China Singles Day 2018, also known as World Shopping Day, is coming up. For those who are interested in the sales of Chinese stores 2018, we have prepared practical tips for the Singles Day

On November 11, 2018, China will celebrate Singles Day, also known as World Shopping Day. Photo: mention-me.com

Shoppers all over the world are waiting - only a couple of weeks are left before the largest festival of sales and discounts. This is China's Singles Day 2018, which traditionally takes place on November 11th. The Lonely Hearts Festival quickly became popular not only in China, but also abroad. Especially since many offline and online stores began offering breakneck discounts on the entire range of goods on this day. Thanks to this, the date 11.11 has become an important trading event not only in China, but also in the world along with Black Friday and Cyber ​​Monday.

singles day in china

history of the holiday

For the first time, some universities in Nanjing began to celebrate Singles Day back in the 90s. The date was not chosen by chance - four units symbolize lonely people. On the one hand, on this day in China it is customary to celebrate their bachelor life cheerfully and brightly, to taste all its delights. On the other hand, this day is considered auspicious for starting new relationships.

But the holiday became popular thanks to massive sales in Chinese stores. Singles' Day sales have shown impressive growth every year. So, in 2013, within the Alibaba group of companies, sales reached $5.8 billion, in 2014 - $9.3 billion, in 2015 - already $14.3 billion, in 2016 - $17.8 billion, and in 2017 - . This has made Chinese Singles Day the largest online shopping event in the world.

Mass discounts in China are an invariable attribute of Singles Day on November 11th. In 2017, on this day, the sales volume of the Alibaba Group broke all records. Photo: media-assets-04.thedrum.com

On the websites of online stores you can buy goods for every taste - the range is huge. You can choose anything for yourself or your loved ones: from cheap trinkets to expensive jewelry, from casual clothes to stylish outfits. Traditionally, buyers are interested in a variety of gadgets, electronics, household appliances.

Where and what to buy on World Shopping Day?

Many Chinese sites (like AliExpress, Tom Top, Tinydeal, Bang Good) offer a huge selection of cheap goods from a wide variety of categories: clothes, shoes, mobile phones, home and garden appliances, laptops, etc. On the other hand, many Chinese sites are interesting for their specialization in certain industries. And often buyers look for highly specialized goods in such stores. Examples are GearBest and Geek Buying, which offer low-cost appliances, drones, and 3D printers.

Mass sales in China 2018: the best online marketplaces

Are mass sales causing your insomnia at night? Our recommendations for the Singles Day will come in handy! They will help organize the shopping process on November 11th faster and more efficiently.

AliExpress is the most famous Chinese marketplace in the world. On November 11, hundreds of thousands of buyers will visit this site to make a purchase. Screenshot from www.aliexpress.com

1. Aliexpress is the most famous Chinese marketplace in the world. 11/11/2018 on AliExpress will be a very hot day. Therefore, if you want to have time to get the goods at a special discount, add the items you are interested in in advance to the basket. As soon as the discounts take effect, you can quickly checkout.
2. When buying on AliExpress, check out the seller rating.
3. Read user reviews of the product.
4. Compare the prices of the product you are interested in at least two Chinese sites.
5. However, do not delay too much with the purchase of the product you like - attractive deals can end quickly.
6. Check shipping terms - some sellers offer free shipping worldwide.
7. Pay attention to tax and customs regulations.
8. Many marketplaces offer prices in dollars. To save on conversion, it is most profitable to pay for purchases in the same currency. And for this you need to open a currency (dollar) card in a bank.
9. Check if the site address starts with https - this connection provides .
10. Keep all purchase confirmation emails.
11. If you are buying clothes, prepare your measurements in advance. After all, usually Chinese sizes do not correspond to the European standard.
12. If you are buying electrical appliances, please make sure the plug is suitable for the electrical outlet in your country. Otherwise, an appropriate adapter must be included.

Avid shopaholics have been looking forward to World Shopping Day for several years now. The number of fans of mass sales on the Internet is constantly growing, the number of purchases made on November 11 is in the millions, and the sales cover the entire planet. So, if you are one of the discount hunters, join this holiday. Happy shopping!

Holiday November 11 - Singles Day

November 11 is International Singles Day. It must be celebrated on the eleventh of November. Although in some countries of the world it is also celebrated on the seventh of June. But the first date is preferable to its origin initiative. And the Holiday, as it is also called, is obliged to the Singles of the People's Republic of China. To be more precise - Nanjing University. The fact is that mostly students study in it - young men. Somehow a representative part of these same students gathered at a party, and one of them came up with the idea: since we are all unmarried people, shouldn't we start celebrating Singles' Day, Singles' Day ?!

Laughter - laughter, but only such a holiday has taken root here. And moreover, he stepped far beyond the boundaries of a higher educational institution. He was supported, for example, by students from Peking University. And in Russia, he also has many supporters. True, they celebrate not so officially, but they gather in campaigns - "bachelor parties" in a cafe, restaurant, or at someone's wealthy house, in the country, in nature by the river or in a clearing, they sing songs with a guitar, dance, sometimes that on such a half-joking occasion, tables are also set - with champagne, fruit, chocolate, but within the bounds of decency.
They also say that the magical Arabic numerals - 11 - the day of the month and 11 - the eleventh month itself, played a decisive role in choosing the date for the celebration of the Bachelor's Day. Four units, four single sticks. That's the whole schedule.

