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What does the stone island patch mean. Stone Island: what does the patch mean

The Italian brand Stone Island dates back to 1982. An innovative way of making clothes, a passion for research and a pioneering spirit distinguish the brand from everything else on the clothing market today.

The idea of ​​creating a brand as one of the products of C.P.Company was to use new technologies for processing and coating fabrics in the manufacture of men's clothing. The research of non-standard materials as the main material for products has led to the birth of a unique brand that has been able to combine technology, innovation and unique sophisticated style.

Thanks to its first art director, Stone Island is rapidly becoming a sought-after brand among young people. With incredible futuristic fabrics and a fusion of nautical and military style, the Italian brand emphasizes individuality and is a way of self-expression.

The scale of materials research leads the manufacturer to the idea of ​​using an unconventional approach to fabric combinations. So, Stone Island is distinguished by incredibly stylish models created from rubberized satin, glossy PVC-coated nylon, heat-sensitive fabrics.

The strength of the brand lies in the constant experimentation with new technologies, colors and finishes in the manufacture of new collections. In order to find interesting solutions not only in modern technologies, but also focusing on previously released models, the company stores copies of each product in the Stone Island historical archive.

A distinctive feature of the Italian brand is the introduction of industrial non-woven materials into the production. Thanks to innovations and developments, the manufacturer manages to create incredible effects with an amazing lightness of products.

The most important fans of Stone Island are football fans (football hooligans). However, the popularity of the brand is growing every day. Products have long gone beyond Italy, new stores are opening in major European capitals.

Models of the Stone Island brand are distinguished by a brand name - the company's emblem in the form of a stylized image of the "wind rose".

Where else can you find a jacket made from nylon monofilament, which is traditionally used in water filtration? How about stylish clothes that will change color with temperature, thanks to the use of heat-sensitive fabric? Stone Island can rightfully be considered the most innovative clothing brand, distinguished not only by a unique design solution, but also by quality.


1/13/2016, 10:19 2 comments views

It happens that not only some thing, but also its certain element, which becomes something more than just a piece of clothing, goes to the rank of cult.

The legendary brand "Stone Island", founded by a brilliant couturier-experimenter, has many such examples. But today we will consider an example with a patch. This is a small piece of fabric in the form of an embroidered image with the company logo, which distinguishes the brand from other companies.

The innovative technologies used in the manufacture of clothing and high-quality modern materials have made items from the brand's collections very popular and quite expensive, not accessible to everyone. And, therefore, a raincoat or windbreaker with a branded patch meant a clear superiority, prestige and the ability to stand out among others. Plus, it was such durable, practical and high-quality clothing that one could feel oneself in it, as if in knightly armor. Any weather conditions during a football match or meetings with the opponents' club were for nothing. Therefore, starting in 1980, first Italian and then English football fans began to actively dress in things from the Italian brand.

With special love and awe, football fans treated the patches, which not only indicated prestige, but also helped to recognize “their own”. At the Stone Island brand, the patch is most often attached to clothes with a pair of buttons on the sleeve of the left hand or on the shoulder, and the emblem is an image of a “wind rose” or, as it is also called, a compass.

This image evokes associations with the raging, stubborn sea and freedom-loving brutal sailors, sending us to the origins of the appearance of many clothing models: elongated windbreakers or hooded raincoats made of coarse dense fabric. It was this associative range and the qualities inherent in the clothes of the Stone Island brand - conservatism and rough simplicity that attracted football fans.

And the fact that the patch was fastened with two buttons was incredibly convenient in cases where the “patch” needed to be hidden from the law enforcement officers or the enemy club.



Sometimes even young people dressed in things with the "Stone Island" patch are not allowed into nightclubs, for fear of brawls.

The method of attaching the brand's patch turned out to be very convenient for those who illegally counterfeit the clothes of this brand. In general, the patch is the most frequently counterfeited element of Stone Island products. Fake production is carried out not only in classical China and Turkey, but even in the Moscow region, sometimes releasing not only high-quality copies, but also obvious “garbage”, such that it is difficult to even read the inscription “stone island” on the patch.

https://www.instagram.com/p/Bfn4y12BgOB/?tagged=burberryultras

Considering that brand items are not cheap, and the main audience of the company is young people under 30, it becomes clear that not everyone can afford it. Some solve this problem by turning to stock and second-hand stores, and some do not hesitate to buy fake ones.

