Youth and beauty 

How to make a solid perfume with your own hands. How to properly apply women's perfume so that a trail remains

There is a saying: "Any woman can make a salad, a hat and a scandal out of nothing." We are inherent in a creative nature, we women, in our flight of imagination, are capable of much. In cooking - for famous recipes we invent some of our own "cartoons", in clothes - we prefer a special style, at home we create a unique cosiness. How many things we come up with to look beautiful, be fashionably dressed and smell good. In the choice of perfume, each of us is also very individual. How to make a solid perfume with your own hands?

Now with the advent of such a "miracle" as the Internet, there are many opportunities for the realization of creative abilities. In the cosmetic direction, there are enough recipes for homemade creams, lotions, masks and even perfumes. Since we, women, are meticulous, painstaking and neat, making solid perfumes at home will not give us much trouble, rather great pleasure and self-satisfaction, because you can feel like a real perfumer.

To prepare solid perfume at home, you need the following components:

  • Almond oil or jojoba oil, or vitamin E oil solution.
  • Various essential oils, according to your taste, can be purchased at the pharmacy.
  • And also beeswax, it can be bought on the market, in specialized stores of beekeeping goods.
  • You will also need containers for ready-made perfumes, preferably glass, or metal (medallions, pendants).

To obtain the desired scent of solid perfumes, you need to know some secrets of perfumery - all perfumes are three main "notes":

  • "High - the head of the spirits" - the aroma that we feel in the first 5-30 minutes - the lightest essential oils (lemon verbena, lime, bergamot, grapefruit, mint, basil, tangerine);
  • "Heart of spirits" - this aroma of essential oils evaporates within 12-24 hours - this is the basis of the perfume (myrtle, ylang-ylang, rosemary, oregano, nutmeg, palmarosa, juniper, cypress);
  • "Perfume base - bottom note" - very persistent aroma, lasts the longest (sandalwood, jasmine, patchouli, neroli, rose, myrrh, vanilla, cloves).

To obtain the desired aroma, cut paper into thin strips, drop a drop of oil on each piece of paper and sign them (so as not to forget). Cross the paper strips together and choose the scent that suits you.

Mix 1 tbsp. a spoonful of crushed beeswax with 1 tbsp. spoon of almond (or other) oil, put in a water bath until the wax is completely melted (do not boil the wax). While the wax is melting, mix the selected essential oils in a few drops in a separate bowl. When the wax is completely melted, remove it from the heat and quickly pour in the essential oil mixture (15-20 drops), stirring, and immediately pour into prepared containers for ready-made perfume. Do this quickly as the wax hardens instantly. After 30 minutes, your unique scent is ready.

It so happens that for years we cannot choose our ideal perfume, getting lost among hundreds of aromatic compositions and brands. This is not surprising, since most mass-market cosmetic brands offer us banal fragrances, which, moreover, are created on the basis of synthetic ingredients. A completely different matter is niche perfumery, which is made exclusively from natural oils and extracts.

Alas, the cost of such perfumery is too high. But there is another option: independent creation of a perfume masterpiece, namely, solid perfumes. Unlike liquid alcohol-based perfume, solid perfumes are much easier to make, and in terms of durability they are in no way inferior to store perfumes. But their main advantage lies in the fact that you will be able to independently develop the entire aroma pyramid.

Solid perfume technology

The convenience of using creamy or solid perfumes is undeniable, because they can be carried with you without fear of spilling, and because of the oily texture, the fragrance lasts for a long time on the skin even on hot summer days. Among other things, creating a perfume is an incredibly creative process that does not require strict adherence to the dosage and gives you room for imagination. In addition, solid perfume is considered an uncomplicated perfume.

To make them, you need solid base and aromatic essential oils. The first thing to remember is that the safety and durability of a homemade perfume is directly related to the quality of the essential oils used. Safety, first of all, implies hypoallergenicity of all ingredients. The fact is that inexpensive synthetic oils very often provoke the appearance of allergic reactions in the form of rashes, irritation and itching.

Truly quality essential oils will never be cheap!

Therefore, take care of the highest quality of all components in advance. In addition to the positive effect on the skin and well-being, perfumes must be persistent, otherwise the very idea of \u200b\u200bmaking them is meaningless. Again, only essential oils of the highest quality can be persistent. Therefore, do not skimp on essential oils, because in the end your perfume will still be cheaper than niche fragrances.

