What is now profitable to sell on the market. What is the most profitable to trade: an overview of profitable offers

14.08.2019

At first glance, it may seem that the opportunities for developing a business from scratch in a small city are much less than in a metropolis, but this is not so. The main thing is to act prudently and deliberately: choose the right field of activity, get acquainted with all the pros and cons, think over a development strategy.

Then the newly-minted business will flourish and make a profit.

The city with a population of up to 50,000 is a rather unusual marketplace. It has its own specific features, some of which can be attributed to advantages.

Small town business ideas can be found in this video:

There are drawbacks to trading in a small town.

In the first months of its existence, a business in a small town is unlikely to bring much profit due to the conservatism of people and their distrust of everything new. In this case, you need to earn credibility in small steps.
A small number of buyers and their low solvency will somewhat limit development.
The above "word of mouth" may not be beneficial. Information about poor service or expired products will also spread very quickly.
Skilled workers usually try to find work in a big city, so finding the right people can be tiresome.

Even if you live in a small town, you can make money on it, all the details are on the link.

Rules for a good start

You can open a store.

How to trade in a small town and is it profitable

The best business option in a small town is to open a store with essential items, for example:

food products;
household means;
medicines;
inexpensive clothing.

When living in a small town, you can create something that can serve as additional income and does not require large investments, read the details on the link.

Everyday product is always in demand, especially if you set the right prices, which will be lower than those of the competition. Economic studies have confirmed that residents of small settlements spend most of their funds on goods in this area.

A baby store is also a good startup idea. The demand for these products never falls, while prices remain at a fairly high level - a good profit is guaranteed.

Another idea is a flower shop. Flowers are bought and given for almost any reason: for loved ones for an anniversary, for beloved teachers for the first call, for an attractive girl on a date. They will always be in demand, especially on the eve of major holidays.

Do you want to open your own business, but no original ideas? Then the article is for you, in it you will find a lot of interesting and useful information.

Obviously, all girls and women want to have an attractive appearance, and not just residents of the metropolis. You can open a retail outlet and sell cosmetics. But the emphasis should be unequivocally on the care product: all kinds of shower gels, creams and shampoos.

How to start a business in the city, see this video:

It is worth trading with universal remedies that are also suitable for men. Decorative cosmetics should be presented either by very inexpensive means, or by popular names of the mass market.

Trade in household appliances is also relevant, with the proviso that the main assortment should be inexpensive, but necessary for everyone, equipment, for example, electric kettles, small hand-held vacuum cleaners, and washing machines.

A stationery store can be opened next to a school, university, or large business center, if there is one. Sales will go especially well before the start of the school year. Significantly increase traffic and profit levels by installing printing and photocopying equipment in your stationery store.

Successful marketing strategy

However, it should be remembered that opening a point of sale is only half the battle. You also need to develop your business correctly, and for this you need to choose the right marketing strategy. Do not be intimidated by a complex phrase, in fact, a marketing strategy is an action plan for sales growth.

What is a Marketing Strategy?

The main aspects of promoting a commercial enterprise in a small town

Advertising. These do not have to be billboards or flyers: you can come up with an unusual method that will attract the attention of the entire population.
You can organize your own system of temporary promotions and discounts. This will make the locals more loyal and attract many new visitors, because in a small town there is an acute problem of lack of funds and savings.
If the product presented in the store is unique, you should think about opening an online store. It will take some investment to develop the site and its design, but it will pay off in full. Online orders will expand the circle of buyers, and, accordingly, the flow of money. Further, it will be possible to develop the network and open branches in other cities.
An excellent solution to increase sales is to open a branch on the opposite side of the city.
The main thing is that you need to show yourself to consumers only from the good side. Let oral reviews about the store and comments on the Internet be only positive!

A profitable business in a small town can be and all the information about this can be seen on the link.

So starting a business in a small town is not such a bad prospect. With a responsible approach to business, you can achieve good results and develop further, opening more and more new points and moving to big cities.

During the crisis, the purchasing power of a significant part of the population is significantly reduced. For this reason, many goods and services become unclaimed. Therefore, all entrepreneurs need to know what is profitable to sell in a crisis. At a time when a difficult economic situation sets in, people concentrate their spending on goods and services that cannot be dispensed with.

To achieve high business efficiency in a crisis, it is enough to make a list of essential goods, and then find out in which segment there is a deficit in your city or region. The scope of activities is limited only by the type of product and the amount of start-up capital.

Business in crisis - what to open so as not to miscalculate?

First of all, entrepreneurs are interested in what exactly to do during a crisis so as not to burn out. Below are some examples. All these types of businesses have one thing in common - it is the provision of services and goods that consumers need, regardless of the current economic situation.

Foodstuffs

Foodstuffs remain essential goods at any time. Despite the crisis, people continue to eat. Of course, it will be problematic to get high income by selling delicacies and expensive products. If you are thinking about opening a business in which you definitely do not burn out and do not go wrong, then pay attention to the sale of food. With a little capital, you can organize.

