Professional publications of doctors 

Day makeup for a woman 40 years old. Correct treatment for skin aging. Eyebrow pencil color

After 45 years, the female body is going through difficult times associated with hormonal changes. Age is merciless, the skin becomes thinner, becomes firm and elastic. Requires other approaches and cosmetics for face and neck care.

Especially for ladies of an intelligent age, we have compiled a rating of the best tonal means for, and selected critical reviews.

In this article:

Foundation in age make-up solves a set of tasks:

  1. Masks the unevenness of the relief;
  2. Evens out the skin tone of the face;
  3. Moisturizes.

Too dense foundation clogs into wrinkles and only emphasizes skin irregularities... When a mattifying powder tone is applied on top, the skin becomes dry and wrinkled. Powder on the thin skin around the eyes creates a dry parchment effect. All day it clogs the pores and by the evening the wrinkle pattern becomes especially bright. Brrr !!!

Therefore, it is important to choose a light foundation with a lifting effect, possibly with silicone particles, almost transparent, but with good coverage, slightly lighter than the main skin tone.

5. Guerlain (Guerlain), France

Cream composition Parure gold unique. It includes:

  • golden pigments that give the skin a radiance and even tone.
  • Myrrh oil, nourishes the skin and restores youth and vitality.
  • Reflective Particles, Ingress Protection Factor sun rays SPF 30, which means it is suitable in spring and summer in bright sun.

The manufacturer offers 8 golden yellow and golden pink shades. They visually cover dark spots and pigmentation, erase the traces of time and fatigue.

Customer Reviews

Karina: “I bought the toner in the tester, it’s cheaper this way. The internet is full of such offers. The aroma of the product is magical, a mix of flowers, expensive powder and luxury. However, the Guerlain brand has always favorably distinguished itself from other companies with its smells.

My skin looks perfect with Parure. Men and girlfriends give compliments. Pleasantly! If he hadn't given me yellowness one day, I would have given him a solid A. And so, 4 plus... I recommend it to those who have money for it. "

Maria: “A friend gave me the Parure Gold tester too. At first, a delicate aroma is felt on the face, but it does not have time to get bored, it disappears. If we talk about the results without advertising blah blah blah, then the cream should give the skin a radiance, smooth wrinkles, remove dark spots. What do we really have? In reality, it does not shine, but it looks decent and is practically invisible on the skin.... I like."

AnnaKarina: “Cream from Guerlain ParureGolds SPF 30 is very persistent, does not slip or clog pores for up to 12 hours. I love the subtle glow the cream gives the face after application. It seems that the face does not shine, but shines from the inside, the skin looks well-groomed and "expensive". At the same time, the product mattifies the skin and makes it velvety. Magically! It's more of a dense texture, so when a weightless coating is needed, I mix it in half with liquid meteorites.

To summarize, I boldly advise a tool that really works, and even beautifully designed. The ParureGold bottle will brighten your dressing table! "

4. MaxFactor, USA

Fourth position: MaxFactor, ColourAdapt foundation. Dispenser bottle, 34 ml. The price on Yandex Market is from 458 rubles.

If you are wondering which inexpensive foundation to buy for aging skin, then pay attention to this new product from the Max Factor company. What is the novelty? Smart particles of the cream adapt to your skin tone and create an even, natural finish... In addition, the evenness of tone is achieved by the presence of silicones in the composition.

In the palette, the manufacturer indicates six shades:

  • 40 - ivory;
  • 45 - warm almonds;
  • 50 - reddish beige;
  • 55 - pink beige;
  • 70 - natural;
  • 75 - golden.


Consumer opinions

Olga: “Max Factor color adapt outperforms all tonalities that I have used. And if you add a little bit of moisturizer, I get a mega thin coating. "

Tanyusha: “I use tone number 45,“ Warm almonds ”. It seems to me universal. I like almost everything:

  • packing - a plastic can with a dispenser. It is very hygienic.
  • Fairly light texture, rather mousse.
  • Lies on the skin evenly, without streaks.

The coating is not too heavy. I don't think it will hide serious flaws, but it covers up light spots after acne well. Looks natural, no mask or foreign object effect on the face.

Of the minuses, this is not the most resistant coating. Although it is enough for me, it lasts until the evening. Yes, one more thing, in the heat you have to apply. "

Larissa, 42 years old: “Yeah, age crept up imperceptibly. The face showed dark spots, noticeable wrinkles, the skin became uneven in shade. I had to pick up a new foundation. I bought Color Adapt cream and was not disappointed. He solved my problems, I look like I was 35 years old. The product is instantly absorbed, does not shine, does not stick. The need to use powder has disappeared, it is enough to slightly highlight the cheekbones with blush. "

3. Bourjois (Bourgeois), France

Third line: Bourjois, City radiance SPF30 Foundation. Plastic tube, 30 ml, price from 670 rubles.

This novelty from the French company Bourgeois is positioned as a foundation against negative impact external factors... Also contains sun filters.

The manufacturer also promises:

  • Fresh and radiant complexion;
  • Thin protective screen on the skin, from the penetration of polluting particles;
  • Moisture all day long.


Customer Reviews

Anastasia: “I will not hide the fact that I bought a novelty from the Bourgeois with caution. After the first application, I noticed that the product visually smoothed the skin of the face. My son noticed that I looked rested. And on weekends we went skiing, and I was not afraid to put my face under the warm March rays. By the way, my friend did not like this cream, it does not cover age spots and redness. A proofreader may be needed. "

Anna Maria, 52 years old:“It seemed to me that Max Factor is too dense for aging skin - it emphasizes every wrinkle. I prefer lighter textures, but then the covering qualities of the cream are lost. Found for myself a budget novelty from Bourgeois City radiance. The foundation is inexpensive, very lightweight and skin-friendly. "

2.Shiseido, Japan

Runner-up: Shiseido, Future Solution LX, a foundation with a radiant effect. Glass jar, 30 ml. The price fluctuates around 5850 rubles. The tool has not yet been promoted and some stores offer gifts, for example, when you buy Shiseido cream, you get a gift - cleansing foam (50 ml).

