The creepiest mannequin in the world. How to choose a tailor's mannequin, characteristics, tips

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A mannequin is one of the essential accessories for a tailor, designer and fashion designer. Even if you still think that everything is fine without a dummy, do not rush to draw conclusions. Once you try to work on a good mannequin, and he will become your real friend and assistant. The mannequin is indispensable for creating clothes for yourself, for working with the tattoo method and is a must for beginners in design and modeling.

Despite the fact that in classical design we build patterns on a flat surface, we should never forget that as a result, the clothes will be on the person's figure.

So start equipping your creative workspace with a mannequin selection. In this article, we will tell you what to look for when choosing a mannequin.

To create products with the perfect fit, you need to know the basics of designing and modeling clothes. In the process of sewing, a tailor's mannequin will help, which is also convenient to use for adjusting the product.


The history of the appearance of the mannequin

A mannequin is a product that imitates the shape of a human figure. At the beginning of the 17th century, special dolls were used to demonstrate outfits in stores. And already in the 18th century, their mass production began from wood or papier-mâché. Thanks to the development of technology, it became possible to make mannequins from light and durable materials - polyurethane and foam. Today, before choosing a dummy, you first need to find out what types are on sale, their advantages and disadvantages.


Types of mannequins

All mannequins can be divided into two main groups - demonstration and production. Demonstration displays are mainly decorated with shop windows and are most often made of plastic, although there are also non-standard solutions. These mannequins may have an unusual pose or color, as they should attract the attention of the buyer. Production sewing dummies are used in the professional apparel industry. Such mannequins will have a clear static shape and always have a textile cover for pin insertion. So, in order to find out which dummy to choose, you need to understand for what purpose you need it.

The main characteristics of tailor's mannequins are softness and rigidity. It is easy to stick pins into the soft one, it is necessary to create clothes using the dummy method. Hard, which is most often made of papier-mâché or fiberglass, is distinguished by wear resistance and is not afraid of high temperatures, therefore it is used for wet heat treatment.

The sliding mannequin is especially popular among sewing lovers. Its advantage is that you can adjust the size of the figure to the required size. But it cannot be called professional, it is more often used at home or in small ateliers. The sliding mannequin has size adjusters that are not very convenient to work with, especially in the tattooing method. This sliding mechanism can quickly fail, so it is better to choose the most suitable size of a fixed mannequin and increase its size with overlays.


Manikin Selection Criteria

    Workmanship standard.

    Compliance with sizes and standard measurements.

    The quality of the materials and the stability of the rack.

Standard and workmanship

Mannequin standards differ from manufacturer to manufacturer. Cheaper counterparts of the same model and size can differ significantly from each other. A professional mannequin of a higher cost exactly meets all the necessary parameters, which means that the fit of the clothes will be good.

Be sure to pay attention to the shape of the mannequin: cheap mannequins have conventional outlines that vaguely resemble the curves of a figure. Higher-quality options repeat the shape of the body - abdomen, chest, shoulders, back, because the appearance and fit of products greatly depends on this. If, for example, a mannequin has a stooped back, then in almost all products the back will sag.

Correspondence between the size of the mannequin and standard measurements

It is important that the mannequin matches the standard measurements of a particular size for bust, waist and hips. You should also pay attention to the height of the side, the length of the shelf and back to the waist. In a word, when choosing a dummy, you first need to take all the measurements necessary for work from it. The best option is to write out all the measurements and measure the mannequin in the store. It happens, for example, that the girths can coincide, and the side height does not exceed 15 cm.With such a model, it is impossible to create things with a high-quality fit.


The shape of the back is of particular importance. In no case should it resemble a "hump", and its width should exceed the standard measurement. If desired, additional volume can be easily added with the help of overlays, but the excess width and length of the back cannot be removed. Therefore, the same defect will be repeated on all things created with this mannequin. The same applies to the width of the chest - the measurement must correspond to the standard.