The most profitable would be the sale of inexpensive cereals. Accordingly, the purchase must be made at wholesalers at the lowest possible prices, which will require certain costs. Also, the right decision would be to conclude an agreement with bakeries for the supply of inexpensive and social types of bakery products. To ensure a low cost, it is better to buy vegetables from farmers directly.

It will take some time to establish business contacts, but buyers will flow like a river to those who can provide a lower cost. Fewer competitors - less cost of goods for the store, which increases the profit. To assess the order of running costs, take a look at. In a crisis, it is risky to acquire such an establishment, but if you choose a suitable place, the number of clients will be quite large.

Medicines

Medicines and devices from the healthcare sector are always in demand. They say that money cannot buy health, but no one wants to do without the help of appropriate means. This is a profitable direction that does not lose customers at any time. It would not be an exaggeration to say that today medicines are a commodity that is one of the basic necessities. Open a personal pharmacy or even a small network. No one wants to save on their health, therefore, the sale of drugs does not decrease even in the most difficult crisis, and sometimes, on the contrary, shows a certain increase.

Hygiene items

Personal hygiene items can also be distinguished among the essential goods. During a crisis, the level of sales of such goods may decrease slightly, but this affects exclusively expensive products imported from abroad. In addition, consumers prefer to replace it with available domestic counterparts. Among personal care products, the highest sales are shown for washing powders, toothpastes, shampoos, cleaning products, deodorants and perfumes. Firms selling such goods are able to survive any crisis if they have products at affordable prices on their shelves. It is beneficial to arrange periodic ones that are not timed to coincide with public holidays. For example, give small discounts on a certain day of the week.

Profitable business in times of crisis

Even in a crisis, you can start a profitable business that will bring you a stable income. Demand for expensive goods is falling, but electronics repair, purchase of components, etc. show large volumes. Instead of buying new goods, many prefer to repair existing ones.

Auto parts

During the crisis, many people refrain from buying new cars, so it is very profitable to trade in spare parts in such economic conditions. The first step is to assess the segment in your region. You can organize the implementation both in your store and online. First of all, it is worth expanding the assortment, however, it is not worth purchasing parts for expensive models, since they are purchased at the appropriate centers. The only option to avoid inappropriate spending of working capital is to purchase the corresponding elements only on pre-order.

Advice: in a crisis, the one who can offer a wide range of both price and nomenclature levels makes good money. In an auto parts store, it is beneficial to put stands with a variety of technical fluids, consumables, engine oils, etc.

In times of crisis, an auto parts store is a great option for a small town. This business in the process of development can be developed to cover multiple market segments. For example, add a small auto repair shop, where you can immediately install the necessary part or create a point for car washing. In the latter case, the best option would be the one that provides self-service, and hence the lower cost of the service.

It should be noted that trade in spare parts for cars is the most profitable investment option in times of crisis. Many can open such a business, but there are no fundamental requirements for those who will be directly involved in trade. This allows you to hire several workers on a piece-rate scheme - to organize a certain minimum rate with an additional payment for successful transactions. At the same time, you can independently engage in the development of another direction.

Building materials

After a strong increase in the value of foreign exchange, imported building materials have risen significantly, and their purchase has become unprofitable. At the same time, the demand for the relevant materials has not changed. The organization of a business for the production of building materials in 2016 will ensure the receipt of a large number of orders, but this will require maintaining the quality of products at a high level. To do this, you will need to purchase expensive equipment, although for certain types of production in this business segment, you can limit yourself to small expenses.

The largest crisis in the construction segment is expected precisely at the end of 2016, when the construction of a number of large facilities is completed. In a crisis, buying real estate is one of the most visible trends. Developers are responding to this by increasing the volume of work and starting to create multi-storey buildings with a small area of individual apartments, which is more profitable when the population's income is low. In addition to them, private individuals are also engaged in construction, who prefer to hire a small team of workers and buy building materials from local manufacturers who offer goods at a lower cost. The absence of the need for expensive delivery also plays a role.

What sells well in a crisis?

In a crisis, everyone is looking for better quality goods at a lower cost. If you know the relevant market, you can get your income from intermediary transactions. Of course, in a difficult time from an economic point of view, it will not be possible to make a large mark-up, but with the correct organization of the process, the turnovers will be really large.

Goods from China

Many people know that in the PRC you can remotely purchase most of the goods at discounted prices. This situation in the consumer goods market is due to the lower cost of labor, when compared with our state. Thus, we can talk about a lower cost in this production. Today, Chinese manufacturers offer children's toys, shoes, clothing, various production equipment, electronics and other products at low cost.

This gives us the opportunity to make money on the sale of goods from China. The simplest method is dropshipping - that is, acting as an intermediary between the seller and the buyer. The difference from trade is that you do not purchase goods and do not provide storage and delivery, but are solely concerned with finding buyers. To engage in this type of business, it is enough to open your own online store, as well as to resell goods from Chinese suppliers. The list will help you with this.

clothing

Regardless of the crisis, things continue to wear out and people need to update their wardrobe. If you are in doubt about what products will sell well during a crisis, open a clothing store and you will not go wrong. There are certain differences between the clothing market and the food sector. There are people who prefer to wear out old things, in a pinch, giving them to be repaired. Nevertheless, a sharp drop in demand has not been observed.

