humanity. Really so. And even the Chinese government introduced five percent of the tax on their exports in order to combat deforestation of the Middle Kingdom.
And now look at it! Louis Vuitton, known for its luxurious bags, wallets and other accessories, has created this elegant set of colors of Asian cuisine. And they are now the most expensive chopsticks in the world at a price of $ 450.

The most expensive billiard table in the world $ 177.000

Three-multiple world champion in the game Billiards, Vincent Facquet has developed a line of luxury tables for the pool. The most extravagant of them, with a platinum ornament - Majeste, is the most expensive table for playing billiards. LED lights and fiber optics are burning in the table of the table to increase visibility.

The most expensive vacuum cleaner in the world $ 20,000

Polish designer LUKAZ JEMIOL has created the most expensive vacuum cleaner in the world. 3730 Swarovski crystals are inlaid into the room cleaning device. The vacuum cleaner was taken as the basis, the standard, model "Ergorapido" from Electrolux. Despite the fact that the designer did only one copy, Electrolux offers each wishing to upset, on special conditions, create a couple more.

The most expensive Barbie doll in the world $ 85,000

Barbie's diamond doll, created together with the masters of de Beers (De Beers) dressed in a dress decorated with 160 diamonds, and white gold is also used in miniature jewelry details.
The doll is dedicated to the 40th anniversary of Barbie, manufactured in 1999.

The most expensive umbrella in the world $ 50.000

The ultra-luxury accessory is made of the highest quality, black leather crocodile. It is available only on a special order in the fashion house for millionaires in London, at a price of $ 50,000. This model is designed exclusively for men and is designed to show unique luxury, quality, sophistication and originality.

The most expensive autograph in the world $ 5.000.000

Phone iPhone 3GS Supreme $ 3.150.000

The most expensive iPhone in the world, today, manufactured English Jewelele Stuart Hughes.
The phone was spent 10 months of painstaking work. The whole hull of the iPhone, weighs 271 grams, and cast from the purest 22 carat gold. The front edges are incrouted by 136-th well-free diamonds in the amount of 68 carats, with the purity factor F (higher). The emblem of the apple, on the back cover of the device, has fifty-three diamonds, weighing 1 carat. The composition is crowned, the navigation button in which the unique and very rare diamond is 7.1 carats.
Packed in a 7-kilogram case made from a solid piece of granite and upholstered inside with a gold cashmere and a nubuck.

What is the feature of the "true" luxury? Why clothes and accessories applying for such a worthy title may look aggressively and even vulgar? Today we will talk about that there is a luxury in a person's life, and about the senses who give out their owners of outfits from the list of traditional luxury.

Traditional and modern luxury

Not so long ago, in the 20th century, the actual value of clothing and accessories largely coincided with its assessment in society. Luxurious believed things made from rare, expensive and hard-to-reach materials. The price and status of the outfit also raised the cost of manufacture, in particular, handmade - for example, embroidery.

Let's call such clothes true or traditionally luxurious as opposed to modern luxury objects, when a synthetic T-shirt from a famous designer can cost more than dresses from natural wool. Nowadays the price and value of the outfit determines the brand's promotion, so the concept of luxury is blurred: without seeing label, sometimes not distinguish the expensive thing from cheap. That is why people still strive for traditional luxury symbols in the wardrobe, and here are their list.

Attributes of true luxury in the wardrobe:

  • Fur and leather. Fur is one of the most ancient signs of the status, sending us back in primitive times, where the best skins were at the best hunters. And now the cost of valuable fur is high enough, and once rare animals could only be mined in their natural medium. The fur coat is an archaic attribute of luxury, still welcome in all layers of the population, and sometimes the lower standard of living, the more important the possession of the fur. It should be noted that there are really luxurious fur, worn not for heat, like an open mink male on a red carpet combined with a satin dress and shoes. Excess and impracticality - frequent luxury satellites.
  • Jewelry. In addition to the skins, the distinctive characters always became decorations. And as soon as humanity learned how to produce and handle precious metals and stones, the best samples appeared in the decoration of important persons. Decorations bequeathed to descendants and gave favorites, they cut them out and killed them for them. Then the fame of famous jewelers was added to the value of materials. In the modern world, where officials and entrepreneurs adhere to the office dress code, we will not see the minister in rings and with a medallion. High-ranking men are now content with clock and cufflinks, but the ladies are still ready to spend inconceivable funds on or. In our society, the viability of a woman and her family is still often assessed by the size and quantity of jewels on it. Yes, and in the Western world, it is customary to wait for the fans of the jewelry as evidence of their consistency and the symbol of serious intentions.
  • Natural fabrics. Among the adherents of conservative luxury, it is still believed that design design, and natural fabrics should be used for expensive clothes. Remembering the second condition of the luxurious wardrobe, not everything will fall there, but only traditionally elegant and more difficult materials in production: silk, velvet, sewing,.
  • Color palette. Of course, there are no unambiguous luxurious or "uneasy" colors. But there are shades who are easier to be among expensive collections or add values \u200b\u200balong with. In the historic past, the price of dyes varied: bright deep colors were quite difficult to get. And now dark saturated colors are often called the royal palette: sapphire, emerald, scarlet - titles speak for themselves. Imagine them in combination with furs and jewels - and here you have a complete picture of luxury.

Another luxury recipe is noble bright shades. Their "noble" origin is due to the fact that those who walk on foot and work their hands will not acquire bright due to its impracticality.

An interesting fact: if we compose a list of what is considered vulgar in the image, it almost completely coincides with things from the category of luxurious. There are two reasons for it, and the first lies in the fact that vulgarity is often born from an attempt to imitate luxury without sufficient tools and / or in the absence of taste.

Nowadays, income and upbringing levels do not always coincide, so new rich robes are thrown to demonstrate the luxury in its traditional understanding on the principle of "I put on holiday all the best immediately" (by the way about the holidays: the online store Sharik.ua is all for the holiday). The right way to roll to vulgarity is a demonstrative luxury and ignorance of the stylistic combinations of these noticeable and frightened things.

Those who are most distant from the strengths of this world are even more striving for luxury - they are the main consumers of bright and brilliant: leopard bathrobes, polyester jumpers, littered with plastic rhinestones, boots made of artificial crocodile leather with thick gilded castles.

The second risk factor look doubtfully in the luxurious toilets - the aggressiveness that they carry in themselves. She reminds of killed animals and slaves, workers in mines, medieval conspiracies and bloody rituals. And those who stand for technology and progress, fighters for the naturalness and ecology are unanimous in hostility towards fur, leather and precious metals, since there is no need to use them in the 21st century. But as already mentioned, the luxury would not be so if forced to think about mild and practicality. So the more opponents of excesses in the wardrobe, the desired and brighter attributes of archaic luxury.

How to avoid vulgarity

The opposite and true, and fake luxury - practicality and asceticism. Calm soft colors, simple styles, minimum fittings and prints - and you will be much easier to earn the title of man with taste. Avoid strife - a prerequisite, if you are limited in means. And even if not limited, you can always prefer the luxury of strict elegance, European democracy or ethnic naturalistic.

There is still a way to look stylish in the imitation of luxury - not to hide, but to protrude fakes, artificial fur or plastic jewelry: to serve these things with humor and combine with incompatible wardrobe objects. This successfully makes modern mass market brands, offering wearing sequins with sports pants, a shaggy "leopard" coat - with a skirt in peas, and thick gold chains with a rough sweater.

Finally, if Laksheri-style is what you have sought all my life, having achieved the desired well-being, loss first of all on the one who enlightens you: with what and how to combine fur and diamonds. After all, there is nothing more vulgar than an unexpected and protracted wealth.

What are the attributes of a beautiful life? Yachts, jacuzzi, expensive cosmetic procedures and even forbidden drugs that can afford only golden youth. But here is a paradox: all these "status" things designed to demonstrate the wealth of our owner were originally invented with purely practical purposes.

Jacuzzi Today is the subject of the status. In the public consciousness, this bath is so firmly related to luxury and sex that its inventor is simply obliged to be any pyat-generation. An not: The bath was created by Kandido Jacuzzi, a loving father who wanted to facilitate the suffering of his son. Initially, it was called a "healing bath."