Shoulders vary from manufacturer to manufacturer. On the territory of the CIS, models were popular, which indicated either only the beginning of the shoulder joint, or the entire shoulder. The European okat is distinguished by the fact that it ends at the humerus. It is much more convenient to work with such a shoulder, since if you wish, you can separately purchase a dummy hand, which will greatly facilitate the work and improve the fit of products with a sleeve.

Before buying, it is worth taking all the necessary measurements in order to measure the mannequin right in the store and make sure that this is what you need.


Quality of materials and stability of the rack

In expensive models, the cover is tightly wrapped around the mannequin itself, sometimes a tight fit is used. The degree of tightness of the fit greatly affects the process of work. The tighter the cover is fixed, the more accurate the markings on it. In a good model, the cover is fixed at several points - along the side seams, under the chest, buttocks and along the shoulder seams. If the base is not tightly covered by the cover, the markings will shift. Pay attention to the quality of the covering material: an inexpensive cover is usually made of knitwear, which tends to get wet, shed and quickly get dirty. In expensive mannequins, a special wear-resistant fabric with a special impregnation is used, which means that such a mannequin will serve you for a long time and will not get dirty, even if it is made in a light color.

Another important criterion is the quality of the stand on which the mannequin stands. The stand must be stable and must not fall over while working. Most of the stanchions are very light and only have three points of support, which makes them easy to drop. Four points of support make the mannequin as stable as possible, and it becomes easy and pleasant to work: the mannequin does not fall or shift when pins are inserted.



The mannequin is one of the most important tailor's assistants, along with the sewing machine and scissors.

It is especially important to buy a high-quality mannequin at the very beginning of training: it will help you in your work, and not create defects in the fit. A high-quality dummy will become your indispensable assistant when performing WTO, and will also delight you with the quality of the fit of all products.

We live in a world where individuality is valued most of all. That is why modern women strive to create a personal style of clothing. And in order for this process to be truly creative, most of us master All fashion houses use tailor's mannequins in their work. Isn't it time for you to think about purchasing it? the whole process of creating clothes on your own - from building basic patterns to modeling and sewing finished products.

And when professionalism reaches a certain level, the understanding comes that the whole process of creating clothes can take a new step in the development of craftsmanship, and for this you need to purchase a tailor's mannequin, which will allow you to create high-quality, beautiful and perfectly “fitting” clothes.

All ateliers and design houses of fashion use tailor's mannequins in their work. Isn't it time for you to think about purchasing it? But sometimes it is so difficult to understand the variety of offers that are on this market today. And so we offer you our review of the most popular mannequin models, but the choice is always yours.

Sewing School of Anastasia Korfiati
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The most important thing to look for when choosing a mannequin is its figure. Look at what sliding mannequins look like - such figures simply do not exist in life. The forms of some standard dummies produced by Russian manufacturers were developed in the distant 80s, and with big mistakes - a stooped back, a baggy figure, sloping shoulders. But scientists have proved that within five years the average figure of a woman undergoes great changes, and in 35 years women have changed beyond recognition.

Rice. 1. An example of outdated and modern mannequins

All tailor's mannequins are divided into three types:

1. Mannequins with a fixed size.
Mannequins of this type correspond to a certain size and are made in accordance with GOST standards.
2. Sliding mannequins with adjustment in the given sizes.
3. Mannequins with stepless size adjustment.

Today we are going to show you how to choose the right professional tailor's mannequin with fixed sizes. It is impossible to change the dimensions on such a mannequin, and if your sizes differ from the conventionally-typical ones, we recommend choosing the mannequin that is closest in size.
Please note that the dimensions of the girths and lengths may vary from manufacturer to manufacturer.
Fixed-size mannequins are made of polymer material, rigid or elastic, into which pins and needles can very easily be injected.

Rice. 2. The needles are easy to stick into the mannequin

A cover is put on top of the mold, which can be easily removed and cleaned if necessary.
These tailor's mannequins are used by tailoring factories, tailor shops, designers and individual tailors.
If you decide to opt for just such a mannequin, be sure to pay attention to the following points:

1. Removable cover.

The cover is one of the important indicators of the quality of the mannequin. Most Western manufacturers and some Russian ones cover mannequins with cotton fabric. Such fabric does not slip, it is well cleaned, there are no punctures on it from pins and needles. Less expensive mannequin lines can be upholstered in knitted synthetic fabric. The standard models use fabric in two colors - light and black.
Manufacturers of expensive display mannequins use velvet or designer fabrics.