It is most convenient to store solid perfume in small medallions, jars with lids or special pendants in the form of small bubbles. In addition to its pleasant scent, dry perfumes can have positive effects on health, as essential oils have soothing, tonic and other beneficial therapeutic properties. So, you need beeswax as well as base and essential oils.

Beeswax must be grated on a fine grater, mixed with base oil and heated in a water bath until the ingredients are completely dissolved. After that, you need to slightly cool the mixture and add essential oils to it. Then it remains to pour the perfume into the selected container and wait until it solidifies completely. When creating a new perfume, it is recommended to write down the ratio of oils so that, if desired, you can accurately reproduce your favorite scent.

Perfumery compositions of dry perfume

To choose, as perfumers say, your ideal heart notes, after creating a perfume, be sure to let it brew for 24 hours. At this time, periodically inhale the scent and get used to it. Then apply the perfume to the inside of your wrist and near your earlobes. Highlight the scent shades that appeal to you the most and use them in your perfume compositions.


Homemade dry perfume originally packed in a locket
  • Spring in Paris. This perfume has a soft feminine scent of flowers and lavender fields of Provence. Suitable for dreamy women who are used to living in the calm rhythm of a small town. You will need 1 tbsp. beeswax, ½ tsp. shea base oil and 5 drops each of the following essential oils: ylang ylang, vanilla, lavender, sandalwood, rose and neroli.
  • Fruit fantasy. Suitable for young amorous girls who easily change their lifestyle, invariably maintaining optimism and spontaneity. The perfume has a pronounced citrus aroma, which reveals pleasant notes of jasmine and bergamot after a few hours. You will need 1 tbsp. beeswax, ½ tsp. jojoba oil and 7 drops each of sweet orange, lemon grass, lemongrass, bergamot, grapefruit and jasmine essential oil.
  • Socialite. The perfume has a rather rich and unusual aroma, which gradually reveals itself either with a floral note or with spicy spices. This composition is the best fit for adult self-confident women who are ready to prove their authority in any society. To create a perfume, you will need 1 tbsp. beeswax, ½ tsp. grape seed oil and 8 drops of such essential oils: mimosa, geranium, coriander, thyme, rosemary, sandalwood.
  • Freshness of the tropics. An adventurous combination of juicy orange, invigorating mint and fresh woody notes will ideally fit into the style of young active women who are not used to going with the flow. To create a perfume composition you need 1 tbsp. beeswax, 1 tsp. coconut oil, ½ tsp. apricot oil and the following essential oils in the amount of 6 drops: cypress, peppermint, rosemary, sweet orange, rosewood.
  • Crystal dreams. Absolutely weightless fragrance, barely perceptible on the skin. It suits both young girls and older women. In the first case, he adds femininity and confidence, in the second - frivolity and ease. Surprisingly, when a few drops of ylang-ylang essential oil are added to the composition, the perfume sharply changes its focus towards a masculine scent. To prepare perfume you need ½ tbsp. beeswax, ½ tbsp. shea butter, ½ tbsp. cocoa butter and 8 drops each of such essential oils: bitter orange, vetiver, bergamot, lavender, petitgrain, juniper.
  • Chocolate soufflé. Intense chocolate aroma combined with fresh spices that literally envelop the olfactory receptors. This type of perfume will suit young airy girls who are in search of vivid impressions and emotions, but are not ready to radically change their lives. To create a perfume, take 1 tbsp. beeswax, 1 tsp. cocoa butter, ½ tsp. coconut oil and 7 drops each of cinnamon, vanilla, nutmeg, basil, tangerine and black pepper essential oils.
  • Oriental tales. Intense aroma of oriental spices and flowers, seasoned with a light woody note of freshness. Suitable for decisive women who are not used to deviating from the intended goal, but, at the same time, loving and feminine. You will need 1 tbsp. beeswax, ½ tbsp. wheat germ oil, ½ cocoa butter and 8 drops each of the following essential oils: frankincense, sandalwood, cardamom, sage, myrrh, tuberose, musk and patchouli.

Solid perfume is a new-fashioned cosmetic product that has recently become very popular with the fair sex and not only.

Their advantage, first of all, lies in the fact that such fragrances are produced based on fats and waxes with the addition of various essential oils, natural herbal extracts and many other components.

