We build an electronic database Download the information collected about competitors to your personal PC or electronic diary, as well as to the server of your company (for this there is a sales management program CRM, Customer Relationship Management).

A more interesting direction when starting a legal business from scratch today is the service of legal entities. This niche can be occupied due to the absence of a large number of competitors. In the long term, it is expedient to offer a wide range of legal services to clients. Before you open legal advice, it is necessary to carefully weigh the material possibilities and make detailed business plan. Moving from a narrow specialization to a wide range of services allows you to minimize the cost of initial stage starting a business, otherwise the company will need a large number of qualified specialists... Formalities and Documentation Starting a law firm from scratch does not require a license. Exceptions are provided for advocacy in criminal law, private detective and notarial activities.

Profession: lawyer

Attention

Every lawyer sooner or later asks about the possibility of opening his own legal services firm. This kind activities are not subject to licensing, therefore, anyone can do it.

How to find a client for a lawyer

Starting your own law firm is usually the dream of an experienced lawyer who works as part of the company's staff. The realization that for their labors one can receive more decent wages and recognition of their abilities, entails this contingent to free bread.
Meanwhile, to begin with own business enthusiasm is not enough. Market specifics The law firm carries out and offers clients services related to legal relationships.
The effectiveness of the management of a law firm is in direct proportion to the understanding of legal services and the patterns according to which the market operates, and the conduct of legal business.

How can a lawyer grow a client base?

The most promising areas include:

• collection of debt obligations;
• legal assistance in the field of construction, production of execution of a decision, order, definitions which have acquired legal force;
  • support of foreign persons acting as private and corporate clients, assistance in employment, obtaining citizenship, paperwork;
  • support of financial and economic activities of companies;
  • appeal against decisions of law enforcement agencies,
  • illegal.

Expenses Expenditures include: Expenditure item Amount, thousand rubles Registration and purchase of a legal address 30.0 Furniture and equipment 50-60 Rent of premises and its repair (office 10-15 sq. M.) 130.0 Expenses for communication, software 40.0 Stationery 5.0 Salary, 1 person

Sudelko

Info

It's not bad if one lawyer works on duty on Saturday at least until lunchtime. Get ready that visitors will not come to you one by one.

How to open a law firm?

You will need

• - marketing strategy;
• - business contacts with colleagues.

Instructions 1 Develop a marketing strategy. Lawyers often publish advertisements for the provision of services in newspapers, magazines and on the Internet.
Creating an effective ad is a separate task that requires a detailed approach. Try to study similar advertisements from your colleagues, and create a thesis list of information that should be displayed in the ad. 2 The choice of the edition itself depends on target audience... Lawyer specializing in economic crime and lawyer in divorce proceedings for obvious reasons, they rarely publish ads about their services in one publication. 3 Order a batch of promotional business cards. They should be different from personal ones.

Word of mouth "is an excellent tool for attracting customers. But there are two significant drawbacks:

1. It is very difficult to manage customer recommendations
2. It is difficult to predict the results.

To summarize, if you only rely on recommendations, you doom yourself to an unstable financial existence.

Let's figure out in practice how to make the flow of clients into practice stable? 2) Marketing before starting a private practice So, you are determined to open your own law office and start attracting clients on your own. Where to begin? It is better to start attracting clients before opening an account. Find answers to the following questions:

• The name of your office or College. Is it good to remember? Are there any similar names on the market? Will it be easy to book a domain name online?
• The location of your office.

How to start a law firm from scratch

Important

In principle, the location of the office does not have of particular importance, although the best option there may be premises in a business center, which is located in the central part of the city. A good option would be to have a good room located in a high-rise building in an industrial area on the ground floor, which is also not a bad option.

And yet, if advertising, then what kind? Any advertisement must be of high quality and attract attention. It should have a "zest". With regard to advertising legal activities, it may be effective to leave your advertising brochures in various government agencies, in particular, tax offices, notary offices, that is, in public places, visited mainly business people who could potentially need legal assistance.

You will also need specialized programs and office equipment;

• Telephones, including landline;
• Specialized literature - textbooks, codes, articles.