Japan is a recognized leader not only in the production of electronics, there are innovations in the field of facial care. The technology used in the development of the new generation of foundations optical illusion... Maybe that's why the formula of Future Solution allows you to create perfectly even coverage and flawless skin tone.

The composition includes:

  • Powder Aura Radiance Powder, responsible for maximum light reflection and gives the skin an inner glow.
  • The Skingencell 1P component is responsible for blocking the production of a protein that accelerates the aging process.
  • Hyaluronic acid is responsible for hydration.


Anna: “Shiseido is my favorite cosmetics. This creamy treatment gives the complexion a healthy glow, and leaves the skin looking younger and tighter. Only the price is really upsetting. "

Marina, 48 years old: “The only weakness a new toner from Shiseido - you have to constantly climb into it with a spatula, it is not very convenient, and not hygienic. I didn't get used to the product right away, there were difficulties with application. Now, before the procedure, I spray my face with thermal water. "

1. Lumene, Finland

So, the best foundation for aging skin (reviews after the description): Lumene CC cream Color Correcting Cream (Absolute perfection). Plastic tube, 30 ml. The price of the issue fluctuates around 530 rubles. Great combination prices and quality.

Description of this classic foundation for the age one, let's imagine a short one, we will leave more space for the reviews of satisfied beauties.

Unique product of European quality 6 in 1:

  • instantly merges with skin tone (only three shades - 10 Light, 20 Medium, 30 Deep);
  • perfectly smoothes;
  • perfectly conceals imperfections;
  • glows nobly;
  • holds firm all day;
  • effectively protects against UV radiation (SPF 20).

Anti-aging makeup - simple and available remedy for ladies elegant age. Right choice and applying decorative cosmetics will help you to get rid of several years without painful operations, injections and other procedures. With the proper skill, beautiful makeup can be done with your own hands, without the help of a professional make-up artist.

Skin preparation

Cleansing and moisturizing are important

Before starting makeup, you must thoroughly moisturize your face. Rub the skin with floral hydrolate, micellar water or a mild alcohol-free toner. If peeling is noticeable, you can treat your face with an exfoliant that gently polishes the surface.

A layer of moisturizer is applied to cleansed skin. Its task is to ensure a normal water-lipid balance and protect against overdrying. If fine wrinkles are visible, lifting moisturizers will do. These products are very mild, non-irritating and non-flaking.

In the warm season, you will need sunscreen... It is spread over the humidifier in a very thin layer, gently hammering in with the pads of your fingers. If your foundation contains SPF, you can do without a special protective agent.

Hide enlarged pores, earthy color face, broken capillaries and other small defective make-up base will help. A light product in the form of a cream, paste or gel glides easily over the skin, erasing signs of fatigue, tightening and rejuvenating. On top of the base, the tonal means lay down more evenly, do not fall into the pores and do not change color during the day.

Advice: No need to apply foundation to eyelids and under eye area. For these areas, there are special bases that slightly tighten the skin and serve as a good base under the shadow.


Foundation and powder

Makeup that is youthful is difficult to create without a high-quality foundation. For ladies of an elegant age, liquid and creamy products without mineral oils and harsh fragrances are suitable. Foundation creams with reflective particles look especially impressive, transforming dull, tired skin. It is convenient to distribute the tone over the face with a soft latex sponge or a flat synthetic fiber brush.

Advice. The color of the foundation should match not only the skin tone on the face, but also the neck. Careful shading will help to avoid sharp edges.

You don't have to try to cover up every speck on your skin. Rejuvenating makeup should lie lightly without creating a mask effect. Small imperfections are removed with a corrector. A thick yellowish shade will help to hide spots and traces of acne, circles under the eyes are masked when lung aid beige concealer.

The final stage is powder. To create the perfect effect skin fit translucent product with reflective particles. You do not need to use matting products, they will mercilessly highlight every wrinkle. A compact powder with a sponge, which gives too dense coverage, will not work either. The best option is a crumbly product that is applied with a fluffy brush, as if polishing the skin. The excess can be brushed off with a clean fan-shaped brush.

Eyes and eyebrows

Shadows

Anti-aging makeup does not recognize multi-colored stains on the eyelids. The best option is a calm beige-sandy, soft brown, pearl-gray scale. You can use complex tones: burgundy will beautifully set off the blue iris, mossy green will suit brown eyes, calm blue will emphasize the grays. In makeup, it is recommended to use no more than 2 tones, one of which should be neutral, and the second darker, emphasizing the shape of the eyes. Apply the eyeshadow with a soft latex applicator or a densely packed natural bristle brush. The brush provides a lighter translucent finish, ideal for age-related makeup.

Eyeliner

Many women love eyeliner. Makeup artists recommend to emphasize only the upper eyelid, on the lower pencil it quickly smears and ages. Instead of an unstable powder pencil, you should use a cream or gel eyeliner, which is applied with a flat, beveled brush. There is no need to be limited to black, it makes the look tough and is only suitable for the evening. A softer effect is provided by eyeliners in graphite gray, muted green, chocolate brown.

