Make-up companies list. Makeup brands and ratings

18.10.2014 / 846

Decorative cosmetics must be present in any woman's cosmetic bag. The means of this category include foundation, shadows, powder, lipstick, mascara, blush, etc. In a word, everything that allows the beautiful half of humanity to emphasize their natural beauty and become even more irresistible.

The category of decorative cosmetics includes the entire range of special products designed to improve the appearance and mask skin imperfections. These are cosmetics for the face, eyes, lips and nails. Decorative cosmetics are designed to highlight and shade certain facial features, to make some defects less noticeable and thereby present a person's appearance in the most advantageous way.

There are many cosmetic brands on the market and every woman has her own favorite brand that she uses all the time. Often, among the products of one cosmetic company, a woman likes lipstick, another - a foundation, and a third - mascara. The main selection criteria are price, quality of cosmetics, richness of color palette, ease of use and brand popularity.

The products of famous brands have one feature - when the price of a product is formed, from 50% to 70% of the final cost are the prestige of the brand and the company's research and development costs. The product quality of some brands is indeed quite high and is worth paying 20-30% more than the product should be worth. But you certainly shouldn't chase a brand just because it is trendy and well-known. The main consumer properties of decorative cosmetics are appearance, color, smell, ease of application and durability. Let these criteria be the main ones when choosing mascara or lipstick, and not the degree of prestige of the brand and the price.

In addition, additional requirements are imposed on various decorative cosmetics products.

The foundation should have a uniform consistency, without lumps and clots. Skin coverage should be even and natural in color. The cream should not clog the pores of the skin and at the same time have a high masking effect.

Compact powder and solid blush should be finely ground, well compressed, without grains and foreign inclusions. The decorative agent should not crumble and break when pressed.

Lipstick should have a pleasant scent and texture, be easy to apply, lie flat, moisturize lips and hold for a long time. The rod must be strong and not melt during the warm season.

Oily eyeshadows and pencils for eyes and lips should not flow, melt and soften, and dry shadows and mascara should not roll and sprinkle.

The nail polish should be uniform, medium in consistency, without clots and impurities. The product should be easy to apply to nails, dry quickly and be durable.

Top 20 most popular makeup brands

L'Oreal (L'Oreal), France

Cosmetic concern L'Oreal is rightfully considered the most influential and oldest company in the world, which has united such popular brands as Maybelline, Garnier, Lancome, L'Oréal, Cacharel and Vichy under its wing. The L "Oreal brand offers consumers a wide range of high-quality decorative cosmetics and has firmly held the position of the undisputed leader in the mass market segment for many decades in a row.

Maybelline, USA

New York is home to the Maybelline brand, and its first product was mascara made from petroleum jelly and coal dust by pharmacist Thomas Williams for his sister Mabel. So in 1915 a cosmetic brand appeared, which later became one of the most popular brands of the century. In 1996, L'Oreal acquired Maybelline, which led to a merger of technologies and opened up new opportunities to strengthen the position of the famous brand. Today, the Maybelline New York brand provides customers with a complete range of decorative make-up products and is the leader in retail sales worldwide.

Max Factor, USA

Continuing to be the brand of choice for many makeup artists, Max Factor has a reputation for being a creative leader who embraces fashion trends and balances modern technology with imperishable classics. Max Factor cosmetics have become indispensable for millions of customers, as they are suitable for any appearance and allow you to get the effect of professional make-up at home. The color range of the Max Factor brand decorative products is developed based on the principles of "color harmony" and guarantees a magnificent make-up.

Faberlic (Faberlik), Russia - France

Cosmetic company Faberlic has a high-tech production with strict quality control. She pays great attention to the latest scientific achievements in the field of cosmetology and uses them for her products, which contributes to replenishing the assortment and updating the existing lines of cosmetics. The Faberlic brand, thanks to the excellent quality of its products, has earned an excellent reputation and gained a lot of fans.

Bourjois (Bourgeois), France

As one of the oldest cosmetic brands, Bourjois is dynamic and remains an expert in beauty and fashion. Bourjois cosmetics combine pleasant texture, high durability and attractive packaging. All brand products are developed in scientific laboratories and manufactured in their own factories located in France, which ensures its complete dermatological and ophthalmological safety.