Teenagers buy "Stone Island" and attach them to any clothes in their wardrobe, counting on the fact that their peers do not understand the intricacies of tailoring branded clothing and cannot distinguish the original from the fake. Or they want to feel like the hero of the cult film about football fans "Green Street Hooligans".

Be that as it may, now the cult old-school patch has faded into the background. Stone Island tried to get away from the association of their logo with fan mayhem and began to simply apply it to the fabric in the form of a drawing and engraving, or, in general, do without it. However, for many, the stereotype has been preserved and seeing a person in clothes with a branded patch, he is unwittingly referred to as football fans and rebels.

But it is worth remembering that initially “Stone Island” is a brand that has made quite a few discoveries and upheavals in the fashion world, striving to create perfect quality clothing for everyone, regardless of hobbies, religious and political views.


One Brand Story - STONE ISLAND March 11th, 2013

The Stone Island brand, which made a revolution among fashion lovers and football fans, of course, could not have arisen somewhere in the South of Italy - only in the progressive North! A clothing brand with a compass on the sleeve was created in Ravarino in 1982 and was originally the second line of C.P. Company specializing in the production of men's clothing, shoes and accessories in sports style.


The founder of the brand, the Italian designer Massimo Osti, set himself the goal of using non-standard, high-tech materials to create casual clothing models with an eye to history and tradition, which would be comfortable, practical and beautiful at the same time. And I should add, very expensive, but cult.


The first collection featured several jackets of unusual design, and although shirts, trousers and T-shirts appeared in subsequent seasons, Stone Island jackets remained the hallmark of the brand.

The emblem of Stone Island is a compass, which, together with the "nautical" name, refers to the clothes that were previously worn mainly by sailors - pea coats and jackets made of coarse fabric with hoods. In fact, what is needed for a football fan who goes to stadiums all year round, visits field trips and, of course, fights with opponents)))


I wonder how the Stone Island emblem was received in Russia. The first jackets and sweaters with a compass on the sleeve at first, in the 90s, were perceived with reverence, largely due to the fact that Russian fans had already watched cult English and Italian films, where Stone Island appeared on the fighters of various companies.
The brand was inaccessible among the adherents of the subculture, due to the space price for the fan fashion of that time. Plus, especially gifted representatives began to grumble about the NATO emblem, for which they took the famous stripe on two buttons on the sleeve. And NATO in the 90s, and even now, was perceived by Russian patriots as an association hostile to Russia.
However, key words played their role in the distribution: England, firms, Italy, fanatic respectability.
Wearing Stone Island immediately became associated not only with an element of fashion, but also with the attitude to the patriotic scene, and even to the ultra-right positions.

But back to the history of the Stone Island brand.
The leading Italian Osti began to use such innovative materials for the production of clothing as monofilament nylon, lightweight nylon fabrics, non-woven materials, metal threads, materials that change color depending on the ambient temperature, etc.
Gradually, Stone Island clothing gained popularity outside of Italy, now flagship stores are open in Milan, Rome, London, Paris, Seoul and other cities.
There are two lines of the brand - the main and Shadow Project, in addition, the children's line Stone Island Junior is also coming out.

In no time at all, Massimo Osti managed to revolutionize the fashion world, creating a new idea of ​​good clothes based on comfort, thoughtful details and convenience in everyday use. It was then that Osti laid the foundation for a whole new philosophy, at the center of which were experiments, the search for new things and scientific research.
Stone Island quickly conquered Italy, but the rest of Europe, in particular Great Britain, could not digest the designer's brand for a long time.
In the early 80s, Osti decided to create a new clothing brand, in which he would be able to embody his long-standing passion for military uniforms. So in 1981, Boneville appeared, and in 1982 - Stone Island Marina (there were rumors that Massimo Osti named the new company after his boat). The brand name was later shortened to Stone Island.