Eyebrow shaping

A very important point in anti-aging makeup is eyebrow shaping. They need to be shaped with tweezers or wax. Excess hairs are removed from the bottom and on the bridge of the nose, while the arch itself should retain the most natural look. For adult ladies, eyebrows are not too long or too arched. The shortened, perky raised tails make the face look alive and well-groomed.

Advice: Give eyebrows beautiful shape you can in the salon. After that, it remains only to support it, timely removing the growing single hairs.

Thick dark eyebrows give the face a frowning look and visually add years. Professional make-up artists advise to lighten them slightly by painting with powder, pencil or gel in gray-beige or gray-brown tones. Light strokes are applied to the arcs, then they are rubbed with a round hard spiral brush to create natural effect.

Eyelashes

The final step in eye makeup is applying mascara. Instead of a thick black product, it is better to choose brown maroon or gray shade... If your eyelashes are sparse and short, a mascara with a lengthening and volumizing effect will do.

Mascara is applied in thin layers, starting from the middle of the upper eyelid and moving to the outer edge of the eye. Then the tip of the brush is used to paint short eyelashes at inner corner... On lower eyelashes mascara is applied very carefully, some manufacturers produce special mini-brushes for this purpose.
Example good makeup after 40

Permanent makeup: is it worth it

If the reflection in the mirror is not happy, many women begin to think about permanent makeup... The temptation is great: getting out of bed, you can not apply eyebrow tint, eyeliner or lipstick, the contours of the face are already marked. Tattooing involves the introduction of special safe dyes into the upper layers of the skin using thin sterile needles. There are many paint spreading techniques to create crisp lines of varying widths or soft feathering.

Permanent makeup is recommended for pronounced asymmetry of the lips or eyebrows. It is able to mask small scars, acne marks or other minor skin imperfections. Most often, clients of salons order eyebrow correction and upper eyeliner. These treatments save time on daily makeup.

However, the procedure has disadvantages, which you need to find out before contacting a beautician. Among the main disadvantages of tattooing:

  1. Paints change color after application. In the early days, they can be unnaturally bright, after a few weeks they will begin to fade. You will have to correct the contours in a couple of months.
  2. Poor quality dyes can cause irritation, and their color often has a noticeable green or blue-violet undertone. This applies to dyes used to indicate the contour of the eyebrows and eyeliner.
  3. Even the most delicate tattoo done by a master's hand is visible at close range. "Drawn eyebrows" can be too dark, long or wide, they do not rejuvenate, but add age.
  4. Sharp contours are no longer in vogue. For age-related makeup, soft colors are suitable, which are shaded or applied in layers. With delicate watercolor makeup, a woman will look younger.


Lip shaping

With age, lips lose their natural pigments, become lighter and less visible. At the same time, the amount of adipose tissue decreases, the mouth can lose its attractive plumpness. Correctly selected cosmetics will help to improve the situation.

Women over 40 are suitable for:

  • soft lipsticks with a melting satin texture;
  • rich berry shine, non-spreading and non-sticky;
  • tinted balms that care for the skin and slightly enhance the natural color.

Advice: It is better to refuse from fashionable matte lipsticks. They visually shrink the mouth, thin lips and accentuate every wrinkle. For the same reason, you should not use long-lasting lipsticks that can dry quickly delicate skin lips.

Before coloring, the lips can be moisturized with a cream or a special balm. It will smooth out fine wrinkles, remove flaking, lipstick will lie smoother. The colored product is applied directly from the tube, the corners of the mouth can be corrected with a brush. You should not use a contour pencil, the line should be soft.

Advice: No need to be afraid of lipstick spreading. Modern products have a melting texture that adheres well to the lips. If the lipstick does blur, the lip contour can be outlined with a colorless wax pencil.

Permanent lip makeup is only necessary for women with noticeable asymmetry or other imperfections. A clear red outline on an unpainted face looks strange, moreover, over time, the lines begin to fade or change shade. It is better to spend money set aside for tattooing on quality lipstick fashionable shade.

Everyday make-up should create the effect of a very well-groomed, but practically unpainted face. Its task is to hide minor defects, unobtrusively emphasize the advantages of appearance and enhance its own colors. Do not use for daytime makeup

  • shiny, iridescent, neon textures;
  • too thick and rich tonal creams;
  • bronzers and highlighters;
  • lipstick and blush in bright unusual tones;
  • bright mascara and eyeliner.

For a daytime look, instead of the classic toner, you can use a bb cream that adjusts to the skin tone. The product not only hides defects, but also moisturizes and nourishes the skin. The cream is spread with a sponge or fingertips, a small portion can be applied to the area under the chin and neck. Mandatory item- light translucent powder, as if merging with the skin.

Blush should be gentle and delicate. The best colors are beige-pink, muted coral, peach. For dry skin, a creamy product is suitable, for oily skin it is better to apply a compact or loose blush.

For the eyes, it is enough to use 1 shade of neutral eyeshadow and lengthening mascara. You can do without eyeliner in the daytime. Lips are painted with lipstick or gloss 2-3 tones darker natural color... Vinyl, iridescent or accentuated matte textures are not suitable for adult ladies.
Day makeup

Do-it-yourself evening option

Evening makeup can be more intense. Paints appear duller under a bright fake color, so do not use pale shades. It is better to opt for saturated, complex, but not too dark colors.

Instead of a matte daytime powder, it is better to use a product with the smallest golden glitter. This powder will accentuate your tan and give pale skin a delicate glow. The blush is applied more intensively, it is possible to use two shades at once, and the light one is superimposed on top of the dark one.