The seven of the Jacuzzi brothers emigrated from Italy at the beginning of the twentieth century and earned themselves to the production of pumps for aviation needs and for agriculture. Kennetus, the son of Kandidido Jacuzzi, was 15 months old when the doctors set him a diagnosis of rheumatoid arthritis. Everything that medicine could be offered at that time is hydrotherapy, but every day carry the Son to the hospital and back for the family of working people was an unbearable task. And the brothers have begun to develop a home installation for hydromassage. In 1948, a portable pump that could turn any bath to therapeutic was ready.

Initially, the device was sold in pharmacies as a therapeutic apparatus, but then the jacuzzi brothers found that both their baths are well suited for the fashionable houses. The company has improved the design, and in 1960-1970, the Jacuzzi finally became an integral attribute of chic.

Botoks. For a long time served to treat muscle spasms and get rid of the squint. Botulism toxin is considered one of the most dangerous toxins in the world. During the Second World War, for example, capsules with this toxin were added to dismissal politicians.

So who came to mind the idea to put a deadly toxin on the service of beauty? In the 1960s, the ophthalmologist Alan B. Scott discovered that Botoks could correct squint in monkeys. In 1978, he received approval for the use of toxin in "human" medicine and made another number of observations: his discovery helped not only with the squint, but also in the spasms of the muscles of the face, neck and voice ligaments. Everyone who suffered the most different diseases is from cerebral paralysis to Parkinson's disease, relief thanks to Botox injections. Now it is used in cosmetic surgery, mainly to eliminate wrinkles on the forehead and around the eyes.

Yacht. If you have a yacht, then the question is "what to do on the weekend?" No longer will be fraught with long reflections. The classic representative of the clan owners of the yacht is the type, whose blood is blue sky and sea, combined.

But initially the yachts were used to intercept pirate ships. Dutch traders realized that they could hardly catch flibusers on their nervy loaded goods, while the yachts had high maneuverability. The word "yacht" itself comes from German Jagen - "hunt". Decay, catch up and kill - that's what yachts served.

They became a symbol of luxury after the King Charles II, who returned to England from the reference, presented a yacht built in Amsterdam. Charles imbued to an unusual boat with a sympathy, which also infected his younger brother James, the future king. Like most rich people, they used a yacht for racing. The popularity of yachts played an evil joke with them: Today these vessels are perceived only as expensive toys.

Potency recovery tablets are among the most active advertised and high-yield preparations in the pharmaceutical market. Only Viagra every year is sold more than two billion dollars. Although Viagra can only overcome erectile dysfunction in their "technical characteristics", the distributors promise much more: they say, and sex will be fantastic, and the wife stops going to the left, and in general, on any party you will be king. The target audience of such tablets is young insecure men who, however, earn good.

And Viagra appeared as a by-product when searching for medicines from hypertension. Fifth type phosphodiesterase turned out to be unable to overcome high pressure, but volunteers who took this drug said that there are no more problems with erection anymore. As a result, in 1998, Pfizer received permission to sell Viagrad as medicines for the treatment of potency disorders. Already in the first year of blue tablets was sold per billion dollars.

Riplasty ranked second in popularity among plastic operations. It is used, among other things, to relieve respiration, but mainly to change appearance. Although initially roplasty was used to restore the noses to criminals, which they were cut off for certain atrocities.

Plastic surgery - A relatively new invention, although the birth of rhinoplasty is dating from about 600 a year BC: Indian Genius Sushrurt Sushrute regretted criminals and invented how to return to them lost. Another 300 years before he began to heal Hippocrat, Sushruut wrote a whole treatise on how to make operations. Its advice used medieval Italian doctors, and later the Western doctors praised the relay.

Expensive prohibited drugs. The fact that young people at parties often dropped by prohibited drugs, anyone knows today. The most popular "disco" drug is ecstasy. For the first time this drug appeared in 1912 due to the efforts of Merck. Initially, ecstasy was used as a means for reducing blood for people suffering from hemophilia. Unfortunately, the effectiveness of the drug was not proved, and its production ceased.

After a pause, at 15 years old, Merck began again for ecstasy. In 1927 a series of experiments was held, but researchers apparently did not make anything interesting for themselves. In 1950, Drugs took the CIA, who was looking for serum of truth, however, the ecstasy did not show himself. In 1967, the situation has changed. Dr. Alexander Shulgin "combed" the formula, tried the resulting substance and shared with his friends: it turned out that the drug perfectly copes with stressful disorders and helps people suffering from autism.

