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Wedding business: where to start a woman with minimal investment. How to open a wedding agency

Every couple planning to get married soon wants this day to be the most memorable and happy for them. And in this respect, the entire organization of the wedding ceremony and the subsequent celebration plays a significant role. With the growing popularity of various themed weddings, the demand for wedding agencies is also growing.

Future newlyweds turn to such agencies not only when they want to make their wedding on a certain topic, but also when they just want to protect themselves from possible inconsistencies in the organization of the event (and they often happen when the bride and groom take on this business on their own), and be confident that everything will go perfectly.

Wedding agency business plan

At the start of a business, you can invest in 5-6 thousand dollars. This amount will be spent on business registration, purchase of furniture, equipment and website creation. To maintain the business, about 2-3 thousand dollars will be spent monthly - for renting office space, staff salaries and an advertising campaign. The average profitability of such a business is 40-50%, and the payback period is about 7 months.

How to open a wedding agency

Service market and competition

It would be wrong to say that there are a lot of wedding agencies. There are such companies in large cities, and in some small cities they may not exist at all. However, do not forget that there are companies for organizing celebrations, whose list of services includes the organization of weddings as well. Such companies can also be considered competitive for a wedding agency. Some bridal salons now also provide certain services for organizing a wedding.

There are not very many companies that specialize in weddings and offer a full range of services, ranging from assistance in choosing a wedding dress and ending with ordering a honeymoon trip. But, despite this, if you decide to enter this market, you should have several 100% advantages in service that can distinguish you favorably from competitors. This can be the provision of services for the organization of stylized and thematic weddings (there must be a substantial base of ready-made scenarios and the possibility of developing an individual one), the ability to invite famous musical performers to the wedding as guests, and so on.

List of possible services

The attractiveness of wedding agencies for consumers lies precisely in the fact that you can give the organization absolutely all the preparation and holding of the celebration from "A" to "Z". A wedding company can provide the following services:

2. Search and registration of the place of the visiting ceremony.

3. Development of design of wedding invitations and their distribution to guests.

4. Provision of a wedding bouquet, boutonniere and other accessories, the possibility of individual design development.

5. Organization of the wedding process.

6. Organization of off-site registration.

7. Provision of services for photo and video filming of the ceremony and celebrations, organization of a wedding photo session for the newlyweds.

8. Provision of services of makeup artists, stylists, florists.

9. Ordering a wedding limousine or other car.

11. Festive decoration of the restaurant.

12. Organization of entertainment at the wedding.

13. Provision of a professional host of the celebration.

14. Development of the design of a wedding cake.

15. Development of a wedding script.

16. Assistance in organizing a honeymoon.

Premises

An office for a wedding agency is needed only to negotiate with clients, both at the initial stage and in the process of organization. Since people of high income usually turn to wedding agencies, they will be more comfortable in a modern, presentable office. It is best to rent a space in a business center and equip it with the latest technology and design.

Equipment

For the office of a wedding agency, you will need office equipment (phones, computers, scanners, printers), furniture in the main hall and in the waiting room, and most importantly, this is demonstration equipment. You can hardly explain on your fingers what exactly you have developed for the newlyweds and what you can offer. Therefore, you will need to show everything, and for this you cannot do without high-quality equipment for presentations.

Staff

Most often, wedding agencies have a director, an accountant and several account managers (wedding organizers) on their permanent staff. Some have a full-time host or toastmaster. All the rest - stylists, designers, drivers, photographers - are usually recruited to work at individual events. Managers must have a broad base of such specialists, with many of them must be well connected.

A wedding organizer is a specialist who should know a lot about this type of celebration - how to order, who to call, what to choose and how to organize. And it is on these people that the success or failure of your business will depend. Most often, those people who, by their nature, are very sociable, energetic and able to negotiate with anyone, begin to do this. But even this will not be enough - therefore, regularly send your specialists to professional development courses in the wedding business, since now you can easily find such.

Organization of weddings is a new business and very promising for Russia. Every loving couple wants their wedding to be unique and memorable, so a professional approach is required in such matters. A wedding planner knows all the nuances of this process, from ordering a wedding dress, restaurant and cars to travel arrangements and inviting famous artists.

