Open atelier business plan. Tailoring business plan. Advantages and disadvantages of opening an atelier

2. Description of the business, product or service

Limited Liability Company "Hermes" was organized in 1999.

Germes LLC operates on the basis of the charter developed in accordance with the provisions Civil Code Russian Federation and the Federal Law of the Russian Federation of February 8, 1998 (as amended on March 21, 02) N 14-FZ “On Limited Liability Companies”.

The location of Germes LLC is the place of permanent location of its management bodies and the main place of its activity.

The company is a legal entity under Russian law: it owns separate property and is liable for its obligations with this property, can acquire and exercise property and personal non-property rights on its own behalf, incur obligations, be a plaintiff and defendants in court.

Society may have civil rights and bear the civic obligations necessary to carry out any activities that are not prohibited federal laws, if it does not contradict the subject and goals of the activity, determined by the Charter of the Company.

Rights and obligations legal entity We acquire the company from the moment of its state registration.

The enterprise was organized to maximize profits by satisfying demand. manufacturing enterprises cities and population M for outerwear. The management of Germes LLC conducted marketing research and concluded a number of lucrative contracts with various Russian manufacturers outerwear,

such as OAO "Chelyabinskaya odezhda", ZAO "Barnaul suit". As a result, due to a more favorable price for the products offered, the company successfully took its place in the outerwear market of the city. The enterprise provided outerwear to such large enterprises as

In 2000, the company already had long-term relationships with outerwear manufacturers, which helped to strengthen the company's position in the market. The management of Germes LLC organizes sewing factory where the production of outerwear begins.

Today the company employs 13 people (Fig. 1) . The sewing workshop occupies 82 m and is provided with equipment for the production of outerwear in the range. The range of manufactured products depends on market demand, season, etc.

The mission of the company "Hermes":

The firm is an average outerwear manufacturer on the market; provides its customers with only high-quality, aesthetic and affordable sets of outerwear in order to gain complete leadership in this area.

The goals of the company "Hermes" are presented in fig. 2.

Ensuring year-round availability through differentiation of offers, i.e. supply of products, taking into account seasonality and demand from consumers. It depends on the volume of sales.

Let's give the main characteristics of the industry specializing in the production and sale of outerwear and personal protective equipment:

The scale of the roar is local and partly regional. Stage life cycle industries - - rise, development. The number of firms at the local level is limited to 10-12 enterprises producing outerwear for various purposes.

Germes LLC plans to produce the following costumes:

Summer sets of outerwear: a simple work suit for 330 rubles. from ordinary fabric with buttons; middle-level work suit for 360 rubles. ordinary wear resistance, zippers, rivets; suit for 400 rubles. made of high-quality fabric, with zippers, seams reinforced with rivets, increasing wear resistance, customer's company logo.

Winter suits are correspondingly more expensive due to the insulated design, depending on the material, fasteners, insulation and design, they cost from 400 to 600 rubles.

The dynamics of the range of products sold is shown in fig. 3.

The business of the Hermes company - the company is engaged only in the production of outerwear, and knows what the consumer wants, therefore it offers only high-quality and reliable clothes for any client.

Strengths:

Firm "Hermes" from the beginning of its existence has set itself clear goals actions for the coming year. By carefully analyzing each step of action in accordance with her plans, she was able to achieve success.

For three years, Hermes has become one of the leaders in its segment due to well-planned work and a flexible system of payment for products.

Carrying out by the company of a clearly developed personnel policy (each of its employees is highly qualified or has experience in this field).

Carefully adjusted technology of work with buyers.

Long-term cooperation with suppliers in Barnaul, Belarus, where not only finished products are purchased, but also accessories, raw materials, which strengthens cooperation with supplier companies.

Long-term cooperation with regular customers of the company has led to the fact that the latter, knowing their partner with better side, increase the volume of purchases of Germes LLC.

Weak sides:

Being engaged in only one direction, the production of outerwear, the Hermes company faces serious problems regarding the demand in the off-season, while other companies can offer the consumer different products.

On average, the productivity of one seamstress is 5 suits per day, i.e.

5 suits * 5 seamstresses * 264 days a year = 6600 suits a year, the factory has reached its production limit and will not be able to increase production any longer without modernization.

3. Description of the market

The target market segment in which LLC Germes operates is the sale of outerwear and overalls to city enterprises, excluding OJSC MMK and the population of the city of Moscow. The company occupies a leading position in its target segment, a number of companies operate in the same segment. Let's determine the share of the Germes LLC segment in the table.