Oriflame (Oriflame), Sweden

Oriflame cosmetics combines excellent quality, wide assortment and affordable prices. All Oriflame cosmetics are subject to rigorous checks and dermatological testing. The main concept of the company is the creation of products of excellent quality at low prices, which are presented in catalogs and sold through direct sales.

Pupa (Pupa), Italy

The Pupa brand is a bold and rich palette of colors in bright red packaging. Pupa cosmetics are designed specifically for each category of women and always pleases with their high quality. Thanks to the fusion of a dynamic development concept and modern technologies, the Pupa brand is in line with fashion trends and always remains in trend.

Yves Saint Laurent (Yves Saint Laurent), France

Yves Saint Laurent decorative cosmetics harmoniously combines sexuality and aristocratic restraint. Fashionable shades, the most delicate texture and an extensive palette of colors are inherent in all the brand's products. Products of excellent quality, coupled with the latest developments of scientific laboratories, are enclosed in elegant packaging and instantly find their place in new collections.

Avon (Avon), USA

Avon offers its customers bright, colorful catalogs and a wide range of decorative cosmetics at affordable prices in the network marketing segment. The brand's products are addressed to different age categories, are distinguished by diversity, stylish design and excellent quality, which is achieved due to the company's research and development center.

Bell (Bell), Poland

The Bell brand is a well-known brand of decorative cosmetics in many countries, which, thanks to its wide color palette, rich assortment and excellent product quality, has managed to achieve love and recognition not only from customers in Poland, but also far beyond its borders. Bell cosmetics meet strict standards, are fashionable and able to meet the needs of all ages.

Lancome (Lancom), France

All Lancome brand products are of impeccable quality and unsurpassed aroma. Lancome's logo is a rose flower, symbolizing beauty, grace and sensuality. The exclusivity of Lancome products is emphasized by a whole galaxy of celebrities who represented the brand in different periods: Isabella Rossellini, Penelope Cruz, Kate Winslet, Juliette Binoche, Anne Hathaway, Julia Roberts, etc. Lancome company produces a full range of decorative cosmetics, which is regularly updated with new collections.

Givenchy (Givenchy), France

Fans of Givenchy make-up brand prefer its exquisite variety, unique color palette, delicate texture and superior quality. Mascara with a brush of a new shape and lipstick with a silky texture have gained great popularity among women. These and other innovative advances are made possible by the Givenchy brand's dedicated research center, which develops new formulas for beauty products and creates lines of color cosmetics.

Chanel (Chanel), France

Chanel decorative cosmetics, along with excellent aesthetic characteristics, provide gentle skin care and are absolutely hypoallergenic. Chanel brand cosmetics, presented in a rich palette of colors, help a woman look beautiful and at the same time take care of her health. Chanel helps create a stylish and elegant look for a lady of good taste. Chanel's products include Ruban Perle glowing blush, multi-effect eyeshadow, Rouge Hydrabase super long-lasting lipstick, Glossimer shimmering lip gloss and long-time classic red lipstick.

Helena Rubinstein (Helena Rubinstein), USA

All products from the Helena Rubinstein brand are of impeccable quality, provide skin care and comply with modern make-up trends. Such a great popularity of Helena Rubinstein cosmetics is associated with regularly conducted serious laboratory tests, which guarantee the excellent quality of products and their compliance with the age-related needs of the skin.

Lumene (Lumen), Finland

Decorative cosmetics of the Lumene brand are presented in a rich palette of rich and pastel shades. Since its inception, Lumene has been producing unique developments, applying the latest technologies and using the most valuable components of northern plants. Cosmetics from the Lumene brand have caring properties and can fully satisfy the needs for beauty and health.

Christian Dior (Christian Dior), France

Decorative cosmetics of the Christian Dior brand managed to achieve love and recognition from customers all over the world. The company offers a rich palette of colors for decorative make-up that emphasize femininity and sexuality. Christian Dior cosmetics are a symbol of success, luxury and elegance. Like any other classic, the Christian Dior brand is out of fashion and time, occupying its own individual niche.