There is a redistribution of the level of sales in different segments: goods of the middle level start to be bought less often, while cheap and expensive clothes, on the contrary, are purchased more often. Since the elements of clothing are losing their versatility, during the crisis, citizens try to spend less on one set, but in total, specialized stores still make a fairly large profit.

Those who provide the widest assortment receive the maximum income. You can make sections of second-hand, inexpensive, mid-range and high-end goods. The neighborhood of second-hand and expensive clothing retailers can show high efficiency if the retail space is properly organized. This business thrives even in the most difficult economic conditions.

What services are in demand during a crisis?

In a crisis, you can sell not only goods, but also certain services. Consulting is becoming especially relevant, but it is important to find a demanded direction and convey information about your services to potential customers. This can be done even with minimal investment. Also, a good result is shown by combining services with the sale of thematic goods.

Services and goods for festive and funeral rituals

Regardless of the crisis, people are born, organize marriages, celebrate the birth of children, birthdays, die. These processes cannot be slowed down or completely canceled, since they are an integral part of human life. For this reason, the business with the provision of ritual goods and services is in stable demand. Almost anyone can open such a case, even in the absence of experience.

This is the easiest method of starting your own business with a minimum investment level in 2016. Before starting the work directly, it is necessary to clearly define the specific direction of activity. Some of the ritual goods can be taken with payment upon sale, which makes it possible to save on individual purchases. If you start offering customers a high-level service, high-quality goods, then you can get high profits even in a crisis.

Crisis managers training

In times of crisis, many business owners hope to find special managers to reorganize their activities at a time of economic difficulties. They change the basic principles of the enterprise so that the enterprise can get more value in the changed conditions. There are quite a few such specialists in our country, so many managers are forced to go to the appropriate courses according to the instructions of the management. If you have personal knowledge in a relevant area or you know someone who can become a teacher in this area, consider that 2016 will be a profitable year for you.

It is quite easy to organize such courses, while the benefits of this type of activity are especially high today. Knowledge and experience is a commodity that is constantly in demand. Professionals in any field are valued by businessmen for their experience in a particular type of activity.

Advice: You can organize a whole group of training courses and actively attract customers. To expand the reach of the audience, it is advisable to create a platform on the Internet, through which you can provide paid information to a huge number of customers.

What to trade during the 2016 crisis in a small town?

Small towns have their own specifics. On the one hand, large players are often absent from such markets, on the other hand, customers are divided between existing enterprises, and it is quite a non-trivial task to lure them away under normal conditions. In a crisis, the cost of goods comes first. Offer a lower price for analogs or take a place in a new direction.

Goods for kids

During the crisis, there remains a demand for high-quality goods for a child, which makes this direction very profitable. All parents intend to give their own children the best. Individual dads and mothers, who are forced to spend even more time at work and to provide a more comfortable environment, try to compensate for the lack of their own attention to them. Today there is an increase in the sales of children's goods. If you ask experts what is better to sell in a crisis, you can get different answers, but the sale of toys, clothing and hygiene products for children will sound quite often.

If you want to open up, relying on children's clothing is a risky choice. Many people do not give up used clothes, while new things usually have a high cost. It is not worth completely abandoning the corresponding segment, however, there is no need to significantly expand the assortment, because the benefits will be concentrated in other sections of this group of goods.

Alcoholic beverages

In times of crisis, the issue of relieving stress and providing leisure time comes to the fore. Alcohol production is not the last in this, so you can organize a profitable business on this, which will be popular both in large and small cities. If you are significantly limited in capital, then it is better to choose the latter option, since this will provide lower rental costs, and also make it possible to avoid strong competition with large retail chains.

Today the state is introducing a number of measures to combat counterfeit products. This is beneficial for the aspiring entrepreneur as it allows an honest business to stay afloat. Despite the 2016 crisis, the alcohol trade remains profitable and can be considered one of the key areas of starting a business with minimal investment. Before starting the sale of alcoholic beverages, it is necessary to draw up the appropriate permits and familiarize yourself with the legal acts affecting this market segment. With the right organization, a business selling alcoholic beverages can be very profitable. Not the least important is the choice of location for your store.

In a crisis, it is profitable to trade in essential products, as well as provide services that allow you to save money. Moreover, they can be combined within the same business. Using the example of selling auto parts and arranging a car wash shop on a self-service basis, you can consider other types of business. An excellent option is to organize various courses, including those on starting your own business. Many are looking for opportunities to earn more and reduce spending. Based on an understanding of the current market environment, one can occupy a niche with low competition and high development potential. It is enough to simply conduct a market assessment.

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Large intermediaries in a crisis experience real economic stress, because in order to reduce costs and increase financial benefits from them in the producer-seller-consumer chain, they try to get rid of them first. At the same time, organizing such low-cost intermediation as dropshipping can be a truly profitable business. You can also get your own small farm. Today is a lucrative idea. Merchants should expand the range of available goods, since most of the population refuses from expensive goods during a crisis. At the same time, they cannot be completely excluded from circulation. There should always be 10-15% of high-quality goods that will be bought from you, regardless of the crisis.