Quickly transform day makeup a dark eyeliner with a glossy shine, an extra layer of mascara and a couple of tufts of fake eyelashes glued to the outer corners of the eyes will help the eye. For lips, it is better to use a satin lipstick with a volume effect, which is applied in 2 layers and complemented with a drop of transparent or golden gloss.

Advice: For women over 40, it is better to avoid pearlescent overflows on the eyes and lips. Such makeup is a thing of the past, visually adding age.

Common mistakes of home makeup artists

The most common drawbacks of self-makeup include

  1. Exact adherence to the fashion trends of your youth. Bright blue or green eyeshadows, crisp dark lip contour, brick-red blush strokes on the cheekbones and an abundance of sparkles make it possible to accurately determine a woman's age.
  2. Using colors that are too bright, dark, or washed out. Exotic tones add age. Color experiments are best left to the youngest. The choice of adult ladies is a noble complex palette, including both light and deepest tones.
  3. Incorrectly selected textures. Too shiny, matte, iridescent shades, an abundance of sparkles and other special effects are appropriate in a very limited amount. It is better to use products that are easy to use, which will create the effect of a naturally well-groomed face.
  4. Abundant makeup. Do not apply multiple layers every day. bright colors imitating stage makeup. For Everyday life just a few products that can be combined with each other, diluting with fashionable novelties.

Bad makeup

Makeup tips for women over 40 can be found in specialized magazines. It's a good idea to sign up for professional makeup artist, which will not only talk about fashion trends, but will also demonstrate the most successful techniques.





Rejuvenating makeup over 40 - shocking video

You will be surprised how much makeup can transform appearance... In this video, right before your eyes, there are several transformations of the tired and no longer quite young women(not just over 40, but much further) into self-confident and irresistible beauties. This is really amazing. Step by step, every brush stroke, every movement of the makeup artist - all this, like magic, reveals to us the full power of cosmetics. Below, after a few tips, you can see the process itself in more detail - anti-aging rejuvenating makeup for someone over 40 - a photo step by step from Angie.

Correct anti-aging skin treatment

The skin of a 40-year-old woman needs special care - constant hydration and nutrition. The main principle of choosing a cream is to maximize products for your skin type and your age.
For 40-year-olds, some companies are developing a whole line of products, which includes day and night creams, makeup remover milk, eye cream, various tonics, etc. It is very important to understand that the cream for young skin no longer works, but also not needed yet.

It is important to remember: you need to apply makeup on well-moisturized skin, otherwise any base or foundation will stick to the wrinkles and only accentuate them.

Creating the right makeup for women over 40 - step by step photo

Correct face contouring can significantly hide imperfections, thereby reducing you at least ten years. On the Internet, there are many step by step instructions, however, Angie, who has stepped over her 50-year-old milestone (hotandflashy50.com), coped with this task best of all on her blog - she got an excellent step-by-step detailed instruction with a photo and a detailed description - a real treasure for women over 40. Photos before and after makeup can be found at the end of the article.

Properly applied makeup can:

  • Visually remove a sagging chin,
  • Tighten saggy cheeks
  • Reduce nasolabial folds,
  • Smooth the contour of the nose,
  • Raise your cheekbones
  • Reduce bags under the eyes.
  1. Angie uses NYX Cream Highlight & Contour Palette in Light. If you don't have a contour palette, you can use 3 base shades to achieve the same effect. If you're just starting out, the NYX palette is an inexpensive way to experiment (but Angie finds gel bases a little stiff and not as easy to mix as she would like).

  2. Before applying the contour, Angie recommends using a primer and letting it brew for a few minutes. Each face is different, but the basic shape is the accentuated heart shape from the eyes to the point of the chin.
    Then we move on to contouring, and start with a selection, using a pale (matte) shade with right side palette and the first brush from the left.
  3. To reduce eye sacs: Paint a line from inner corner eyes along dark side and up to the cheek. Better to avoid applying heavy makeup right under the eyes, where we have wrinkles, because it makes us look older.
  4. To tone the nose: draw a line down the center of the nose and along the edge to the cheek, leaving a gap between them, as in the photo below.

  5. To raise the cheekbones: paint with a brush (using the same light tone) the outer V from the top of the cheekbone, starting from the pupil outside the corner of the eyebrow and up to its top (as in the photo). Adding highlighting helps to improve the appearance and remove facial fatigue that comes with age.
  6. To reduce nasolabial folds: Paint along the deepest part of the fold, following the outline from the nose to the corner of the mouth.

    If you have deep mimic wrinkles on your forehead or the bridge of your nose, today many companies produce wrinkle fillers (not to be confused with the base) that do an excellent job of eliminating this deficiency.

  7. To reduce wrinkles: paint over pale shade in the deepest part of the wrinkled line from the corner of the mouth to the chin.

    As a result, you should get the following:

  8. To lift the chin, draw a line along the chin from ear to ear under the jaw - this is a clear line for the jawline.

    On this moment it looks scary, but we're going to combine the colors and apply foundation for a natural effect. For this we need to use wide brush from the set.

  9. First, with gentle round movements, blend the lighter areas, then wipe the brush and proceed to the dark ones.
    For those who want to round their cheeks, use the same brush to pull part of the tip of the cheekbone forward and align it to the nose, but do not bring it to the very nostril (see photo below).

  10. The next step is to apply a foundation - not dense, but not liquid either. To do this, we use a sponge, which will help not to mix the drawn contours and perfectly cope with the task at hand.

    After application tonal face already looks more natural, but now looks a bit like a mask.
    The last steps are powder, blush and bronzer.