The business plan of a wedding agency will be useful for specialists in this area who want to organize their commercial project and develop it. Before opening a wedding agency, you need to study your competitors and develop your own unique proposal.

Project summary

Services for organizing wedding celebrations require highly qualified employees, it is necessary not only to know all the specialized shops, restaurants and cafes, but also to try to understand the client, to take into account all his wishes and whims. Our project will consider an agency for rendering services of stylized weddings, this will give an opportunity to stand out among competitors.

Project marketing

Market Review

There are many companies on the Moscow market that provide wedding services as additional services. That is, these are agencies for organizing various celebrations - corporate events, parties and children's parties. They can be considered the main competitors, in addition, some salons (Business Plan of the Wedding Salon) that sell wedding dresses and accessories are also trying to organize parties.

There are no more than 100 specialized agencies that deal only with organizing weddings. In 2012, the number of registered marriages increased slightly compared to 2011, and the indicators reached almost the level of 2007, leveling out the decline that was observed in connection with the economic crisis in 2008 ...

The most active period of marriage is summer, the most active month is September.

In terms of the number of marriages, the Northern Administrative District leads, then the Southern and Central. The capacity of the wedding services market is over 250 billion rubles, and this figure is increasing every year.

General concept and target group

For the development and implementation of any type of commercial activity, it is necessary to define the basic concept of the project, which distinguishes it from similar proposals, and satisfies the basic needs of the target group. When defining such a concept, it is necessary to choose your segment of specialization, according to the level of consumer income, etc.

In our project, the target audience will be newlyweds who like not just a traditional wedding, but stylization for certain eras, styles, or famous historical characters. Segmentation by income level will not be applied, the agency's clients can be both very wealthy people and people with an average income level.

Read also: Business plan for opening a cafe - a ready-made example of a business

Services

After defining the concept, it is necessary to form a proposal for the main list of services provided by the wedding agency. Standard services:

  • decoration of the place where the wedding will take place;
  • registration of wedding transport;
  • development and distribution of custom-made wedding invitations;
  • decoration of wedding bouquets, boutonnieres, etc .;
  • organization of a wedding;
  • outside registration;
  • organization of video and photography of the celebration;
  • services of professional stylists, makeup artists, hairdressers;
  • selection of a restaurant, selection of dishes, decoration, etc., according to the individual request of the customer;
  • organization of musical accompaniment;
  • selection and hiring of professional hosts for the celebration;
  • choosing a wedding cake, organizing its preparation and delivery;
  • selection and organization of honeymoon travel.

Project risks

The novelty of the services offered and their seasonality constitute a certain risk when starting a project. To promote services, it is necessary to inform the target consumer as much as possible that professional specialists are simply needed to organize a luxurious wedding, and to reduce the risk of seasonality - to popularize the wedding in other periods - for example, in winter, the celebration can also be made unforgettable. Before opening a wedding agency, you need to take into account its seasonality and all possible risks.

For effective work, it is better to conclude contracts with clients for the provision of services, and work on a prepaid basis, since many services (ordering artists, limousines, bouquets, restaurants) require one hundred percent prepayment.

Organizational plan

The business plan of a wedding agency must include an item on the choice of premises. Some firms do not focus on a good office, making a choice to visit a client and a modest premises where one or two agency employees are located. In our project, which is also oriented towards a consumer with high demands and a high level of income, renting a good office and furnishing it in a modern style is simply a must.

Wedding is an important step in the life of any girl

Room requirements

The location of the wedding agency office does not require a separate exit or placement on the ground floors of the building. The main parameters will be:

  • territorial location in a prestigious business center;
  • availability of modern repairs and communications;
  • optimal price-quality ratio.

Equipment

Page 1 of 2

One of the most beautiful and positive areas of business in the service market is activity Wedding agencies... Along with this, the services of wedding agencies are in great demand, and the business itself is profitable. This is a purely feminine activity.

Consider the features of the organization of activities Wedding agency For example business plan a wedding organization project for a provincial regional center.

The calculation is given for a company with an organizational and legal form - LLC, operating on the general taxation system. The predicted payback period is 9 months. To update the given business plan, it is enough to carry out a price adjustment in accordance with the price level in the region of operation as of the date of drawing up your business plan and bring the indicators in line with those in force in 2011-2012. tax legislation (in terms of insurance premiums, income tax, remember that in 2011-2012 the UST is not applied). You can adjust the business plan in accordance with the list of services provided by your Wedding Agency.