Services provided Standard services for individuals by a law firm general issues has its pros and cons. Legal marriage and related issues, support for real estate transactions, legal problems and other services are always in demand. On initial stage a lawyer can work for some time with individuals, building up a client base and establishing connections.

How to build up a customer base and increase sales on it - for this it is important to apply the principle of rotation. Rotation customer base- systematic transfer of clients to managers in the case when there are no results for these clients for a long time.

Why do you need to redistribute the base

With such a redistribution of the customer base, the sales conversion is guaranteed to increase.
Why does a manager who takes a long time trying to establish contact with a certain client and ultimately make a sale to him fails? There are several reasons and factors:

• The manager did not manage to clearly identify the client's need,
• The manager could not find individual approach to the client,
• The manager pays little attention and time to this b2b or b2c client, since he is busy with his priority customers,
• The manager does not conduct any activity on this client at all - he just keeps him “just in case, suddenly fires” so that there is an opportunity to skim the cream off.

Of course, the sales manager is not interested in any of these behaviors. He needs to improve the manageability of work with the client base and achieve an increase in conversion in all metrics. An accessible and understandable tool that can be used even without special automation is the rotation of the database.

What is the rotation of the customer base

This approach is implemented by the following methods:

1. Formation of a list of customers for which there has never been a shipment. At the same time, these clients are registered with a certain manager for more than six months. In a number of businesses, this threshold figure can be adjusted in any direction, depending on the specifics of the company, the market, and the staff of the sales department.
   Similarly, you can create a list of customers who have not had repeated sales for a year or more.
2. Transfer of each client to another responsible manager.
3. Appointment of deadlines for the report on the processing of customer data by the new manager

The specifics of the rotation of the client base

When implementing this approach, it is worth considering the following points:

• Transfer clients better managers equal in professional level... An exception may be situations when the client - big company... In such cases, you can transfer to a more status manager.
• It is important that the previous manager passes full information according to the situation with this client: history of interaction, access to correspondence.
• Principle: how much you took, give the same amount. So that managers do not feel disadvantaged, and in order not to provoke misunderstandings and conflicts in the team, it is important, instead of the selected clients, to transfer to the manager other clients from colleagues or a new base.
  When evaluating how to build a customer base, apply the principle of rotation. It will help improve sales efficiency and better control the work of managers.

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Privacy agreement

and processing of personal data

1. General Provisions

1.1. This agreement on confidentiality and processing of personal data (hereinafter referred to as the Agreement) is freely accepted and of its own free will, applies to all information that LLC "Inseils Rus" and / or its affiliates, including all persons belonging to the same group with LLC "Insails Rus" (including LLC "EKAM service"), can receive information about the User during the use of any of the sites, services, services, computer programs, products or services of LLC "Insails Rus" (hereinafter referred to as the Services) and the course of execution of any agreements and contracts with the User by Insales Rus LLC. The User's consent to the Agreement, expressed by him within the framework of relations with one of the listed persons, applies to all other listed persons.

1.2 Use of the Services means the User agrees with this Agreement and the terms and conditions specified therein; in case of disagreement with these conditions, the User must refrain from using the Services.

"Insales"- Limited Liability Company "Inseils Rus", OGRN 1117746506514, INN 7714843760, KPP 771401001, registered at the address: 125319, Moscow, Akademika Ilyushin st., 4, building 1, office 11 (hereinafter - "Insales" ), on the one hand, and

"User" -

or individual possessing legal capacity and recognized as a participant in civil relations in accordance with the legislation of the Russian Federation;

or a legal entity registered in accordance with the legislation of the state of which such a person is a resident;

or individual entrepreneur registered in accordance with the legislation of the state of which such a person is a resident;

which has accepted the terms of this Agreement.

1.4 For the purposes of this Agreement, the Parties have determined that confidential information is information of any nature (production, technical, economic, organizational and others), including about the results intellectual activity, as well as information on how to implement professional activity(including, but not limited to: information about products, works and services; information about technologies and research works; information about technical systems and hardware, including software elements; business forecasts and information about prospective purchases; requirements and specifications of specific partners and potential partners; information related to intellectual property, as well as plans and technologies related to all of the above) communicated by one party to the other in writing and / or electronic form, clearly designated by the Party as its confidential information.