Rice. 3. Standard color options for tailor's mannequins

Rice. 4. Designer mannequin

What's important?

If you are purchasing a mannequin for work, we recommend opting for a mannequin with base lines drawn. This will not only simplify the work, but will also allow you to achieve the perfect fit of the products.

2. Mannequin stand.

Don't underestimate such an important part of the mannequin as the stand. When buying, check the dummy for stability, because if every contact violates its stability, it will be extremely difficult to work with such a dummy. In addition, wooden tripod stands often break. Therefore, a metal die-cast stand is the best choice. The presence of removable casters is another plus for mannequins that need to be moved daily.

Rice. 5. Stand for mannequin with and without casters

3. Height adjustment.

When working with a dummy, it is important that the dummy is at a comfortable height for the tailor. Therefore, the presence of a height-adjustable stand is another plus.

4. Possibility to conveniently put the product on a mannequin.

There are soft mannequins made of material that can be easily squeezed to fit a non-stretchable product. After all, the mannequin is not a model and cannot raise its arms and reduce the span of the shoulders, which is why it is often difficult to pull certain types of clothing onto the mannequin.

Rice. 6. The elastic mannequin is easy to squeeze

5. Ability to iron on a mannequin.

It is sometimes very important to steam and iron products directly on the mannequin. Therefore, when choosing a dummy, take an interest in the quality of the base and dummy cover - whether they can withstand high temperatures and steaming.

Rice. 7. Iron on the mannequin

6. Mannequins made of elastic polymer material

(polyurethane foam) are not afraid of moisture, therefore they can be used for the felting method.

7. Ability to complement the mannequin with legs for modeling trousers.

Not all mannequins have such an opportunity, but if there is such an opportunity, it's just super! You can try on trousers and shorts.

8. Device for making hem on skirts.

If the mannequin is equipped with a device for performing hemming of the bottom of products, this is another plus. This useful tool will allow you to easily align the bottom line of the garment and fix the hem of the skirt or dress with pins. However, if the mannequin is not equipped with this attachment, it can be purchased separately.

Rice. 8. Device for folding products along the bottom

9. And in conclusion.

Some manufacturers offer to order a fixed mannequin according to your own measurements. In this case, you can become the owner of an exact copy of your body, embodied in a tailor's mannequin. Happy owners of such a mannequin, when sewing clothes, can do without a single fitting, everything will fit perfectly! The price of such a mannequin is significantly higher than the standard one, but it is worth it. A little later we will tell you about the manufacturing technology of a mannequin for a specific figure.

Rice. 9. Scanning a figure to make a unique tailor's mannequin

Sew beautiful things and wear them with pleasure!

In various fields of activity, one has to deal with artificial details that imitate body parts or the full figure of a person. In the sewing business, the clothing trade, and the hairdressing arts, such "visual aids" are used both as demonstration materials and as tools or devices for the convenience of work. If you do not need a large number of models or need to create a thing of specific proportions, you can make a mannequin with your own hands.

A bit of history

The mannequin is an ancient human invention. Even in Egyptian tombs, the first such items were discovered, repeating the figure of the ruler, complemented by a set of clothes. Similar imitations were used to practice wrestling techniques. The wooden dummy was widely used for forging the armor of warriors. It became popular later as a display item for clothing in the trade. Now the use of mannequins is very wide, and sometimes these "artificial people" not only have complete external similarity, but are also equipped with numerous sensors. They help in studying the consequences of possible injuries, designing safety systems, etc.

Areas of use of mannequins and their types

As already indicated, these objects are used in many production and service areas of work. The most widely used and well-known are mannequins for clothing (displaying and sewing). In any store that sells dresses, blouses, coats, several models are necessarily presented on a plastic model. So the thing looks more spectacular and natural, however, such products, as a rule, have average proportions with long legs, and the suit will fit a little differently on a real person.