As you know, the production of military uniforms has always been primarily about practicality and functionality. The embodiment of these simple truths in life and engaged in Stone Island. The first collection of Stone Island included only a few items created from a special practical material, similar to that used in those years by the Italian army.
The clothes from Stone Island clearly showed military motifs, not only because of its cut and look, but also because of the compass logo. While T-shirts and shirts used simple four-pointed compasses, sweaters and jackets sported a black patch with a compass framed by Stone Island.
Some time later, the history of Stone Island Marina took a new turn - Jones of London, the legendary shopping center was the first to bring several Stone Island items to the UK. Fermentation began among British retailers, fashionistas and representatives of hooligan firms: what the hell, these things looked completely ordinary, but there were quite unusual numbers on the price tags - many sweaters cost more than a hundred pounds, which was quite expensive in the understanding of the British of Margaret Thatcher's time .

The brand itself convinced meticulous British that, unlike many glamorous labels, things were worn for years and remained in excellent condition, only patches with compasses were a problem. In the fights of the fans, the practical clothes were not torn, however, the "compasses" could be torn off by someone's heavy hand. I don’t know how it is in England, but in Russia, torn-off patches have even become a separate product. It is worth saying that due to the high cost of Stone Island, many fakes and not only patches have appeared in our country. Often, under the guise of a legendary brand, a complete scam was sold, unremarkable, but expensive, like a cast-iron bridge!
Among British football fans, there is still talk about which club fans were the first to wear Stone Island. The few who have worn Stone Island and C.P. Company, and at the risk of their lives, traveled for their football clubs around the country and Europe, certainly stood out among the crowd and put their club in a favorable light.
These expensive, "indestructible" and innovative things have become staples in football casual wardrobe forever.


By the end of the 80s, the Stone Island market and C.P. Company began to lose their positions. However, Massimo Osti has always been able to come up with something really new and innovative at the right time - for the first time in C.P. The company uses stainless steel material, and Stone Island presents, perhaps, one of its most important technologies - Ice Jacket. The original camouflage Ice Jackets used temperature-sensitive material - the jacket or vest changed color depending on the change in temperature. Osti also began to cover the fabric of all jackets with a special rubber film, which provided unique water resistance.
Unfortunately, the wonderful Italian left the company in the 00s, and in 2005 he died after a long illness.
But even now his brainchild is a style icon both for stylish people from all over Europe and for football supporters.


Stone Island has lost its sole position among fan subcultures, because new ones have entered and are entering, and good old sports and designer brands remain. However, the high cost, practicality and romantic flair continue to excite the minds of people from rich neighborhoods and stadium terraces.

Stone Island has always made very high quality clothing that should serve its owner. This, of course, played on the price of clothing. Therefore, now you can find many Chinese copies. Today we will tell you about the differences between the original Stone and the fake one.

Summary:

    • Material
    • Everyone's Favorite Patch
    • Labels
    • Little things matter
    • Conclusion
    • Video

In stores, you can find good copies that are difficult to recognize, but you will also find a straight "fierce" Chinese copy anyway.

Material

Fans love this brand due to the fact that it uses unusual materials, which at the same time last a long time. Touch the thing that the seller offers you, is it of high quality? Look at the seams, there should be no threads sticking out and there should not be crooked seams. Everything must be perfect.

You can also smell the material, if it gives off some chemical odors, then it is better to refuse to buy. By the way, the seams should not tighten the fabric, and the thread should also have the same color as the product itself. Also, the threads are very strong, but it is unlikely that someone will allow you to try to break them.

Everyone's Favorite Patch

This is the most often counterfeited product, the Chinese sell it separately, which the official manufacturer does not do. But let's say you are going to buy a jacket already with a patch, then you definitely need to study it in order to determine the originality of the thing.

The patch itself is faked so often that it will be difficult to distinguish it. The patch should be held in place with buttons that have 4 holes and a Stone Island stamp. As you already understood, the threads with which the button is sewn must also be in the color of the thing.

Helpful: History of the Stone Island brand

The patch in the original has a yellow stitching, on the reverse side you should definitely find a black silk fabric. The compass itself must also be perfect. But believe me, the guys from Asia can do it too, so let's move on.

Labels

Look at the photos, this is exactly how it should be. The manufacturer invented the Certilogo technology, which is an application for a smartphone. With it, you can scan the label and find out the whole truth about the products offered to you.