Market share of Germes LLC

Company name	Share of the total market, %	Share of business area, %
LLC "Germes"
OOO "Neofit"
LLC "Exciton"
LLC "Gloria"
CJSC "Magnitogorsk garment factory"
Total

To determine the target market for the sale of services provided by the Hermes company, we will segment the market using the grouping method.

The target market segment of the company under consideration is determined, firstly, by the age criterion. Calculations for age groups are given in the table.

Market segmentation by age

Age groups, years	Number of women in the group (people)	Oud. group weight, %
over 60 years old
Total

The potential volume of sales of the services of Germes LLC is determined by the sum of the potential volume of sales for each type of service.

The optimal basic development strategy for the enterprise in question is a focused differentiation strategy aimed at the outerwear market, both elite buyers who want to receive goods with first-class attributes, and cheaper and popular with regular customers LLC "Germes"

Justifying the foregoing, we can say that Germes LLC has special skills and abilities to serve the target market niche, these skills consist, for example, in servicing agricultural enterprises adjacent to the city that are not able to pay for the consumed outerwear with cash, and LLC " Hermes "established a mechanism of offsets. This segment has good growth potential and does not attract competitors at all. The market for exclusive outerwear is also growing, where Germes LLC has unique opportunities for servicing its consumers, tk. is able to produce products in small batches and high quality with the symbols of the customer. Thus, the company has enough skills and resources to work in this segment. This behavior of our firm creates the basis for protection against the five competitive forces. A firm serving multiple market segments special clothing(medicine, tourism, security, etc.) there are not enough competitive opportunities to serve target customers, because production does not have sufficient flexibility.

By focusing its efforts on the niche of outerwear and workwear, the company creates entry barriers that make it difficult for competitors to enter the target segment. The impact of strong buyers is greatly reduced as they have no real money to give to competitors. The company's exceptional ability to meet the demand for exclusive outerwear also makes it difficult to penetrate the target replacement product segment.

Competition

The products of competitors' firms are quite monotonous, as is the technology, there are not many innovations. Thus, it is possible to distinguish following groups firms:

• firms supplying demand for outerwear. They stick to average prices for outerwear, medium / low quality and are characterized by very little flexibility and uniformity in their products. They receive income from mass sales;
• firms focused on specific types of outerwear (medicine, security, tourism) - Russian Fabrics LLC, and Gloria LLC. They offer medium to expensive outerwear. They are characterized by the average flexibility of the services provided;
• firms focused on the "mixed" consumer. This group includes the company "Germes", LLC "Exciton", LLC "Neofit" offering outerwear to various consumers with great differentiation in price and quality. Firms "Hermes" and "Exciton" have great flexibility and the ability to produce products in small batches.

We are interested in competing firms that are included in the third group. We will analyze them in the table, where we will evaluate on a five-point system various characteristics firms and the product they produce.

Estimation of nearest competitors

Factors of competitiveness	"Hermes"	Konku		ents
		"Exciton"	"Neophyte"	CJSC "Magnitogorsk garment factory"
1 . Product and features
A. Dimensions
B. Material
B. Range
2. Price
3. Sales channels
4. Degree of market coverage
5. Product promotion

As can be seen from the analysis, Germes LLC has some competitive advantages, as it is flexible, does not exclude the production of both cheap and expensive outerwear for production needs to meet the growing demand of consumers for expensive outerwear with (which is confirmed by marketing research).

Competitive forces from consumers. Firm "Hermes" is trying to constantly monitor changes in tastes, requirements, fashion, consumer interests. Given the competitive strength of the latter, it must take into account the following factors:

• trend of transition from consumer demand to cheap top
  clothing to consumer demand for more expensive clothing;
• obligatory condition of the consumer - - high quality products
  firms in any price range;
• variety of the offered product depending on the season, etc.

Competition from substitute goods is created by the main substitute goods. In relation to substitute goods, one can single out the attractiveness of the Hermes product in terms of the quality provided, novelty, attractive price, etc.

Competitive strength of suppliers - for the entire period of activity of the company "Hermes" she never had any problems with them. Raw materials for the production of outerwear are supplied to Russian market a large number of companies that fully meet the demand, you just need to choose from the list of suppliers the right manufacturers and place an order with them. All this significantly reduces the competitive power on the part of suppliers and generates competition among them. However, there are few manufacturers of high-quality and specific fabrics and there is a stronger competitive influence. Nevertheless, reliable cooperation with suppliers of specific fabrics and materials is confirmed by the fact that Hermes LLC purchases from them also simple views fabrics.