A specific, but very popular among specialists, is a dummy for boxing or other types of wrestling, which serves to practice punches with both hands and feet. These objects can be either suspended in the form of a pear containing a dense heavy filler, or they can be a humanoid structure fixed to a rigid base using a spring mechanism.

Hairdressers use a mannequin head for their hairstyles when training and improving their skills. A realistic volumetric tool allows you to work out all operations - from styling and drying to creating complex compositions using special tools.

What are the mannequins for clothes

They classify these objects in terms of their appearance and who they represent. On the first basis, the grouping is as follows:

  • Natural.
  • Stylized.
  • Abstract.

The first assumes full detailing of the body and face, the use of hair, eyelashes. The latter are performed in a simplified manner, without elaborating on small elements. Wigs are usually replaced with plastic hair, made in one piece. Abstract in general are made even from geometric figures with the general preservation of the proportions of a person. Each option can be a female, male or child mannequin. Specialized figures of pregnant women and individual body elements (heads for hats, legs for showing trousers) are also produced.

Any of the mannequins, especially naturalistic ones, can be used not only in retail outlets, but also at home as a hanger or an element of interior decor. Such figures, very similar to living people, are used in cafes or restaurants as decoration.

Types of tailor's mannequins

The main task of these assistants is to ensure the convenience of work. They are used for fitting, fitting, and ironing and steaming of finished products. For individual tailoring and large productions, different types of figures may be required, both for women and men, for children, and for teenagers.

The sliding dummy is very convenient. It allows you to adjust the size of individual elements within certain limits (chest girth, height from shoulder to waistline, etc.). This option is good for small production. Enterprises often use fixed structures designed for sewing a specific size. There are also special trouser and skirt mannequins.

Structures are hard and soft. The latter are more convenient, as they allow you to freely work with pins, and the upper part of the neck is used as a needle bar. Differences also exist in the material of the support. It can be metal, wood, stationary or mobile. In short, there is a wide choice. Everyone should choose the appropriate option based on their own requirements.

The convenience of tailor-made mannequins

If you sew to order or for a family, then you know that in the process of work, fitting is constantly required, and it is better to perform some stages directly on the person. However, this is not always possible. One cannot be done on oneself, the other takes too much time, and, for example, children generally cannot resist in one place for a long time.

If you specialize in sewing clothes for women, then it is worth buying a mannequin. The sliding option is best suited if your clients do not differ much in proportions. However, if there is someone with specific non-standard shapes, it is worth either modifying the existing design or making a unique mannequin. The tailor's version should not only follow the contours of the model's body, but also be comfortable to work with. In the process of trying on the product, you have to use pins, fix the parts with a basting thread, so the design must be both strong and soft at the same time.

If you work with a limited number of faces, but everyone has completely different proportions, it is worth considering creating custom mannequins with your own hands. This is true for a dressmaker who sews for herself, family or close friends. Buying professional sewing mannequins will be quite expensive, and making it yourself is not too difficult and less costly.

Execution technologies

There are many ways to make a female, male or child mannequin. The options are similar in many ways, but differing materials and fixtures are used. It also takes a different time to complete. The point of work for all methods is the same - to get an exact copy of the body of the model. Two people will have to do the work. You can't do it alone. Two options will be discussed in detail below. In the first case, the sewing dummy will be made of adhesive tape and a T-shirt using an arbitrary filler, in the second version, plaster bandages and polyurethane foam are used.

To complete the fastening, you will need: a hanger (coat hanger), a hook, a cardboard tube or a shovel handle, a rigid base, for example, a Christmas tree cross or the lower part of an office chair, then the dummy will also be convenient to move. When choosing a manufacturing method, focus on the materials available or the convenience of work from your point of view.