1.5. The purpose of this Agreement is to protect confidential information that the Parties will exchange during negotiations, concluding contracts and fulfilling obligations, as well as any other interaction (including, but not limited to, consulting, requesting and providing information, and performing other instructions).

2. Obligations of the Parties

2.1. The Parties agree to keep secret all confidential information received by one Party from the other Party during the interaction of the Parties, not to disclose, disclose, disclose or otherwise provide such information to any third party without prior written permission the other Party, except for the cases specified in the current legislation, when the provision of such information is the responsibility of the Parties.

2.2. Each of the Parties will take all necessary measures to protect confidential information at least using the same measures that the Party applies to protect its own confidential information. Access to confidential information is provided only to those employees of each of the Parties who reasonably need it to perform their official duties for the implementation of this Agreement.

2.3. The obligation to keep confidential information in secret is valid within the term of this Agreement, the license agreement for computer programs dated 01.12.2016, the agreement of accession to the license agreement for computer programs, agency and other agreements and for five years after termination their actions, unless the Parties separately agree otherwise.

(a) if the information provided has become publicly available without violating the obligations of one of the Parties;

(b) if the information provided has become known to the Party as a result of its own research, systematic observations or other activities carried out without the use of confidential information received from the other Party;

(c) if the information provided is lawfully obtained from a third party without an obligation to keep it secret until it is provided by one of the Parties;

(d) if the information is provided at the written request of a public authority, otherwise government body, or a local government body in order to perform their functions and its disclosure to these bodies is mandatory for the Party. In this case, the Party must immediately notify the other Party of the received request;

(e) if the information is provided to a third party with the consent of the Party, the information about which is being transferred.

2.5. Insales does not verify the accuracy of the information provided by the User, and is unable to assess his legal capacity.

2.6 The information that the User provides to Insails when registering for the Services is not personal data, as they are defined in Federal law RF No. 152-ФЗ dated July 27, 2006. "About personal data".

2.7 Insales reserves the right to amend this Agreement. When changes are made, the date is indicated in the current edition last update... The new version of the Agreement comes into force from the moment it is posted, unless otherwise provided. new edition Agreements.

2.8. By accepting this Agreement, the User realizes and agrees that Inseils can send the User personalized messages and information (including but not limited to) to improve the quality of the Services, to develop new products, to create and send personal offers to the User, to inform the User about changes in Tariff plans and updates, to send the User marketing materials related to the Services, to protect the Services and Users and for other purposes.

The user has the right to refuse to receive the above information by notifying this in writing to the email address of Inseils -.

2.9. By accepting this Agreement, the User understands and agrees that the Insails Services may use cookies, counters, other technologies to ensure the performance of the Services as a whole or their individual functions in particular, and the User has no claims against Inseils in this regard.

2.10 The user is aware that the equipment and software used by him to visit sites on the Internet may have the function of prohibiting operations with cookies (for any sites or for certain sites), as well as deleting previously received cookies.

Insails has the right to establish that the provision of a certain Service is possible only provided that the acceptance and receipt of cookies is permitted by the User.

2.11. The user is solely responsible for the security of the means chosen by him to access the account, and also independently ensures their confidentiality. The User is solely responsible for all actions (as well as their consequences) within or using the Services under the User's account, including cases of voluntary transfer by the User of data to access the User's account to third parties on any terms (including under contracts or agreements) ... At the same time, all actions within or using the Services under the User's account are considered to have been performed by the User himself, except for cases when the User has notified Inseils about unauthorized access to the Services using the User's account and / or about any violation (suspicions of violation) of the confidentiality of his account access means.

2.12 The User is obliged to immediately notify Insails about any case of unauthorized (not authorized by the User) access to the Services using the User's account and / or about any violation (suspicion of violation) of the confidentiality of his means of access to the account. For security reasons, the User is obliged to independently carry out a safe shutdown under his account at the end of each session of work with the Services. Insales is not responsible for possible loss or damage to data, as well as other consequences of any nature that may occur due to violation by the User of the provisions of this part of the Agreement.