Estee Lauder, USA

The Estee Lauder brand offers customers a diverse line of makeup products with a rich assortment and very convenient testers. Cosmetics from the Estee Lauder brand combine trendy shades, delicate texture, an extensive palette of colors, high durability and attractive packaging. All Estee Lauder products undergo rigorous inspections and dermatological testing, and are manufactured using high-tech manufacturing with strict quality control.

Guerlain (Guerlain), France

The Guerlain brand offers consumers a complete range of all luxury makeup products. Tradition and quality are of the greatest value and are an integral part of the company's concept. Elite cosmetics Guerlain in every possible way contributes to the healthy skin of the face, therefore, only carefully selected best components are used to create products. Guerlain is famous for its powder in balls, an extensive palette of moisturizing and nourishing lipsticks and a variety of eyeshadows - glossy, matte, pearlescent.

Dark blue (db) (Dark blue), Italy

The Dark blue cosmetic brand has gained popularity among many customers due to its rich color palette, decent quality and affordable prices. Dark blue cosmetics are produced in Italy on high-quality equipment with continuous quality control. The company always takes into account fashion trends and Dark blue makeup products are able to satisfy the needs of all age categories.

Revlon, USA

Decorative cosmetics Revlon is represented by the widest assortment of makeup products with an extensive color palette and excellent quality. Revlon brand products are formulated with carefully tested, safe and hypoallergenic ingredients that positively affect the skin of the face. All manufactured products are subject to strict controls and numerous tests, which is the guarantor of the famous quality of the Revlon brand.

Stylish makeup is the main task of professional makeup artists. To achieve the goal, means of different brands are used. When using it, customers note the ease of application of the material, the durability of the make-up and the impeccable appearance for a long time.

Brands presented in the online store:

  1. Pupa. It appeared in the late 70s of the twentieth century in Italy. The trademark of the brand is the “toy” form of the product case. Young girls and women who prefer “toy” uniforms were selected as the target audience. The high quality of the cosmetics was highly appreciated by the consumers. The brand produces: cosmetics for lips, eyes, toning and matting agents, blush, brushes, powders, etc.
  2. Make Up Factory. German luxury cosmetics. Produced since 2005, designed for professional make-up. Professional makeup artists love this brand for its high quality and ease of use. Make Up Factory produces Foundation products, cosmetic accessories, professional products for lips, eyes, blush.
  3. Make Up Store. Swedish brand. It appeared in 1996. The brand specializes in the production of affordable and high quality cosmetics. The products are used by men and women. The brand produces face and body care products, as well as cosmetic accessories.
  4. Sleek MakeUp. British brand. Professional cosmetics made from high quality ingredients. The brand's products are represented by proofreaders, highlighters, primers, CC-creams, bronzers, concealers, luminizers.
  5. CodeColor. South Korean trade mark. Offers over 1000 different color shades. Produces blush, eyeshadow, powder, make-up bases, lip gloss, lipsticks and other cosmetics.
  6. Holika Holika. South Korean brand. Has patented three ingredients: PRANIEL, Retinyl Retinoate, RetinoX8. The main idea of ​​the brand is to highlight the natural beauty of a woman in a few minutes.
  7. The Balm brand. Produces cosmetic products with a multifunctional purpose. The products can be used as lipstick, eyeshadow or bronzer. Eyeshadow palettes contain several shades. One product can be used for daytime or evening makeup. Differs in a bold and frivolous style of packaging.
  8. Nyx. American brand. The cosmetics are characterized by high quality and reasonable prices. This trade mark produces cosmetic sets, products for the skin of the face, eyes, lips, accessories, toning and matting products.
  9. MAKE-UP ATELIER PARIS brand. Produced in France. The range of the brand is represented by eye shadows in numerous shades. They fit perfectly on the skin of the eyelids and last throughout the day.

Clients of the online store site can purchase cosmetics over the phone, through the order basket or by writing an appeal to a specially provided form on the site. The goods are shipped to customers immediately after confirmation. Delivery is available throughout Russia.