In contact with

Business in small towns has some distinctive features. They must be taken into account in order to ensure the stability and profitability of an enterprise in any field of activity.

Market analysis of a specific area

In order not to lose your investment and make a profit, you need to start starting your own business with planning it. At this stage, you should carefully assess the situation in the local market and select the most promising niche.

The following factors require a competent assessment:

Population size, its structure;
Economic opportunities, residents' ability to pay;
The ratio of supply and demand, the presence of unmet needs of the population;
Competition opportunities.

Having studied the data on the number of inhabitants, their age composition, it is easy to determine the most numerous category of the population and its needs. For example, if there are a lot of young people in the city, it would be advisable to consider the idea of opening a sports or gymnasium, a sporting goods and food store, a children's clothing or toys store.

When starting your own business, it is important not to overestimate the financial capabilities of potential consumers. In low-income cities, businesses such as an expensive spa, an expensive branded clothing store, or grooming animals will not be popular with residents.

Having an idea of the number and structure of the population, its ability to pay, it is not difficult to analyze the level of its needs and the degree of their satisfaction. Perhaps the city lacks 24-hour pharmacies, a shop for car enthusiasts or young people nowhere to spend their free time.

It is beneficial to start activities in those areas where competition is minimal or absent at all. The most promising will be a new idea, useful for residents, but not yet implemented. For example, a private kindergarten, a pet supplies store, large format printing services.

Business in a small town - pros and cons

When starting a business in a small town, it is important to evaluate all its pros and cons, which will significantly affect the efficiency of activities.

Obvious disadvantages hindering business development in small towns:

A small number of potential customers;
Low income level of the population;
Limited demand.

Small number of inhabitants in small towns and their low level of income significantly limit the choice of a field of activity. In small settlements, trade in narrow special-purpose goods such as art supplies or musical instruments will not bring profit.

Small incomes of the population determine the demand mainly only for everyday goods. The lower the income, the less the buyer is willing to spend on non-essential items.

Business in small towns also has its advantages:

Low initial capital investment and operating costs;
Few or even no competitors;
Picky clients;
State support for regional small businesses.

An important advantage of small towns in the fact that you can start your own business and run it at a much lower cost than in a large metropolis. Renting premises will cost several times cheaper, staff salaries are also low.

In small towns large companies with which it is difficult to compete do not work. And there are few local competitors, so it will not be difficult to thoroughly study the advantages and weaknesses of each of them and find the most vacant niche.

Unlike the population In large cities, residents of the regions are less demanding of goods, prefer high-quality domestic products, rather than expensive delicacies. Not so fanatically following fashion trends.

A stock store selling quality clothes from outdated collections can become very popular with local residents. Good suppliers will provide your store with great products at low prices.

Thanks to state programs for the development of small businesses in the regions, it is possible to receive certain benefits and subsidies.

Business in a small town - where to start

After assessing the situation in the local market, studying potential customers, you can choose a suitable niche in demand that will bring profit.

There are several ways to start your own business:

Offer a demanded product, the demand for which is not fully satisfied;
To bring a new product to the market, an idea that has not been in the city before;
To organize a business in an area where there is experience, qualifications, special education.

If a business opens in a niche where there is already competition, you need to provide benefits that attract customers. In small towns, it is important to focus on the quality of service.

An individual approach, additional services included in the price, various promotions and discounts will increase the number of sales.

A reputation in a small town, where many are familiar, is of great importance. Customers satisfied with the quality of the product and service will become regular visitors.

A lot of business ideas working in metropolitan areas have not yet been implemented in small towns. It is necessary to implement a successful idea that will be in demand among local residents. For example, the first fast food in the city.

Lack of competitors- an important advantage of promoting new products, which will provide a quick return on business.

An undeniable advantage over competitors is the owner's personal experience and special knowledge in the area where he opens a business. Acquaintance with all the intricacies of your business will help attract and retain customers.

The location of the business is also important. It should be appropriate for the target population. It is more efficient to locate public catering establishments closer to the city center, and residents of the outskirts will be delighted with the grocery store, who have to go far for groceries.

Having decided on the field of activity, it is necessary develop a detailed business plan, calculate the required amount of start-up capital, the efficiency and return on investment of the enterprise. Having the economic justification of your project and its profitability, you can contact the bank and get a loan.

Qualified legal advice will help you competently use the state program for supporting small businesses. Under the program, you can take advantage of credit benefits, subsidies and tax breaks.

Franchise

A franchise business involves opening a business under the brand name of a well-known brand and work to its standards. The advantage of this approach is that the company is already promoted and popular, it inspires the trust of potential customers and ensures stable sales.

Franchise agreement offered by various companies working with food, clothing, footwear, furniture, household appliances, as well as cafes and restaurants, delivery services, entertainment complexes. It is important to make the right choice, to determine what will be most in demand in the city.

You need to pay attention to terms of cooperation, the reliability of the partner, the availability and amount of franchise payments. At the beginning of an activity, the terms of delivery of goods, mutual settlements, and an advertising campaign are of great importance. A lot of unofficial useful information can be learned from other members of the network.