Competition from organizations from other industries. IN Lately very often, firms from other industries decide to enter into the trade of outerwear, in most cases for the sake of profit. However, they fail to achieve the expected results due to the lack of experience in this business, the provision of low-quality products, the choice of the wrong tactics, etc. In the market, newcomers are very unlikely to become a dangerous competitor, since consumer enterprises often do not have money to pay for outerwear, and only experienced sellers using a complex system of mutual settlements can receive money for their products.

4. Sales and Marketing

Fund of working hours for the planned year

Month	Total days in year	Including		Note
		Weekends and holidays	workers
				Duration next vacation and its appearance (on a rolling schedule)
I quarter
II quarter
September
III quarter
IV quarter
Total for the year:

5. Production plan

In the clothing industry, continuous control is usually applied. And depending on the nature production process control will be inspection. It is carried out selectively by the quality commission permanently operating in the studio. This is the responsibility of the designer-technologist.

During processing, the product is compared with the standards and GOSTs, general specifications corresponding to the manufactured product. Products are made in accordance with the progressive technology of making clothes according to individual orders of the population.

Selected low-capacity team working without division of labor. One cutter serves four tailors.

The minimum wage for sewing outerwear was 14.0 hours. Minimum cost the time for sewing one complicating element is 1.0 hour. The minimum time spent on cutting 1 conditional element is 0.1 hours. The number of complicating elements in the manufactured product is 2 pieces.

Then the average time spent on tailoring one coat will be:

Тav = 14.0+2.23+2* 1.0+2*0.1=18.43 (hours)

t=18’43=2.05 (hour)

M=--------=3.91 (pieces)

t = --= 2.05 (hours) 3.91

The number of working days in a year is taken from the working time fund. Release of products per shift:

B \u003d ^ _ \u003d 3.91 (pcs.) 18.43

P" \u003d 3.91 * 250 * 1 \u003d 977.5 (pcs.)

Balance of working time per worker

No. p / p	Index	Plan for the year
		in days	in hours
	Calendar fund of time
	Number of weekends and holidays
	Nominal working time fund
	Not going to work
	Regular holidays
	Not sick leave
	Maternity leave
	Vacation for students
	Fulfillment of state and public duties
	Number of days away from work
	Number of working days per year (E)
	Loss of time within the working day
	Breaks in the work of nursing mothers
	Preferential hours for teenagers
	Useful Fund of Working Time

The calculation of the amount of expenses for the provision of services is carried out in accordance with Ch. 252 “Expenses. Grouping of expenses” of the second part of the “Tax Code of the Russian Federation” No. 117-FZ dated 08/05/2000. The grouping of expenses is presented in the table.

Grouping costs by designed product

Types of expenses	Calculation formula	Amount of expenses, rub.
		per unit	Per volume
1	2	3	4
Conditionally variable expenses
1. Raw materials	And tables 1	21,05	20576,38
2.Basic wages of production workers	30 = Ph * district coefficient 30=827986,4*	974,1	952184,36
3. Additional wages for production workers	’* 0^9184 46 *	116,89	114262,12
	100
Fixed costs
Types of expenses	Calculation formula	Amount of expenses, rub.
		unit	per volume
4. Costs for preparation and development of production	30 * Specific gravity expenses for preparation and development	48,72	47 609,22
5. General production	3″ * Share of general business
6. General business expenses	30 * Share of general business
7. Selling expenses	Sp*(0.0 1-0.03)
8. Total expenses	(-’gender~(-pr’ K-ohm.flow

In the article "Raw materials and materials" only the cost of applied materials is taken into account, for which the customer does not pay, the list of which is provided for by the price list BO1 (01-15). Cost calculation is performed in the table.

Calculation of the material estimate

	Name of materials	Norm spending on one product	wholesale price per unit, rub.	Sum costs,
	Adhesive fabric
	Cotton threads

The wholesale price per item is calculated as the difference between the retail (purchase) price without VAT and the trade discount (trade discounts are set at 25% of the retail price).

The amount of expenses under the item "Additional wages" is determined as a percentage of the main wages(E) In a particular case, D=12% of base salary.