Decorative cosmetics helps to emphasize the advantages: to make the skin tone more even, the look - expressive, the lips - inviting. Today both women and men use cosmetics.
And to whom do we owe the invention of lipsticks, powders and eyeshadows?

The very word "cosmetics" was introduced into everyday life by the ancient Greeks and in translation means "the art of decorating."
However, for the first time, face paint began to be used in Africa: patterns were applied for religious ceremonies and on holidays, protective drawings - to intimidate enemies. But the cradle of decorative cosmetics is considered to be Egypt, where its use was a cult. Noble people let their eyes down, painted their lips, used powder. Many beauty recipes of the main ancient Egyptian beauties Nefertiti and Cleopatra have survived to this day.

The inhabitants of Ancient China and India did not lag behind the Egyptians. In addition to mascara and nail paint, facial whitewash was used here to achieve the effect of "aristocratic pallor". The beauties of Ancient Rus used mainly natural remedies: cream, honey, beet juice, coal.

Classification of decorative cosmetics

The beauty industry is constantly evolving, every day there are new, even more advanced cosmetic products. Our mothers have not even heard of concealers and highlighters, and now these products are in every beauty's cosmetic bag.

Make-up shops offer:

Foundations and creams to even out skin tone, make it look healthy, smooth and velvety. There are BB-, CC- and DD-creams. The first ones have a light texture, help in creating a natural make-up. The second ones mask more thoroughly, hide pigmentation and post-acne. Still others protect against negative environmental factors as reliably as possible. Modern products moisturize the skin and do not clog pores. As a rule, all tonal bases come out in a wide color gradation. The best brands among professional brands: Anna Lotan,, GIGI, Janssen.

TOorrectors, concealers- life-saving products that allow you to mask dark circles under the eyes, redness and other skin imperfections in a matter of seconds. They are usually produced in the form of sticks, pencils, creams. Cosmetologists praise the products of professional brands Fresh Minerals, Ga-De.

Face powder- allows you to put the finishing touch in the makeup, fix it. Make-up shops offer compact and loose powders in different color shades.

Blush- give the face freshness. The trend is a highlighter blush that creates a radiant effect.

Mascara- lengthens eyelashes, increases their volume, emphasizes the expressiveness of the look. Manufacturers try their best, constantly inventing innovative formulas and unique brushes.

Pencils and eyeliners, eyebrows, lips- persistent products that allow you to create fine lines. Leaders among professional brands in this area are Posh, Provoc, Ardell.

Eyeshadow- in order to favorably emphasize the eyes, manufacturers offer breathtaking palettes. Makeup artists especially highlight Sleek MakeUP and Holika Holika products.

Lipsticks- a set of decorative cosmetics would not be complete without lipstick. Glosses, balms, waterproof and emollient lipsticks - what the beauty sphere does not offer. The most beautiful and pleasant to use customers consider professional lipsticks Posh and Ga-De.

It is most convenient to choose decorative cosmetics on the Internet in our “Gallery of Cosmetics” store, where you can easily sort all products by purpose and brands and order delivery to any locality in Russia.

1318 03/08/2019 7 minutes

Most modern women cannot go through a day without makeup. All of them pursue different goals - some want to look better, while others - this is a forced necessity associated with work. But in both cases, special attention should be paid to the choice of decorative cosmetics. The quality and stability of the make-up, as well as the health of the skin of the face, depends on this. It is preferable to use professional lines of decorative cosmetics for these purposes. They meet all these wishes.

Definition

Popular Products:


Inglot

Polish manufacturer of professional cosmetics, founded in 1983. It is a respected brand used by many makeup artists around the world. Compared to other brands, it has affordable prices, while not losing product quality. Now the brand has more than 330 stores in 46 countries of the world.