This product has gained its popularity also due to the fact that the fragrance is very persistent and lasts much longer than most conventional liquid perfumes.

And this is a huge plus, especially in hot weather, because under the influence of heat, the smell of ordinary liquid perfume, prepared on the basis of alcohol, evaporates. While the analogue, made from solid materials, does not lose its smell and remains as saturated as in the first seconds after application.

By its consistency, solid perfume is like a thick creamy mass with a persistent refined scent, it is extremely convenient to use them. However, the main advantage is their naturalness.

Natural solid perfumes, even if they are not prepared at home, cannot contain harmful chemical compounds. Otherwise, it will not be possible to preserve the texture of the product so demanded.

So, in the composition of solid perfume must be present:

Paraffin or natural wax

These are the main components, the basis that ensures the "hardness" of the product.

To prepare solid perfume at home with your own hands, it is recommended to use medical paraffin - it must be purified, sterile, and white.

Of course, using natural beeswax as a base in a solid perfume is much better, since it naturally has subtle honey notes, which makes the scent much softer and more delicate.

If we consider the effect of the components on the skin, beeswax is more useful, since it includes a lot of healing microelements.

Base oil

Required ingredient. Olive, almond or jojoba oil is best suited for creating a perfume at home.

It is also possible to use other oils, but the main condition is that it should be odorless, and, in addition, contain a rich set of vitamins.

Vitamin E

Its main task is to provide perseverance to spirits and prolong their life.

In addition, vitamin E is known as a natural antioxidant that has a beneficial effect on the skin. It does not irritate the skin, does not cause redness, itching, moisturizes and prevents premature aging.

Glycerol

A good natural ingredient that enhances the smell and has a soothing effect on the skin.

Essential oils of your choice or according to the recipe

The final touch is the choice of essential oil. The perfume industry uses a wide variety of these ingredients, each with its own scent.

You just have to decide which one is most attractive to you or follow the recipes and create the perfume of your dreams.

Making a solid perfume with your own hands, picking your own perfect scent is not at all difficult. It remains only to consider the recipes for solid perfumes.

Basic scheme for the preparation of solid perfume on a natural basis


Made on the basis of beeswax, the solid perfume itself has a velvety texture, thanks to which it easily and evenly lies on the skin, it is absorbed into it in almost a matter of seconds, leaving no greasy marks and stains behind, and without harming clothes.

If you want to create a unique, unrepeatable scent of your perfume, you should carefully approach the combination of different scents and create a special composition. The first time "by eye" you will not be able to determine what exactly you need to use and in what proportions, this is a rather complicated science, and everything comes only with experience.

Now let's take a closer look at how to make a solid perfume at home.

All components are taken from the calculation: 10 grams of wax, 7 grams of base oil, one drop of glycerin and vitamin E, 15 drops of a mixture of essential oils

First step

It is best to prepare the perfume in a water bath. Put a saucepan with a little water over medium heat.

Place beeswax or paraffin in a heat-resistant container (it is better if it is a tall metal or glass cup with strong walls, you can also use a mug) and carefully put the dishes with the contents in a pot of water.

It is very important that, even during boiling, water never gets into the wax. Thus, the wax or paraffin will melt very quickly and without problems.

Second phase

When you notice that the wax is liquid, you should immediately reduce the heat to low and add the base essential oil.

It is worth saying that if the wax is of good quality, its connection with the base oil will pass gently and gradually, without requiring additional effort.

Stage three

When the oil is completely combined with the melted paraffin or wax, quickly remove the pan from the heat.

Fourth stage

Now let the perfume base rest a little and cool down for about 2-3 minutes.

At this time, you should mix the essential oils in a separate bowl.

Remember not to overdo it, otherwise the smell can be unbearable. Accordingly, it is recommended to use a pipette to measure drops.

The following combinations are popular:

  • Orange, neroli, lavender and cloves (7: 5: 2: 1);
  • Orange, lavender, rosemary, rosewood, mint (8: 2: 1: 3: 1);
  • Rose, geranium, rosewood (10: 3: 2).

You select the required amount of essential oil for yourself individually. It is very simple to do this: apply the desired number of drops of oil on a strip of cardboard, sweep it through the air and smell - do you like the concentration of the smell. This way you can choose your individual proportion.