The article "General production costs" is determined indirectly (through a percentage of the basic salary). IN this article includes the following fuel and energy costs for technological needs; expenses for the repair of industrial premises;

6. Organizational structure

7. Financial plan

Calculation of the balance of income and expenses of product sales

1 year (months)

Sales volume, units services

Price per one. products

Revenues from sales

including

permanent

variables

	2 year (quarters)				3 year
	I	II	III	IV
Sales volume, units services	911	755	1118	1053	3837
Price per one. products	30	30	30	30	30
Revenues from sales	27330	22650	33540	31590	115110
Expenses	11732	11729	11239	11716	465712
including
permanent	12287	10612	10262	10412	43571
variables	2141	2058	2013	2260	8546
Balance	15598	10921	22301	19874	68539

Calculation of the balance of income and sales expenses

	1 year (months)
Sales volume, units services
Price per one. products
Revenues from sales
including
permanent
variables
		19880	19440	21840	21360	82520
Expenses	14428	12670	12274	12672	52117
including
permanent	12287	10612	10262	10412	43571
variables	2141	2058	2013	2260	8546
Balance	5452	6770	9566	868	30403

Cost structure

Cost type	1 year	2 year	3 year
Permanent
Variables

The data in the table show that a significant proportion of overall structure costs are fixed costs. Their share decreases in the second year of the company's activity, mainly due to the fact that the line of expenses for loan repayments is eliminated from the cost items. In the third year, due to the increase in the number of customers, the share of variable costs also increases.

Based on the received forecast values financial results activities of the company "Hermes" we calculate some financial ratios that characterize its activities.

Return on sales is defined as the ratio of gross profit from sales to the total cost of production.

The profitability of the services offered over the three forecast years is gradually increasing, so in the first year of operation on the market it is 0.68, in the next two years it already reaches 0.9. This coefficient shows the firm's ability to control the cost of services. An increase in the coefficient in dynamics confirms the correctness of the choice of the marketing strategy and the pricing company of the company.

The data for calculating profitability are presented in the table.

Data for calculating the profitability of Hermes services

In the first year, the return on assets will be 15.0%, in the second - 16.0%, in the third -0.16%. Accordingly, the capital intensity (the reciprocal value of capital productivity) will be 0.68 rubles, 0.56 rubles, 0.56 rubles. respectively in the first, second and third years. The increase in capital productivity in dynamics indicates a decrease in the amount of costs of fixed assets by 1 ruble from the cost of services provided. But in general, the value of the return on assets is very small, which indicates that the production assets were not used efficiently enough. Therefore, one ruble of the cost of services accounted for 0.68 rubles, 0.56 rubles, respectively. and 0.57 rubles. fixed assets.

The level of profitability of investments is defined as the ratio of net profit to the total amount of investments. Thus, the profitability of investments by PE "Hermes" will be: 43.19%, 69.23% 69.23%, respectively, in the first, second and third years of the company's operation. As you can see, the level of profitability is growing in dynamics.

For motion detection Money"Hermes" during the first three years of operation, the document "Schedule of cash flow" was developed (Table 15). In the first month of operation, there is a shortage of funds, in the following months the loss of the first month is covered and the situation of the first month is not repeated.

Since, for the implementation of the presented business plan, it is supposed to attract borrowed funds, then starting from the second month, deductions from the balance of funds at the end of the month in the amount of 909 rubles will be made to repay the loan. Interest on the loan is calculated monthly and is included in the cost price.

Based on the data obtained during the above calculations, we will determine the break-even point (zero point), i.e., such a volume of production at which the enterprise will have neither profit nor loss, and we will build a schedule for achieving break-even.

According to fig. 9 break-even point is reached after the provision of 30 pieces of outerwear, that is, even during the first week of work.

The value of the break-even point determined by the schedule is confirmed by an analytical calculation.

The break-even point for the provision of the service "Consultations on the selection of fabrics, accessories" is reached after the provision of 103 services, i.e. already in the second month of work.

To implement the proposed project, 143.06 thousand rubles of these funds will be required. start-up capital is 119.795 thousand rubles, rubles - 23.265 thousand rubles are the expenses of the first three months.

The payback period of the project is defined as the ratio of the amount of initial investment (143.06 rubles) to the amount of net profit (61.794) rubles, for the proposed project is 2 years 3 months.

During a crisis, each person behaves completely differently: someone gives up and complains about life, while someone finds new potential in himself and strives to improve the quality of life. If you belong to the second category, then this article is for you.

There is currently a large number of business ideas that can be implemented almost from scratch or with minimal start-up costs. One of them is the opening of an atelier for the repair and tailoring of clothes. The advantage of such a business is the ability to open it at home and minimum investment. The idea is relevant for mothers on maternity leave, women who love needlework. Consider how to open a tailoring and repair shop, how much money it will take, and how to quickly implement the idea.