  11. Apply blush with a special brush, starting high on the cheekbone and pull out a line to the center of the eye, then shade it (blush line) with a contour.
    The problem area - the part of the cheek between the nasolabial fold and the cheekbones - has lost its shape and does not look very good (sagging skin), and this does not need to be emphasized! However, blush will reflect light and optically "blur" problem areas (including sagging skin), making them fuller and visually lifting.
    You can add a little blush above each eyebrow, in the center of the nose, and also in the corners of the lips.

    An optional last step is to darken the contours with a bronzer.
    Makeup is complete. Compare the before and after photos.

Rejuvenating makeup

Decorative cosmetics, unlike face care products, are not able to prevent age changes... Of course, reputable cosmetics companies are keen to add various ingredients to their "face paint" that nourish, moisturize and protect the skin. However, it is impossible to take care of your face with the help of decorative cosmetics alone. You can refuse make-up and use only medicinal cosmetics. But you will not be able to refuse from face care products in favor of decorative cosmetics.

Makeup is a double-edged sword. It helps to reliably mask age-related changes and skin imperfections. But at the same time, with inept handling, it, on the contrary, emphasizes all wrinkles, folds, spots, pimples. Cosmetics can turn a young girl into an old woman, but it can also help a woman at the age of "throw off" several years.

What kind of decorative cosmetics to prefer a woman over 40? There is only one answer: quality. Mature skin is too vulnerable to experience the effects of cosmetics purchased from the underpass. The cosmetic bag of a woman over 40 does not differ in variety. Color experiments are no longer relevant, the choice of shades of cosmetics is limited compared to the choice that a young girl has. Find an opportunity to purchase good makeup: you have enough of it for a long time. Therefore, do not spare money for your beauty.

Review your cosmetic bag from time to time. Get rid of expired cosmetics ruthlessly. Expired products can cause allergies and other unpleasant consequences.

Makeup: step by step instructions

A young girl can afford to use a minimum of cosmetics. The make-up of a woman after 40 years should be worked out in detail. Any negligence - and instead of hiding age-related changes, you only focus on them, and in the worst case, even add yourself a few extra years.

Follow this procedure for applying cosmetics: cleanser, moisturizer, concealer, foundation, eyebrow tinting, shadows, eyeliner, mascara, blush, contour pencil, lipstick. This make-up sequence is justified: the likelihood that at a later stage you will ruin the results of the previous one decreases.

The make-up impression changes depending on the lighting. For example, in the light of a light bulb, your make-up can seem perfect, but in natural light it can turn into a "death mask."

Therefore, it is necessary to paint in natural light, avoiding, however, bright sunlight, since it also distorts the picture.

Cleansing and moisturizing

Make-up does not start with the application of foundation or other decorative cosmetics. In order for the “paint” to lie flat, and the cosmetics to fulfill their purpose and hide the imperfections of the face, the skin must be carefully prepared. Cleanse your face, wipe the skin with toner and lubricate it with a moisturizer or lifting product.

Decorative cosmetics, even the highest quality ones, contain a variety of dyes, preservatives and other substances that dry out the skin. Mature skin already suffers from a lack of water, you should not expose it to additional stress. A moisturizer will replenish the moisture deficit and create a "buffer zone" between the skin and makeup.

After 15-20 minutes after applying the cream, blot your face with a soft napkin. During this time, the skin will absorb as much cream as it needs. Surplus cosmetic product will only clog the pores and interfere with the natural breathing of the skin. In addition, decorative cosmetics are worse on a thick layer of cream.

Tone equalization

Apply foundation on your face to even out the color and make the skin velvety. If there are imperfections on the skin: pimples, scars, bruises, age spots, pre-mask them with a corrector.

The layer of cream should be thin and light, otherwise the face will turn into a mask. Some women try to hide skin imperfections under a thick layer of foundation. Alas, such a measure is not only useless, but also harmful. Under the thickness of the make-up, all the imperfections of the face become even more noticeable: pimples turn into huge hills, wrinkles are filled with tonal means, like ditches with water.

Spread the foundation all over your face. Even the earlobes and eyelids should be lubricated with a foundation. Carefully blend the border between the contour of the face and the neck: it should not be conspicuous. If the complexion is clearly different from that of the neck, the head appears to be detached from the torso and floating on its own (Fig.).

Drawing. Applying foundation

It is not recommended to apply powder over the foundation as well: the two-layer tone makes the face heavier. If you are still not used to doing without powder, choose light products with a transparent texture.

❧ Makeup is categorized as day or casual and evening or festive. Evening makeup is brighter than day makeup, which tends to be natural.

With age, the shape of the face changes somewhat. Some parts of the face protrude, become visually too "heavy", others, on the contrary, sink, the contours lose their clarity. Light-shadow face correction helps to correct the position. You will need 2 foundations of different shades: light and dark, as well as patience and perseverance.

The general principle of light and shadow correction is simple: everything that needs to be hidden is darkened, everything that needs to be emphasized is lightened. This means that overly massive, protruding parts of the face are covered with a foundation of a darker shade, and the sunken areas that need to be "raised to the surface" are tinted more light cream(rice.). The boundaries of the light-shadow transition should be smooth and invisible, so they are shaded properly.

Drawing. Light-shadow face correction

In theory, everything is extremely simple. However, in practice, of course, there are a lot of difficulties.

First of all, it is almost impossible to compile a detailed guide to light and shadow correction, because then you would have to take into account all the individual characteristics of each woman's face. Of course, on the Internet and in various publications you can find similar schemes for different types faces. However, they often contain errors or contradictions. Besides, as you understand, the so-called “type of person” is a conditional model. In reality, there are not many women whose facial structure would fully correspond to a certain model... This must be remembered when working with any scheme. You don't need to blindly copy everything you see in the picture.