Please note: The wedding agency business plan is published in 2 parts. Below is the navigation to go to the second page of the project in the "Previous-Next" format.

BUSINESS PLAN

Name of the project:

Organization of a Wedding Agency

Project initiator: Ways of Success LLC

This business plan is submitted for consideration on a confidential basis solely for making a decision on financing the project and cannot be used for copying or for any other purposes, as well as transferred to third parties. Request to return the business plan if it does not cause interest in participating in its implementation

uyezdny

2009
1. Description of the project

LLC "Ways of Success" is an organization whose main activity is to provide services for the organization of weddings and is Wedding agency.

The company plans to start its activities from 15.01.2009.

The company's tasks for January-February: go through the registration, registration procedure, order and install equipment, select personnel. No profit is planned for this period.

The first sales proceeds are planned for March 2009.

It is planned that the company will provide a full cycle of services for those entering into marriage, including the selection and sewing of an outfit for the bride, stag / hen parties, organization of a wedding celebration and travel.

List of services provided:

Organizational services : Development of a wedding concept, selection of a venue for a celebration, Event coordination, Preparation of a wedding script, Preparation of a walk route after a registry office, Delivery of ordered goods, Creation of an Internet page about a wedding, Guarantee for any ordered service.

Wedding decoration: Garlands of helium balloons, Hall decoration with helium balloons, Car decoration with artificial flowers and accessories, Hall drapery with fabric, Hall decoration with artificial flowers, candles, accessories, toys.

Image:Make-up, hairstyle, bride's manicure, Bride's body-art, Wedding dance staging, Stylist services (selection of a dress, suit, shoes, accessories), Groom's manicure.

Wedding floristry: Wedding bouquet for the bride, Boutonniere for the groom, Bouquet for the bridesmaid, Floral accessories (hairpins, bracelets, necklaces, belts), Hall and table decoration with fresh flowers, Table decoration for guests, Car decoration with fresh flowers.

Show program:Host / toastmaster, Musical accompaniment, Artists of the original genre, Performances of pop and dance groups.

Photo-video:Services of a photographer, Creating a wedding film 40-90 min., Wedding clip, Creating a multimedia presentation about a wedding, a wedding album.

Fireworks:different categories (altitude, indoor, ground, park)

Transport services: Limousine, Business class cars, Retro cars, Minibuses.

2. Market analysis

In the market of our city, there are no competitors in this business that provide exactly the full cycle of wedding services. But there are a lot of indirect competitors. These are various organizations that provide services in the field of organizing holidays. Some of the features of this business are outlined below.

So, for "students", in all likelihood, the most important thing is the cheapness and accuracy of the wedding agency's work, the ability to fully rely on it. They will be interested in "box" offers, which include the whole range of wedding services: ordering dresses, transport, bouquets, photography, banquet. Therefore, it is necessary to form several of the cheapest options for such "boxes" and two or three more expensive.

For "thrifty" customers, "box" solutions are also perfect. However, in this segment there can be not only young, but also mature people who do not suffer from a lack of money. Therefore, the options for "boxes" should be more varied both in composition and in price. When working with this group of clients, the emphasis should be on value for money.

And "wealthy" clients should demonstrate an individual approach to service. For them, the recommendations and reputation of the company are of great importance. Therefore, it is worth making a good photo album, which will include photographs of weddings that the company held earlier. Perhaps, for the sake of such an album, the first wedding should even be arranged for free.

Most importantly, each of these three groups needs to be handled differently. Up to the point that it is worth developing three different corporate styles for the design of business cards and promotional items. In addition, different agents must work with each of the three segments.

Hence, the first thing to do when a new client contacts the agency is to determine which of these three groups he belongs to. This should be done by the manager answering the phone calls. Prepare a short list of questions for him to ask the client.

However, from a financial point of view, working with several groups of clients at once is quite expensive. A large amount of one-time and fixed costs will be required. It is much cheaper to work in one narrow market niche. Let's say, develop one wedding scenario and propose only that.

A wedding agency is a very risky project. First, the market for these services has not yet been formed. You will have to spend a lot of time explaining to potential clients what such firms do and why it is profitable to work with them. For a budding entrepreneur with no business background, all of these dangers double. Therefore, it is important to look for ways to minimize risks.