However, you should remember that when mixed with the base, this aroma will become even slightly softer and more tender.

Fifth stage

Now combine the melted solid perfume base with the essential oils and mix thoroughly with a wooden stick.

Remember to mix the ingredients while the base is hot and flowing. Otherwise, you will have to melt it again in a water bath.

The main rule of successful perfume preparation is speed. Focus on the process and don't get distracted. If you miss a moment, you will have to start all over again, and therefore pay maximum attention to the cooking process to get a good result.

Stir until the substance acquires a homogeneous structure without lumps. Now add a drop of undiluted pure glycerin and vitamin E.

The perfume preparation is almost complete. It remains to pour the contents into metal containers and leave to harden. After about an hour, your perfume will be ready to use.


Now you will get acquainted with the basic rules for applying perfume and learn how to use solid perfume.
The natural solid analogue has little in common with ordinary liquid perfumes for alcohol. They open up in a completely different way, and their texture helps the scent spread throughout the room.

To "puff" you do not need any additional instruments, since the procedure is performed with your fingers. Take some perfume with your fingertip and spread it thoroughly over the skin, rubbing it in like a cream.

There are "key" points that, according to cosmetologists, are the best for applying fragrances. So what parts of the body is dry perfume applied to?

  • Dimple of the neck, where it passes into the trunk;
  • Hair-free area behind the ears;
  • Wrists;
  • Elbow bend;
  • Inner side of the knee;
  • You can easily rub the perfume over whiskey.

A little about smells and essential oils


There are many variations of solid perfumes. Manufacturers do not limit themselves to inventing a bouquet of only female scents. There are also masculine solid fragrances. Men in this regard prefer sage, lavender, pine, juniper, cedar, some types of sweet citrus aromas.

Solid oriental perfumes are especially popular among fans of exquisite scents. They are distinguished by sophistication and warm notes. As a rule, sandalwood, vetiver, patchouli essential oils should be used to create "oriental scents".

Women's oriental fragrances have a delicate texture and slightly sweetish tones, solid masculine perfumes are more strict, with citrus, lavender and nutmeg notes.

All aromatic essential oils have a strict classification, according to which it will be easier for you to choose the perfect combination of aromas.

The perfect image of a modern woman cannot be imagined without a well-chosen scent. A light train emanating from you will make a handsome stranger turn around, surround you with an atmosphere of warmth and comfort and help you feel confident in any situation. But the science of using perfumery also has its own subtleties and tricks that must be taken into account in order to obtain the best result.

Today we'll talk about how and where to properly apply women's eau de toilette or oily perfume, how to use dry perfume and on which parts of the body the smell will last as long as possible.

A little theory: what is the source of the aroma

Despite the variety of goods that manufacturers offer us, all types of such products can be divided into three large groups:

  • Solid. The most ancient representative of this cosmetics. Such funds were used in ancient Egypt. At the same time, aromatic substances are combined with a dense plant base, for example, from coconut oil or shea extract, as well as wax and other natural ingredients. The natural composition and ease of transportation and storage are the indisputable advantages of this species. Today dry perfumes are not very common, but some global brands release fragrances in this form.
  • Oil. Originally from the East, such compositions consist of a combination of various aroma oils, which are ideally selected individually for each woman. This creates a unique train that unfolds on the body throughout the day. In addition to completing the look, using these remedies can correct minor health problems and increase sensuality.

  • Alcohol. The most modern type of this cosmetics. The basis is a perfume composition mixed with ethyl alcohol combined with extracts of lungwort and valerian. As the solution evaporates in the products of the latter type, new notes of aroma open up. Depending on the concentration of alcohol, the following options stand out:
  • Perfume is the most persistent kind. The long-lasting effect of the smell is due to the high content of natural oils in the composition, as well as a small amount of ethanol in the composition. These fluids can stay on the body for up to 6 hours, and for this you need to use a very small amount. They are more suitable for an evening out.
  • Eau de parfum is a lightweight version of the previous type. The high level of fragrant composition provides significant durability up to 5 hours. Less saturation allows you to use this perfume in the daytime.
  • Eau de toilette is the most common option. The high alcohol content makes the products less concentrated. Their veil will last no more than 2-3 hours on the body, while the scent will be completely unobtrusive. This fact makes this type the ideal office choice.