Popular Products:


Also, good decorative cosmetics are produced:

  • Make-Up Atelier Paris. France. The company has existed for about 30 years. The brand is known not only for its first-class decorative cosmetics, but also for its schools that train professional makeup artists. The brand also creates special effects for films (false masks, leather, etc.) and is engaged in body painting. Other French cosmetics are discussed in detail in.
  • Make-Up-Secret. Russia. The brand appeared thanks to a group of Russian make-up artists in 2009. When creating products, the needs of both craftsmen and ordinary people who want to purchase good decorative cosmetics are taken into account. Has fairly affordable prices for all products.

    Russian products Make-Up-Secret

  • AERY JO. South Korea. It was created in 1994 and produces professional, high-quality, but at the same time quite budgetary cosmetics. this company can offer more than 60 categories and 500 decorative products, as well as makeup accessories and cleansers.
  • Bobbi Brown. USA. It appeared in 1991. With its help, you can create not only complex professional, but also light everyday makeup. The brand produces not only decorative products for all skin types, but also a variety of cosmetic products with a healing effect.

    Cosmetics from the American company Bobbi Brown

  • Evagarden. Italy. The company was founded in 1979. The brand is renowned for its lightweight and tactile texture. All products are hypoallergenic. Takes into account the needs of any skin type, age, season. The lines of funds are updated at least 2 times a year.
  • MAC. USA. The brand is a subsidiary of Estee Lauder. Specializes in the production of decorative cosmetics with the widest range of shades. All products are constantly updated. When creating, racial differences in skin, gender and age are taken into account, so anyone can find the right cosmetics for themselves. You can learn about other American cosmetics.

Video

conclusions

In the modern world, good professional makeup can be enjoyed not only by the stars, but also by any layman. Even among usually expensive and high-quality products, it is quite possible to find cosmetics for yourself and at affordable prices. A huge plus of this choice of cosmetics is its gentle effect on the delicate and sensitive surface of the face. It is now much easier to become a little prettier without harming the health of your skin.

The image of a woman is not complete without perfect makeup. It is carried out with the help of decorative cosmetics of different brands, thanks to which it is possible to even out the skin, hide the imperfections of the face and emphasize its advantages. There is a huge range of makeup products on the market today. Every woman needs to be able to select high-quality cosmetics, taking into account the peculiarities of her appearance.

What is decorative cosmetics

Decorative cosmetics are all that women need to beautify their face and create an image. What concerns the contents of the cosmetic bag:

  • mascara;
  • shimmer;
  • eyeshadow;
  • primer;
  • powder;
  • mascara, shadows, gel, eyebrow pencil;
  • eyeliner;
  • highlighter;
  • tone cream;
  • makeup base;
  • face correctors;
  • bronzer;
  • blush;
  • lip gloss;
  • Eyeliner;
  • lipstick.

Some of the names need to be told in more detail:

  1. Powder. Serves for mattifying the skin and fixing make-up. It is friable, compact, creamy, transparent. May contain shimmering patches for a radiant complexion.
  2. Blush. They can be crumbly, baked, liquid, compact, gel, creamy.
  3. Shadows. There are compact, cream, pencil-shaped.
  4. Mascara. It can be ordinary and waterproof.
  5. Tone cream. It should have a uniform consistency without clots, lumps. Slight delamination is allowed.

Professional cosmetics for make-up artists

People who specialize in applying makeup use a professional cosmetic line, because they have increased requirements for it. Cosmetics for professional make-up must have convenient packaging, preferably with transparent, easy-to-open lids, so that the master can quickly select the desired shade and use it. As a rule, all decorative products come in large tubes, because makeup artists spend a lot.

The main requirement for professional cosmetics is high quality. It must perform its functions flawlessly, hold on for a long time. Professional make-up does not run or crumble for hours. The composition of specialized products may include aggressive components for the stability and duration of storage, but they will not cause significant harm, because they are not intended for daily use, but for certain cases, for example, taking a photo.