❧ Makeup colors can be “warm” or “cold”. In the first case, yellow, brown, beige and green shades prevail, in the second - blue, gray, purple, pink. The choice of shades depends on the color of the hair, eyes and skin.

Therefore, in order not to mislead readers, we give only the general principle of cut-off correction. The rest is up to you. Take a close look at your face, as if you were looking at a complete stranger. Try to objectively assess the structure of the face of the woman you see in the mirror. Note the bulging, bulging and sunken areas. And only after that proceed with the correction procedure itself.

A lot of time and patience will have to be spent on mastering the very technique of performing light and shadow adjustments. In the book, the description of this technique takes only one sentence: "Apply foundation of different shades and carefully blend the borders of the transitions." In reality, mastering this art takes hours and days. The face turns out to be "striped", the tonal means are not mixed at all as it should, and as a result the cheekbones "slide" to the ears, the forehead looks bumpy, the "dimple" on the chin is suddenly under the lip. There is no need to be afraid of such mistakes. And even more so, one should not abandon the light-shadow correction. She is really able to hide age-related changes. Just remember what mistakes you can make, and try not to make them. If you have never tried to "play" with different shades foundation creams, practice at home first. Do not rush to immediately show the world the results of your labors. It is advisable to rate them first close person whose opinion you trust.

Eyebrow dyeing

After 40, experimenting with the shape of the eyebrows is no longer appropriate. Thin strings, as well as "Brezhnev's" shaggy eyebrows, age a woman. Make your brows look natural, so go for a simple one. classic form... Of course, nature has not endowed all women with beautiful eyebrows. In most cases, "simplicity and naturalness" is achieved artificially, using tweezers.

For eyebrow tinting, choose pencils that are close to your natural shade. Black eyebrows go only to fair-skinned brunettes. If you are not one of them, look for "your" color among brown pencils.

Color the eyebrows with strokes to simulate hairs. A solid line will look unnatural and heavy. Then lightly blend them with a brush, moving in the direction of hair growth.

Do not tint your eyebrows at the bridge of your nose, otherwise you will get the impression that you have close-set eyes. However, this feature of eyebrow makeup can be used for face correction if you have naturally far-set eyes.

Eyelid makeup

Sagging eyelids are one of the main problems that a woman over 40 faces when creating makeup. The shadows do not want to lie on the eyelid in an even layer, they collect in the folds of the skin or crumble, and the eyelids themselves hang over the eyes, giving the look an expression of eternal fatigue and sadness ...

Do not despair: all these troubles can be minimized.

Shadow texture

Give up liquid shadows and eyeliners. Shadows of this consistency are very difficult to blend on skin covered with folds and wrinkles. It is difficult to draw a clear line with a liquid eyeliner, because the brush constantly "stumbles" over the unevenness of the skin, and the paint spreads along the skin grooves. Use firm or loose shadows, and so that the shadows crumble less and lay down more evenly, they can be mixed with transparent powder. Use pencils for eyeliner.

Choice of colors and their combinations

Get rid of the eyeshadows of bright, "flashy" shades and glittery pearlescent eyeshadow... An exception can be made only for a very light, weightless mother-of-pearl of a delicate pink color: it will be needed for a slight correction of the eyelids (more on that later).

For the rest, only matte shadows of "calm" tones should now exist for you: light gray, pearl, blue, golden, light green, silvery green, beige, mauve.

Be careful with dark brown eyeshadow, as it makes your eyes look tired.

You should not use shadows that are close in tone to the color of the iris of your eyes. For some time it was believed that this combination is the best, and green-eyed women are most suitable for green shadows, blue-eyed blue and gray, brown-eyed - brown. Today, makeup artists have a different opinion. Shadows should make the eyes more expressive. If the shade of the shadows coincides with the color of the iris, the eyes turn into a solid monochromatic spot.

The same thing happens when the eyes are painted with shadows of only one color. Use at least 2 shades of eyeshadow to add expression to your look. Classic eye makeup is created using shadows of 2 similar shades.

The entire upper eyelid, from eyelashes to eyebrows, is covered with light shadows, and the movable eyelid is painted in a darker tone, and closer to the outer corners of the eyes, shadows are applied wider and thicker. The lower eyelid is tinted along the lash line with the same dark shade.

❧ All makeup elements must fit into the overall color range and create a kind of unified harmonious ensemble. In addition, decorative cosmetics should be combined with the color of hair, eyes, clothes and manicure.

Shadows help to refresh the face and make it younger pink tones... By combining matte and pearlescent eyeshadows in this color, you can even out the eyelid. Matte shadows are applied to sagging skin, which conceal unnecessary bulges, and with the help of mother-of-pearl they "raise" sunken areas. However, pay attention again that pearlescent shadows should be light, and their layer is very thin, otherwise all the folds and wrinkles on the eyelids will become even more pronounced.

Eye shadow and eyeliner technique

Using a medium brush, apply a darker shade to the lower eyelid, saturated shade... You don't need to paint over the entire eyelid: this will add extra years to you. It is best to apply shadows in the shape of a triangle.

At the inner corner of the eye, the line of shadows should be narrower and less saturated. Then it should expand and become brighter (Fig.).

Drawing. Lower eyelid staining

More thin brush apply a lighter shade of shadow to the rest of the eyelid (fig.).

The outer corners of the eyes can be emphasized with shadows of an even darker or even black color (Fig.).

Of course, all the shades that you use should be in harmony with each other.

Drawing. Upper eyelid staining

Drawing. Coloring the outer corner of the eye

Thoroughly shade the boundaries of the transition from one shade to another.

If you are having trouble blending the shadows well, soften the edges by applying a little transparent powder... Remember to use a clean brush for this.