  • Eau de cologne and sports water are light and unobtrusive, they envelop their owner for a short time. Most common among men.

In addition, all perfumery products can be divided according to those basic notes that form the basis. Woody, citrus, floral, musky and other types can be distinguished.

A good product will produce a different feel depending on how old it was. Once applied to the skin, there are three stages that allow the scent to fully develop and develop:

  • prelude;
  • main;
  • plume.

How to scent properly: application technique

Before capturing yourself in a cloud of enchanting scent, it is right to take a bath. Perfume should be applied to a clean body. Then, throughout the day, you can fully experience all the notes indicated by the manufacturer. The more hydrated the skin is, the more the product will be absorbed and last longer, so use nourishing creams and lotions.

If you prefer concentrated liquids, apply a couple of drops to your finger and touch them to yourself. Do not use the bottle cap: if it comes into contact with the dermis, sebum can get on it, which will disrupt the perfume composition.

Spraying perfume is correct, as it were from the side. The legendary Este Lauder advised to splash water in front of her, then enter this "cloud" and circle in it. This is a great use for long-lasting and rich options, however, more delicate and subtle odors can be lost with this application technique and practically not felt afterwards.

No need to rub in the product. In this case, the aroma will be “damaged” and will not be able to fully develop. A light touch or spray from a distance of two to three centimeters is sufficient.

How to use solid perfumes, oily products and eau de toilette correctly for women

Each of the known varieties has its own nuances.

When choosing options with oils in the composition, you should not trust the first impression, barely opening the bottle. They really only unfold on the body. Depending on the type of skin and individual characteristics of a person, the same component will be perceived in completely different ways.

A feature of oriental compositions is that they are very poorly combined with other cosmetic perfumes. If your choice fell on products with a rich and heavy sillage, you should use bathing gels that are devoid of a persistent odor. Alternatively, you can add a few drops of oil to your favorite skin care cream.

Before use, dry perfume should be slightly warmed up in your hands so that the solid plant base and wax melt. Natural components of the composition almost never cause allergies.

Application to a wet body will enhance and prolong the effect. Some products come in the form of pencils, which makes them as comfortable as possible.

Also, these substances are perfect for perfume linen and clothes: if you put a piece of them in a drawer, they will share their scent with your favorite dresses. In addition, they can be used in aroma lamps to create a unique ambience in the room.

It is best to spray eau de toilette before dressing to cover most of the body. It is advisable to do this immediately after a shower. Then the particles of the substance will evaporate more slowly, and the fragrant trail will last for a long time. This measure is not superfluous, since such funds are not too persistent.


Where better to apply perfume

Coco Chanel said that you need to stifle where you want to be kissed. Great advice, but there are also universal recommendations that will help if you are not ready for kissing yet, but just want to charm and attract attention.

The bouquet will open most strongly if you use it in places where large blood vessels pass close to the skin. It:

  • wrists;
  • elbow folds;
  • fossa between the collarbones;
  • hollow between the breasts;
  • ankles;
  • the area behind the earlobe;
  • the back of the neck at the roots of the hair.

Here are the parts of the body to apply perfume to to smell as long as possible.

The extra warmth and pulsation of the blood are beneficial for the release of the scent throughout the day.

Hair retains aroma well. If they get sprayed from the bottle, an aura of incense will spread every time they move.

Make no mistakes

  • Apply the product only to a clean body.
  • Don't mix different foods.
  • Use perfume according to the place and time.
  • Avoid splashing eau de toilette in sweaty areas or areas with thin or sensitive skin.
  • Know when to stop, do not stifle too often during one day.
  • Choose no more than two points where to spray the perfume.
  • Do not get carried away with heavy compositions when you are going to communicate with children, before traveling on public transport, visiting crowded places.
  • Keep bottle tightly closed in a cool, dark place. This will prevent premature evaporation and preserve subtle and heady notes for a long time.
  • Natural fabrics absorb and retain odors better. But oily or alcoholic liquid can ruin clothes and leave stains on them. Therefore, if you want to give your clothes the scent of your favorite perfume, sew on inconspicuous cotton or wool scraps from the side of the lining and moisten them with eau de toilette, and stifle products made from natural cloths only from the seamy side.
  • Each time of day and year has its own bouquet. So in the summer fresh floral and citrus compositions sound good, and in winter you can look at the warmer and more oriental ones. In the office during working hours, the veil should be light, unobtrusive and barely noticeable, and for an evening reception, you can choose a deeper and more sensual option.
  • Many manufacturers produce whole series of products with the same fragrances. Using cosmetics of the same line, you can not worry that the fragrances contradict each other, and do not waste time looking for faint-smelling gels and shampoos.
  • The oriental masters have a “circle rule”. It says that the smell should be felt no more than an arm's length away from you. Then he will create the desired halo, but will not annoy others.
  • Today it is fashionable to change eau de toilette during the day. Such funds stay on the skin for no more than 3 hours, so you can safely experiment without fear of being branded as a perfume shop. However, if you prefer more concentrated substances, it is better to play it safe and not change the bouquet for a new one.