Precautionary measures

Before you start making a mannequin with your own hands, you should seriously prepare yourself or your model for this process. The work can take several hours, while most of the time will have to be spent in a tight-fitting "shell" and in a relatively motionless position, that is, you will not be able to sit or lie down. In addition, the body will be wrapped with adhesive tape or cling film, which means that air access to the skin will be limited, which makes it difficult to breathe deeply, so it is worth working in a cool, ventilated room, and wrapping it from the bottom up so that the lungs, heart and the neck was under the "shell" for less time.

If you are going to make a mannequin for a girl or a guy, you can choose any method of making. For children or older people, the option with a T-shirt is better, since the plaster bandages dry (harden) for a long time, and their weight is very noticeable on the body, especially if you put them in several layers.

Materials and tools

To make a sewing dummy, you need the following:

  • Large cling film or plastic bags.
  • T-shirt or plaster bandages from the pharmacy.
  • Scotch tape (clerical or construction tape).
  • Plumb line or level for marking.
  • Scissors or knife.
  • Wire to fit the perimeter of the mannequin's bottom.
  • Marker.
  • Thick cardboard (corrugated) for making the bottom.
  • Paraffin (candle) in the version of working with plaster bandages.
  • Hangers or hanger hook.
  • A tube from a roll of fabric (you can ask at a store) or a handle from a shovel.
  • A cross, like for a Christmas tree, or the bottom of an office chair.
  • Filler (holofiber or polyurethane foam).
  • Foam gun and rinsing agent.
  • Sandpaper and putty to smooth the foam dummy surface.
  • PVA paper and glue.
  • Sintepon or batting for covering the workpiece and possible shape correction.
  • Stretch knitted garments for finishing.

As you can see, there is nothing complicated. Most already have everything at home, if a woman sews, and a man has to deal with repairs in an apartment. The option with a T-shirt and padding is easier to do. It will take less materials and time, but a mannequin made of foam in a plaster mold will be stronger and better quality. Any of the methods will be cheaper than buying a ready-made mannequin, and most importantly, it will be an ideal copy of a specific person.

DIY clothing mannequin made of adhesive tape

So let's start with a simpler version, made using a regular cotton T-shirt. Use the old unnecessary, as the fabric will remain "walled up", acting as a base.

As for the length, it can be up to the thighs, but it is better to take a longer one so that it can be connected with a pin between the legs. This will fix the fabric to the body. It will also prevent it from moving upward during operation.

To make mannequins for clothes in the first way, you need to perform the following steps:

Now you can attach the structure to the cross and start using it.

Manufacturing technology from polyurethane foam

If you decide to make a dummy with your own hands in the second way, the stages of work are very similar, so the recommendations here will be more concise. So, you need to do the following:

You learned how to make a mannequin in two ways. Choose the option you like. Both methods are simple. You can supplement any of them and improve the technology at your discretion.

Wrestling partner

The simplest boxing dummy can be easily built in your country house. To do this, it is enough to rigidly fix the base with a spring from a car shock absorber in the ground. Install a stick (part of a shovel handle) into it, and build from a bag or something similar, filled, for example, with sawdust, a semblance of a human torso. This option will not only be easy to manufacture, but also convenient to use.

Children's Mannequin for Hairstyles: Play and Learn

Every little princess loves to play with dolls and braid their braids. Now there are a lot of opportunities for children's creativity: you can buy books or download instructions for performing various hairstyles. This activity is useful not only from an aesthetic point of view. It helps to develop fine motor skills, which has a beneficial effect on the development of the child. So that in the process of such a game mom's hair or expensive dolls do not suffer, you can make a special mannequin for hairstyles. In this case, the girl will be able to weave her beauties as many times as she wants, and if the manual is spoiled, it is easy to do it again. Even the process of making a mannequin is easy to turn into a fun, entertaining process.

How to make a head mockup for girls doing braids

The easiest option is to make a flat profile with yarn hair. To do this, you need the following:

  • Thick cardboard or plastic.
  • Pencil.
  • Clerical knife or scissors.
  • Awl.
  • Threads.