Take a very thin brush, moisten it and trace the inner corner of the eye (fig.).

Drawing. Outline the inner corner of the eye

Line up the lower eyelid with a not too sharp pencil. The eyeliner line should match as much as possible with the lash line. Make sure that it is not interrupted (fig.). If you have small eyes, it is better not to let your lower eyelids down, otherwise you will "close" your eyes even more.

Drawing. Lower eyelid insertion

To visually increase the size of the eyes and make the gaze more open, in the center of the moving eyelid, you need to make a smear with shadows of a lighter shade (Fig.).

Drawing. Light smear in the center of the movable eyelid

Eyelash coloring

it important stage makeup of a mature woman. A few strokes of ink - and your eyes "sparkle".

Purple, green, blue mascara are exclusively youth options. A woman after 40 is preferable to use mascara in natural colors. Black eyelashes, like black eyebrows, go only to brunettes. If your hair is even a little lighter than night, dye your eyelashes with brown mascara.

Apply mascara in a thin layer, spreading it over the entire length of the lashes, from root to tip. Leave no lumps. Color the upper lashes first, and then the lower ones (fig. A and b).

Then use a stiff brush to comb through the lashes, trying to separate the stuck lashes from each other.

Drawing. Coloring of eyelashes: a) coloring of the upper eyelashes; b) coloring of the lower eyelashes

False eyelashes... Eyelashes tend to thin out with age. If you are faced with such a problem, resort to using false eyelashes. They are usually sold in bundles or on transparent tape. In the kit, a special glue should be attached to the eyelashes. False eyelashes are reusable, which means they can be removed and re-glued several times.

So, comb your eyelashes. If you are using new lashes, try them on first and compare them to the length of your own lashes.

Trim the false eyelashes to fit your length as needed. Just don't cut your lashes in a straight line. Remember that at the inner corner of the eyes, the cilia are much less frequent and shorter than at the outer.

The eyelashes are glued from the outside of the eye to the inside. If you are using solid lashes, apply glue to the base of the tape. If you are using bundles, then drop a little glue on the back of the brush and dip the lower ends of the bundle there. In both cases, it will be necessary to wait about 30 seconds until the glue becomes tacky enough.

Lift up your lashes with tweezers and place them as close to the base of your lashes as possible. Do not "run over" the skin: there should be a small gap between the roots of natural and artificial eyelashes.

Press lightly on your lashes to fix them. For these purposes, it is most convenient to use special clamps (Fig.).

But as a last resort, this can be done with tweezers or just with your fingers. Be careful not to move your false eyelashes!

After you stick your eyelashes, try to blink less for 1-2 minutes.

When the glue “grasps”, paint your eyelashes with mascara.

Drawing. False Eyelash Clip

Blush

With age, the skin becomes paler, the natural glow disappears. Of course, the woman really wants to return the bright colors. The main thing is not to overdo it. Apple cheeks are no longer relevant today. Do not overuse blush: they make your makeup heavy. Compact blush does not blend well on mature skin so get a creamy blush.

Apply the blush from the bottom of the cheeks to the top, in an ascending line. It is also necessary to consider the shape of the face.

Owners triangular face you need to blush the protruding cheekbones and the edge of the chin (Fig. a). A wide, square face can be visually narrowed by applying dark blush to the temples and cheekbones towards the corners of the mouth (Fig. B). Narrow face on the contrary, they are extended with light blush applied to the cheeks and chin (Fig. c). A round face is corrected by applying blush below the cheekbones, on both sides of the chin (Fig. D).

When in doubt where to apply blush, just smile. The protruding parts of the cheeks will need to be emphasized with cosmetics.

Too bright blush makes the face of a mature woman vulgar. Give preference to brown tones, but avoid overly dark tones.

Lip makeup

This is the final part of the makeup, so it is very important to do it at the highest level so as not to spoil the results of all previous efforts. With age, the lips lose their clear outlines, the mouth becomes blurred. You can fix this problem with a contour pencil. Before applying lipstick, outline your lips with a pencil. The contour should be 0.5-1 tone darker than lipstick. Do not draw too bright and clear line: such an outline looks unnatural. Visually, the contour line should blend in with the lipstick, and not stand out against its background. To add volume to the lips, draw a few vertical strokes from the outline to the middle. However, if the wrinkles around the mouth are too deep, you will have to abandon the use of the contour: it will quickly smear and make the wrinkles more noticeable. After creating a new contour, cover your lips with lipstick. To mask the drooping corners of the mouth, leave them unpainted. Use matte lipstick calm, natural shades. Too much bright lips age a woman.

Young girls use makeup to add expressiveness to the image, to emphasize their dignity. For women literate makeup after 40 years is an in a great way hide some age-related manifestations, become younger, more charming. To achieve excellent result not difficult. You just need to learn a few rules for yourself, which I will share in the post, carefully choose decorative cosmetics and perform makeup carefully, carefully. And so that useful tips on applying age-related makeup are always at hand, I recommend that you save this post to your bookmarks or on your page in social networks!

Distinctive features of anti-aging makeup

What should be a make-up that will rejuvenate your face and hide your true age? If you are already 40, try to keep it according to the following rules:
  • Shades are exceptionally light, from pastel colors (beige, gray, olive, ivory).
  • There should not be any bright colors.
  • The lines are soft, the tone transitions are imperceptible, a slight combination of muted shades, the absence of clear contrasts that will only emphasize wrinkles.
  • Cosmetics are light and airy (not dense in structure).
  • No glitter, shimmer, mother of pearl.
  • Be sure to use BB or CC-cream.
  • Particular attention is paid to eyebrows, which must be painted over after 35-40.
  • The contouring for clearer lines of the face oval should be flawless.
  • Multi-layer application techniques are excluded.