Working in partnership assumes the fulfillment of certain conditions. It is necessary to carefully study the terms of the contract... In some cases, non-fulfillment of the sales plan leads to the termination of cooperation. It is necessary to collect information about all such moments before signing the contract.

At first the franchisor provides financial support, but you will not be able to do without your own investments. Companies do not assume the cost of renting premises, staff salaries, tax and other obligations.

Consulting company specialists will help budding entrepreneurs understand all the intricacies of doing business.

Ideas

In small towns, the real income comes from business in the field of trade. It is most profitable to sell everyday goods here.

Shop products

Opening a grocery store Is the most a win-win in any locality.

There is always a demand for food, regardless of the economic situation. Choosing the right location is important and the store will be profitable.

Most likely, there is already a large shopping center in the city center. There is no point in competing with him in prices or range.

It is more profitable to sell products in the immediate vicinity of residential buildings, for example, to open a store on the ground floor of a high-rise building.

According to the observations of marketers, in hypermarkets, buyers prefer to shop once a week, purchasing goods for future use, because prices are lower there. Food products that need to be purchased daily are more convenient to buy near your home. These products - bread and pastries, milk, tea and tea sweets, fruits - form the basis of the assortment of the convenience stores.

To attract and retain customers, a store must have advantages over its competitors, have its own "zest". Daily fresh baked goods can be such an advantageous difference. If you install an oven in a store or open a mini-bakery next to it, the delicious smell of fresh bread will provide regular customers.

Goods for kids

Trade in goods for children- a stable business, regardless of the season or the size of the settlement. The fact that parents usually do not save on purchases for children leads to more high markups for baby products... This ensures good business profitability and allows for more flexible pricing, creating an advantage over competitors.

The directions of trade are quite diverse: children's clothing and footwear, toys, baby food, cribs, strollers and other similar goods.

Marketing research will help you determine the direction for your store.

After analyzing the range and prices of competitors, after talking with the population, we can conclude about what kind of baby products are needed in the city.

Highest attendance observed in stores located near children's institutions(kindergartens, schools, clinics), in shopping malls or large shopping centers. The store can be highly specialized, for example, a children's sportswear store, or a general-purpose store.

Shop for children should attract with original thematic design. Competitive advantages will help ensure a steady stream of buyers. It can be lower prices, exclusive assortment, holiday promotions, discounts, discount cards.

Customers will also like additional amenities: a room in which you can feed a baby or spacious fitting rooms that can accommodate both a child and a parent, a children's corner and a TV with cartoons.

Personnel is also important. Friendly salespeople need to be patient with children.

Goods for pets

Products for animals are in demand among all segments of the population, from schoolchildren to retirees. The greatest demand is for products for cats and dogs, and also comes into fashion and aquaristics. Aquariums are now not only in houses and apartments, but also in supermarkets and official institutions.

A small simple shop can sell the most popular goods of everyday need, mainly products for cats and dogs: food, fillers, combs, shampoos, leashes, muzzles, collars. You can attract customers with a catalog of goods brought to order.

A similar shop should be located in a walk-through place: on a busy street, near a bus stop, next to other shops.

Car accessories

Nowadays, when almost every family has a car, business in this area is very relevant. The trade in auto accessories in our country is only gaining momentum.

Now there is a good opportunity to become the first owner of a car accessories store in your city.

These accessories are additional devices and means for improving the operation of mechanisms and the appearance of the car, increasing the convenience in its use.

These products include windshield wipers, deflectors, foot mats, as well as various equipment: GPS navigators, radar detectors, video recorders and much more.

A good option might be suitable franchise... The partner company will ensure regular deliveries of certified goods at competitive prices. The store will feature the latest in car accessories.

Trade in quality goods from official representatives and distributors will provide an undeniable competitive advantage.

Household goods

The range of household goods is very wide. There is an opportunity to find your niche in this area, a category of goods, the demand for which exceeds the supply. The main groups of household goods: household goods, goods for the garden and vegetable garden, household chemicals. The specific choice will be determined by the current market situation.

The profitability of trade in household goods ensures a large turnover. The optimal assortment of a small store should be a large number of items of inexpensive everyday goods. Accordingly, a hardware store needs a large retail space.

A densely populated residential area, where there are no competitors nearby, would be a good place to locate a store. It is not advisable to locate the store near shopping centers and chain stores.

Conclusion

In any business, it is important not to be satisfied with what has already been achieved.

And in accordance with this, it is necessary to timely introduce new methods of work into the business, constantly update and expand the list of goods. Sometimes it is more profitable to completely change the assortment than to sit and wait for customers.

Stanislav Matveev

Author of the bestseller "Phenomenal Memory". Record holder of the Russian Book of Records. Creator of the training center "RememberVse". The owner of Internet portals in legal, business and fishing topics. Formerly a franchise and online store owner.

The most profitable industry for business development is trade. And if in a metropolis it is quite difficult to find your niche in this field of activity, in a provincial town it is much easier to realize yourself. In this article, we will tell you what to sell in a small town to generate a good income.