Although behind such a combination of units is something significant. China is a densely populated country. Today, one billion and more than three hundred million people live on its territory. Where else to develop demographics?! And the Birth Reduction Act was passed. Because of this, young families had a desire to acquire an heir, a boy. If the ultrasound predicted girls, in most cases, abortions were performed. As a result, the predominance of young men turned out - they are one third more than the fair sex. Where is there to catch the bird of happiness - to get married? Involuntarily, you will be carried away by the celebration of the Day of the Bachelor. At least some kind of vent. But with all due respect to this date with a touch of humor, most of the bachelors still dream of tying the knot in adulthood, having children, and then grandchildren. Today, it often turns out like this - two grandmothers, two grandfathers, a father, a mother, and one child due to birth control! Well, let there be at least one, than no one around!?

Old age is also not a joy! It is one thing when, in old age, you are surrounded by household members, and you will not get bored with them. Another - you are one finger in the world, you are ill, and there is no one to give you a glass of water. There are so many unfortunates in the world!
Nevertheless, not to mention densely populated China, even in modern Russia there are millions and millions of bachelors. Some of them are very wealthy. For example, the oligarch Mikhail Prokhorov. Or his other brother - Sergey Popov, or the third - Ruslan Tariko, the vodka king. This list can be continued.

There are enviable suitors in the far abroad. American actor Joe Manganielo - burning eyes, dark hair, He has Armenian, Sicilian, Austrian and German roots. A real handsome man, but he still has not acquired a soul mate, like the twin brothers Tayler and Cameron Winklevoss, English athletes. Ian Somerhalder, an American actor known to a wide audience for his films "The Vampire Diary" and "Lost": the singer is Puerto Rican Ricky Martin. And this list can be continued for a long time.

Singles Day is celebrated not only, in fact, by single people. For fashionable youth in the same China, according to the American tradition, "black Fridays" are arranged. At a discount of almost fifty percent, running consumer goods are sold. Including through the Internet trading network. In 2013, China even set a kind of record - on "Black Friday" goods were sold through the world wide web for 19.1 billion yuan, which is equal to 3.1 billion dollars. And we started with vodka. Usually a bottle of it costs 2,000 yuan, but on sale it went for one yuan (!). So much for Singles Day, Singles Day!

Over time, the Day of the Bachelor began to evoke such a great response in the hearts of lovers of magic numbers that it was decided to coincide with global sales in Chinese stores on this day. In this sense, the singles holiday can be called an analogue of the American Black Friday, and today the date is known all over the world as World Shopping Day.

The first major trading platform to organize sales on November 11 was the Chinese online hypermarket AliExpress. The founders of the store noticed that single men most often shop online, which means that Singles Day is the best suited for online sales.

Since 2013, the store has been organizing massive discounts on hundreds of thousands of its products on the occasion of the Singles Day. Here are the main features of this promotion:

• Discounts up to 50% and more. In just one day, the hypermarket invariably receives huge revenue, and many new users join the number of its customers, since the holiday is considered a good occasion for fun shopping.
• Discount Information and the most profitable offers become available on the site 2 weeks before the Singles Day. So the store encourages its customers to postpone the planned purchase for a few days, so that later they can purchase the product they like at a more attractive price.
• General fun. On the occasion of Shopping Day, various games with discount coupons and other online entertainment are arranged for AliExpress customers.

The Chinese online store JD.com also holds annual sales on November 11th. Its buyers are especially excited about discounts on consumer electronics, gadgets and other goods that are usually expensive, but on a holiday can get to the happy owner at the lowest price.

"Bachelor" sales can be found not only in China, but also in other countries. Recently, in honor of the November 11 holiday, discounts are offered by such world-famous brands as Procter & Gamble, Unilever and others.

World Shopping Day in Russia

In our country, the Chinese Singles Day and the World Shopping Day coinciding with it are not yet very popular. Global sales in Russia are held a little earlier - at the very end of October, on Halloween. In fact, this is the same “magic” of discounts that is so loved in other countries.

However, the Russian website AliExpress does not break the tradition, so this year it will also hold sales dedicated to the November 11th holiday. Russian buyers will be able to take advantage of all the discounts and coupons that are available in China. If you are planning to make any purchase online in the near future, then it is best to wait for the Chinese Singles Day and go to AliExpress!

Like World Shopping Day. It is not yet very famous, but is gradually gaining popularity. As soon as a person learns about this pleasant event, he quickly joins the ranks of his adherents. Many people look forward to this day all year long! And why, the publication will tell. We will also consider when and by whom this holiday was organized, and how it should be celebrated.

The Origin of Singles Day

Why is this event here? It is directly related to World Shopping Day. But this will be discussed a little later.