The head-mannequin for hairstyles is done like this:

  1. Draw the profile of the head on the cardboard base. If you are afraid to make a mistake with the proportions and get a completely unrealistic image, print the finished picture in the scale you need and outline the outline of the cut profile on your base.
  2. Cut out the resulting part.
  3. Along the line of the head, where the hair will be, make holes with an awl at a short distance from the edge. You can perform them in one row or several. Choose at your own discretion.
  4. Take yarn and cut it into threads of the same length that suits you. Keep in mind that the threads will fold in half, so you will have to harvest double-sized pieces. To do this quickly, take a rectangular piece of cardboard and wrap yarn around it, then cut along one side. The blanks have been completed.
  5. Take a "bundle" of threads and pass through the first hole. To secure them, make a knot or thread it folded in half at once, and then thread one end through the loop obtained from the other edge.
  6. Fill all holes using the same method.
  7. If you want, you can decorate the resulting head with eyes, lips, make up the model.

All is ready. The girl will calmly do braids. For greater realism, the blank can be easily made from cardboard, painted in color to match the skin tone. Or even make papier-mâché embossed details.

So, you have learned how to easily and quickly make a mannequin with your own hands. Now you can easily try on in the absence of a model, keep the girl busy with braids, or make a partner for the boy to fight.


In creating and showing fashion collections, a special role is played by dummy and this short article will tell about them.


When the mannequins were born? It seems that they have been, are and will be for a long time. This is most likely true. Mannequins have been around for a long time.



Even in Ancient Rome, little people were made - little images of 8 - 25 cm in size from clay in order to demonstrate samples of clothes on them. But something similar to what we have now appeared in 1573. The doll was made of clay and wood by the Italian monk San Marco and put on shreds as clothing. Gradually, such dolls - men began to be made in France and the Netherlands, and even from wax. The only bad thing is that the wax melted in the sun during the summer. These began to be used in tailoring and were made from wood or papier-mâché. They approached this especially seriously already in the eighteenth century - men began to be made in the life-size of a human body. In 1770 the first sewing company was founded in Paris.



Finally, Charles Frederick Worth (1825-1895), the Englishman who conquered Paris. Paris - where the ideas of fashion creators flourished and were taken up all over the world. It is said that it was Worth who first used the "mannequin" (from the Flemish maeneken - little man) in one of the displays of his creations. And then his wife played the role of a fashion model with great success.
By the way, Poiret's wife also played the same role. Here they are, the first.
Thus, it became clear to everyone how necessary mannequins are for high tailoring.


Make a mannequin now, on the one hand, with all the achievements of science and technology and with modern technologies, it is quite simple. On the other hand, it is a complex and expensive process. The cost of mannequins is measured from $ 50 to several thousand, and if it is made to order, it can go up to $ 150 thousand. What materials are used to make a mannequin? These are wood, fiberglass, polyurethane, polystyrene, metal, cardboard, polystyrene. The main thing is that the product is of high quality, made of safe material, easy to use and provides a sufficient service life.



If we talk about the service life, then the manufacturers give a guarantee basically only for a year. The fact is that mannequins, especially those on display windows, are often changed depending on the season and, of course, fashion, so the connecting parts loosen, break, paint cracks. You can use repairs, but still, their service life remains short-lived.



One of the most best mannequins those that are made on hinges are considered - they have both arms and legs that can be bent and unbent, i.e. both bend and half-bend are performed - the hinges imitate the joints of a person.


Everyone knows that mannequins are necessary not only in tailoring. With what interest we look at the shop windows, and how, it turns out, it is precisely well and stylishly dressed mannequins that make us turn 90 degrees in order to go in and buy the thing that is in the window. Sales are believed to quadruple thanks to the mannequins.

Types (types) of mannequins - Showcase.Ru

Today we are publishing an interesting interview that the owner of the First Mannequin Factory Yevgeny Rastatuev gave to Fashionunited. You will learn what types of mannequins are, what they are made of and how they are chosen. And also what trends are in fashion now, who designs mannequins and what happens to old mannequins ...