3.Responsibility of the Parties

3.1. A Party that has violated the obligations stipulated by the Agreement regarding the protection of confidential information transferred under the Agreement is obliged to compensate, at the request of the affected Party, for real damage caused by such a violation of the terms of the Agreement in accordance with the current legislation of the Russian Federation.

3.2. Compensation for damage does not terminate the obligations of the offending Party under proper execution obligations under the Agreement.

4.Other provisions

4.1. All notices, inquiries, demands and other correspondence under this Agreement, including those that include confidential information, must be made in writing and delivered in person or through a courier, or sent by e-mail the addresses specified in the license agreement for computer programs dated 01.12.2016, the agreement of accession to the license agreement for computer programs and in this Agreement or other addresses that may be further indicated by the Party in writing.

4.2 If one or more provisions (conditions) of this Agreement are or become invalid, then this cannot serve as a reason for the termination of other provisions (conditions).

4.3 The law of the Russian Federation shall apply to this Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement.

4.3. All suggestions or questions regarding this Agreement, the User has the right to send to the Inseils User Support Service or to the postal address: 107078, Moscow, st. Novoryazanskaya, 18, str. 11-12 Business center "Stendhal" LLC "Inseils Rus".

Date of publication: 01.12.2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

LLC "Insales Rus"

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Academician Ilyushin, 4, building 1, office 11

Mailing address:

107078, Moscow, st. Novoryazanskaya, 18, p. 11-12, BC "Stendhal"

INN: 7714843760 Checkpoint: 771401001

Bank details:

In order to have the effect you expect, it is important to consider a lot of nuances. Not only content and frequency play an important role, but also the analyzed customer base. By law, mailing can be carried out only to the address of officially agreed customers, those who: filled out a questionnaire, indicated their phone number and confirmed the need for SMS informing. The Law "On Communications", which regulates the procedure for conducting SMS mailings, is silent about the form in which consent should be provided. Thus, the legislation leaves a loophole for business in the formation of a database.

How to build a client base

The first question that businessmen face is the need to form a list of contacts. You can get them in two ways:

• Online, using Internet resources and social networks;
• V real life using direct contact with customers.

Both options have pros and cons. Working with the Internet presupposes the possibility of organizing a special subscription, which will automatically provide the client with a kind of remuneration for the subscription. Discounts, unique conditions for the purchase of goods and services, promotions for the elite - all this motivates the network user to subscribe. You will endear the client if you announce the terms of cooperation in advance. For example, the timing of the mailing. This will inspire confidence, ensure that the recipients are located and that your SMS is not in the "spam" basket. Be honest and keep promises. If it was about notifications about discounts once a week, do not overwhelm users with annoying SMS more often.

You can unsubscribe from the newsletter

• Loyalty in this matter allows you to get rid of "dead" contacts;
• Messages will be received only by interested persons who are ready to become customers;
• The addressee will be maximally attuned to the purchase.

Provide the client with an opportunity to save time: leave an item on the site about subscribing to the newsletter. This will ensure the correctness of contacts and provide the addressee with the opportunity to independently make the right choice... Trustful interaction guarantees comfort and benefit to both parties.

Getting contacts when real communication opens up a lot of possibilities for the work pleasant experience, demonstrating the competence of the company and the quality of the brand. Educational activities such as courses, trainings, and seminars can help promote a product or service and gain valuable contacts. Hand out questionnaires at social events, and you will be sure of the consent of the potential addressee to receive the newsletter.

Tips and life hacks for building a client base

To collect a customer base in stores, restaurants and entertainment venues, you can come up with a lot of interesting moves:

• A tiny souvenir will convince the client to fill out the questionnaire. He will give his phone and receive nice bonus- quite equivalent exchange.
• Offer discounts and bonus cards those who fill out the questionnaire;
• Arrange a raffle among people who left information and offer prizes.

All these steps will allow you to attract interest, win the client's favor and gain the most valuable thing - personal contacts. Regardless of whether you prefer offline or online data collection, remember important nuance is consent to their processing. Use all resources to provide relevant arguments in your defense when questions arise from the FAS.

Prostor Mobile Marketing Agency offers interesting and creative solutions to collect the customer base, segment it, increase loyalty and profit of the company. Follow our blog and find out the most important secrets sms marketing.