Atelier is a chance to earn good money for needlewomen

Room selection

The first step in organizing any business is choosing a location for its location. IN this case, there are several options for finding a room for an atelier:

Business at home. If living space allows you to create at home. Convenient, no need to go anywhere, sit yourself and work. If own territory is in force small size not suitable, you can rent an apartment for a workshop. Still, renting residential real estate will cost less than other options, and very soon the initial costs can pay off.

Commercial property rental is another option, especially if you want to create big brand tailoring and have the intention to develop on a large scale. But in this case, put up with higher prices. Even a basement in a large city, in a passable place, will cost a lot. average cost premises for a workshop in a relatively large city (with an area of ​​​​100 sq. M.) Will be about 150,000 rubles. You can also rent a smaller room (50 square meters) for 80,000 rubles. It all depends on the scale of your activity.

Buying a property is an option for people with experience and investment. The advantage is that you save yourself from having to pay monthly rent. Flaw - large sum starting capital.

As you can see, each option has its own advantages and disadvantages. Which one to choose - you have to decide on your own, in any case, the main thing is to aim the activity at making a profit.

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Equipment and materials

For successful start activities will have to purchase some items of equipment as well as materials. For example, you need to buy sewing machines and related items for operation, and you will also have to purchase fabrics, threads, needles. The cost of equipment also varies, depending on the novelty.

You can buy used items or opt for new ones. However, everyone decides for himself what to prefer. Mostly people with an average income level turn to the atelier, who want to stand out from the crowd and make clothes to order. In addition, people with non-standard figure, full and obese, or vice versa - thin. Therefore, it is important to choose the style of the institution that you open, and then decide the rest of the aspects.

You can purchase both new and used equipment

In general, the purchase of slightly used equipment and new quality materials from abroad will cost 200,000 rubles. If you are planning to open a large atelier, then get ready for high costs, which can reach up to 500,000 rubles.

Please note: if you do not have own experience running a business, it is not worth taking risks and investing too much money on initial stage. It's better to get an order and then buy the material.

Atelier service

If you want to not just sew on your own, but open a whole company, then you will need to hire the following employees:

Manager. He will be engaged in taking orders and advising real and potential customers. One employee for a small establishment will be enough. You can entrust him with the maintenance of cash register equipment and the conduct of cash register operations. On average, the salary of a manager in a big city starts from 30,000 rubles per month.

Seamstresses. Suppose you are going to open a studio for 3 sewing machines. Therefore, for shift work, they will need 6 seamstresses (schedule - 2/2). The salary of one seamstress is 20-30 thousand rubles. The cost of professional services is estimated at a large value.

Cleaning woman. You can clean the premises yourself, or you can use the services of cleaning "on the side". It all depends on the scope of the activity and your personal wishes.

Atelier's clients are middle-income people who want to look fashionable and original.

In any of the cities of our country, we will find a huge number of stores that may well meet the demand for clothing. Despite the variety of the assortment, in fact, it all consists of standard models. This is precisely the reason for the undying demand for ateliers where they can sew original clothes under specific person. Therefore, an atelier can be an excellent start-up business. Why is this business so attractive for a budding entrepreneur? First, this good business for a tailoring specialist, secondly, prospects are visible in this business from the very beginning and it is clear how you can succeed - to find interested customers who will become permanent and will bring a stable income.

Review
This business plan was created in order to open a small atelier for tailoring and repairing clothes. The organizational and legal form of business is individual entrepreneurship. The choice of this form of organization is justified by the fact that the consumer of the final product is a private individual. Thus, the payment of tax will be reduced, and accounting and warehouse accounting will be simplified.
The success rate of this project is very high. This is justified by the fact that in every city (settlement) there are a large number of people - potential clients of the studio.

Description of the enterprise
This atelier will work on individual orders for tailoring and repairing clothes.

Description of services
The services of the atelier include tailoring by order of the client, as well as repair and restoration of the client's clothes.

Market analysis
This section provides an analysis of the market in your city, which will help you understand what is the competition in this industry and what is the success of this company in your locality. Also, this section should give a description of the mistakes in the business of competitors, the shortcomings of their activities. This will demonstrate an understanding of how to run a business and what mistakes to avoid. Shortcomings in the work of potential competitors can push for a new solution, a marketing ploy.

Production plan

You need to start by looking for a room. And here are the following options:

1) one room, accommodating both an order acceptance point and a tailoring workshop;

2) two premises: a tailoring workshop should be located outside the city, and an order acceptance point in one of the most visited places in the city, for example, in a large shopping center.

The first option involves high rental costs, since a large room in the city is more expensive.