Let's start with the main thing. What kind of mannequins are there? What's new now?
E.R .:
In our factory, we divide mannequins into the following categories:

  • Natural- mannequins, completely repeating the bodies of a man and a woman, with respect to proportions and corresponding standard sizes. At the same time, this is not some kind of ideal like 90/60/90. These mannequins are necessarily flesh-colored and with a wig for women. Men can be without wigs, but always with excellent "make-up". These mannequins also have detailed body parts, right down to fingernails and toenails. They also mimic the surface of human skin.
  • Stylized- mannequins with light styling of body parts, hairstyles (usually plastic hair), as well as with minimal detailing of parts of the human body (face, eyes, hands, etc.)
  • Abstract mannequins. This category provides for a complete "riot of fantasy." There may be round, egg-shaped, square heads. Bodies in the form of a certain hint of human, legs in the form of truncated cones, etc. But with one condition - on these mannequins, one way or another, clothes should look. They also have human proportions, thus confirming the purpose of mannequins as "hangers" for clothes.
  • Also, mannequins are headless, pregnant, large sizes, baby mannequins, animal mannequins. Plus - heads, busts, torsos, demo forms, etc.

The material from which we make mannequins is called fiberglass (polymer resin reinforced with glass mat, with the addition of mineral powder). As for new products, there are a lot of them on the market now ... But the main trend is abstract mannequins. At first, even a specialist can find it difficult to understand whether it is a mannequin or a futuristic object.

How did your business start? And how did you manage to “survive” the crisis?

E.R .: The business did not start from scratch. We were engaged in the production of commercial equipment - counters, showcases, gondolas, receptions, equipping stores with equipment. One fine day - "got sick" with mannequins. So we decided. Since we produce commercial equipment, we will also produce mannequins. First, let's try. And having tried it, it was no longer possible to "drag us by the ears" from this occupation, since this is continuous creativity. It was very easy to survive in a crisis. We just didn't pay attention to him.


What has changed since then? Which mannequins did your clients choose then and which do they prefer now?

Earlier, 7 years ago, everyone needed mannequins straight, like soldiers. Your back is straight, your arms are at the seams, even if you drive them to the parade ground in formation. And mostly natural. Now give everyone mannequins with a "twist" in original poses. Often with an exotic touch, in different poses, absurd colors. Who do you consider your main competitors - in terms of China's ongoing offensive?
E.R .:
All the world's leading manufacturers. What we call "decent Chinese" because almost all of their production is located in China.
Our main advantage, that is, in fact, our credo is, figuratively speaking: "For every sneeze - hello." That is, there is not a single technological problem in the field of mannequin production that we could not solve. We provide in a short time large orders of retail chains in standard products and do not shy away from individual "intricate" orders for small boutiques. This is a very decent list. As for the permanent ones, these are: Bosco SPORT, TVOE, Tom Farr, Mango, Kira Plastilina, Yudashkin, Pompa, Savage, Kanzler, Sela, Zara ...What fashion projects do you participate in?
E.R .:
At the moment, the most significant fashion projects for us are two shows: in GUM in 2009 and in 2010. At the first show in 2009, the outfit of the Russian national football team before the World Cup was demonstrated on our mannequins. At the second show in 2010 - the outfit of our Olympic team before the trip to Vancouver. I hope we will continue this tradition at the Sochi Olympics, especially since even now our mannequins adorn the winter sports center in Krasnaya Polyana and the central windows of the Bosco SPORT boutique in the Sochi Sea Terminal.

I would also note several projects with our dummies on television (Channel One, STS, Channel 3, NTV) and a number of popular science films where PFM dummies are not just decoration elements, but full-fledged extras in the frame.

Who designs the mannequins?
E.R .:
The design is handled by the new products department and the art council of the factory. With design, everything is also very simple - there are global trends in demand for the type of mannequins. These trends are dictated by the international exhibitions EuroShop in Dusseldorf, which are held once every three years. All trends and design moves, one way or another, crystallize on this site. So, even if you come up with some kind of "bomb" in the design of mannequins, it will not explode outside EuroShop.What happens to the old mannequins? Are they being restored, allowed for "spare parts"?
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