Advantages and disadvantages of trading in a small town

A trading platform such as a city with a small population is quite specific. It has several features that can be considered real advantages for the development of a business like trade. The main thing is to understand that it is better to sell in a small town.

The main advantages of trade in the province include:

Word of mouth. People will very quickly spread information that a new store has opened in their city. If you can organize your work correctly, you will get a lot of positive feedback and a constant stream of customers;
To open a retail outlet in a provincial town, you do not need to have a large start-up capital. At least the rent will be small. If you have made up your mind for yourself yet, then pay attention to the trade area in a small village;
You will have no problem finding sellers for your store, because in provincial cities there are usually big problems with finding a job. People will apply for any open positions. However, they will not claim high wages. The only thing that really needs to be taken seriously is the choice of what to trade in a small town, so that people buy it, and you have the proceeds from which you can not only make a profit, but also pay your employees wages;
There is not much business competition in the province. Therefore, you are unlikely to be able to find an analogue of your store or retail outlet on the market. Therefore, do not worry, and feel free to get down to business if you have decided exactly.

When considering options for what kind of goods to trade in a small town, do not adhere to the stereotypical view that the inhabitants of the province are used to buying simple things and products. Some are still looking for an exclusive. Try in your store to correctly present the product to all consumers, if you are sure.

As for the shortcomings in trade in a small settlement, the following points can be distinguished here:

You will not see the first profit quickly, even if you choose the most promising option that can be sold in a small town. Provincial people are conservative people, which means that at first they will look closely at your activities and the goods that you sell;
The salaries of residents of small settlements, as a rule, are very small, therefore, this will somewhat limit the development of your business. Therefore, it is extremely important to make the right choice regarding what to trade during a crisis in a small town. Your product should be affordable for the common people;
It will not be easy to find responsible people who will work as salespeople for you. Skilled professionals tend to leave the provinces to find high-paying jobs in the metropolis.

Once you have decided what kind of product to trade in a small town, you need to pay attention to the business plan. It needs to be compiled using the following guidelines:

There is no need to try to develop a retail outlet where you can sell narrow-profile products (for example, some expensive antiques, watches made of precious metal, fur products), because you will not be able to find interested buyers;
Try to unleash your potential in the direction in which you have at least a little experience. For example, if you are a pharmacist by training, that is, you have a mind to open a social pharmacy when thinking about how to start selling in a small town;
Choosing what to trade in a small town is only half the battle on the way to starting your own business. It is also very important to decide on a good place, which should be constantly in front of potential buyers. If you want to sell household products or groceries, then it is better to choose a residential area of the city for this, and if you decide that what is better to trade in a small town is flowers, then to sell them it is better to open a retail outlet in the central area;
If you decide that it is most profitable to open a grocery store, then it makes sense to establish cooperation with farmers who produce natural products. People will gladly purchase home-made goods;
Wanting to figure out how to start trading in a small town, you can open a franchise of some well-known store, which, of course, will arouse people's interest;
Think carefully over a system of promotions, various discounts and special offers to attract potential customers;
Consider opening not only a business, but also an Internet version. Here, of course, additional financial resources will be needed to pay for the work of the developer of the future site, but the result is worth it;
To increase the number of sales, you can, in addition to the store, open another outlet in the market or, if you have extra funds, open the same store, but at the other end of the city.

Sale of household goods

The first idea of what to trade in a small town is household goods, namely:

Various types of dishes (plates with spoons, forks with cups, kitchen sets and knives);
Cleaning tools (buckets with mops, brooms with brushes, garbage bags);
Plumbing fixtures (taps with hoses, gaskets with shower heads);
Door hardware (hooks with locks, locks with door hinges);
Hammers with hacksaws, pliers with screwdrivers, keys with nails and self-tapping screws;
Goods for electrical repair - wires, switches with lamps, sockets with batteries, flashlights with an impact drill, grinder with screwdrivers;
Washing powders, dishwashing detergents, cleaning preparations for kitchen furniture and appliances;
Tablecloths with napkins;
Christmas decorations;
Garden tools;
Soil with fertilizers, seeds for planting, coal with wood, barbecues or inflatable balls with lifebuoys.

To open such a store, you will need approximately 500,000 rubles. The monthly turnover after promotion will be 400-500 thousand Russian rubles, and the net income - 70,000 rubles.

Optics sale

Residents of provincial towns, with vision problems, will look for options where to buy inexpensive glasses. Here's another good idea for what you can trade in a small town. To be realized in this direction, there are two ways:

Open a department with ready-made glasses in a large shopping center;
Shop where glasses are made to order according to the prescription of an ophthalmologist.

Keep in mind that optics is a fairly broad industry, so you need to find budget options for your target audience, which is mainly young people, pupils or students. These people will prefer more than just glasses and contact lenses. They will also be interested in accessories for optics:

Cases for glasses;
Chains;
Cleaning liquids and wipes for contact lenses.

To open such a store, you need to have at your disposal about 150,000 rubles. They will need to be spent on:

Premises for rent;
Purchase of commercial equipment;
Creation of inventory.