Composition

Its quality and safety directly depend on the components. The presence of substances that can cause allergies and irritation is unacceptable. The composition may include:

  1. Silk proteins in powder or foundation. They give the skin shine, restore the normal level of moisture.
  2. Magnesium and zinc sulfate. Cools, softens, relieves irritation.
  3. Lactic acid. Moisturizes, conditions.
  4. Parsol. Does not allow collagen in skin cells to collapse, prevents the negative effects of ultraviolet radiation.
  5. Wheat germ extract, vitamin E. It improves blood circulation, stimulates the growth of new cells.
  6. Camphor essence. Soothes, cleanses.
  7. Sesame oil. Prevents drying out.
  8. Hydroviton. It has anti-inflammatory properties.
  9. Evening primrose oil. Tones up, provides the skin with polyunsaturated acids.

According to the components that make up the composition, the following types of cosmetics are distinguished:

  • natural;
  • children's;
  • mineral;
  • medical;
  • organic.

Natural

This category includes products that are created from natural raw materials, which are processed and purified in an environmentally friendly way. Natural decorative cosmetics benefit the skin, support and stimulate it, and is absolutely harmless to health:

  • no chemical dyes, flavors, preservatives;
  • not tested on animals;
  • produced without the use of refined products in the process.
  • In the composition of natural cosmetics, the presence of:
  • radioactive substances;
  • chemical raw materials;
  • nanoparticles.

Due to the lack of preservatives, the shelf life is not too long. To prolong it, natural antiseptics (plant extracts, essential oils) are added. The most common components are:

  • immortelle;
  • tea tree oil;
  • myrtle;
  • jojoba oil;
  • almond;
  • Shea Butter;
  • verdon;
  • avocado oil;
  • juniper;
  • arnica;
  • shea butter;
  • angelica;
  • milk;
  • the Rose;
  • pion;
  • lavender;
  • cherry flowers;
  • verbena.

Advantages:

  • suitable for sensitive skin, pregnant women;
  • safe for the environment and humans;
  • not addictive.

Mineral

Mineral makeup does not contain oils, alcohol, preservatives, harmful dyes, fragrances, talc. It is hypoallergenic and suitable for all skin types. In addition, it has the following advantages:

  • protects against ultraviolet rays;
  • does not dry out the skin;
  • removes oily sheen;
  • very persistent;
  • waterproof;
  • does not clog pores;
  • soothes and heals the skin;
  • masks defects;
  • suitable for people with acne;
  • stored for a long time.

The composition may include the following components:

  1. Mika sericite. Improves the structure of the product. Does not clog pores, increases the adhesion of other components to the skin, provides uniform coverage, mattifies.
  2. Silk mica. Provides a satin finish with a subtle shimmer.
  3. Titanium dioxide. Protects from UV rays, helps to obtain the desired tone of a particular product.
  4. Zinc oxide. Dries, relieves inflammation, evens out the tone.
  5. Boron nitrite. Gives the product a creamy structure, increases the durability of the make-up, masks irregularities, makes the skin silky.
  6. Kaolin. Absorbs fat.
  7. Silica. It hides wrinkles and large pores, eliminates oily sheen, and improves make-up durability.
  8. Iron oxides. Pigments from black to brownish red.
  9. Bismuth oxychloride. Gives decorative products a metallic sheen.
  10. Quartz, carbon, ultramarine, indigo. Coloring pigments.

The following components are of non-mineral origin:

  1. Allantoin. Restores skin, retains moisture in it.
  2. Silk powder. Removes excess fat, mattifies, heals, relieves inflammation.
  3. Magnesium stearate. Improves the adhesion of components and prevents them from clumping, hides skin imperfections.
  4. Pearl powder. Gives elasticity, silkiness, mattes.

Organic

In cosmetics belonging to this group, all components are vegetable. It is safe, it is made from raw materials grown in natural clean conditions (soil, air, water), without the use of chemicals. This is often produced by German and Swedish firms. The package must contain a complete list of ingredients. The maximum level of synthetic components does not exceed 5%, and all of them must be approved by bio-standards.

Curative

This category is expensive and is sold in pharmacy chains. Medicinal cosmetics for problem skin are widely used. It contains components of medical preparations (calcium gluconate, dexpanthenol, zinc oxide, etc.), cosmetic components (collagen, thermal water, hyaluronic acid, plant extracts, urea). As a rule, there are no more than ten ingredients in cosmetics.