In the second option, you will need a smaller amount for rent. It is also a plus that by placing an item in a shopping center, there is a high probability of attracting customers who came here specifically to buy clothes and may prefer individual tailoring or adjustment of purchased clothes. The decision on which option to choose is up to you as the business owner.

The next thing to do is to purchase sewing equipment. If you are not a sewing specialist, then it is worth hiring an expert (manager) in this business, who will solve highly specialized issues, including managing the purchase of equipment. The main equipment are multifunctional sewing machine and a multi-operation sewing machine. The amount of equipment depends on how much work is expected.

The next issue is recruitment. Minimal amount employees: fashion designer, seamstress (sewing and repair master), order taker. A fashion designer is a highly paid specialist, so it is better to hire a talented student or a recent graduate in a start-up business who cannot demand high pay due to lack of experience. Such cooperation will be beneficial for both you and him. But the master should be invited experienced. The order taker is required to be able to take measurements.

Next important action will be the launch of an advertising campaign that should promote the studio to the market. If you doubt that you will cope with the strategy, use the services of specialists.

Sales plan
Finished products will be sold through the point of acceptance of orders.

Financial plan
This section is dedicated to financial matters and counts.
Expenses:
- rent of premises for a sewing workshop (200.000 rubles / year)
- rent of premises for the point of receiving orders (100.000 200.000 rubles / year)
- purchase of equipment (150.000 rubles)
- staff salary (600.000 200.000 rubles / year)
- acquisition Supplies- tool, fabric, threads (100,000 rubles)

Total: 1.150.000 rub. This is the cost for the first year of operation.
Income:
- tailoring (80.000 rubles per month)
- restoration, repair and other services (30,000 rubles per month)
Total: 1.320.000 rubles / year.

It becomes obvious that it is possible to recoup the cost of organizing an atelier in less than a year. Nevertheless, these calculations are approximate for the reason that the market situation in each locality is different, income will depend on competition and demand in this area.

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Do you have a business idea? On our website you can calculate its Profitability Online!

Perhaps every person in life has a moment when he is ripe for discovery own business. For some, this process is delayed for long years, and, already on a well-deserved retirement, he suddenly decides to invest all his experience in his own business, and someone, while still very young, launches his own business. One way or another, but we all come to this.

And then the questions arise: what to do? What to invest your money in? Despite the apparent overcrowding of various markets, with right approach you can always find a niche for your own business. One of the most profitable and promising areas has been and remains its own sewing Studio. But how to open it? What needs to be done for this? How to organize a business and how much money it will take? You will learn about all this from our material.

With experience or without?

Let's start with the question of who should open their own sewing studio in the first place. Of course, these are people who have previously been in this business as seamstresses or cutters. You may not have become super-aces in this matter, but you should at least have a craving for sewing.

Otherwise, there is nothing for you to do in this area. After all, it is important to know how technological process, and proper organization, business building. You need to think carefully before starting your own business.

In particular, you must clearly understand where you will get fabrics for tailoring, what specific clothes to produce, what staff to hire, where to locate it, what equipment to purchase and, most importantly, how to sell finished products in the future. In other words, at all stages of organizing this business, as well as in the process of work, you must clearly understand what you need to do in order to ultimately achieve financial success.

Calculate everything carefully

In case of a lack of funds at the stage of equipment acquisition or wage distribution, you can apply for financial support from partners. In other words, a business plan garment production can become a kind of beacon in the world of entrepreneurship, which can be turned to in moments of strong sea disturbances.

Don't Just Rely on Luck

However, there are many examples when people started this business, understanding almost nothing about it. As a result, they achieved simply amazing success due to their business acumen, the ability to conduct business, negotiate with people and subtly feel the current needs of the market.

Therefore, if you have an entrepreneurial streak, but practically no work experience, you have little idea what a sewing workshop is, you should still try your hand at it. The most striking thing about this business is that it is very multifaceted. There are hundreds of different types of fabrics in the world. You can only engage in women's or menswear, or you can focus on the nursery. It all depends on what market you are currently targeting and what tasks your sewing workshop business plan solves.

What to sew and for whom?

You can go into the production of sophisticated designer outfits, which, although not going to the masses, but you can make great money on them. You can also open tailoring soft toys and all kinds of souvenirs from expensive fabrics. True, in this case, it will take longer to delve into the features of demand. Only by trial and error will you be able to come up with the most optimal offer.

Therefore, it is better and more profitable to engage in the production of clothing. Because it is the most cost effective. To begin with, you should choose a place where the sewing workshop will be located. The advantage of this business is that you can be located in the center big city, or you can rent the premises of an enterprise located far beyond the city limits. At the same time, in both cases, it is possible to organize quite worthy production.