You can use the "business on two legs" strategy. Its essence is as follows: an exclusive product is being developed, which gives the main profit, and at the same time a system of "background sales" is organized, which keep the company afloat.

Such background sales can provide inexpensive boxed weddings. You can even organize another separate business and sell some goods that are in constant demand. Moreover, it is not necessarily the same target audience as the services. Let's say you can supply balloons and pyrotechnics to your indirect competitors, party companies.

And large-budget weddings can be an exclusive product. It is on finding clients who are interested in them that it is worth spending the main efforts.

Therefore, weddings can be limited to only those cases if you consider business as a hobby, are ready to switch to other services during the “off-season”, or are targeting a small number of VIP clients who will appear every two months and bring in tens of thousands of dollars in budgets. If business is a source of livelihood, then you need to take on everything. Moreover, if the client likes the wedding that you held, then perhaps he will offer you to organize a corporate party for his company.

Discounts must be negotiated with flower shops, ateliers, transport and pyrotechnic companies. Typically, they provide a 20% discount to agencies that regularly use their services. It makes sense to look for small businesses that are as interested in you as you are in them. You can find a small intermediary firm that, for little money, requires them to be of impeccable quality.

Artists, photographers and cameramen will have to be looked for through advertisements in the newspaper. It only makes sense to cooperate with those who have already worked at weddings. So, the photographer must know the wedding ceremony well and be able to be at the right time in the right place. He must have a good command of reportage photography and know some of the subtleties of wedding photography. For example, registry office workers support their photographers in every possible way and "trip" photographers from outside. An inexperienced person in such a "military mode" may simply fail to shoot.

3. Sales plan.

3.1. Sales volumes

Production planning is carried out based on production capacity. Production capacity is limited by labor resources, production areas, and natural components. Sales planning is carried out upon receipt of the company's proceeds from the sale of products. The enterprise starts production from 01.10.2009.

The sales plan is presented in table 1.

Table 1. Sales plan by years

Year

Sales proceeds, thousand rubles

Total

2009

251,2

251,2

251,2

251,2

251,2

251,2

251,2

251,2

251,2

251,2

2512

2010

251,2

251,2

251,2

251,2

251,2

251,2

251,2

251,2

251,2

251,2

251,2

251,2

3014,4

3.2 Pricing.

The increase in business value depends on the income generated by the company. To ensure the demand for products, Ways of Success LLC regulates quality (by compiling optimal recipes) and price. The formation of prices for the products of LLC "Ways of Success" is based on a cost and market approach. The price covers the production costs, while not significantly exceeding the prices of competitors. The price list for the agency's services is presented below.

Name of service

Cost, rub.

Organizational services

Development of a wedding idea

is free

Drawing up a detailed scenario plan

is free

Wedding coordination

is free

Selection of the venue for the celebration

is free

Development of a walking route

is free

Delivery of goods ordered in the Studio

is free

Creation of a website about the wedding

is free

Guarantee for any ordered service

priceless

Image

Bride makeup

1300

Bride hairstyle

2600

Bride's manicure

1040

Bride's body art

Negotiated price

Groom's manicure

260

Stylist's services for the selection of dresses, suits, shoes, accessories

520

Wedding dance staging

650

Wedding floristry

The bride's bouquet

from 1300

Groom's boutonniere

is free

Bridesmaid bouquet

From 900

Flower accessories (hairpins, bracelets, necklaces, belts)

From 260

Car decoration with fresh flowers

from 1500

Decorating the newlyweds' table with fresh flowers

from 1800

Guest table decoration

from 680

Hall decoration with fresh flowers

Negotiated price

Wedding decoration

Garlands of helium balloons

100 per meter

Hall decoration with helium balloons

from 2600

Hall decoration with artificial flowers, candles, accessories, toys

from 2600

Upholstery of the hall with fabric

Negotiated price

Car decoration with artificial flowers and accessories

from 400

Transport service

Limousine

from 40,000

Business class cars

Negotiated price

Minibuses

Negotiated price

Retro cars

Negotiated price

Show program

Leading

from 10000

Musical accompaniment

from 5000

Performance of dance groups

from 5000

Artists of the original genre

from 4500

Photo-video

Photographers Service

from 10000

Making a wedding film 40-90 min.