What is luxury, from the point of view of the Russian government? By definition of the Ministry of Finance of the Russian Federation, these category should include cars with more than 410 liters. from. and real estate cadastral value at least 300 million rubles. It is their agency who proposes to impose a so-called luxury tax. And if there are some hundreds of such cars in the country, there are no ten real estate objects in personal use and dozen, experts warn: after all, cadastral cost is sometimes only a few percent of the market. Such palaces can be counted on the fingers in spite of the fact that Moscow is leading in terms of the number of resident millionaires.

"The Russians are obsessed with cars stronger than anyone else in the world," so speaks about the peculiarities of the Russian attitude to the luxury Florent Bondo, the head of the Digital Luxury Group strategy and research team, annually component of The World Luxury Index. Such a conclusion, he did, having studied 150 million user requests about Lux class brands in the Yandex search engine. Based on the study, the Group was the ranking of the fifty most sought-after premium brands in Russia (The Most-Searched For Luxury Brands in Russia).

Auto Rulit

Internet users all over the world are very interested in expensive cars, but in Russia this trend reaches a peak: in the top of the most requested luxury brands, eight places occupy car stamps, explains Bondo. In the United States, for example, six car brands fell into the same ranking, and in China - five.

And the difference is not only in quantity. In Russia, BMW rolls, Bondo jokes, whereas in North America, the first place in the level of interest is Audi. In Russia, it is only the second. And on the third line of the list, the Swedish Volvo, in the USA and China, not even in the top ten. This is another feature of Russian consumers - they are especially grateful to respond to the marketing efforts of brands owners. Volvo has been explained by potential customers all over the world for many years, which is a premium brand, but the inhabitants of Russia agreed faster with this, follows from Digital Luxury Group. In Moscow, now on the roads of the SUVs of the Swedish brand is no less than German.

The company indomarka-leaders in the Russian top 10 most frequently requested bonal brands make up Mercedes-Benz, Lexus, Land Rover, Infiniti, Porsche. Another nine car brands fell into the top 50. In general, cars account for almost 75% of luxury search queries. And, by the way, it is the cars most often looking for no interest in the sake of interest, but for the purpose of buying, researchers found out.

Premium dream

Compiled Ranking reflects the people's idea of \u200b\u200bluxury, and not the cut of the tastes of its consumers, Mikhail Lezzh, the director of Marketing Avtosupermarket "Formula 91", is sure. "When we conduct customer polls, it really arises the feeling that the BMW X5 is our all and other cars on the market. But in fact, the behavior of buyers Pragmatic, and many of those who dream of a German SUV, as a result, choose Korean, "explains the leaves.

Russian speakers in front of cars can also be explained by pragmatism, the marketer is confident: there is still quite cheap gasoline in the country (let's say, compared with Western Europe), almost free parking and not too high taxes. In general, to own the car is not so expensive, so, buying a premium-brand car, you can not much to think about what costs it will bring you in the future, makes leaves.

Just shine

The Digital Luxury Group researchers were interested not only by the tastes of Russians in terms of machines, but also preferences in fashion, the beauty industry and hospitality, identified the most popular brands of jewelry and watches.

If you explore the results in all segments, it will be a pretty original list of luxury attributes: in addition to the already mentioned BMW, clothes and accessories Louis Vuitton, Cosmetics Chanel, Hilton hotels, Rado clock and Swarovski decorations.

In terms of the perception of luxury brands, the Russians turned out to be a lot in common with the Chinese, Bondo notes. For example, the five most popular brands in the fashion segment in users of the two countries identical - Chanel, Louis Vuitton, Dior, Hermes and Gucci hit it, he explains. In the US, there are small differences - on the first position among fashionable brands, the Mark Coach for Americans was, on the fifth - close to the Spirit British Burberry.

The preferences of Russian, American and Chinese users in the field of watch and jewelry brands, as well as in the beauty industry, are also quite similar, researchers notice. The only hour brand, beloved by Russians, but there are few interesting residents of China and the United States, is Rado: in China and the USA, it does not even come in the top five.

Swarovski's success reveals another line of the Russian luxury market: brands here need to be truly dazzling to meet customer requests, researchers write. Despite the conversations that the tastes of Russians have recently become more restrained, materials and brands here are of great interest here, literally concentrating on the brilliance. For example, expensive hours in Russia are much more often associated with such materials as gold and diamonds than in other markets, experts are noted by the Digital Luxury Group.