The monthly profit from the sale of optics can be 100,000 rubles. Therefore, if you cannot decide in any way which product is profitable to trade in a small town, consider the possibility of selling optics.

Sale of auto parts

Residents of small towns usually have budget cars. This means that they break down more often than expensive foreign cars. On this occasion, you can open a store of auto parts, the cost of which is not very high. The demand for these products will be steadily high. Therefore, if you still have doubts about what to trade on the market in a small town, consider selling auto parts as an option.

By the way, these products will sell well through the online store. The main thing is to legalize it legally - register it in the state register of small businesses and research which car models are used by local residents most of all in order to focus on them.

Implementation of fishing gear

Another good option for what to sell on the market in a small town is essential goods for professional hunters and fishermen. Of course, to open such a store, you need to purchase special licenses and other permits, but the result is worth it. Here's what you can implement if you manage to organize such an entrepreneurial direction:

Baited fishing rods;
Fishing line with hooks;
Spoons with spinning rods;
Tackle with feeders;
High rubber boots with rubberized overalls;
Bracelets with clothes;
Tents with camouflage suits;
Winter overalls;
Axes with knives for butchering carcasses;
Optical sights and binoculars;
Covers for shotguns with cartridge belts;
Backpacks with game bags.

All of the above products are what it is quite possible to sell in a small town via the Internet. This activity can generate considerable income - 100 - 150,000 rubles.

Sale of building materials

In small settlements, mostly private houses, so there is often a great demand for construction products. Every now and then there may be a need to touch up something, to repair something, so that both the house and the site look neat and tidy. Most often, people have a demand for such goods:

Cement with bricks;
Slate boards;
Metal tiles;
Wallpaper with parquet;
Tile or plumbing.

To open such a store, you need to have at your personal disposal about one million rubles. They can be recouped in about 2 years if you pay attention to the promotion of the store and earn a good reputation. After you achieve the desired result, you will be able to have 80,000 monthly net profit at least monthly. If you are looking for an option for yourself, the more profitable it is to trade in a small town, you can open a store selling building materials for private houses.

Sale of goods for the home, garden and vegetable garden

Another good option for how profitable to trade in wholesale in a small town is household goods and necessary tackle for the garden. Everyone who lives in a private house needs an inventory with which you can ennoble your personal plot and put things in order in the yard. We will list for you some of the most popular types of products:

Garden tools and various sculptures;
Seeds with seedlings and film for greenhouses;
Fertilizers with walk-behind tractors;
Wicker furniture with gazebos;
Pools;
Lawn mowers with cultivators;
Mini tractors.

These are the most popular positions that are profitable to sell in a small town, although not all of them. To open such a store, you need to have a start-up capital of 500-600,000 rubles. The owner of such a retail outlet will have a net profit of 70–80,000 per month.

Business starts with an idea. Setting up an online store involves making smart selling choices. What is better to sell in an online store? This is one of the most difficult questions facing a budding entrepreneur.

In this article, we will look at what to sell in an online store, ideas for creating an online business, what products and services are most often sold online, and what determines the choice of products for the store. We will select the most interesting options for sale in a small town. We will also determine what is profitable to sell in an online store in the current crisis.

What do popular online stores sell?

The Internet is a global network through which almost anything can be sold. The world's most famous online store Amazon.com offers millions of products from 35 product categories, including electronics, home appliances, clothing, shoes, toys, jewelry and many others.

The largest online store in Russia, Ozon.ru, sells goods in 16 categories, which even include tickets for various events and travel packages.

What to sell in an online store: ideas

Most often, online services specialize in 2-3 categories of goods, so is it easier to develop and subsequently expand is it better to sell in an online store? For example, a clothing and footwear website, upon reaching a certain turnover of funds, may start offering jewelry and watches, thereby increasing its profits.

More than 3 billion people visit the Internet every day, which means that any of them can visit your site. Therefore, absolutely any product can be sold in the online store. However, trading one will be profitable while the other will not be in high demand.

Selling a unique product via the Internet

You can find sites that offer only one unique product. It is known that one and the same thing is possible in an online store, you can earn very good money on it! For example, there is a website for the sale of fashionable now handmade wood bow ties. Hand-made things with a share of creativity are popular, and their implementation brings a solid profit to the site owner.

What is most often sold over the Internet?

What to sell in an online store? Ideas may arise after reading the table below. Let's see what most people are used to buying online. After analyzing the structure of Internet business in Russia, we have compiled a table in which, in descending order, the popular product groups and the number of sites on which they are sold are presented.

Categories of goods	Quantity online stores
Gift and souvenir products, fresh flowers	195
Products for children and toys	178
Furniture and decor items	170
Car parts	162
Clothes, shoes and bags	160
Sports and tourism equipment	151
Electronics and home appliances	147
Computers and accessories	132
Materials and tools for construction	124
Perfumery, cosmetics	106
Sex shops	105
Household chemicals and household goods	102
Medicines and supplements for health	99
Mobile phones and accessories	97
Audio and video format discs	93
Books and magazines	89
Food, spirits and tobacco	87
Equipment for production and trade	79
Medications	77
Products for animals and plants	75
PC software and games	72
Jewelry	68
Antiques	65
Coding systems	62
Stationery	59
Photo and radio goods	52
Watches and accessories	49
Musical instruments and equipment	29
Virtual goods	25

Based on the data in the table, we can conclude which products are most often sold. This indicates a high level of demand for them. But do not forget that where demand is high, competition is also high.