Also, some models do not have this technology, and therefore the label must receive an article. These are the numbers that matter:

  • The first two digits are the season;
  • The next two are the brand (15-Stone Island, 18-C.P. Company, 20-Denims), they are all related;
  • The next number is the type of item (1-shirt, 2-t-shirt, 3-pants, 4-jacket or jacket, 5-knitwear, 6-sweatshirt, 9-accessory) sometimes there will be a letter instead of a number - this is normal;
  • Then one digit is the model;
  • The next two give information about the type of tissue;
  • And the last two digits after / are the technology code.

This should not be the only tag, there should also be labels on which washing instructions are written. There should also be a label with information about the country of manufacture. He can help you too. The original is only released in the following countries:

  • Italy;
  • Romania;
  • China;
  • Indonesia;
  • Tunisia.

If what you are holding in your hands indicates another country, then this is a fake.

Price

This is the most important part, go to the official website and make sure that the things of this brand cost a lot. Therefore, the cost on the official website should not differ much from the one that the seller in the store calls you. This factor can be used, most often it allows you to easily distinguish the original Stone Island from a fake, but some sell a fake at the same prices as the manufacturer.

Little things matter

Pay attention to the zipper, namely the tongue. It must be embossed with YKK, Stone Island or Lambo. The Chinese sometimes forget this trifle.

Now let's get back to the patch. An indicator of a very bad fake is the patch on the right sleeve. All branded items of this brand have it only on the left sleeve.

Conclusion

In fact, there is nothing complicated here, just use the Certeigo technology or check the article. If everything is fine, then you can not check the rest of the nuances. Also, if you feel sorry for 50 or more thousand rubles for the original, and you want to take a fake, then you are forced to upset you. Those materials that Stone Island uses are of very high quality, the Chinese do not use them, and plus there is an extra charge from supplier to supplier.

In the end, it turns out that you will give less, but if you count, then the value for money is much higher than the original. If the budget allows you, then you can conduct an experiment, buy a fake and an original model, and after a while you yourself will understand everything and be able to calculate.

A brief history of the Stone Island brand

The Stone Island brand was born under the wing of the C.P. Company, being one of its products. Thanks to the creativity of designer Massimo Osti, the development of the Stone Island brand has had incredible speed. Therefore, it very quickly became an independent unit, a separate company and a well-known brand.

After the first models of jackets, the company began to produce trousers, shirts, T-shirts. But it was the jackets that remained her constant calling card.

The amazing and unsurpassed maestro Massimo Osti worked tirelessly not only on the design side of his product, but also strived for its highest quality.

The meaning of the Stone Island patch and its origins

This brand also had a distinctive sign, which was a black patch attached to the left sleeve with two buttons, depicting a compass and a wind rose. Strange, at first glance, the choice of logo. But if you delve deeper into the history of brand creation, you will understand that all the designer's decisions are quite logical and consistent. The Stone Island patch is no exception, which means the brand's attachment to marine clothing.

After all, initially Massimo Osti conceived to create clothes that are comfortable for everyday use. The initial goal was jackets and raincoats made of quality and durable fabric. Such an idea visited the designer because of his passion for military uniforms. Studying the technology and other details of its production and simultaneously experimenting with completely new, own technologies, Osti preferred the fabrics of heavy sea jackets. And it was in this direction that the technologies were developed and introduced into his first design work. These jackets and raincoats made famous the name of the young brand Stone Island. What does the correct path mean?

Later, nylon products became a sensational story of the future brand. A unique, very light new fabric, referred to as non-woven materials, had the ability to change its color with changes in air temperature. And again success!

Growing popularity in Europe

Now Ost's design work has caught the attention of English fans, gained popularity throughout England and soon became in demand by connoisseurs of quality clothing in European countries. And their appearance in European brand stores has become quite natural.

So there was a rapid growth in the popularity of Stone Island, which means the inspired and creative approach of a talented designer to work. It is sincere love for one's work that creates miracles and allows talents to unfold. This is what happened to Stone Island.

And almost all British football fans soon began to stand out from the large crowd with clothes with a black patch on the left arm. By the way, the picture itself could be a different color.