In Russia, the introduction of luxury was deformed due to the fact that the luxury goods market were created and developed too quickly - the fact that in the West took decades, we were held in the year, notes by the President of the Consulting Company "Contact Expert" Georgy Pantov. From here and widespread in one time a combination of an apartment in Khrushchev with a chic car and other battles in the level of income and consumption. It is worth remembering and incredit love for style, a non-precipitantly called Gypsy Chic, continues the pants. "Look, for example, what is called elite mansions in the province: inside all Chinese, but in gilding," he notes.

Liquid lux

Although Russians are optimistic about the luxurious lifestyle - according to BAIN & CO, our market is among the largest and at the same time remains one of the fastest growing in the world - in the country a very small percentage of the population falls under the traditional definition of consumers of luxury goods. The income of over 60,000 euros per year is obtained by about 6% of the country's inhabitants, while the Central Easternity is about 20%, indicates the consulting company McKinsey, so people who do not fall into the core of its target audience are almost a third of the expenditures on luxury items. Such consumers are able to acquire expensive things from time to time.

It is these non-permanent buyers of expensive goods that create another unique feature of the Russian consumption structure: a very high proportion of expensive alcohol. Almost 45% of the luxury market falls on alcoholic beverages, another 36% - on clothes, and the share of jewelry, watches, electronic devices, products from crystal unusually small - only 3%, found out McKinsey experts. For example, in India on the sale of the so-called expensive loss, there are 76% of the luxury goods market, China is 51%, and 17% in Brazil - 17%, celebrate in McKinsey.

So if the Digital Luxury Group had included expensive alcohol in the study, then the car would be listed less. By the way, vodka is the only product for which successful brands were created for 20 years of post-Soviet history in the country, says the CEO of Fashion Consulting Group Anna Lebsak-shimans. The rest of the Lux is the history of the development of distributors and the upbringing of their tastes. But if Vodka was allowed to Ranking, they could be proud of patriots.

In Russia, there are really special consumer values, the executive director of the Alcohol Importer Simple Anatoly Korneev is agreed. Wereful Russians cannot fully copy the structure of consumption of developed countries: for something there is not enough culture (for example, for investments in art objects) or conditions (for example, for the acquisition of yachts), he argues. And to drink - the easiest way, there are neither cultural nor infrastructure obstacles.

Consumer class

Real consumers of luxury in the field of view of the Runet Researchers can be divided into two groups - the highest class and the upper middle class, talks. Their representatives are completely different people, with the dissimilar consumer habits, he continues.

The first is easily ready to post for the purchase of the subject not the essential of $ 100,000 or $ 5,000 for dinner in the restaurant. There is a lot of demonstration in their consumption. In terms of its composition, the modern highest class is very different from the European or North American - with the greatest probability of its officials, golden youth and show-business figures will fall. On the Internet, they often are interested in brands, but nothing with the help of the web does not buy, the conversion of their requests to the transaction is almost zero, tells the pants. The only way to put them in the network is a personal contact.

It is quite another thing - the top of the middle class. These are successful managers, entrepreneurs. They are on the Internet an active social life, create clubs for interests, are looking for interesting offers, actively use discounts. In their priority list, the combination of price and quality is far from last place.

What is the oligarchs? They, if you can put it, do not leave a trace on the radar, notes the panties from the "contact expert". These people have a lot in life have come and tried, now their consumption is completely individually and much less demonstratively. Their large spending will rather be associated with the arrangement of a homely focus than with the desire to demonstrate their position and status to the world. So in the list of popular brands of representation of the richest Russians, it is hardly reflected, makes a conclusion of an expert.

In general, many experts believe that the standard of living is now more correctly measured in money, but in time. The longer you and your loved ones will be able to maintain a decent standard of living and satisfy all your requests, without resorting to the sale of property and other assets, the more reason you have to consider your family to category of real consumers of luxury, writes business coach Konstantin Bakšt in his book " Taste of life".

At the beginning of the XXI century. Full satisfaction of the desire to sleep became a luxury, Lipovetski agrees, and more and more people come to understand that the main luxury is the opportunity to live well and have their own time, he indicates.