The best deals in the store website

Now you know how a woman should use perfume correctly and where to apply perfume so that it lasts longer. It remains only to choose the option that suits you best.

Products of world brands are presented in our online store. It is profitable to shop with us because:

  • A wide range of products will allow you to find the optimal aroma for every occasion.
  • We work directly with manufacturers. The absence of intermediaries and a low margin allows us to sell products at an affordable cost without compromising quality.
  • Only original compositions are presented in our catalogs. When placing an order with us, you can be sure that you will not stumble upon a cheap fake.
  • Experienced managers will answer all your questions and help you make the right choice.

Follow the simple guidelines on how to properly spray perfume described in our article, and you will always be on top. Don't limit yourself to a single scent, because every season and mood should have its own aura.

Katerina Mukhina

10.07.2015 | 946

Solid perfumes are gaining more and more popularity: they are a great alternative to alcohol-based perfumes. Let's find out what this perfume option is and what are its pros and cons.

We can say that perfume in the form of a cream is now experiencing a new rise in popularity. But this is the oldest form of perfume, which has been known since ancient times.

Solid perfumes in antiquity

The inhabitants of Ancient Egypt put such a perfume on their hair, used it when embalming the bodies of the pharaohs. Naturally, perfume was then a sign of wealth.

Sometimes the price of one small jar was equal to the cost of an ingot of gold or several prisoners. And the richest people smeared with solid perfume not only themselves and their families, but also their pets.

Solid spirits have been closely associated with mystical, sacred and erotic rituals. The most popular scents were amber, frankincense, cinnamon, rose, and myrrh.

Today, solid perfumes are usually a ready-made blend of essential oils dominated by aromas of rose, jasmine, sandalwood, oriental flowers and condiments.

Solid perfume price

This perfume usually costs less than a bottle of eau de toilette or eau de parfum. Fewer ingredients are required to create it, and the technology is simpler.

Persistence of solid perfume

Creamy perfume is very long lasting. The fact is that the essential oils present in them are dissolved in oil bases (for example, coconut or shea butter) or beeswax. Therefore, as long as the oil or wax lasts on the skin, the perfume will exude a pleasant aroma.

Thus, solid perfume does not fade, unlike eau de toilette. The smell disappears only if they are washed off or wiped off.

How to use solid perfume?

Creamy perfume is applied to the skin of those places where the pulse is well felt: the area behind the ears, neck, temples, wrists, bend of the elbow and knee. It is important not to overdo it with the amount of such a perfume, as it contains a high concentration of essential oils. An overly intense odor can give you a headache.

Pros of solid perfume

So, there are many advantages of such perfumes:

  • low cost;
  • they are ideal for people who are allergic to alcohol;
  • you can easily do it yourself at home;
  • more persistent than perfume from spray bottles;
  • oily or waxy perfume base cares for the skin: softens and nourishes it;
  • can be carried with you: solid perfume does not take up much space in your purse, as it is usually packed in a small box;
  • often, such perfumes are placed in beautiful medallions, pendants, key rings or caskets - such things can be an excellent gift for any occasion.

Cons of solid perfume

There are few disadvantages of this perfume:

  • it is impossible to apply on clothes, that is, only your skin will smell, but the outfit will not;
  • perfume must be smeared on the skin with a finger, and this is not always convenient, especially if there is nowhere to wash your hands on the road;
  • it is very difficult to find a solid perfume with a favorite scent of a popular brand.

Use solid perfume! They will complement your look and help your skin to exude a pleasant scent throughout the day.

Based on materials from the site www.wieczniemloda.com