The table shows extensive product categories, with some niches in product subcategories practically not occupied. Therefore, there is no need to be afraid of big competition - you should carefully study the direction that you like the most and find a place in it for your online store.

What determines the choice of goods for an online store?

The definition of the product category for sale depends on several factors:

business project budget;
the territory of the online store;
personal knowledge of the product;
trends in internet business;
demand for goods;
the possibility of delivery of goods.

In times of crisis, many entrepreneurs who own online stores lose part of their profits or go bankrupt. It's all about the unwillingness to accept the new conditions of reality and change the way we work. What to sell in an online store? Ideas and the chosen product must be in demand. Here are some tips for determining the content of your website.

If the budget formed for starting a business is not large, you should not choose an expensive and exclusive product for sale. You also need to remember that large-sized goods require expensive delivery, so if the budget is limited, it is better to choose a hot-selling medium-sized product.

It is best to choose the product in which you understand. This will facilitate your further activities, you will not need to learn a lot of new information.

If you plan to operate an online store within the same city, then you should carefully study the demand in it. The main categories of goods in demand are the same in almost all cities. But there are also those goods that are not represented in your city, although people will definitely buy them.

How to determine which product is most relevant now?

In order to know what is relevant to sell in an online store, you need to take into account trends in online sales. It so happens that by identifying the future high demand for a particular product in time, entrepreneurs earn a lot of money! In the current crisis, the demand for some goods has grown, while others have fallen. We propose to consider what is the most profitable to sell in a crisis.

What price groups of goods are popular during the crisis?

What is worth selling in an online store during a crisis? In times of crisis, expensive and elite groups of goods are sold in greater volumes than before. The main buyers of high-priced products are wealthy people who have probably taken care of the stability of their well-being. During the crisis, rich people try to protect their wealth and invest in antiques and art, jewelry.

The main drop in demand is observed in the middle price segment. This is due to the fact that people with an average income who are buyers of such goods, wages are falling, other means are being exhausted. They stop buying quality goods at average prices and try to save money.

In times of crisis, cheap goods are becoming more in demand. The general population saves money and strives to purchase goods at a low price to the detriment of quality. Cheap clothing, furniture, food and budget vacations are in great demand due to the influx of former middle class people into the segment of cheap goods and services.

Thus, in order to select a product for sale in an online store in a crisis, two strategies can be used:

Sell high-end luxury goods for wealthy people.
Establish reliable bulk supplies of cheap goods for the bulk of the population.

What to sell in an online store during a crisis?

It is necessary to choose a product for an online service taking into account modern realities. Do you want to know what you can sell in an online store? Here are some ideas on what to sell in times of crisis:

Industrial and construction equipment. Currently, due to the restriction of imports, many new enterprises are being created in Russia. They try to save money on construction, so used equipment is in special demand.
Household appliances and electronics. Buying out of order equipment and electronics for a penny and repairing it, you can make very good money. People tend to buy inexpensive goods, so used equipment is in great demand.
Inexpensive food. Food is what they try to save on during the crisis. They will buy products from your online store if you offer lower prices than your competitors.
Auto parts. The demand for new cars in times of crisis is falling, so people are trying to repair old ones. Selling inexpensive parts over the Internet can make a lot of money.
Jewelry. They are in demand as a reliable way to save money. Exclusive and expensive jewelry is in great demand among wealthy people.
Inexpensive clothing and footwear. The population also saves on it, nevertheless, absolutely everyone needs it. Find a supplier with low prices and sell cheap clothes and shoes through your online store.

The demand for cosmetics and perfumery, ready-made food, small household appliances is increasing.

How to make money on an online store without investments

If your budget was only enough to create a website, then you probably want to know what to sell in an online store without investment. You can sell discounts on goods through the online store! It is very convenient and profitable. By agreeing with stores to sell their discount cards, you will earn money on this. During the crisis, people tend to buy goods at a discount, so now this idea is especially relevant. In this case, you can fill the site with the goods of your supplier and enter the condition of 100% prepayment.

Thus, you will not need to spend money on the purchase of goods, and with each order you will give part of the funds paid for it to the supplier. There are many sites on the Internet that work in this way, many simply do not even know about it.

Online store ideas for a small town

For residents of the regions, the important question is what to sell in an online store in a small town? As you know, the incomes of the population of small towns are lower, therefore, expensive goods offered online will not be popular in them.

Residents of small towns pay special attention to the quality of products. Inexpensive and good-quality goods will be in great demand among them.

So, we present to your attention a list of products that you can earn when selling in an online store in a small town.

All of these will be most in demand when selling online in a small town. By creating a website and filling it with a product in demand, you will ensure yourself a high and stable profit.

In the article, we examined the main directions of the effective operation of an online store and found out which products are most profitable to sell online. We wish you success in choosing a business idea and developing it!