To optimize the business plan for the garment industry, of course, it is better to rent on long term a room of 200-300 square meters somewhere in a quiet center. You should think over your business in such a way (most importantly, the location of the sewing workshop) so that you can quickly and efficiently get to warehouses with fabric and just as quickly deliver finished products to your distributors or wholesale customers.

Couture clothes?

In this business, as in any other, you need to clearly understand for whom you sew and in what price segment you work. For example, if your dresses are designed for residents of provincial towns, then you should not go crazy in design, and then charge three prices for dresses. So it won't work for you. Sew simple in cut, but high-quality models at affordable prices.

In this case, you will be able to take your profit thanks to mass sales (and production costs will thus be significantly reduced). Never discount your competitors. When starting your production, be sure to analyze what your competitors are doing: what fabrics they use, what exactly they sew, how they sell and at what price. Such information will allow you to adjust your own actions in the market, and will make your business plan for clothing production more effective.

So, for example, if during the analysis it became known that three workshops for tailoring and repairing clothes are already successfully operating in your area, then in this case it simply does not make sense to open another production. You will burn out. Also consider the real financial possibilities of your target group. You should not offer clothes from popular designers to villagers. They just won't understand it.

Despite the variety of goods in stores, it is often difficult for the buyer to choose suitable clothes. The client may not be satisfied with the size, quality of tailoring or material, style and design. Most of the products offered today are not very good quality from cheap mixed or synthetic fabrics. It is these clients that make up the target audience of the studio. In the article, we will consider the business plan of an atelier for the repair and tailoring of clothes.

Atelier for tailoring clothes from natural fabrics - good alternative clothing stores. The final cost of clothing is comparable to the store, as the cost of work in the atelier does not exceed the trade margin.

Advantages and disadvantages of opening an atelier

In the table below, we consider the advantages and disadvantages of the business of opening an atelier. It can be noted that the main the target audience- people who need tailor-made clothing (they can be obese people or want to look more fashionable and elegant).

Here are some Gomkomstat statistics on clothing turnover. The leader is the Central Federal District (~50%) and, in particular, Moscow (~40%). The retail turnover of clothing in St. Petersburg amounted to ~3%.

Regions leaders and outsiders in buying clothes (Gomkomstat data)

From the diagram, we can conclude that it is most effective to open an atelier in the Central Federal District in Moscow, since it is there that the greatest demand for buying clothes is. The tailoring business in the Far East and North Caucasus districts will bring the least profitability.

How to open an atelier from scratch: registering a business in the tax

For registration in the tax atelier, an individual entrepreneur or LLC is created. The table below analyzes the main benefits as well as required list documents for each form of business. When registering for OKVED, choose the main activity: 52.42 "Retail trade in clothes", 52.42.1 - "Retail trade in men's, women's and children's clothing", 52.42.8 - "Retail sale of clothing accessories (gloves, ties, scarves, belts, suspenders and etc.)”.

Form of business organization	Benefits of using	Documents for registration
IP ( individual entrepreneur)	Used to open a small studio (50-80m²). Number of staff 3-5 people	receipt of payment of the state duty (800 rubles); certified application by a notary in the form No. P21001; application for the transition to UTII or USN (otherwise it will be OSNO by default); copy of all pages of the passport.
OOO ( limited liability company)	Used to open a large studio (>80m²), take loans, and scale.	application in the form No. Р11001; charter of LLC; a decision to open an LLC or a protocol if there are several founders (partners); receipt of payment of the state duty (4000 rubles); copies of the founders' passports certified by a notary; application for the transition to UTII or USN. By law, the authorized capital of an LLC cannot be less than 10,000 rubles!

If you provide services to the public, you can use the BSO (Strict Accountability Form) rather than the cash register.

OKVED codes for registration of an atelier:

• 18.10 - production of leather clothing
• 18.2 - tailoring of accessories and clothes from textiles;
• 18.21 - production of overalls;
• 18.22 - making outerwear;
• 18.24 - tailoring of accessories and other clothes (for the atelier, choose this code as the main one);
• 52.41 - retail sale of textiles and haberdashery
• 52.74 - repair of clothing and household items that are intended only for personal use and are not available in other groups.

How to open a fashion studio (case study by Masha Umanskaya)

In an interview, Masha Umanskaya will talk about the intricacies of running a fashion studio.