Medicinal cosmetics options:

  • fortified tonal creams with UV filters;
  • mineral powders with plant extracts;
  • moisturizers for dry skin with hyaluronic acid, natural oils, red and green tea extracts;
  • foundation creams for oily skin with zinc, vitamins B6 and B2, gray (reduce the activity of the sebaceous glands);
  • products with bisabol, calendula and chamomile extracts for problem skin prone to rashes.

Children

The safety and necessity of products for little fashionistas is questioned by many parents. According to manufacturers, children's decorative cosmetics for girls are made from harmless ingredients of natural origin. The presence in the composition of vegetable oils, extracts, glycerin, beeswax, glycerin, vitamins is encouraged. The decision on whether to buy cosmetics for their daughter should be made by each parent individually. If it is positive, make sure that there are no such ingredients in cosmetics:

  • parabens;
  • triclosan;
  • sodium lauryl sulfate;
  • formaldehyde;
  • alcohol.

Decorative cosmetics

There are several areas in which modern manufacturers work. Types of decorative cosmetics are divided into classes that differ in composition, properties, purpose, quality and, most importantly, price range. Some products can be bought for almost nothing in any supermarket, while others need to be looked for in specialized stores and pay an impressive amount for them. By cost, there is such a classification of products:

  • elite;
  • middle class;
  • mass market.

Elite

Cosmetics of this class are the most expensive, sold in specialized stores. Peculiarities:

  • often produced in limited series;
  • if there are preservatives in the composition, then they are of natural origin: tea tree oil, colloidal silver, benzoic acid, purified propolis;
  • the goods are very nicely packaged;
  • contains at least 80% of natural ingredients;
  • high quality products, creation according to high-tech modern formulas;
  • no side effects;
  • availability of quality certificates.

The most popular luxury brands:

  • Dior;
  • Guerlain;
  • Chanel.

Middle class

Middle market cosmetics are much cheaper than elite ones. It can contain from 30 to 60% natural ingredients. All preservatives must be non-toxic, from plant materials (parabens, benzoates). It is worth noting that middle-class cosmetics can be addictive, so any product of the same brand should be used for no more than six months.

The middle market segment is usually well advertised. Manufacturers have a policy of maximizing sales. The main requirement for each product is comfort in everything. She is the most popular. The reason is that women pay a lot of attention to self-care and are no longer ready to use mass-market products, the quality of which is questionable, but only a few can afford the elite class.

The most famous brands in the Middle market:

  • Loreal;
  • Revlon;
  • Pupa.

Mass market

The most budgetary class of products. Mass market is produced in large batches, containing many toxic substances, refined products, artificial preservatives. It should be honestly said that such products have a negative effect on the skin and harm it. As a rule, information on the packaging about certain useful properties is nothing more than a fraudulent marketing ploy.

Mass market brands:

  • Ruby rose;
  • Eveline;
  • Lumene.

Brands

Whatever the quality of the products, for most women, the decisive factor when buying is its price. A girl will not buy what she cannot afford, even if the effect of this product is promised to be simply magical. To make it easier for you to navigate the huge number of market offers, check out the pricing policy offered by the most popular cosmetic manufacturers in the ranking.

Loreal

Approximate price range for Moscow:

  • ink - 200-650 rubles;
  • contour pencils and eyeliners - 250-555 rubles;
  • shadows - 330-1050 rubles;
  • for eyebrows - 290-680 rubles;
  • primers - 410-700 rubles;
  • tonal means - 395-910 rubles;
  • corrective agents - 300-550 rubles;
  • powder - 350-490 rubles;
  • blush - 350-365 rubles;
  • lip gloss - 305-485 rubles;
  • lipstick - 290-1050 rubles;
  • nail polish - 250-265 rubles.

Maybelline

Brand prices (in rubles):

  • ink - 150-460;
  • contour pencils and eyeliners - 153-455;
  • shadows - 180-805;
  • for eyebrows - 285-385;
  • tonal means - 265-490;
  • corrective agents - 210-690;
  • powder - 265-490;
  • blush - 255-265;
  • lip gloss - 130-220;
  • lipstick - 195-690.