18000

Making a video about the wedding

from 24000

Creating a wedding album

from 18000

Creating a multimedia presentation about a wedding

from 6000

Fireworks

Altitude level

from 3000

Park level

from 24000

Ground

from 15000

In room

from 3000
  • Step-by-step opening plan
  • What documents are needed to open a wedding agency
  • Business technology
        • Related business ideas:

Today, the market for holiday services is attracting more and more start-up entrepreneurs. This is due to the stable demand for such services and the low entrance ticket to the business. You can open a wedding agency for only a few thousand dollars. The average profitability of a wedding agency is estimated at 50%.

The main services provided by wedding agencies:

  • Hire and sale of wedding dresses;
  • Banquet hall decoration;
  • Photo and video shooting;
  • Carriage rental with horses;
  • Pigeons;
  • Fireworks and fire show;
  • Chocolate and wine fountains;
  • Car rental, including "retro";
  • Car decoration;
  • Off-site weddings;
  • Toastmaster and DJs;
  • Wedding makeup artist;
  • Hire of men's suits and tuxedos;
  • Wedding cakes;
  • Bridal bouquet;
  • Themed bride redemptions, etc.

As we can see, the number of services that a wedding agency can provide is really impressive. We should also highlight the popularity of outdoor wedding services. Today, more than half of couples prefer to get engaged in a more unique setting (motor ship, forest park area), with the involvement of actors and directors.

How much money is needed to open a wedding agency

It is not necessary to make large investments to open an agency. Today salons start small. For example, they rent out wedding dresses, sell wedding paraphernalia, decorate a hall for celebrations. Usually, only $ 5,000 - $ 6,000 is enough to start such a business. As income grows and the agency becomes more popular, expensive services such as car rental can be included.

How to choose staff for a wedding agency

Wedding agencies usually do not have a large staff. The main employees are the administrator (director), account managers and accountant. The whole range of performers, including photographers, makeup artists, screenwriters, etc. just cooperate with the agency and provide the bride and groom with appropriate services. Building a base of highly qualified specialists (musicians, florists, photographers, etc.) is the most important stage in creating a wedding agency. You need to be able not only to find good performers, it is also important to agree on an acceptable price that will suit all parties to the contract.

How much can you earn at the start of this business

It is not difficult to calculate the income of a wedding agency. So, for the organization of one "mediocre" wedding funds are spent from 50 thousand rubles and more, not counting the banquet. The main wedding season starts in May and ends in October. As a rule, at this time, the services of a wedding agency are ordered several months in advance. Of course, it takes more time to promote the business, since the new agency must show itself on the market.

The most effective methods of advertising a wedding agency, along with banners, flyers, brochures and radio, is still word of mouth. And such advertising, as a rule, works perfectly depending on the quality of the services provided by the agency.

Speaking of competition, despite the large number of firms providing services to newlyweds, there is still enough work for everyone. The holiday services market is still ready to welcome new players due to the stable demand for such services. Moreover, experts say that this market is very promising and that demand for more expensive celebrations is expected to increase in the near future.

Do I need permission to open a wedding agency

For the legal functioning of the wedding agency, it is necessary to register individual entrepreneurship (IP) or limited liability company (LTD). Registration of an individual entrepreneur is much easier and cheaper than opening an LLC, but legal entities have more opportunities. In general, each OPF has its own pros and cons.

What taxation system to choose for this business

As tax systems you can choose between UTII and STS (6% of revenue or 15% of profit). It is necessary to conduct a preliminary calculation of the potential revenue and profit of your agency in order to understand which system is more profitable to use. The size of UTII depends on the region of business, since local authorities can set a “softening” coefficient k2 at their discretion.

To meet with clients, you will have to rent a small office, from 10 m2. Also, as a business card, you need to get a website and a group in social. networks.

Step-by-step opening plan

To open a wedding agency, you will need to register as an individual entrepreneur or legal entity. The main disadvantage of an individual entrepreneur is that he is prohibited from working with legal entities. Next, we need:

  • rent or purchase premises for ownership;
  • based on the scope of services, you will need to purchase the necessary equipment and related inventory;
  • conduct an advertising campaign to attract customers.