The appearance of a fake

Soon, due to the growing popularity of the brand and the high price of its products, a lot of fakes appeared with copies of the company logo. But an understanding person easily distinguished them from real products. First of all, by the quality of the material and tailoring, by the buttons, by the flourishing of the products.

A lot of time passed, but still on the left arm there was invariably a patch from Stone Island, which means a patch that took root as a company logo with a reference to the nautical theme.

“> By the way, there were three types of such stripes, differing in the color of the compass and wind rose embroidery:

  • traditional blue and yellow colors;
  • black;
  • white.

Stone Island has always made very high quality clothing that should serve its owner. This, of course, played on the price of clothing. Therefore, now you can find many Chinese copies. Today we will tell you about the differences between the original Stone and the fake one.

Summary:

In stores, you can find good copies that are difficult to recognize, but you will also find a straight "fierce" Chinese copy anyway.

Material

Fans love this brand due to the fact that it uses unusual materials, which at the same time last a long time. Touch the thing that the seller offers you, is it of high quality? Look at the seams, there should be no threads sticking out and there should not be crooked seams. Everything must be perfect.

You can also smell the material, if it gives off some chemical odors, then it is better to refuse to buy. By the way, the seams should not tighten the fabric, and the thread should also have the same color as the product itself. Also, the threads are very strong, but it is unlikely that someone will allow you to try to break them.

Everyone's Favorite Patch

This is the most often counterfeited product, the Chinese sell it separately, which the official manufacturer does not do. But let's say you are going to buy a jacket already with a patch, then you definitely need to study it in order to determine the originality of the thing.

The patch itself is faked so often that it will be difficult to distinguish it. The patch should be held in place with buttons that have 4 holes and a Stone Island stamp. As you already understood, the threads with which the button is sewn must also be in the color of the thing.

The patch in the original has a yellow stitching, on the reverse side you should definitely find a black silk fabric. The compass itself must also be perfect. But believe me, the guys from Asia can do it too, so let's move on.

Labels

Look at the photos, this is exactly how it should be. The manufacturer invented the Certilogo technology, which is an application for a smartphone. With it, you can scan the label and find out the whole truth about the products offered to you.

Also, some models do not have this technology, and therefore the label must receive an article. These are the numbers that matter:

  • The first two digits are the season;
  • The next two are the brand (15-Stone Island, 18-C.P. Company, 20-Denims), they are all related;
  • The next number is the type of item (1-shirt, 2-t-shirt, 3-pants, 4-jacket or jacket, 5-knitwear, 6-sweatshirt, 9-accessory) sometimes there will be a letter instead of a number - this is normal;
  • Then one digit is the model;
  • The next two give information about the type of tissue;
  • And the last two digits after / are the technology code.

This should not be the only tag, there should also be labels on which washing instructions are written. There should also be a label with information about the country of manufacture. He can help you too. The original is only released in the following countries:

  • Italy;
  • Romania;
  • China;
  • Indonesia;
  • Tunisia.

If what you are holding in your hands indicates another country, then this is a fake.

Price

This is the most important part, go to the official website and make sure that the things of this brand cost a lot. Therefore, the cost on the official website should not differ much from the one that the seller in the store calls you. This factor can be used, most often it allows you to easily distinguish the original Stone Island from a fake, but some sell a fake at the same prices as the manufacturer.

Little things matter

Pay attention to the zipper, namely the tongue. It must be embossed with YKK, Stone Island or Lambo. The Chinese sometimes forget this trifle.

Now let's get back to the patch. An indicator of a very bad fake is the patch on the right sleeve. All branded items of this brand have it only on the left sleeve.

Conclusion

In fact, there is nothing complicated here, just use the Certeigo technology or check the article. If everything is fine, then you can not check the rest of the nuances. Also, if you feel sorry for 50 or more thousand rubles for the original, and you want to take a fake, then you are forced to upset you. Those materials that Stone Island uses are of very high quality, the Chinese do not use them, and plus there is an extra charge from supplier to supplier.

In the end, it turns out that you will give less, but if you count, then the value for money is much higher than the original. If the budget allows you, then you can conduct an experiment, buy a fake and an original model, and after a while you yourself will understand everything and be able to calculate.

Video