So, this holiday was originally celebrated in China in the nineties of the last century. Then students from various universities in the city of Nanjing decided to come up with a Singles Day and celebrate it widely. They chose the date not by chance. The fact is that 11.11 is the date on which the holiday falls. It consists of four units. They, in turn, in China symbolize people who are not in a relationship with the opposite sex. The Celestial country is serious about the magical influence of numbers. Its residents believe that November 11 is the most suitable day for starting a love relationship and making romantic acquaintances.

After graduation, former students spread this event in the community. Today, Singles Day is a special date for all young people, just like World Shopping Day.

Singles Day Traditions

A few years later, this date began to be celebrated by young people in many countries of the world. One can single out the most traditional way to celebrate this event. On this day, it is customary to invite your best friends to your place for lunch or dinner. This is how young people who prefer to live alone express their independence and unwillingness to have a romantic relationship with anyone.

There is also an opposite way to celebrate November 11th. Those who are in search of a soul mate, on the contrary, invite a person who is attractive to them for dinner. Also on this day, blind dates are quite often organized. They may even be hosted by happy couples for single friends to say goodbye to single life.

Sales in stores for the Singles Day

Many stores in China have sales on November 11th, coinciding with the Singles Day. It would seem, how is it connected with shopping? There is a perfectly logical and rather simple explanation for this. It can even be considered that this was the beginning of World Shopping Day on November 11th.

As you know, the strong half of humanity does not have a love for shopping. Therefore, the sellers decided to try to attract more men by promising them big discounts. It is even possible that one of them will meet the woman of their dreams in the store and decide to say goodbye to the bachelor life. After all, representatives of the fair sex usually look at sales.

From the very beginning, Shopping Day was conceived as an event that could make shopping dreams come true. Thousands of products were offered, even for sophisticated tastes, from underwear to innovative electronics. Moreover, they could be purchased in any quantity with breathtaking discounts of up to 75 percent.

November 11 - Black Friday?

In fact, Shopping Day is an analogue of the famous "Black Friday", which was invented by the Americans. It is believed that this is a holiday of rational people who know how to count money. Global sales are timed to coincide with it, in which almost all stores and outlets of the world take part today. The history of Black Friday dates back to the days of the Great Depression, and this is the main difference. World Shopping Day does without fights for goods, bruises, stress and many hours of standing in lines.

Online shopping day

There are many fans of active online shopping among men and women. For them, the search for the most interesting and profitable offers has long become a routine habit. For such and other people in 2009, the largest Internet platform from the Middle Kingdom, Alibaba Group, made a marketing ploy. She named it Shopping Day, coinciding with Singles Day. The owner of the company held on his resources, in particular in the online store "Aliexpress", the largest sale, where half-price discounts have long been the norm. It is generally accepted that this is how the history of the holiday officially began - World Shopping Day.

The idea was quickly picked up by other online platforms, they also began to hold grandiose online sales. They typically lasted only 24 hours and offered discounts of up to fifty percent on a million items. The main idea was to hold a promotion during the off-season, when sales are usually not held. In this way, the organizers decided to express gratitude to regular customers.

Shopping Day Success

The organizers of the event planned that it would become an annual event. Users were offered a significant discount, which is simply impossible to refuse. This helped turn a potential buyer into a real one. The company was not mistaken, because the success was overwhelming.

In 2013, participation in promotions on the World Shopping Day of a million people per day brought almost six billion dollars to the Chinese site Alibaba Group. So the holiday turned into the world's largest online sale, which left behind "Black Friday", "Cyber ​​Monday" and other analogues.

The development of the holiday in Russia

In 2014, representatives of the Alibaba Group announced that the owners of stores that are represented on the international Internet platform Aliexpress will also actively participate in the online sale. Thanks to this, since November of the same year, the Russians have had the opportunity to “celebrate” this grandiose event. Every year more and more people shop for Shopping Day, as the statistics show.

Sale records

The November sale on Aliexpress has long been a big event for people from many countries. So, in 2014, the Russians were in third place in terms of the volume of purchases, because they ordered the largest number of goods on the site. Every year the number of purchases only grows. People know what the World Day of Shopping on Aliexpress means, and they are preparing for this event in advance.

The results of the 2015 sale are simply stunning! At the same time, almost fifty million buyers made orders from 212 countries. The Visa and MasterCard systems simply could not withstand the load. Users could not pay for their purchases for almost an hour until the failure was fixed. The first billion was earned in record time - just eight minutes. As a result, more than thirty million parcels were sent.

In 2016, Russian buyers alone (and there were more than six million of them) spent nearly $18 billion. As a result, about thirty-five million orders were paid for with an average check of seven hundred rubles.

Forecast

Based on the results of last year's sales, experts suggest that the number of orders in China's online stores could grow 20 times compared to normal days. The number of buyers will also increase, and their average check will be more than seven hundred rubles. People are expected to buy smartphones, tablets, portable chargers, clothes and New Year's souvenirs.

As you can see, the holiday is becoming more and more popular. Be sure to try to snatch big discounts on World Shopping Day. Enjoy the shopping!