How to choose equipment for a wedding agency

The choice of equipment for a wedding salon directly depends on the services that it will provide to its clients. In particular, you will need to purchase:

  • necessary attributes for registration of vehicles and a wedding hall;
  • material for making wedding invitations and the necessary equipment;
  • equipment for photo and video filming;
  • if the services include the services of makeup artists, hairdressers, stylists, then you will need the necessary equipment for their work;
  • office furniture and technical equipment (computer, printer, scanner, copier, etc.);
  • demonstration equipment (display boards, projector ...), etc.

What OKVED to indicate when registering a wedding salon

When registering a wedding agency, you will need to specify several codes in accordance with OKVED:

  • other entertainment and entertainment activities - code number 92.3;
  • other activities related to the organization of entertainment and recreation - code No92.7;
  • activities in the field of photography, which includes its implementation at weddings - code number 74.81;
  • provision of other services - code number 74.84;
  • provision of other individual services - code No. 93.05.

Every year it is harder and harder for young entrepreneurs to squeeze into any serious niche. You need to act quickly and decisively so as not to miss your chance. Especially when it comes to organizing weddings as a business. Where to start and how to succeed in this wonderful and feminine form of earning? You will find out all the useful information after reading our article.

Directions

So, if you decide to open a business at weddings, then first of all you should decide on the main services that the so-called wedding agency will deal with. The choice here is quite wide:

  • rental and sale of dresses;
  • selection of a restaurant and a wedding menu;
  • decoration of weddings;
  • car order and decoration;
  • decoration or ordering a bouquet;
  • organization of an exit ceremony;
  • selection of toastmaster, DJ, artists;
  • printing and sending invitations;
  • ordering a photographer and filming;
  • fireworks, chocolate fountains and other services.

All these events together, as a rule, are called "turnkey wedding organization", i.e. a kind of all inclusive program for clients who do not have the time or desire to prepare themselves. However, most often the organization of a celebration as a business is identified with the decoration of the hall. Perhaps, you need to start with this, and after that you take on a little of all the other tasks.

Premises and staff

Organization of weddings is considered a business without large investments, since in fact you are an intermediary between customers and performers. In any case, you cannot do without a stylish small office of 10-20 sq.m. Clients must understand that they are dealing with a serious company. It is advisable to rent or purchase premises in the city center, in areas with high traffic. A good option would be to rent on the ground floors of a large business center.

On the staff side, you will need one or two assistants as account managers and a visiting accountant. You will have to cooperate with photographers, makeup artists, fashion designers, artists, florists and designers and this is one of the most difficult moments in this business. It is necessary to develop a base of the best specialists who will set their prices for services. Your task is to agree on the amount with the customer of the wedding, taking into account the markup for your organization of the celebration.

Of course, to open a business for organizing weddings, you cannot do without registration. You can register your activity as an individual entrepreneur or LLC. Each option has its own pros and cons. It is easier and cheaper to get an individual entrepreneur, while an LLC is more trusted by customers and contractors. In addition, such registration is preferable if you will cooperate with legal entities.

We count the profit

How much can you earn from organizing a wedding business? First, let's calculate the one-time and monthly expenses. So, for the purchase of furniture and office renovation, registration and advertising (website development, signboard, business cards, etc.), you will have to spend about 150,000 rubles. This is a one-time opening cost. Each month it will be necessary to allocate funds for renting premises, staff salaries and advertising for the agency. Approximately 100,000 rubles will be allocated for all this.

As for income, it should be noted that the return on business for weddings is about 3-12 months, the profitability is 50%. In this case, everything will depend on what time of year you open a business. Remember that weddings peak in summer - early fall, the worst time is winter. For the organization of wedding events, you can claim 10% of the total amount. Suppose that a month you will organize 5 weddings for 300,000 rubles, you can get 150,000 rubles from these celebrations. Subtract monthly expenses and get 50,000 rubles in net profit.

Wedding agency business plan you can download from our partners!


Now you know the basic information about where to start and how to succeed in organizing weddings as a business. Remember that this is an interesting but very demanding job. Customers trust in your hands one of the most important events in their lives. Seeing gratitude in the eyes of the newlyweds is the most valuable thing, so don't let it down!

Finally, we suggest that you familiarize yourself with the success story of a wedding organizer in the video:

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