Atelier business plan: project presentation

We choose large cities (as shown above, Moscow is better) with a large number solvent customers who are interested in individual design and prefer quality fabrics. We focus mainly on the female audience.

We repair textile products in parallel. The business plan includes the presence of a store of European high-quality goods. Price categories in the store - from everyday to evening.

To ensure the constant workload of equipment and staff, you can make clothes that will be sold outside the atelier (in our opinion, it is better to focus on individual tailoring, rather than sewing everything in a row).

We exhibit product samples in the reception hall on mannequins. Opening hours - from 10 to 20 hours seven days a week, on Saturday and Sunday we work 1 hour less.

Room selection

We choose high-traffic areas for the studio, the first floors of residential buildings, shopping centers or complexes consumer services population.

It is better to start with a small area of ​​\u200b\u200bthe room - up to 50 m². As the business expands, we move to a larger premises, but located nearby so as not to lose customers.

The studio business plan provides for at least 3 types of premises:

Reception room with fitting rooms containing samples of fittings and fabrics.

Cutting and sewing workshop, where ironing and processing of fabrics are performed before cutting.

Sanitary technical rooms - pantries for washing supplies, toilet, dining room.

We provide lighting for seamstresses' workplaces according to special standards, which are five times higher than the requirements for living quarters. Professional sewing equipment requires a voltage of 380 volts.

Other conditions for the premises are minimal: good ventilation, light walls that can withstand frequent wet cleaning, the absence of surfaces that trap small sewing waste.

If the business is planned to expand and manufacture wholesale batches of products, we will entrust some of the operations to seamstresses at home to save rent.

Initial Costs

First, we buy a minimum of sewing equipment, then we buy more as needed. Equipment list:

• sewing machines, overlockers - 150,000 rubles;
• mannequins - 10,000 rubles;
• ironing equipment - 40,000 rubles;
• furniture for the reception and sewing room - 40,000 rubles;
• repair - 200,000 rubles;
• accessories - 20,000 rubles;
• purchase of goods for sale - 100,000 rubles.

Total - 460,000 rubles.

To save money, you can buy used equipment, only you will have to pay a mechanic who will check and install it.

Atelier advertising

After preparatory activities we launch advertising, making it in the form of an announcement. We start the advertising campaign a few weeks before the opening.

• information on bulletin boards in the area of ​​the workshop;
• ads on the Internet, print media, local television;
• distribution of invitations to mailboxes;
• mutual advertising in partner stores.

First, we cover the residents of the nearest microdistrict. We offer discounts on tailoring and repairs. Gradually we form a circle of regular customers from other territories, using advertising in the media.

Jobs

Accept on permanent job initially two seamstresses, one cutter and two clerks, who also act as shop assistants. Requirements: work experience, references from previous employers.

We transfer accounting services and work on cleaning the premises to third parties under an agreement. For one-time orders, if necessary, we involve a designer.

We give sellers a fixed salary of 12,000 rubles or more (the average for Russia), shop employees - a constant minimum wage and 1/4 of the cost of completed orders.

Costs in the first year of operation

Consumables are included in the price of the order. They will cost about 20,000 rubles / month.

• Premises for rent, public utilities- 70,000 rubles.
• Advertising - 10,000 rubles.
• Purchase of accessories and fabrics for the store - 40,000 rubles.
• Salary with deductions, including payments under contracts - 60,000 rubles.

Atelier profitability

• The cost of an average order is about 350 rubles. We predict 9 orders per day.
• The annual total revenue is planned to be about 1,100,000 rubles, after deducting salaries and deductions - 850,000 rubles.
• The average order for tailoring is 3,000 rubles, the amount per year is 1,350,000 rubles.
• Sale of fabrics without tailoring - per year up to 800,000 rubles. Total revenue - 2600000 rubles.
• Revenues from the sale of finished products - up to 200,000 rubles with a subsequent increase.

With an increase in the number of orders, we attract additional employees and purchase equipment. Advertising costs are gradually decreasing. Taking into account taxes, investments will pay off in 1-1.2 years.

Read related articles on selling clothes for adults and children: and.

Evaluation of the attractiveness of a business by a magazine website

Business Profitability	(3.5 out of 5)	Business Attractiveness 3.3
Project payback	(3.0 out of 5)
Ease of starting a business	(3.5 out of 5)
The atelier is a promising business in large cities: Moscow, St. Petersburg, Kazan, Yekaterinburg, since it is there that there is a high demand for purchase new clothes. The payback period for initial costs is ~1 year. It is important to have tailoring experience, as only through high-quality work it will be possible to ensure repeat sales.