But this is just the basics. If you want to look perfect even in balzac age, you will have to delve into the technique of applying it a little deeper.

Study the rules written for individual parts of the face. This will allow you to select those postulates that need to be accepted in the first place. For example, age-related pigmentation needs to be masked. tonal means, bags under the eyes - with concealer, blooming lips - with the appropriate contouring.

Leather
Use concealer first to remove bags under the eyes.
If necessary, pigmentation, spider veins and skin irregularities can be hidden with a corrector.
Instead of foundation after 40, it is better to start using BB cream.
The powder should be translucent and match natural color skin. Do not apply it to the area around the eyes, otherwise the crow's feet will become clogged with its microparticles and appear even stronger.
Choose a blush in pastel shades and carefully blend them on the cheekbones.

Eyes
Rejuvenating eye makeup after 40 excludes any mother of pearl.
The ideal shade of eyeshadow is linen. They can be applied to the brow and the movable part of the eyelids.
Draw the arrows with a liquid liner. Leave the pencil in the past. It is also better not to use black color for eyeliner.
The lower eyelid can be painted on with shadows or liner only in evening style.
While highlighting the outer corners, try not to touch the crow's feet, which instantly appear under the decorative cosmetics.

Brows
The length of the eyebrows should be the same golden mean: the long ones will add a couple of years to you, the short ones will create a comical effect.
Be sure to paint your eyebrows to match your hair with tint powder, eye shadow or pencil.
Mascara can be of any color and with any additional effect(volume, elongation). The main thing is to apply it in 1 layer and not on the lower eyelashes (this will emphasize dark circles and bags under the eyes).

Lips
Contouring is a must, but it should be invisible. To do this, take a pencil, the color of which will match the natural shade of the lips.
At this age, cosmetologists insist on the use of moisturizing tint balms.
If it is lipstick, then it should be matte.
If you want gloss - drip it exclusively into the center of the lips, and then blend.
Make-up artists claim that ladies after 40 years old need to re-learn how to apply make-up. After all, from this moment it becomes necessary to hide age-related changes.

Typical mistakes

In addition to all the previous nuances, we reveal the secrets of rejuvenating makeup: try not to repeat the annoying and typical mistakes.

After 40 you cannot use:

  • carrot lipstick;
  • dark contour lip liner;
  • bright shades of lipstick and eye shadow;
  • sequins;
  • mascara on the lower eyelashes;
  • long, feline arrows;
  • lower eyeliner;
  • dense matting concealers;
  • too light foundation;
  • several layers of makeup;
  • foundation for masking wrinkles.
If you continue to use such tools and techniques in makeup, it can hardly be called rejuvenating. But as soon as you gradually begin to break these habits, you will notice that people will begin to give you much less years than it really is.

Top 10 makeup mistakes that age

Makeup photo for 40 year olds

Video tutorial: age-related makeup for women after 40 steps


The older a woman gets, the simpler, lighter and more airy her makeup should look. Irina Starkova, the official make-up artist of L "Oréal Paris in Ukraine, shows how to correctly perform makeup for women after 40. The image will turn out to be delicate and elegant.

1. Let's start with the tone: we will use the L "Oréal Paris Nude Magique CC cream in a soft purple shade to even out the complexion, as well as correct the skin tone, relieve it of dullness and make it more uniform and radiant. CC cream is a unique hybrid a product that has the ability to color correction and care for the skin.

2. Next, use the L "Oréal Paris Alliance Perfect Concealer, which is also a must in this type of makeup. It will help to cope with dark circles under the eyes, even out the tone, and will also take care of the delicate area around the eyes. Apply the corrector also to the nasolabial area. folds, as if filling them, as well as around the contour of the lips and on the chin.This way we brighten the central part of the face and visually make wrinkles less noticeable.

3. Fix the result with Alliance Perfect Powder from L "Oréal Paris, which perfectly adapts to the skin tone and, moreover, allows the make-up to last longer.

4. Now let's slightly refresh the face with the help of blush from the same line, shade 140. Apply on the apples of the cheeks - the face will become fresh, as after a good rest.

5. Let's move on to eye makeup. The first step is to correct the shape of the eyebrows. Eyebrows often thin and grow worse with age. The Color Riche le Sourcil pencil from L "Oréal Paris will help to cope with this. Irina uses 302 shades for blondes so as not to darken her eyebrows too much.

6. We use a new palette E1 natural shades shade Color Riche Quadro from L "Oréal Paris. Use your finger to apply a light shade to the entire eyelid. Then a gentle terracotta to highlight the area above upper eyelid- in this case it is more convenient to work with a brush. Draw an arrow on the upper and lower eyelids in a beige-gray shade. To make the look even more expressive, we will fix it with a Color Riche Le Khol pencil from L "Oréal Paris in shade 111. No pressure, the movements should be soft and confident. You should avoid too bright or dark shades, because the makeup should be very delicate.

7. But you don't have to save money on mascara and apply it in several layers. Mascara Volume Million Eyelashes will give the necessary volume and will not glue the eyelashes.

8. The final stage is the lips. First, draw the outline transparent pencil Color Riche, which will soften the lips and prevent further lipstick from spreading. We will use lipstick Color Riche Caresse from L "Oréal Paris gentle pastel shade 02. Apply it with your finger to create the most natural effect. Can also be used special brush... Makeup complete!

Confidence in own beauty, a radiant look and a happy smile perfectly complement the anti-age makeup. And remember, after 40, life is just beginning.